@Filip Martin Hank Green on his UA-cam channel vlogbrothers, which has 3 million subscribers, did a video on Rax about a month ago,,, which is where the renewed interest in Rax is coming from. When I was a kid in the 80s Rax had hundreds of locations and I ate there fairly often and enjoyed it, so this video is nostalgic for me. As for me being close to Rax, it is in relative terms, it's still a 45 minute drive for me to get there, so I'll have to be in the right mood to actually make that trip.
I think in this time there may be a market for out of business and other failed mascots to sell merch. Mr. D could be the mascot. Someone needs to start a fan suee for Mr. D. Throw in stuff like the atari jaguar.
@@richhutnik2477- I think Bob would appreciate him. I even think Mr. Delicious would even like the Belcher kids too. He's just over it, over everything. He'd hate Jimmy Pesto though. I could see Mr. Delicious helping Teddy with his handyman jobs on the weekends, to help pay for his child support and alimony.
“Mr. Delicious reminds me of my dad.” A bitter, divorced, bi-polar alcoholic who speaks way too openly about his neurotic life? There are so many things wrong with this video that it’s hilarious. I can’t believe people green light something like this and took it so seriously. It’s so bizarre you’d think it was made by Trey Parker and Matt Stone, or Tim & Eric.
Let me guess, you are the kind of moron who thinks advertising exists to inform people and to try and convince them to buy their products? (This is unironic, I actually hate you now with no good reason you clueless boomer)
Will Law Yeah but compared to today there’s a lot more adult orinented cartoons now compared to then. I might have also been influenced by my old friend’s dad who’s pushing 80 now, but used to always hate on cartoons and video games & felt smug for not having em when he’s was a kid. I brought up Popeye n he gave me shit lol the guy is an old hick so go figure
Weirdly, it really works for me. He's like an anti-mascot. And it's funny. I'm not sure that would translate into me choosing to eat there, or whether it creates a positive association with the brand. I mean, if the mascot is a sarcastic, worn-out guy with anger problems etc. then what would I expect the restaurant to be like? So, I guess it was a bad advertising idea, but I think the character is really great. Far more enjoyable than most advertising.
It really feels like Mr D was made by two teams, one of whom just wanted to do an art project while the other side wanted an actual fast food mascot, and neither one really understood that they had different goals with one, not very bright editor fitting the two visions together.
@@jogiff holy shit that is spot on. I'd also like to add that it seems like they were aiming for the ennui of generation x, but missed by 30 years and landed smack in the middle of today's post Tim and Eric comedy landscape.
@@joeybaseball7352 true. Please do not take this as anything but a question for clarification. I made the point that this style of character would be better suited to the current Internet Generation. Please elaborate.
If you read RAX was in major trouble due to terrible ideas the company made in 1980s for fast food. I did laugh they shot a documentary like this to pat themselves on the back. Within 3 months they declared bankruptcy. They went from 500+ locations in 80s...to 5 now.
I imagine that the writing team for Mr. D originally wrote the character for fun, the execs actually approved it, and they were just laughing their asses off every time they made a new ad
He's exactly what eventually became state of the art advertising - un-advertising. Once everyone got to the point of understanding how ads work and the techniques that advertisers use, advertisers had to shift gears and for a while in the early 2,000s they created ads that literally didn't advertise their product. They merely said, "We know you understand advertising, so here's something funny to watch: Burger King."
Everyone says Rax was crazy for trying to be an 'adult fast-food chain', now every Mcdonalds is going depressed cafe mode. Looks like they were ahead of their time.
"Hello. For those who remember me from 30 or so years ago, I am Mr. Delicious. Now Mr. Delicious hasn't been working as much and hasn't been advertising Rax. You have to drive all the way to Ohio for one of Rax's value meals. Now that Mr. Delicious has found new work, he can put his children through college. You might be asking, wouldn't Mr. Delicious's kids have already grown up by now? Yes, but since Mr. Delicious is a cartoon, he nor his kids ages. Anyway, Mr. Delicious is suppose to tell you how great a Pepsi Cola is, but that is fairly obvious. Dicki... oh, what Mr. Delicious means is, Pepsi, for those who think young."
