Dear Emma Chamberlain, You've Changed.
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- Опубліковано 2 сер 2024
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Today we're talking Emma Chamberlain and how she's redefining UA-cam once again.
00:00 Intro
01:27 How Emma Chamberlain started on UA-cam
02:43 The Problem with Emma's Editing
03:45 Relationship vs Idea-Based Creators
05:32 MrBeast on Emma Chamberlain's Style
06:42 The Difference Between Emma Chamberlain and MrBeast
08:27 Thanks to Storyblocks
09:41 Emma's Response to Burnout
10:31 Reacting to Emma Chamberlain's new style
14:20 Emma's new camera
15:30 Why change is good for creators
17:56 Single-player vs Multi-player
22:40 Giving away $1000 to a creator
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I think it’s cool too how she’s always alone in her new videos; she does so many amazing things (she recently did a Louis Vuitton photo shoot, hangs out with Hailey Bieber, does magazine cover shoots), but she never shows any of that. Most you tubers would be filming that stuff like crazy, bu Emma only shows ordinary, relatable everyday activities. It’s really interesting and cool that she is so humble
@@sateen663 idk. I felt she genuinely just want to vlog about herself and only herself. Oh and sometimes her mom.
@@sateen663 the thing is… why do people assume rich famous celebrities can’t simply be NORMAL and relatable personality wise … especially when said celebrity used to be a completely average teenager until like 3 years ago…
Now i do agree she clearly knows what she is doing and going for a party rich famous LA video format aint what her fans want (and she definitely must have a good share of that live style in her own personal life) … But saying she is some what faking or impersonating a whole different person seems like a stretch to me…
@@sateen663 the thing she never implied she has 0 friends or that she doesn’t go to social encounters (she does and quite often really) she literally does say all those things… might not go into detail and she definitely doesn’t show them but she never denied them either and even a acknowledges them…
+ lets be honest being a 20 y old millionaire leaving alone in a mansion and way from her family might really be lonely… unless u actually believe the amount of social encounters she goes to even SLIGHTLY correlate to her feeling of loneliness or sadness… provably most of them are work driven (events and stuff) and even the ones that aren’t still aren’t enough to dismiss the fact that she might really be lonely
Derek just posted a selfie with her and Kendall 😫
I think her one title videos are boring
I also really like that's she's alone. She doesn't exploit her relationship with her boyfriend or friends for views. It's much more sustainable for long-term creation.
yes, and tbh it wouldnt be as enjoyable if there were other ppl except maybe her parents
She has a boyfriend?
@@LenaLuciia yes she is dating role model
Emma has chosen several of my songs to be the soundtrack of her new “evolving” series... I am just learning about her this week as thousands of her fans have been visiting my page and writing me... I am only just now realizing how large of a UA-cam presence Emma is & am grateful she is exposing my music to so many millions of people around the world! Also happy to learn that Emma editing these videos herself is part of this “new” direction I’ve become a part of!
Congratulations! Your music is incredible 🙌🏼
She has a editor
@@nadiagrace5282 no her evolving videos (recent ones) are all edited by her, hence the evolving
Yeahhhh love your music
I WAS WONDERING WHO U WERE HOW DID U FIND YOU HERE WHAaAAT
She is also a great verbal storyteller, which lessens the need for insane editing.
Good point
a lot of her dialogue is cut up together - just watch carefully
@@TheMehrnaz that doesn’t change the fact that she’s good at storytelling. listen to her podcast
@@TheMehrnaz You can also see the non-cut emma I her podcasts, and she's just the same. Very smooth and good speaker.
