Yvon Chouinard - Patagonia: Growing the Sustainable Company
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- Опубліковано 5 вер 2024
- Yvon Chouinard, creator and owner of the sportswear giant Patagonia, which devotes much of its profit and energy to environmental causes, and sees the greening of capitalism as a core element of its mission.
Yvon Chouinard is remarkable blend of passionate environmentalist and reluctant businessman whose passion for rock climbing led him to create a number of products and techniques that are today standard practice in the sport. Chouinard, 74, is the founder of Patagonia-a sporting gear and clothing company committed to environmentally responsible business practices. Despite his success, Chouinard is a trenchant critic of capitalism who has at times rejected profits and “business sense” in favour of environmentally sound choices.
Chouinard was born in 1938 in Maine, and grew up in Southern California.
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This interview is part of The Green Interview, an archive of resources pertinent to an understanding of the future of life on earth and humanity’s roles and responsibilities in sustaining it. The archive was produced by the late Silver Donald Cameron and Chris Beckett during the 10 years before Cameron’s death in 2020. Through the efforts of family and friends and the generosity of private donors, The Green Interview has been made freely available to all who would find it of benefit. Its permanent home is with the Science, Environment and Economy Archives of Library and Archives Canada.
Books by Silver Donald Cameron: www.silverdonal...
#Economics #Sustainability #ClimateChange #TheGreenInterview
I’ve never been more inspired by some big business mogul until Yvon Chouinard. His values and principles really speaks to his actions😊
Definitely a living legend❤
His interview on the podcast Meateater is a must listen too. Just revisited it yesterday on a long drive.
Yvon is the Yoda of my generation. EVERYONE needs to watch this!
Yvon Chouinard is very inspiring, i love his views and thinking
Chouinard is right, it's in culture (specifically the the consumers' culture) that power lies to drive positive change. So ask yourself, is our culture healthy and sufficiently dynamic to move us forward? Is our culture created by bottom up awareness (expanding consciousness) or mandated top down by an out of touch clique that after gazing at itself in the mirror far too long seems to have lost faith in humanity?
We need a few billion more Chouinards.
YC - thank you for inspiring us and leading the way,
Well done Yvon, live and die in the saddle I totally respect that as somebody who is starting their own company that is how I feel about it as well and I am looking at your ideals to help mold the type of company I want to create, thank you for your philosophies and leadership paving the way for the future new earth.
So much practical knowledge in this interview that could improve out society in a major way.
A wonderfully inspiring interview, with such well thought out and articulated wisdom.
Thank you so much for sharing 🙏
Fascinating man and company. So much to be learned here.
Wonderful wise interview, THX
one should always be careful to declare people heroes, but yvon really is one
Thank you for the interview!!!
Excellent interview and very insightful and inspiring 😎🥰🌅
This was a very interesting interview.
great initiative
During and post -COVID pandemic, the uncertainty people sensed gave away to more excuses to accept lower quality in the products they made. This I experienced in the supply chains which supported the computer industry. The company I currently work for is losing money daily because of the management forgoing product quality standards. Sad but true. A few of us are trying to turn the quality issues around, encouraging ourselves to not give up.
so modest☝️☝️☝️
伊万·乔伊纳德（Yvon Chouinard ） - 巴塔哥尼亚（Patagonia）: 可持续发展的公司
伊万·乔伊纳德（Yvon Chouinard ），运动服装巨头巴塔哥尼亚（Patagonia）的创建者和所有者，将其大部分利润和精力用于环保事业，并将资本主义的绿色化视为其使命的核心要素。
伊万·乔伊纳德（Yvon Chouinard ）是热情的环保主义者和不情愿的商人的非凡结合，他对攀岩的热情使他创造了许多产品和技术，这些产品和技术今天已成为这项运动的标准做法。74岁的伊万·乔伊纳德（Yvon Chouinard ）是巴塔哥尼亚（Patagonia）的创始人--一家致力于对环境负责的商业行为的运动装备和服装公司。尽管他很成功，但伊万·乔伊纳德（Yvon Chouinard ）是资本主义的尖锐批评者，他有时会拒绝利润和"商业意识"，而选择对环境有利的选择。
Yvon is the Zen master.
wow
💯💯💯
🙏
Capitalism as we know transforms citizens in customers. That's Yvon lesson.
He's right about subtainability it makes no sens
You gotta love Yvon :D
For a "sustainable" company, Gonia sure produces a lot of synthetics..
I can't respect anyone who talks about protecting environment and then outsources its manufacturing in Asian countries, puts their logo on it, and then prices its products 10x for the bigger profit. How is even possible to have over 100 million dollars in profit of a billion dolar revenue if you are environmentally aware? You should serve if you claim that you love what you do, and not rake in big profits. Many people love what they do and none of them are millioners, let alone billioners.
Avoiding taxes, thats all this is.
hope you get well soon :/ I heard it's not easy to cure toxicity
he looks like poor men
What?