The eighties ... the mountains of cocaine that must have been snorted from the executives for them to pass this type of advertisement that would drive their company into the ground
Why do they make it sound like Mr. Delicious is on the verge of going on a shooting spree? I also suspect that the "young friends" he went to Bora Bora with are probably on a missing persons list now. It really makes you wonder what's in that briefcase...
@@R-Lee- - I’ve never heard of Rax until today. Definitely a personal Mandela Effect for me. That mascot is incredibly weird. Do you remember the mascot too?
This is like a mockumentary along the lines of "This Is Spinal Tap", or even something like “The King of Kong" which, while real, is pretty surreal in how serious they take it.
@@jonnyrollinsYes. I should have clarified that what I meant was that while it was real it felt like a wind up because some of the stories and characters in King of Kong are just so weird and surreal. The sincerity which people speak with in that documentary reminded me of this Mr Delicious video.
I feel like the people at Deutsch saw the sudden popularity of Ren & Stimpy and decided a semi-surreal retro kitsch cartoon would be a good idea for a fast food ad campaign. Ren & Stimpy got big on Nickelodeon right before this.
The idea of an "anti-mascot" such as Mr. D here, was way ahead of his time in 1990. Now, he'd fit right in. Maybe there might be a comeback someday? Stranger things have happened... Rax is still around, but is a small regional concern, concentrated within the state of Ohio.
"And when he had opened the second seal, I heard the second beast say, 'Dickety D.' And there went out another Rax franchise that was red: and power was given to the middle-aged boozehound that sat thereon to spread roast beef upon the earth, and that they should buy sandwiches for 99 cents each." -Book of Rax, 9:9
Going with an actual guy would make way more sense. Leave the cartoon for the box. And just calling the restaruant "Mr. Delicious" would probably make more sense. What in the hell is Rax?
Right? There's so many problems present in this mini documentary, here's 8 I found off the top of my head. 1. Mr. Delicious talks in a way that no one who voted for Trump (43% of Americans) would be able to understand, that's a problem. 2. The ad about Mr. Delicious eating at Rax to get sober again after a night at the Rusty Anchor has two problems. First off it name drops "Rusty Anchor", as many times as it does "Rax".... a listener would get confused about which business is being advertised. And second, do you really want people to be associating your food with a hangover? 3. Mr. Delicious walks in front of the food instead of standing to the side of it. You're not trying to promote Mr. Delicious, he's supposed to be promoting the food. Get him the fuck off camera 4. The catchphrase: Dickity-Dee! - Mr. Delicious already has a unique personality, the mid-life crisis guy who can at least take refuge in the fact that he's a loser in life by eating at Rax. Okay I like that, it speaks to the human experience...and is this mature adult character.. so why does he randomly say "Dickity Dee" there's no context for it, and it betrays the darker nature of the character. Especially it's not the Rax slogan... which brings me to 5. "You can eat here!", really? This is the laziest slogan of all time and unless it's some intentional meta humor, it's a little too "Last chicken in the shop" if you know what I'm saying. 6. an all you can eat Pizza, Pasta, and Salad Bar Buffet... for a restaraunt that seems to be intentionally trying to be as cheap as possible.... Oh dear this thing must have hemoraged money 7. Not only can you not afford a buffet if you're trying to be an Arby's knockoff, but why serve pizza and pasta? You're a fastfood joint, not pizzeria. This is the "Rusty Anchor" problem all over again. You need to make it clear what kind of food you serve here. You don't want someone showing up and expecting pizza hut, when you're not even little caesers 8. No people do not walk into a fast food joint and spend five minutes deciding if they want to eat here. If they show up, they've already made the decision to eat here.
I feel like Rax is some kind of psyop to make me crazy. I lived in the 80s. I lived in the midwest in the 80s. I don't remember Rax or Mr Delicious. Now this...mockumentary? I feel like I'm being openly mocked by some billionaire who hired a bunch if people to dress up like 90s sitcom characters and say their lines in front of a VHS camcorder.
I suppose running ads that would otherwise ruin my appetite would keep me from going to the competition. So there's that. What an absolute mess this was. An incredible cautionary tale of either the dangers of corporate groupthink and/or the dangers of one guy in charge with a catastrophic idea.