I stopped watching Emma Chamberlin at around late 2019, and I noticed that one of her newer videos popped up in my recommended a week ago. I clicked on it and noticed how the editing style has just matured greatly and how there were no more crazy zoom ins and jump cuts. I love the new style and I can tell that it shows how she grew and changed as a creator on this platform! I've been watching her more again and I love this calm and comforting feeling when you watch it.
you can see through her editing how mature she became in the last year
Yes same thing happened to me and now i’m watching every recent upload. I think it was in due time for her change because i think her audience is growing with her and this content is mature and refreshing
same i just grew out of the ‘quirky’ edits all d ytubers were doing (antonio, emma, n etc) and seeing her new content felt like a fresh breath of air i love it
Same
yes same!! i stopped watching her vids before, but now i love watching her new style of doing vlogs. i love listening to her podcasts too
I love the new style! I didn't even know the old one so I know it's working
Bravo Marce'!
Same!
🇮🇹
Same!
a marceeeeeeeeeeeeeee
Emma Chamberlain's new style of "less is more" is spot on for the times. She's making videos that are shorter with zero sponsored content. She's less chaotic with a vibe - happy to evolve along with her. LOVE
Her new style forces us to slow down and pause. It's the same reason the Headspace ads on TikTok are so refreshing.
Good call
All her new videos are so much like home videos. Like the y2k fashion is coming back shes bringing back the old video format. Like using the handycam. And her videos are like short cinematic films. Also she lives in LA which is already so cinematic. The music is also so therapeutic. Her new videos are literally art. She also bought a film cam in her recent video. Shes going full y2k and 90s. Her fashion sense is also very 70s 80s.
@@sateen663 not just kelly! plenty of people have been doing it and i'm so here for it because it's great
As someone who considers themselves an idea based creator, it was so enlightening to hear your analysis on the relationship based creator space! Thanks for this very well-executed episode! 💗
Hey Michelle! Nice to catch you here! Just wanna say I love your videos and keep bringing your awesome ideas to life!
Man we need more of this energy, just positive takes.
yesss!!!
appreciate this vid… been through all of the same issues as Emma and cool to see you guys break it down for even myself to understand. people change & it’s hard for audiences to accept that.
i just love. love love love this video style of pulling in ALL these different sources, old vlogs, podcasts, you talking, articles - all about the subject - it’s like, the most entertaining way to learn ever .. thank you.
Thanks Cody
Exactly. That's why I'm now a sub of this channel.
As a recent viewer of Emma's, having only seen a few of her content in the past, I've been really fascinated by her new content, it's super inviting and relatable in a very different way than much of what I've seen of her before. You guys managed to put this into words super eloquently! Fantastic job!
People are supposed to grow and change. I’m so glad she did. She’s so mature and happier now. We saw her growing and I LOVE IT.
My absolute favorite vlogs are the slow and “mundane” ones where people do basic day to day tasks. It’s super comforting and relaxing. I never used to watch her videos at all because they were too much. Now I watch every single one because it’s slow and calm and easy to digest.
Same, I've never watched her before but I dig the vybe of the new videos, I've looked at some of the older ones after watching the new ones and it was not for me at all lol
I think its also interesting how Emma can make and create such a personal relationship with the viewers, and personal content, whilst maintaining her personal life very private. It's like she said "you can come into my life, but i have boundaries to be respected" without having to say it, especially about her relationships, and the viewers/fans have respected that (there's always a rotten egg tho). I think thats one of the positive outcomes of her sharing emotional and phsycological journey, people dont feel like they need to attack her space. It's just very relatable to a huge amount of people and makes people like her to not feel like an outcast. She became a rolemodel in that sense.
this is so well put! I’ve felt like this for ages and this helps me communicate to other people about how I feel so thank you! ❤️
Wow I didn't expect to see u here sejal. Randomly going through comments and I see u!
Sejalll💖
❤
@Joana Gomes its not. She is a real person I have watched her videos before.
❤️✨
Her new style of editing reminds me of a reimagination of old youtube. It's like watching a video made by a lousy teenager from 2009 where it just broadcasts and talks about the mundane, except well produced, nicely paced and with a catchy soundtrack
this was the first time i’ve seen you guys and wow this was incredible and very great insight. Loves the part about it being scary to change as a creator and i agree emma absolutely nailed it
Im like 10 years older than Emma and what i enjoy about her videos is, it gives me like a nostalgic feeling and throwback to when i was her age, which i find suuuper weird, but it is like watching an old cartoon, idk
Well said!
