The Unfortunate Demise of Mermaid Fashion Dolls…Why do They Fail?🫣🧜🏻♀️
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- Опубліковано 10 лют 2025
- In this video, we go in-depth into the demise of Mermaze Mermaidz !
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What do you think!?👀
What are your opinions??😳
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! Footage used isn't mine !
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I definitely see Mermaze becoming like novi stars and people regretting not getting them so they go up in value and we wish they’d reboot it
Haha that’s so true!
need novi star back
Totally see it! Especially because they have similar unique features in their tails like the glitter and stuff like some Novi stars had. And real glittery classy colour pallets. ❤
Omg it’s Clawdeena9!
The worst thing will be scammers. They think that they can live out of selling a doll 5 times the price is worth
I think doll companies miss the mark on why people love mermaids. They always ignore the fish/ocean aspect of mermaids, we wanna see scales, fish-like fins, seashells, seaweed etc. seeing mermaids in jackets and sports bras feels so wrong
completely agree!!!
Absolutely this!
I loved what they were doing 😢
Fr. They’re missing the fantasy element. I don’t want a mermaid doll that looks like an e girl with a tail, I want one that looks like a mystical being.
Modern mermaid dolls miss the mark for me because they don’t put energy into the mermaid part. Only 2 dolls got the tail right, in my opinion, and that’s the barbie fairytopia magical mermaid doll, and mermaid fantasy Barbie.
The tail was rubber, had proper articulation, scales, jewels, a cool design. She was so well made 😭. When I was a kid that doll never left my side. She was the moment.
Omg, yes!
They fail because they only have a 1 mode of story play for kids and no fashion possibility for adult collectors. No company has done mermaids correctly. Make them have the ability to both have legal and a removable tail. Make the fashion really feel strong and the style of doll ethereal yet slay at the same time. Mermaze was too extra the color ways did not work for the consumer which is why brands like monster high, bratz and rainbow high have progressively simplified the chaotic looks and made them fashionable and palatable while staying in there respective field.
When I was a kid there was a line of mermaid dolls called Sea Wees that was super popular. They were cute and had "realistic" mermaid tails (that is, a tail you'd expect a mermaid to have). I think Mermaze tried to do too much with their unpleasantly-weird tails that looked like guitars and fabric from a dress, etc. Also, they weren't cute enough in my opinion. I never liked their eyes. Also, they couldn't sit. I never thought Mermaze would last as a line because of all of those issues, and I was right. (To be fair, a lot of doll lines are discontinued within a few years ...) I think a modern mermaid line could succeed if they were designed so the dolls could sit, have tails that actually looked like proper fish tails, and .... the most important factor ... had super-cute faces with big, pretty eyes.
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Sad they didn't continue.... the story was getting interesting, the dolls were getting better and better...... i love mermaze mermaids TuT maybe one they will they come ...back? ( leave me be and hope for rainbows TuT)
thanks for the video like always super amazing!
I’m really sad about this! I really liked them but just not the prices. I would have bought them. I hope that maybe someday they could relaunch these or something. All they needed was a new season and a knee joint in their tails. Honestly my area never put them on sale. There was so much potential that was squandered away!
With the Disney Live Action Little Mermaid just ended, do you think there would be a "re-surfacing" of Mermaid dolls or new mermaid esque doll lines?
As a person who buys dolls for children (toddler and preteen), I shuddered at a thought of having Mermaze or Mermaid High doll as a water toy. The amount of hair and all the crevices in articulated hollow joints for the mold to grow 😬🤢 They seem like too much of a mess. I did purchased Barbie Colour reveal mermaid dolls and they have been enjoyed in and out of water with minimal mess.
Also, not sure why, but they were never requested. I’ve gotten requests for Disney Princess, Rainbow High and LOL, but never other brands. Not even Monster High even though we did watch and loved the new movie.
As a collector, I bought all three brands for myself. 5 Barbie Colour Reveal, 2 Mermaze and 1 Mermaid High. Love them all but especially Mermaze and Mermaid High!
Random idea, but what if there was a mermaid doll line that released two versions of each character: One as a fashion doll and one with molded on clothes specifically made for water play?
I feel like these companies are cancelling mermaid doll lines for the sake of money. The only 2 problems that I had with Mermaze Mermaids, is both the price and their faces.
