Absolutely agree with you on the open-ended questions technique. I'd add that you need to focus on LISTENING to your clients. Don't assume you know their issues and how to solve them. You will prove you're an expert if you've really understood their unique problem not if you butt in.
Great content, it's funny how simple you present this Branding journey when we all know how complicated it is to really define a Brand in a good way. thanks for sharing your strategy it really makes everything so clear
the part about defining your communication strategy sounds more complex than you made it seem. Do you have another video where you talk about it in detail?
THere are many moving parts to the communication strategy including personality / messaging / storytelling ua-cam.com/video/wZapji2x7QE/v-deo.html ua-cam.com/video/oSflXxUEWWw/v-deo.html ua-cam.com/video/4pS9EElaGnE/v-deo.html ua-cam.com/video/WqePdi2AOEI/v-deo.html
great info! thanks a lot, personally I try to make a quick moodboard at the beginning to try to understand the global style that they're looking for. Also is a good way to involve the client in the process.
Good question Milan... Yes there are over 40 tools and templates including worksheets, Cheatsheets, scripts and deliverable templates... The Brand Master Playbook walks you through step-by-step how to build a strategic brand and where to use the tools provided... Hope this helps :)
Does this structure apply also to personal branding? I was thinking how to craft the communication messages so it does not sound boastful or arrogant.. Can you think of any concrete examples for messaging for personal brand?
I'm still kind of confused about the difference between Audience Persona & Audience Personality? It seems like they feed into each other and the line can be kind of blurred. Could you please elaborate more on the distinction between the two? Thank you so much! I'm highly considering getting the playbook!
@@BrandMasterAcademy In my understanding the audience persona is a profile with all the information surrounding the persona (demographics, age, sex, interests, pain points, etc, everything you can think about that will paint a clearer picture of the persona), and the audience personality is part of that information, like a conclusion such as if you had to define the character of that persona which will cover some of the info but not all of it (for example: "Persona A is a shy, quiet person, that likes to investigate for days before taking a decision, he/she is very cautious and needs to be convinced on a professional and personal level"). Does that make sense to you?
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wow this just resume my university communication class in 11 minutes, great content!
👍 👍 👍
Absolutely agree with you on the open-ended questions technique. I'd add that you need to focus on LISTENING to your clients. Don't assume you know their issues and how to solve them. You will prove you're an expert if you've really understood their unique problem not if you butt in.
best tutorial ever. Heard all the information needed. I subscribed
Awesome... great to hear 👍
Great content, it's funny how simple you present this Branding journey when we all know how complicated it is to really define a Brand in a good way. thanks for sharing your strategy it really makes everything so clear
Thanks Kim - That's out aim as branding specialists... Simplify 😊
Brilliant sessions. Thank you for your insights
Glad you like them!
Just as impactful as I thought it would be. Cheers Stephen!
Thanks 👍🙏
Thank you very much! This is so good!
You're very welcome!
the part about defining your communication strategy sounds more complex than you made it seem. Do you have another video where you talk about it in detail?
THere are many moving parts to the communication strategy including personality / messaging / storytelling
ua-cam.com/video/wZapji2x7QE/v-deo.html
ua-cam.com/video/oSflXxUEWWw/v-deo.html
ua-cam.com/video/4pS9EElaGnE/v-deo.html
ua-cam.com/video/WqePdi2AOEI/v-deo.html
great info! thanks a lot, personally I try to make a quick moodboard at the beginning to try to understand the global style that they're looking for. Also is a good way to involve the client in the process.
That's a great to bring the project to life visually one you've taken the conversation to a strategic level
Intelligent and valuable content. Thank you, Stephen.
Your Welcome :)
Thank you for this excellent and informative video...🙂🙂
Glad it was helpful! 👍👍👍👍
@@BrandMasterAcademy your every video is helpful. A proper guidance.
Great content and very useful, thank you !
Glad it was helpful!
Thank you Mr Steve. I went through your Udemy courses. They are really good. I came here for extra tips. 😽
Great to hear! 👍👍👍👍
Are there frameworks/templates for these in the masterclass?
Good question Milan... Yes there are over 40 tools and templates including worksheets, Cheatsheets, scripts and deliverable templates... The Brand Master Playbook walks you through step-by-step how to build a strategic brand and where to use the tools provided... Hope this helps :)
Great Content as always, Imagine how clear we are if we have all the framework and worksheet also the templates in the BMS playbook
You dont have it?
@@BrandMasterAcademy not yet, I hope can afford it soon
Does this structure apply also to personal branding? I was thinking how to craft the communication messages so it does not sound boastful or arrogant..
Can you think of any concrete examples for messaging for personal brand?
Absolutely, this approach works for personal branding. Focus on sharing your purpose and the impact you create rather than accomplishments alone.
I'm still kind of confused about the difference between Audience Persona & Audience Personality? It seems like they feed into each other and the line can be kind of blurred. Could you please elaborate more on the distinction between the two? Thank you so much! I'm highly considering getting the playbook!
Carly Rutkovsky audience personality is part of the audience persona. The brand personality is part of the brand persona. Make sense ?
@@BrandMasterAcademy In my understanding the audience persona is a profile with all the information surrounding the persona (demographics, age, sex, interests, pain points, etc, everything you can think about that will paint a clearer picture of the persona), and the audience personality is part of that information, like a conclusion such as if you had to define the character of that persona which will cover some of the info but not all of it (for example: "Persona A is a shy, quiet person, that likes to investigate for days before taking a decision, he/she is very cautious and needs to be convinced on a professional and personal level"). Does that make sense to you?
@@thomastalksabout2870 great
Thank you!!!!!!!
No problem