Another very important video C&S! 🙏🏻 I’m also realizing that community is a big part of the algorithm nowadays too. It’s why UA-cam uses your community as the first judge for whether to further promote or bury your new video. If die hard fans click and love, it’ll promote to your second string fans. And so on, until it gets to new viewers. So if we don’t honor our biggest fans in a new video, UA-cam cares about that.
The fact I’ve seen every clip you’re talking about just makes me feel good as her fan😌
this is a very accurate breakdown of what's happening with emma. honestly what keeps her sailing is her raw authenticity and i think she should never think twice before being just herself because it is very much relatable.
Do I even need to say something at this point? The production of these episodes is only getting better and better, the insight is fantastic as always, I mean you guys are on such a high right now I cannot even imagine what will come next!
The timing of this episode is actually insane! Literally became a fan of emma last week when I caught one of her new vlogs and noticed the change in style as compared to one of her videos I saw a few years back that I didn't really seem to vibe with.
I have supported Emma since day 1 , like literally from her nagging abt her school work to sister squad to moving to la to now. . I’m glad I matured with her
same !!
I agree with this 100%
Being a UA-cam creator really gives you the freedom of style to do what you want as long as you're in the bounds of their policy. That's what I love abt this platform.
Within the bounds of their policies and the whims of the algorithm... Untill you get big enough that your momentum continues to drive traffic to your posts even if they are not optimised for the algorithm (the Mr Beast school of monetization maximization).
That being said I think UA-cam is one of the most important creative platform of the past century.
Loved hearing about parasocial relationships! Being on both sides of those relationships (me having them with creators & others having them with me) has been a weird experience but also valuable in learning about myself! Thanks for the video 😊
This was a breath of fresh air to see that I’m not the only one going through changes in life. I do have an interest in creating videos but with everything happening in the day to day I haven’t made time to do so. Thank you for the inspiration
Awesome and very important video guys. I think you are right, the creator economy is changing and the community is becoming even more important than it already was.
Really nicely edited and put together episode. 💕
Crazy to hear Mr. Beast talking about the "weight" of vlogging like Emma... it's like, bro, you literally create the craziest videos on UA-cam and somehow continue to top yourself each time...let's talk about the weight of that 😅
Exactly what I was thinking
Does he tho? Seems like he has a pretty huge team.
Jimmy’s a genius businessman and he’s only going to keep getting smarter. He’s always focused on what is the best and fastest way to success. In his eyes, using only your personality as your only asset is inefficient. Like he mentioned, what if you’re depressed that week? Then your product suffers. Neither person is wrong here. Both “idea” and “personality” based creators have their positives and negatives. It all depends on who you are. The same way you and Emma also probably see what Mr. Beast does as insanely difficult, it’s where he thrives. Whereas if Jimmy did what Emma does, he’d probably collapse under emotional pressure. To me, different personality types are so interesting.
I think weight described here reflects the risks and solutions to that problem. For Jimmy, it's an analytics problem. If a video doesn't perform, then the solution could be tweaking thumbnails or hiring more people for crazier stunts. But for someone like Emma, the risk is identity. If a video doesn't perform, there's no easy solution to the thought that your entire purpose in life is now in question.
@@Kooboto exactly!!
I just watched a few of her newer videos and I love how her content is maturing! Every creator needs to be able to grow and change. She did it in a way that seemed flawless, it made perfect sense. Like, "I guess this is what we're doing now", and it's great.
I actually like her new content. I feel its more authentic. It's so damn relaxing.
I think this slower pace editing resonates with so many of us because we’ve been in chaos in real life for so long, and so many of us are languishing, so the slower eerie pace she’s doing is accurate and beautiful, because it’s 100% accurate and speaks to how we’re all actually feeling, but not really sitting in it.