I only saw one Rax commercial with Mr. D. back in the day, and that was when I was visiting friends in Indianapolis... I thought the ad campaign was kind of humorous, but it sure never got me in or near a Rax restaurant then... I think Mr. D. came about just a tad too early in time, as the character and his demeanor are very much a perfect fit now in 2021, and probably would prove extremely successful - if only the eatery were still around...
It's just amazing seeing the people in this try to sell the idea of Mr. Delicious, it's shameless. Such a strange idea for a fast food advertising campaign. As an aside, living in the metro area where Rax was headquartered, I recognized where that car was driving and the Rax location they arrived at. And the area looks nothing like that nowadays and I feel old for remembering when it did.
"Mr. Delicious is absolutely going to go down as one of the classic characters in advertising history!" From Wikipedia: By August 1992, the chain had faded into obscurity.[14] That month, a new advertising campaign was formulated with Deutsch Inc. to create a new animated character named Mr. Delicious, a sportcoat wearing, briefcase-toting divorcee, in order to attract adult customers.[15][16] Three months after the Mr. Delicious campaign began, Rax Restaurants Inc. filed for bankruptcy.[14]
0:39 TV Ad 1
3:14 TV Ad 2
5:20 Radio Ad 1
7:47 Radio Ad 2
9:03 Radio Ad 3
10:50 TV Ad 3
I think in a briefcase Mr D had a 5th.of booze, travel size tube of lotion, a Club Magazine and a .45 with only one round in the chamber.
Thankfully, since its a .45 it'll never hit anything.
@@jackblack3718
It rattles around the skull nicely.
bro you made this exact same comment with more detail on another Mr. D video
@@olliegoria that was my first draft
@@mediawarrior5957 it was the better draft
Nothing sells food like a mascot living in his own personal hell.
lol!
No joke, there are a couple of Raxes left in my area and I really want to eat there now!
@@Lexivor I don’t wanna ask where you live but where?
@@luiscastanon6031 Central Ohio
@Filip Martin Hank Green on his UA-cam channel vlogbrothers, which has 3 million subscribers, did a video on Rax about a month ago,,, which is where the renewed interest in Rax is coming from. When I was a kid in the 80s Rax had hundreds of locations and I ate there fairly often and enjoyed it, so this video is nostalgic for me. As for me being close to Rax, it is in relative terms, it's still a 45 minute drive for me to get there, so I'll have to be in the right mood to actually make that trip.
"I want to grow up to be just like Mr. Delicious."
No you don't, kid. You don't know what you're asking for.
So you wanna be fat, bald, and divorced, huh? How's that working out for you, kid?
i think even the kid knew he was saying it for the LOLs
surely this was scripted.
Run b4 its too late
You dont look for mr.D you become him once you hit the mid 50s
I truly believe that Mr Delicious would be a huge success in 2020.
I agree, people appreciate dry cynical humor a lot more now than they used to.
2020 or the 1950's.
Yeah the 80s was way too wholesome for this. The world wasn't ready for him
I think in this time there may be a market for out of business and other failed mascots to sell merch. Mr. D could be the mascot. Someone needs to start a fan suee for Mr. D. Throw in stuff like the atari jaguar.
Narrated by Norm McDonald as the anti-mascot
Mr. Delicious was the hero we deserved, not the hero we needed.
He is anime husbando material
I wonder now if he now hangs out at Bob's Burgers.
@@richhutnik2477- I think Bob would appreciate him. I even think Mr. Delicious would even like the Belcher kids too.
He's just over it, over everything.
He'd hate Jimmy Pesto though.
I could see Mr. Delicious helping Teddy with his handyman jobs on the weekends, to help pay for his child support and alimony.
@@danlc95Bob is Batman, Mr. D is Commissioner Gordon, and the odious Jimmy Pesto is the Joker.
"You're depressed, middle aged, fat, broke and unattractive. You're like me. Rax - You can eat here."
This is an underrated comment.
How can people not like that? Dry, cynical realism, nothing more, nothing less.
Dicka deedee
“Mr. Delicious reminds me of my dad.” A bitter, divorced, bi-polar alcoholic who speaks way too openly about his neurotic life? There are so many things wrong with this video that it’s hilarious. I can’t believe people green light something like this and took it so seriously. It’s so bizarre you’d think it was made by Trey Parker and Matt Stone, or Tim & Eric.
ROFL!
