Sheffield Doc/Fest 2011: Story Leads to Action

This session will offer a highly interactive afternoon, creating audience engagement and non-traditional distribution strategies for a feature documentary at the Festival. Working Films UK will develop some early plans for the film's campaign with a suggested range of potential partners -- including leading NGOs and some corporate brands. We'll invite some of these NGO partners to collaborate with us in the session, as it unfolds, sharing tactics to reach target audiences and support Take Action steps. Story Leads to Action makes the design of a community engagement campaign interactive, transparent and useful, with welcomed participation from the audience. Presented by Sheffield Doc/ Fest and Working Films UK.
Filmed by Sheffield Hallam University students and edited by Dave Holloway.