I follow Emma because, in most of her videos, I identify with her, and this kinda makes me feel good and welcome. She has changed, and I think it was essencial for her self acceptance
These new Emma videos kinda reminded me of Casey’s 2020 late September-November videos with a different pace, in the interview with steveo Casey talks about his burnout and how affected him and the affects it had on his mental health it really parallels Emma’s situation in manny ways
I always loved Emma’s video since the beginning even after her clothing scandal, she was still 100% genuine and real and that’s why I love her content.
What was the scandal ?
@@medhakasture9545 I think it was her first merch launch (way back when) and it just went terribly. Overpriced scrunchies, I think some people said their stuff wasn’t even arriving, it was just bad
@@medhakasture9545 she sold blurred out merch, people only had a description of what it was but everything was blurred.
I started watching Emma in my senior year of high school before she had a very large following and throughout university. It felt like being with a friend whenever I would watch her videos. I didn't feel like an outsider looking in on someone who I would never be able to relate or be on the same level as, it just felt like me listening to another person of a similar age as me. Her new videos are genuinely a comfort - soothing but also effortlessly funny and charming content. It's the reason Joanna Cedia was also a similar comfort to me when I was away from home.
Being a personality-based creator seems like it'd have higher highs and lower lows - they have really strong fanbases, but I think they're also held to a higher standard, and are more prone to being cancelled. Also, Donda is excellent. The good thing about having too many tracks is that you can just skip the ones you don't like.
Later gang! This video actually inspired me to do a video about burnout because I've been feeling it for quite some time. I tried tu push through it and upload, but it just took a bit too much out of me. If I find the strength, I'm gonna address it in one of my next videos. But yeah, that's something people need to realize is really happening and it's a fairly common thing if you're creating non stop. Don't get me wrong, I'm not gonna stop creating videos, but mental health really is a priority, and even if it means skipping a weak (or more) and not uploading, it's worth it in the long run.
I've been feeling it too! You are not alone #latergang
I love her new style. I started watching her when I was 15 and loved her then. I’m 20 now and it feels like we grew up together
Yeah Same.. when somebody said that she's no longer relatable bc let's admit it, not all 20 yr old can afford Gucci etc or you now.. Having a huge house that you can call your own. But she's such a vibe. Like a bestie, she brings this comfort in me that I can't explain.
I think in a very hectic fast paced content environment it’s nice to know when you watch a video from Emma you can take a breathe, and it’s not going to compete frantically for your attention.
I was literally waiting for y’all to make a video on Emma and the change in her editing style . Thank you .
i love emma with everything in me. she makes me feel so safe. she makes me feel like i can do anything. and she makes me feel normal
Love this comment❤️
This was super well done - as someone who hasn't watched much Emma Chamberlain, the way you guys tell her story here is super engaging. ALSO - so close to 300k! Keep em coming!
This analysis was INSANELY on point! The fact that you cut your explanations with footage makes it so alive and interesting you gained a subscriber!
These conversations are the best! It's okay to be burnt out and take a break, it's okay to change, that's what creativity is all about 😎
She's also just growing up too, and its especially hard to do when you've been in the public eye for three years. I cant wait to see what else she does as long as she's able to do what she loves
Yh I’m literally obsessed with her new format , made me start watching her content again
I love these episodes! It's really cool seeing your break down of idea vs relationship based creators!
i love her new style its so theraputic to watch! she just films life in cool cities and i LOVE IT
I would love to see an episode about gaming creators! And i hope i am not alone.
Great video! Wonder if you guys'll cover the whole twitch to UA-cam thing going on
I love your channel Collin and Samir! I forgot how much of the behind the scenes of creators that I love
You guys are almost at 300k… there is a tear in my eye :,)
Always cool to hear different takes on different styles of content.
I'm so glad Emma made the jump to change, she's revolutionary in a way. Her content is always evolving just like she is as a person and it's great! I loved both your takes on it!