It actually feels like one of Keye and Peal's dark comedy skits
It's like something from South Park 😂
Or SCTV; all that Tim and Eric crap is a rip off of what sctv was doing 40 years ago.
It's very Tim and Eric, way before its time.
Mr Delicious was WAYYY ahead of his time...
Let me guess, you are the kind of moron who thinks advertising exists to inform people and to try and convince them to buy their products? (This is unironic, I actually hate you now with no good reason you clueless boomer)
@@michaellyndon6982 I hate it when people fart when I watch batman movies at the movie cinema!!
I'm only 27 and I already relate to the guy probably much more than I should 😹
"Special cartoon for adults" means something a lot different in 2020 than it did in 1990.
Back then adults certainly didn't watch cartoons. Nor did they play vid games.
As a child who used to watch adult programming in 1990, iit really didn't
majungasaurusaaaa That’s very true, adults watching any kind of cartoon back then was unheard of.
@@Mr.Obongo The Flintstones, The Jetsons, Rocky and Bullwinkle and others were watched by young and old.
Will Law Yeah but compared to today there’s a lot more adult orinented cartoons now compared to then. I might have also been influenced by my old friend’s dad who’s pushing 80 now, but used to always hate on cartoons and video games & felt smug for not having em when he’s was a kid. I brought up Popeye n he gave me shit lol the guy is an old hick so go figure
This feels like a late 90s early 2000s Adult Swim satire.
Weirdly, it really works for me. He's like an anti-mascot. And it's funny.
I'm not sure that would translate into me choosing to eat there, or whether it creates a positive association with the brand. I mean, if the mascot is a sarcastic, worn-out guy with anger problems etc. then what would I expect the restaurant to be like?
So, I guess it was a bad advertising idea, but I think the character is really great. Far more enjoyable than most advertising.
It really feels like Mr D was made by two teams, one of whom just wanted to do an art project while the other side wanted an actual fast food mascot, and neither one really understood that they had different goals with one, not very bright editor fitting the two visions together.
@@jogiff holy shit that is spot on. I'd also like to add that it seems like they were aiming for the ennui of generation x, but missed by 30 years and landed smack in the middle of today's post Tim and Eric comedy landscape.
well, on the other hand we have a clown, a sassy girl or a King of a meat kingdom- I mean, what we'd expect the restaurant be like??
Their problem starts with the name of the restaurant... Rax.... It doesn't even sound like a restaurant... More like some name for a street drug
Kinda reminds me of the whole OK soda thing Coke tried with the so called anti advertising.
"Mr. Delicious doesn't have to worry about throwing his drink at the referee because he can replace it for free at Rax."
PS: I notice he's a Pacers fan. Wonder what he thought about the Malice at the Palace.
This is the most neurotic and depressing fast food pitch. "Dickity-dee"
Its white peoples' version for "fo shizzel my nizzle."
"Catch you on the flip-side, dudemeisters! Not!" - Poochie
@@Metatron141 😆😆
" 🎵'Tis most prudent.🎵 "
Mr. D should have said "Bomb-Digitty!"
I feel like Mr. D would go over a lot better these days
Rax was a little too avant-garde.
No, hes a white man.
Joey, it is a cartoon.
@@louisskulnik7390 it's a cartoon of a white man.
@@joeybaseball7352 true. Please do not take this as anything but a question for clarification. I made the point that this style of character would be better suited to the current Internet Generation. Please elaborate.
This is fun like a monologue of a tax accountant speaking about his vasectomy
Things have gone so weird with the internet, your comment has me chuckling
This is something I would expect to see on Adult Swim 10 years ago.
Listening to these execs, I'm getting the impression of a whole room of people who bluffed their way into a job that none of them knew how to do
They thought this one up over a cocaine session. They totally look like typical cokeheads of the time.
If you read RAX was in major trouble due to terrible ideas the company made in 1980s for fast food. I did laugh they shot a documentary like this to pat themselves on the back. Within 3 months they declared bankruptcy. They went from 500+ locations in 80s...to 5 now.
Mcdonalds has the same problem.
4:43 “Kid I wanna grow up to be like Mr.Delicious!” Mr.2020“ Wish granted kid”
I'm British and just discovered this. It's like some kind of Spinal Tap documentary about the fast food ad men. Bizarre but funny.