I think it's better to make our own indie mermaid dolls than to buy expensive ones.
As a huge mermaid fan…so sad that dolls seem to never hit the mark 😢
Seriously 😅
As much as I like how weird the mermaidz tailz were, I have to admit that the lack of mermaid-adjacent themes was one of their downfalls. And the fact that they didn't have "knee" articulation.
I think they could have tried to make some things more sea adjacent while still having unique fins (I say this because I want them to stand out and I am biased towards the idea of each fin being personalised). They could have also done a sea-themed form of locomotion like some huge seashell or sea animal that would carry the girls around.
Maybe silicon mermaid dolls could have worked? I don't know...
I really do miss mermaid high, i usually rewatch the episodes just for the nostalgia. I do love mermaze mermaids as well and was able to score some for $10
Another plus is that you can use their clothing to make your RH dolls mermaids.
I thought the faces were very un-appealing. If they had more stylized eyes like RH, maybe I'd feel differently. I'm also just not a fan of mermaids in general. And I feel like that's why these didn't sell. I feel like these didn't really know their audience. They have the quality and look of collector dolls, but the demographic that they were going for (children) perhaps found them to be a bit uncanny. Not to mention they were kind of expensive. The articulation was also another issue. I'm not even one of the articulation elitists, but one of my standards for a high quality doll is that it can at least sit on a ledge. These dolls couldn't even do that. The playset was cute, but the furniture was so weird and really emphasized how detrimental the non-articulated tails were. Another weird thing with these was that in the instructions (in the First Wave releases anyway), it specifically said the doll was not intended to be submerged in water. A mermaid doll you can't play with in water? Honestly, baffling. At least from a design perspective.
I only got two of the Mermaze dolls. I was thinking if getting another, maybe if they are cancelled i should get her before they are reselling for a lot more.
Mermaze was simply too expensive, ESPECIALLY for not having tail articulation!
I think if they were $32 or lower or came with more clothes and accessories for $40 than they would’ve been a success.
I think Mermaid High failed because they neglected one of their mermaid characters (Mari). And even worse, she was one of the initial main characters.
Nooooooo I’m so sad!!! The second release was my favorite…
Mermaze suffered from poor quality and a really high price point. Even going on sale I cannot bring myself to buy one, because every review mentions how the hair comes out, the lack of posability and how cheap they feel. And the face sculpts are just not good. They do indeed look like cold-hearted sirens ready to lure sailors to their deaths. Even the slumber party one looks ready to eat your soul.
They just now appeared in my country… the series 1, I’m so sad
For some reason I think that they were trying to go against Barbie color reveal, but I also think that a reason it did not do well is either that water toys or the clunky tails.
I wish they could create something equal water play and equal fashion
for the lower half of the body it can swap to tails and legs. The tail I would make them ball jointed.
And the hair would be perfect for water and after it would be okay.
To be honest. I started playing with dolls only because i love sea life. My favourite animals come from the ocean. Mermaids with fish tails sounded like heaven to me. Years later to now I'm a collector. I heard of these dolls and got really excited. Amazon Germany had them in stock. But I honestly HATED the designs (I saw a comment earlier who said that mermaids need to have scales, sea weed etc. and I agree). Mermaids lost their magic. I would love to buy a cool mermaid/merman doll but I can only find dolls with cheap plastic fish tails, with costumes to hide the real leg or these dolls with the (for mermaids) real life clothing. I am not sad about it but i hope that they continue for the other fans who appreciat these dolls.
I think it might be because mermaid dolls tend to appeal more to kids than collectors. (Or so what I’ve seen)
Another thing is that since parents are the ones buying dolls for their kids they’re usually going to go for the cheaper option if it’s available.
(Why buy your kid a 20$+ mermaid doll when you could get a Barbie mermaid for them for like 5$?)