Its such a relieve for me as a viewer to see her content grow w her bcus alot of times content creator their content rarely change and doesnt grow w them
great intro banana, love seeing clever transitions that arent too "busy"!
i’m left with the problem that i just started watching her videos and i loved the new ones and i really like watching her but now i want to watch more and the old format really doesn’t interest me that much. so i watch them in the background and do my things, like you would. but that’s also a change for the best - emma is reaching outside her bubble now. i’m a 34 woman in south america, i don’t relate to the relatable american teen things. but i do relate to the universal mundane things and she is encapsulating that so beautifully and melancholically, i’m here for it. :)
This is the first time I’ve listened to you guys and this was absolutely fascinating. I loved this conversation and found myself talking out loud agreeing with you guys. New sub for sure.
🙌🏻🙌🏽
@@ColinandSamir same!! Just followed on Spotify
Just discovered your channel thanks to this video. The way this was explained, edited and put together as a whole was so freaking good I had to suscribe. You are really engaging.
I've been watching your videos for nearly two years now, and have always appreciated how well thought out and unique your content is. I'm glad this channel is doing so well now! Best wished to ya'll for the future!
I really need to work on my community. That really seems to me to be the mission of almost every brand today beyond even UA-cam, to inspire action in a group of people and what is a community other than a group of people who act in similar manner. A community can build you up but also cause you to fall apart if you no longer align with the groups ideals anymore.
I have watched every single video of Emma's and have been on time to watch her videos for 3 years now and I could honestly say I love her new content it's matured along with her audience that has been with her from the beginning. She's the only creator who I am excited to watch a new video and to see all her accomplishments really makes me proud of her
You guys are soo very close to 300K that's incredible thinking back to the lacrosse days to see how much you guys have grown :)
Very nicely put. Perhaps.. a middle ground in terms of being part 'Relationship' & part 'Idea' creator is the best way to go.personality. Easily said than done, but.. you can't just be one if you wanna do this for a while. Great video! Love this stuff!
Love seeing these types of changes, I’m always telling people how to deal with mental and physical stress during the creator career. As a photographer and filmmaker, I feel like there is some responsibility on our niche to educated people since we are one of the education points of interests when it comes to making your videos look better, lighting your studio, sound, editing, taking and editing photos for your social platforms, how to use photoshop to make good thumbnails. So I hope to educate people on what it’s like to be a creative by showing them my journey.
Well said, friend!
I hope Emma sees this video. I feel like it would make her feel greatly appreciated and acknowledge beyond just her subscriber count. Im a mad fan of her and have watched her for years and this video is such an amazing break down and chat around the whole thing. very good video, and like other comments have said its nice to hear and see it be broken down into what's really going on and i love that. i love understand why something is happening. shes a creative genius and you two a very smart humans. I love everything about all this.
i love her and her vlogs. great to watch bc it feels like shes telling you stories as your friend
Super good video! Love the analysis of creators, you guys do it like no-one else.
Also I think the reason why Emma’s change works is because it came from an authentic place. Some people try to change to chase a fad or drum up attention whereas her change originated from an authentic organic place inside. That transfers through and is always appreciated.
I'm so glad this episode came out today. I just changed up my content to what I actually enjoy doing, as opposed to what gets views. I've lost hundreds of followers, but this makes me feel much better for the long term
I now see why Colin&Samir are so popular. Subscribed. I’ve watched several of your “creator profile” episodes and just love them. Your commentary …truly is …carefully thought out. For example in the first half of this video, i had no idea who Emma Chamberlain is…..the way you guys introduced her, her rise, then decline, then ….with that one clip from her podcast where she realizes she has no passions. Then decides editing video is her passion and pivots her content style. This is all so engaging and I REALLY connect with it as a creator myself going through the whole rollercoaster ride as everyone else. Maybe this statement summarizes why your interviews resonate so well: Its soooo comforting to realize even the most successful creators on YT struggle with the exact same issues I have. We all have. Thanks guys. Great content. Glad I found you.
my new favorite channel! you guys are amazing. i was so surprised you guys haven't hit a million yet-- you guys deserve 10 million plus with this level content. so excited to see you guys blow up soon!!