@Anon Girl Amen
If you need a documentary to explain in great detail the humor of your mascot, chances are it's not working.
“If you have to explain the joke, there is no joke!”
He's got duct tape and a hunting knife in that briefcase.
a bottle of chloroform, some rags, possibly a .45
@@RavnerRavner not definitely; just possibly 😂
And a prescription for stomach ulcers.
...and a can of WD40.
It's his hit kit
I imagine that the writing team for Mr. D originally wrote the character for fun, the execs actually approved it, and they were just laughing their asses off every time they made a new ad
They were literally 4 decades ahead of their time with the humor on display here.
3 decades
He's exactly what eventually became state of the art advertising - un-advertising. Once everyone got to the point of understanding how ads work and the techniques that advertisers use, advertisers had to shift gears and for a while in the early 2,000s they created ads that literally didn't advertise their product. They merely said, "We know you understand advertising, so here's something funny to watch: Burger King."
"some free coke refills will hit the spot!" - I think all the execs involved in this took that to heart.
Mr. D just wasn't able to penetrate the population
i like that GWS, "penetrate"
Or those two chicks he took to Vegas, apparently...
@@TVHouseHistorian Mr.D more like Mr Deflated they fucking stole his suit case his now fucked
@@TVHouseHistorian you mean the two "young friends" he took to Bora Bora? i dont think they were chicks... or legal...
@@olliegoria They were chicks, but probably not legal
Where were you when you realized that Falling Down was just a live action Mr. D biography
😆
Mr D. Fens
@@alanbareiro6806 It all makes sense now...
HOLY CRAP
@@alanbareiro6806 oh my f YO
Everyone says Rax was crazy for trying to be an 'adult fast-food chain', now every Mcdonalds is going depressed cafe mode. Looks like they were ahead of their time.
They did their ambiance right which is better then mascot designing.
Those people promoting Mr Delicious definitely weren't paid actors..
Mr delicious doesn't have to use such underhanded tactics.
I think Mr. delicious needs to come back. Even if he’s not advertising for Rax anymore, he could be as big as Pepsiman
"Hello. For those who remember me from 30 or so years ago, I am Mr. Delicious. Now Mr. Delicious hasn't been working as much and hasn't been advertising Rax. You have to drive all the way to Ohio for one of Rax's value meals. Now that Mr. Delicious has found new work, he can put his children through college. You might be asking, wouldn't Mr. Delicious's kids have already grown up by now? Yes, but since Mr. Delicious is a cartoon, he nor his kids ages. Anyway, Mr. Delicious is suppose to tell you how great a Pepsi Cola is, but that is fairly obvious. Dicki... oh, what Mr. Delicious means is, Pepsi, for those who think young."
@@Bladez10 hell yeah! :)
He needs to make a cameo in Family Guy where he goes nuts from being rejected and goes on a killing spree.
He can also set up a Patreon account :p
Usually during a commercial I just go to the can, but when Mr. D comes on I just hold it.
Dickety-Pee!
The eighties ... the mountains of cocaine that must have been snorted from the executives for them to pass this type of advertisement that would drive their company into the ground
No we need more honest tv not less, forget about what he is selling, the fact this man is just a man nothing about race or politics we need more.
@@scottinnh88 Ah yes, if only we could all be just like Mr. Delicious
@@scottinnh88what are you talking about this is the very definition of bs pandering 'representation'. So relatable!
This was the 90s
Mr Delicious was ahead of its time. With the type of humour this has, it would have been a bomb in 2024
"Mr. Delicious is a controversial character"
I mean...
The president is clueless.
He's annoying and creepy as hell. He sounds like he just buried a bunch of bodies in the basement of a Rax restaurant! Lol
@@tartgreenapple Mr. Delicious is the president? I thought he was a spokesman?
You say all that like it is a bad thing :p
Mr. Delicious was ahead of his time. The irony and anti-hero slant of this character would go over better now.
Why do they make it sound like Mr. Delicious is on the verge of going on a shooting spree? I also suspect that the "young friends" he went to Bora Bora with are probably on a missing persons list now. It really makes you wonder what's in that briefcase...
Mr D sounds like the BTK killer when he gave his court sentence speech.
