How The 'Glossier' Founder Built Her Socially-Driven Beauty Brand | Next Generation Leaders | TIME

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  • Опубліковано 28 жов 2024

КОМЕНТАРІ • 70

  • @coralakey
    @coralakey 7 років тому +423

    She seems like one of the most aware CEO's I've ever seen. She knows her brand, her audience, and how it'll work like the back of her hand. So cool!

    • @brina9845
      @brina9845 7 років тому +4

      Yes! She managed to see beauty from a different perspective and succeed. Emily got mondo biz sense.

    • @ivvan21
      @ivvan21 7 років тому +1

      Exactly - audience! It's all a pose!...

  • @chococrazd
    @chococrazd 7 років тому +476

    The people that don't like Glossier are the people who don't understand the beauty ideology of Glossier's. They cater to people that love the natural look and that loves effortlessness.

  • @KayEnglishPhotography
    @KayEnglishPhotography 5 років тому +17

    she was on The Hills! So cool she ended up more successful than all of them

  • @amandasmovies
    @amandasmovies 7 років тому +58

    This is an awesome concept! Emily looks like Lori Loughlin!

  • @jasmineajodya3521
    @jasmineajodya3521 5 років тому +7

    I love Emily and her belief about beauty. She’s an inspiring female figure and should definitely be celebrated.

  • @TalkAsSoftAsChalk
    @TalkAsSoftAsChalk 7 років тому +180

    Wasn't she the super intern from the Hills?

  • @IfyUgbogu
    @IfyUgbogu 7 років тому +25

    31!!! i thought she would be in her 20's...amazing

    • @palmshoot
      @palmshoot 10 місяців тому

      I know you posted this years ago, but people in their 30s usually have lower pitches.

  • @esoteric.serenity
    @esoteric.serenity 4 роки тому +3

    I love this product. I honestly don’t like heavy products. Actually seeing the approach behind it makes me appreciate the inventor

  • @KristinWitcher
    @KristinWitcher 7 років тому +16

    What a great video! I really enjoyed listening to Emily.

  • @amalleey101
    @amalleey101 7 років тому +40

    WHEN WILL THEY SHIP TO CANADA LIKE IM FUCKING WAITING!!!!

  • @himaureen
    @himaureen 7 років тому +77

    Why isn't there a link to Glossier or her blog in the description? Time fails at UA-cam culture.

    • @msl5131
      @msl5131 7 років тому +3

      Well, they sure didn't miss out on all their own details up there-great job promoting themselves! Maybe this isn't to shill her products but because they know if they make a video about her or Glossier, people will click.

    • @lorelaimercy848
      @lorelaimercy848 7 років тому +1

      It is not that hard to put it into google.

  • @starbies
    @starbies 7 років тому +38

    this is AMAZING.

    • @msl5131
      @msl5131 7 років тому +2

      Amazing??

  • @lb9084
    @lb9084 6 років тому +10

    UGH I LOVE HER

  • @sfb6193
    @sfb6193 5 років тому +6

    ♡She's so pretty♡

  • @AdiaRoosF
    @AdiaRoosF 7 років тому +49

    but the skin tint shade range though... the shade deep is definitely not deep, please expand the shade range!!!!

    • @Maddie-dq3gp
      @Maddie-dq3gp 6 років тому +7

      Adia Roos the tint looks lighter in the bottle and the model is lighter but when you rub it into your skin it adjusts to even very dark shades

    • @Kokilovesreno
      @Kokilovesreno 6 років тому +17

      It’s honestly doesn’t matter the tint is so sheer you can make it work

    • @hpieces
      @hpieces 5 років тому +2

      its very sheer so its not like a full coverage foundation where you need a perfect shade

    • @discogoth
      @discogoth 4 роки тому +1

      They expanded the shade range in summer 2018- there are now much deeper shades than they originally had, and the formulas are much better! That being said, as others brought up, finding an exact shade of Glossier products doesn't really matter because it's just a veil over your skin. My body is a lot darker than my face so I use a darker Skin Tint and Stretch Concealer, but it doesn't give that "spray tan, caked in darker makeup" look that wearing a foundation too dark gives.

    • @Dark-uk4oz
      @Dark-uk4oz 4 роки тому

      She finally expanded them. 🥰

  • @meganpriadka583
    @meganpriadka583 6 років тому +1

    I love glossier so much

  • @emmaclaireeverett261
    @emmaclaireeverett261 6 років тому +22

    she seems like a good businesswoman. very smart. wish she would’ve stopped specifying “women.” “people” would’ve been better (as you want everyone to feel welcome to buy your products for themselves).

  • @KourttneyL
    @KourttneyL 3 роки тому

    Wow she hasn’t aged much since the hills! 💛✨ I love glossier!!

