What is PR?

PR, or public relations, focuses on showcasing knowledge and expertise rather than selling services or products.
It involves providing free information and advice to demonstrate expertise and build credibility.
Media relations support is also a key aspect, aiming to secure coverage in targeted press through commentary or bylined articles.
Additionally, PR involves utilising internal data for research reports and insights pieces, sharing valuable information with clients and candidates.
The goal is to highlight issues and offer solutions, positioning the business as an industry leader.
PR and marketing are interconnected but serve different purposes. While marketing promotes products or services, PR emphasises expertise and credibility.
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BlueSky PR is the only international PR and communications firm with truly in-depth experience and understanding of the recruitment and talent management arena.
We are the partner of choice for many of the world’s most ambitious and innovative professional recruitment consultancies, RPOs, in-house recruitment teams and human resources consultancies helping them to engage effectively and compellingly with all of their target audiences through the complete range of conventional, social and new media.
Visit our website to find out more: www.bluesky-pr...