@@bobbyrayofthefamilysmith24 Yeah, and he looks just like John List.
It’s like Tom Bodette got into the Vicodin.
Yessssss!
Great reference!!
We’ll leave the light on for ya.
He has a touch of Ken Nordine there, too. Wonder who voiced this toon?
The idea to animate this insanity is unbelievable
He seems like a Grand Theft Auto satire character than an actual fast food mascot...
I don't know why, but this is totally entertaining. I'm sure I'm the only one on a Rax kick.
+Chad Molitor
I love the video too! Thanks for checking it out.
Looks like you were 5 years ahead of the curve!
@@Kavanaugh_Kohls over 9 years, but who's counting? :)
I'm always late on these esoteric historical memes. This shit is solid gold lmao
"Rax, you can eat here" really I would have never guessed I could eat at a fast food place. That is like saying "Mustang Ranch, you can ______ here"
"It's got electrolytes. It's got what you need."
When Mr. Delicious says, "That's just grand" in the most monotone voice. 😂🤣
The fact we are still talking about Mr. D 25 years later after RAX went belly up tells you all you need to know.
Mister Delicious sells fast food door to door
Hey there Hank Green fans!
Also, this Mr. Delicious seems like something right off of Adult Swim.
"Rax. You can eat here." sounds like something that would've been in Freakazoid.
There's something very reassuring about a restaurant that says "It's okay. You can eat here." You don't get that at McDonald's or Burger King.
Mr. D was genius. The fact that Americans didn't "get it" is what makes it even better.
I would eat here because of this advertising. It’s just entertaining.
It’s not saccharine and exciting, it’s ironic and clever.
They did get it. According to this video.
We did get it, unfortunately clever advertising isn't sufficient to keep a shittily-managed business afloat 🙄
Mr. D looks like a lawyer who never won a case.
He qcts like one too.
They should have had Mike Judge do their commercials (but he would go for Whatabuger).
It's funny that you say that. He looks like a version of Butthead that's grown up and managed the veneer of a functioning, middle aged adult.
Oh man Mike Judge teaming up with Mr. Delicious is a match made in heaven. Can’t speak on Whataburger, I’ve never been to Texas. Seems good though.
Why the hell have I watched this three days in a row ?
All of the executives interviewed in this sound like they are on valium. As does Mr. D.
Quaaludes were handed out like candy by doctors at the time.
@@buckodonnghaile4309 This is from the early 90s; qualuudes were banned in the 80s.
Theres something about Mr.D where he can make a comeback, and everyone wouldnt mind it
Never heard of Rax, but I would have been way Mr. D back in the day. In my 20's. Seems like a cool place to go when you're high. Love it.
You've never heard of Rax? May I ask where you live?
@@R-Lee- Upper Midwest. That looks 80s. I would have been in Detroit.
@@R-Lee- - I’ve never heard of Rax until today. Definitely a personal Mandela Effect for me. That mascot is incredibly weird. Do you remember the mascot too?
think Arby's but with an Alligator and a salad bar and...well...it's weird....they were Arby's biggest competitor in the 1980s and early 90s.
Mr Delicious sounds like Jack Kerouac. He needs a TV show about his depressing life.
Mr D was ahead of his time
This is like a mockumentary along the lines of "This Is Spinal Tap", or even something like “The King of Kong" which, while real, is pretty surreal in how serious they take it.
King of Kong was an actual documentary.
@@jonnyrollinsYes. I should have clarified that what I meant was that while it was real it felt like a wind up because some of the stories and characters in King of Kong are just so weird and surreal.
The sincerity which people speak with in that documentary reminded me of this Mr Delicious video.
2:17
If I was in charge, that guy would have been shitcanned so fast when he brought the idea of Mr. Delicious to me
Why so? It is a great idea.
Gotta' love all the corporate guidos in the interviews!
Little did they know that in 2021, loads of people love watching adult cartoons.
I feel like the people at Deutsch saw the sudden popularity of Ren & Stimpy and decided a semi-surreal retro kitsch cartoon would be a good idea for a fast food ad campaign. Ren & Stimpy got big on Nickelodeon right before this.
The Deutsch Agency is Donnie Deutsch's company. Had his own show on NBC for awhile.
He's like Quagmire, minus a libido.