I remember being 14 and subscribing to emma when she had 90k. It's so funny to me because she's always felt like a friend and watching people talk about her like charlie damelio now that she's so huge is so weird to me. But at the end of the day we're all strangers to her. Perspective is wild
I’m obsessed with Emma’s new style, I watch the videos when I’m feeling anxious
Your videos always help to have a perspective on creators and gives relatability to other ppl. I love it!! I notice the intros and energy u bring towards the beginning and I really think it is helping your channel. Keeps me engaged! Thanks guys!
This was amazing. & I loved Samir's comment about how being your own product can be very difficult
Donda is hard to get in to, especially if you are unfamiliar with his earlier work, but once you get into it and grasp on to it it’s an absolute piece of art and a benchmark in hip hop history.
Facts donda definitely has some weaker songs but also some of the best songs Kanye’s made
So true
Her new videos seem like the Studio Ghibli style videos that are popular on UA-cam in Korea.
The Japanese concept of “Ma”
Which is stillness or “pause” where nothing much happens but you feel relaxed.
Colin and Samir, I think my favorite thing about this video is that you guys are genuinely just admiring & enjoying another creators youtube style. It’s kind of refreshing. Like you’re not judging it or but just really uplifting the creator. I feel like if Emma saw this she would feel less of that disdain she had for herself. ❤️ love
This video is so well done. Keep it up Colin and Samir!
I flip flopped w/ watching Emma until 2019 cause I felt her content at that time was something to relax to. Her new content is almost the same but x2 better. I love the new style and her enjoying her passion of editing in a way that fits her
This is a super interesting analysis. Emma's draw is definitely the "real" factor. She seems like she could be the girl next door, who just happens to be a cool girl, but who won't make fun of you.
The videos are getting better day by day. And you guys are gonna hit 300k soon.🎉
Now I’m going to binge watch her new vids. It seems pretty relaxing. A lot of videos with some many jump cuts and sound effects can be overly simulating.
I feel like this change in Emma's videos, knowing now that she's editing them herself with the info from the podcast, is her transition from content creator to director. That's why it's not off-putting to her fans. Her fans want to see her move up in her career, want to see her improve. We like Emma and her vision. Before she was almost like an actor in her own series, and now she's directing herself and her content.
I feel like Emma hasn’t changed that much, shes just grown-up and matured as well as her content
They are talking about her editing style
I love seeing Emma’s new videos. I’m about to start a motion design and videography course at uni and I’m so excited to learn more about the process 😊 Great video guys🥂
can I say how well you guys dissect a person without judging but more explaining why and how and every factor that goes into it, I LOVE IT
She is my comfort person. She has been my comfort person for 4 years now! I really wish I found out about her even sooner.
the new editing style brought me back to her channel. I'd entirely stopped watching her stuff because I felt like I'd grown out of it. Great to see her grow too
I watch you for the first time and damn you're a great duo. One expresses a thought and the other immediately further develops it. So the video progresses naturally. Also you're not just talking about the theme but actually composing a structured opinion. Great first impression.
This conversation was honestly really really good - thanks for sharing 🙏
The way Emma creates an alternate reality that is some how relatable, is mind boggling. I've been a fan for a few years now and her personal growth is really noticable, and I love how she is a visual representation of how change can actually be good.
General consensus appears to be that we should give Donda another listen...
Totally agree with you guys on the point about change and community. Change is pretty much the essence of life.
I enjoy the new content so much. It’s so refreshing and I’m so glad that she found her passion💕
I can't get over how respectful you two are of emma and her fans. young girls are ridiculed for anything and everything they love. so many things are discredited as being 'for girls' or 'by girls' that I didn't realize how radical your positive attitude was until you made me wonder for the first time why i love emma so much. condescension