  • @yyyyuki_yuki
    @yyyyuki_yuki 7 років тому +2

    When will Glossier be available in Canada? 😩🇨🇦

  • @Luiie808s
    @Luiie808s 4 роки тому

    I love Glossier 💕

  • @crishpaps
    @crishpaps 7 років тому

    need more emily weiss

  • @emptyb00b
    @emptyb00b 5 років тому +1

    I wish I had money for glossier

  • @annikablock6177
    @annikablock6177 7 років тому

    Professional and inspiring!

  • @bauman7962
    @bauman7962 7 років тому +3

    Inspiring

  • @molly___reads
    @molly___reads 7 років тому +4

    hell yes!

  • @Galinalang
    @Galinalang 7 років тому

    I love glossier!!

  • @hoshiuno7530
    @hoshiuno7530 6 років тому

    I recently heard abouth this product and i want to try it out 😊😊

  • @Maya-kj1jq
    @Maya-kj1jq 7 років тому +30

    a brand for people with no acne

    • @wendyberrios5957
      @wendyberrios5957 6 років тому +38

      Why? Why can't this sheer coverage brand be for people with no acne.
      I think that may be a problem with how we perceive acne than with acne itself. I personally think people with acne are just as beautiful as people without acne. It's all in the eye of the beholder.
      Besides, high/full coverage make up has been proven time and time again to be detrimental to people's skin, especially those who have acne. It's sad that as a society, we care more about how our bodies/skin look, than how healthy our bodies/skin are...

    • @Wefigureit
      @Wefigureit 6 років тому +1

      Wendy Berrios like I have acne now and again and I love glossier because it makes me cute even when I do have acne. I love the natural looks 2.

    • @discogoth
      @discogoth 4 роки тому

      I have severe eczema on my cheeks and acne on my T-zone. I am a very red girl. Glossier is for people who just want to smooth things out a little but don't necessarily want to look like an airbrushed goddess. Plus, the stretch concealer does cover most blemishes, even for me. But the skin tint also allows your skin to breathe, so you're not just caking on heavy foundation and concealer all the time, thus irritating your skin further.

  • @gracewanlin9175
    @gracewanlin9175 6 років тому

    LOVE

  • @cynyou1
    @cynyou1 7 років тому +12

    Are their products cruelty free?

    • @kendall2119
      @kendall2119 7 років тому +8

      Cynthia Young yep 👍🏼

  • @jennifer_hairmakeup7206
    @jennifer_hairmakeup7206 6 років тому

    Great

  • @aruytpadyugf
    @aruytpadyugf 7 років тому +193

    Love the founder, but let's be real...we know Glossier is a shitty and over-priced makeup brand. However props to Emily, she created her own empire

    • @kshook123
      @kshook123 7 років тому +31

      but the cloud paint though....amazing

    • @OliviaPicon
      @OliviaPicon 7 років тому +31

      I think their makeup is great specially the stretch concealer, boy brow and cloud paint. Their skincare is bad, I saw no difference after using their skincare products,

    • @videl8931
      @videl8931 7 років тому +32

      SandraPunto I think it depends on the person because I personally attribute most of my clear skin to their skincare

    • @sarahjames7664
      @sarahjames7664 6 років тому +1

      she was smart to make the packaging aesthetically pleasing which alot of makeup company's don't have

  • @parthpatel8966
    @parthpatel8966 6 років тому

    Yeah

  • @Powaup
    @Powaup 6 років тому

    Go IPO now

  • @onlinecomment
    @onlinecomment 7 років тому +7

    She creeps me out with her facial expressions.

  • @Muza-f8k
    @Muza-f8k 6 місяців тому

    Помыл голову и ты красивый

  • @minoritakahashi7497
    @minoritakahashi7497 7 років тому +4

    issa pyramid scheme

    • @emmerz22
      @emmerz22 6 років тому +7

      No, but there are “reps” who have coupon codes. They aren’t pressured to buy thousands of dollars worth of products up front and then do their best to sell them. They also aren’t pressured to collect more “reps” to sell more products. There’s not even an option to become a rep evident on their website. Mary Kay is a pyramid scheme. I’m not a rep, but I am a devoted fan of the skincare products. And Boy Brow.

    • @discogoth
      @discogoth 4 роки тому

      buddy do you know what a pyramid scheme is?

  • @frenchie2700
    @frenchie2700 7 років тому +12

    Lay off the Botox!

  • @juliannatrure
    @juliannatrure 7 років тому +4

    Glossier is bull.

  • @cleobabie
    @cleobabie 7 років тому +2

    Great brand ideology...but the founder is wearing too much makeup to speak for itself

    • @theblackmoonofghost
      @theblackmoonofghost 7 років тому +40

      Are we looking at the same person? For me her makeup looks very natural, you can see some blemishes on her skin, she definitely wears mascara but no crazy overblown smoky eyeshadow on her lids, even the lip color is so toned down; and this is coming from someone who doesn't even wear makeup everyday.

    • @bbghoul8488
      @bbghoul8488 4 роки тому

      The point is that women can wear as little or as much makeup as they want. The founders makeup has nothing to do with the brand's market or quality of the product, her words do.