The idea of an "anti-mascot" such as Mr. D here, was way ahead of his time in 1990. Now, he'd fit right in. Maybe there might be a comeback someday? Stranger things have happened...
Rax is still around, but is a small regional concern, concentrated within the state of Ohio.
Posted 9 years ago, yet most of the comments are from the last few weeks. UA-cam algorithms are fantastically weird.
Agreed. I have no clue how the hell I ended up here.
@Jonathan Greenblatt never heard of him, gotta look it up now. Thanks for the info, man.
I came here after searching the kinder egg man and creepy adverts before that. Like the creepy baby PlayStation Mommy ad.
"And when he had opened the second seal, I heard the second beast say, 'Dickety D.' And there went out another Rax franchise that was red: and power was given to the middle-aged boozehound that sat thereon to spread roast beef upon the earth, and that they should buy sandwiches for 99 cents each."
-Book of Rax, 9:9
"Mr. Delicious is a controversial character, and controversy attracts attention"
-bill underhill's famous last words
If it attracted attention, then how did I not know about this character. He's really the "Black Cauldron" of fast food mascots.
I really feel bad for the kid who said "I want to grow up to be just like mr delicious"
Imagine replacing that name with Shane Dawson? Yikes.
Never put someone on a pedestal kids.
This ad campaign would be a huge hit nowadays. They would make a fortune just on t-shirts and stuff that said "Dickety-dee!"
Who did the voice-over for Mr. Delicious?
He's got a bunch of wet naps in there. After all after eating messy, tasty food it's nice to have supplies to clean up with.
My quest to find the VA for Mr Delicious has been unsuccessful so far, but I *will* find him. Even if I have to email Deutsch Inc.
SOMEBODY MAKE A MOCUMENTARY ABOUT THIS CHARACTER!!!
Wait - this ISN’T a mockumentary?!
@@tridactmusic I don’t even know
If you've ever watched the movie "Falling Down" then you know what's in the briefcase
have you ever heard the expression 'the customer is always right ... '
Whammy burger+ 😂😂
Rax: You can eat here
You can but would you want to?
Welp, _I’m_ convinced.
Rax: Eat something anything!
Assholes eat here is what there really saying
It's like they're saying we're giving you permission in a pretentious, condescending kind of way.
If Tim and Eric had a restaurant....this would be it
This feels like the most elaborate setup for the joke Deez Nuts
I dont actually mind the voice or his lines, but the animation and design of this character. My lord.
The spokesman makes you think of advertising from the 50s, so visiting Rax was probably like a friendly trip to "Happy Days."
Going with an actual guy would make way more sense. Leave the cartoon for the box. And just calling the restaruant "Mr. Delicious" would probably make more sense. What in the hell is Rax?
He looks like he's more bored than I am
@@jackpoint188 the spokesman makes me think of "pedophilia"
Mr D almost sounds like Carl Sagan.
Mr.D has the classic 2 pack a day voice so common decades ago.
The briefcase was either the diamonds from Reservoir Dogs or Marcellus Wallace's soul from Pulp Fiction.
this is like a corporate training video of what NOT to do
Right?
There's so many problems present in this mini documentary, here's 8 I found off the top of my head.
1. Mr. Delicious talks in a way that no one who voted for Trump (43% of Americans) would be able to understand, that's a problem.
2. The ad about Mr. Delicious eating at Rax to get sober again after a night at the Rusty Anchor has two problems. First off it name drops "Rusty Anchor", as many times as it does "Rax".... a listener would get confused about which business is being advertised. And second, do you really want people to be associating your food with a hangover?
3. Mr. Delicious walks in front of the food instead of standing to the side of it. You're not trying to promote Mr. Delicious, he's supposed to be promoting the food. Get him the fuck off camera
4. The catchphrase: Dickity-Dee! - Mr. Delicious already has a unique personality, the mid-life crisis guy who can at least take refuge in the fact that he's a loser in life by eating at Rax. Okay I like that, it speaks to the human experience...and is this mature adult character.. so why does he randomly say "Dickity Dee" there's no context for it, and it betrays the darker nature of the character. Especially it's not the Rax slogan... which brings me to
5. "You can eat here!", really? This is the laziest slogan of all time and unless it's some intentional meta humor, it's a little too "Last chicken in the shop" if you know what I'm saying.
6. an all you can eat Pizza, Pasta, and Salad Bar Buffet... for a restaraunt that seems to be intentionally trying to be as cheap as possible.... Oh dear this thing must have hemoraged money
7. Not only can you not afford a buffet if you're trying to be an Arby's knockoff, but why serve pizza and pasta? You're a fastfood joint, not pizzeria. This is the "Rusty Anchor" problem all over again. You need to make it clear what kind of food you serve here. You don't want someone showing up and expecting pizza hut, when you're not even little caesers
8. No people do not walk into a fast food joint and spend five minutes deciding if they want to eat here. If they show up, they've already made the decision to eat here.
Hank Green brought me here, what about you?
Happy to be here
yep
Yep I remember Rex but I don't remember Mr. Delicious.
Your comment brought me here
That dang ol Hank is a good guy I tell you hwhat.
Dikity-dee!
I don't understand why he needed a catchphrase, especially when it's NOT the Rax Slogan
There was SO many problems with this
UA-cam said this post needed to be translated. 🤣
Mr Delicious would be popular in our culture.
Olay, now I'm jealous of the region Rax operated in and I really want to go back in time and eat there. I'm a Mr Delicious fan.
0:11 "I'm diggin' him".
Says the guy that looks just like him.
@2:18 Guy who looks suspiciously like Mr.Delicious: “I guess you could say I hired Mr. Delicious.” Yeah. Yeah we sure could.
I want a Mr. Delicious T-shirt SO BAD
99 cent roast beef sandwiches sound amazing
I feel like Rax is some kind of psyop to make me crazy.
I lived in the 80s. I lived in the midwest in the 80s. I don't remember Rax or Mr Delicious.
Now this...mockumentary? I feel like I'm being openly mocked by some billionaire who hired a bunch if people to dress up like 90s sitcom characters and say their lines in front of a VHS camcorder.
Yes
It can’t be real . I don’t remember mr delicious or Rax . I was a teenager in the 80s.
This was from the 90s and only certain parts of the country
@@nuclearcatbaby1131 How much did you get paid to post this?
@@The_Ballo Nothing. There’s literally a part of the video where he alludes to something that happened in ‘89.
I suppose running ads that would otherwise ruin my appetite would keep me from going to the competition. So there's that. What an absolute mess this was. An incredible cautionary tale of either the dangers of corporate groupthink and/or the dangers of one guy in charge with a catastrophic idea.
So the problem is either too many people or not enough people making decisions? Whats the ideal number? 2? 3?
This is what happens when a company gets conned by a couple of slick guys at the ad agency. This is Samantha Stephens level witchcraft.
Mr Delicious was a one of a kind man.
I only saw one Rax commercial with Mr. D. back in the day, and that was when I was visiting friends in Indianapolis... I thought the ad campaign was kind of humorous, but it sure never got me in or near a Rax restaurant then... I think Mr. D. came about just a tad too early in time, as the character and his demeanor are very much a perfect fit now in 2021, and probably would prove extremely successful - if only the eatery were still around...
Lets just put this cartoon embodiment of midlife crisis as our mascot for our popular rax restaurants aaaaaannnnnnnnd I'TS GONE!
It's just amazing seeing the people in this try to sell the idea of Mr. Delicious, it's shameless. Such a strange idea for a fast food advertising campaign.
As an aside, living in the metro area where Rax was headquartered, I recognized where that car was driving and the Rax location they arrived at. And the area looks nothing like that nowadays and I feel old for remembering when it did.
you witnessed some history of Mr D.
Truly one of the mascots of all time
"I think it's liiiike, a Simpsons for grownups." Missed the plot there, did ya, Jennifer
I don't know, I see her point, it's kind of like a Pokemon for kids.
She's pretty, though
"Mr. Delicious is absolutely going to go down as one of the classic characters in advertising history!"
From Wikipedia: By August 1992, the chain had faded into obscurity.[14] That month, a new advertising campaign was formulated with Deutsch Inc. to create a new animated character named Mr. Delicious, a sportcoat wearing, briefcase-toting divorcee, in order to attract adult customers.[15][16] Three months after the Mr. Delicious campaign began, Rax Restaurants Inc. filed for bankruptcy.[14]