The only time I’ve seen the average parent spend 20+ on a doll is if their kid really wants it and there’s no other alternative to it (think RH and MH) it’s the reason most kids get cheap Barbie’s before they’re old enough to be like “hey, I want this instead”
I really liked mermaze by series 2 and hoped that the slumber party dolls at least would get released before they got the axe I really wanted one in particular from that line. Idk about mermaid high because I just missed them before I officially became a collector. Idk what other people want or need for successful mermaids I just like the designs of mermaze, and an not visually impressed with what Im seeing of mermaid high
I honestly think Mermaze probably would've done better if they were given the Project Mc² treatment and were given a live action tv show and some other attention grabbing gimmick instead of the color change tails and animated series
It really, really sucks that Mermaze Mermaidz got cancelled. And I really liked the franchise, too. Especially, the animated series. But now that it's cancelled, that means we're never going to get a Saria doll like I always wanted, which is just downright disappointing.
i agree with you about Mermaze, i think at the end of the day the tail can look incredible but if it doesn't articulate and serve it's actual function in play (which is to flap around and make you feel like they're swimming) then kids won't want them!
with mermaid high they had a simair problem. although they look nice, few people want to take fabric fins into water... and if you can't put her into water then the fantasy is kinda ruined 😭 i'm speaking as someone who loves mernaids and had mermaid dolls as a kid. (imo Barbie mermaid fantasy had the best tails of all time. they looked simple, but had an amazingly pleasant texture both in & out of water, and they flapped when you squeezed the dolls hips which was perfect for play.)
also, both of these lines could have had better facial diversity, and just better fashions as well. they both look a bit all over the place and perhaps were trying too hard. also, i think incorperating some more nautical aesthetics into at least some of the dolls would have paid off. i respect them trying to be more modern, but that doesn't mean we have to abandon ALL traditional mermaid/fantasy aesthetics.
I’m not a “finatic”, but I do like mermaid dolls. I liked both lines, but they were too expensive considering their compromises for me. I picked up some of each on sale, but Mermaid High was $40/$27 CAD and Mermaze was $40/$60 CAD regular price for series 1 and 2 of each (for comparison, RH is around $40 CAD).
I think I share others’ criticisms with both lines’ faces being just a bit off, and the lack of articulation on Mermaze. The best qualities of each line would make a perfect doll for me. It would also be neat to see a doll with a joint at the waist or hips that could swap a tail for legs.
Also, the fact that RH/SH, MH return, and Barbie Extra all exist means competition is tougher than several years ago. Then there is inflation. We only have so much doll $$$.
It's such a shame that mermaid dolls aren't as successful as Monster High and Rainbow High. I'll be honest, while I did enjoy Mermaze, I also thought that the story plot was kinda boring compare to Rainbow High. I'd wished they'd come up with something other than a plot that revolves around color-changing tail. I think some of the biggest problems with Mermaze include un-posable tails, the high prices, designs/fashion, and someone lack-lustered story plot. People love Monster High and Rainbow High because they have engaging stories. Their characters are from a wide variety of backgrounds, and each character have unique styles, character traits, flaws, and more. So people have favorites and can see themselves being represented. And when the doll versions are release, we see details and articulations being put into them. I did like Mermaze and had hoped to see the slumber party line, but hopefully, we'll get a good mermaid doll line someday.
I think the FtoF means fins to feet
It feels heartbreaking that MM was created to take out MH ( of,course that's the nature of businesses), but the fashions of MM are 💎🌈🌊 and use modern aspects. People fail to extend their mer-fantasy beyond just real fish. Hopefully, the line returns with articulation and a better price.Not all mermaids need to be 2in1.I want a mermworld variety. MM had killer CGI and MH could have better character direction. 🖤🧜♀️🧜🏼♀️🧜🏽♀️🧜🏾♀️🧜🏿♀️🖤
Oh no I love mermaze so much 😭
The Mermaze mermaids are really beautiful, but I don't like the fact that they can't sit up. But, I adore Mermaid High ❤ I bought Oceana and fell in love with her hair. She is also easy to pose for doll photography. I immediately ordered Seara! At least, I have them ❤
Mermaze had too many issues and a 'strange' over all concept and look. My bet is Mermaid High will be the more rare to find and more sought after down the line.
So that means were not getting the slumber party line ? Noooooo
I was hoping that MH or MM would release more dolls when The Little Mermaid was released. Apparently not. Oh well. I have all the MH and some WW and MM.
I'm kinda still suprise that spinmaster still has the mermaid high brand on their wesbite, when they were long gone! also surpsing that their tik tok is still exsits
Maybe ftf means fins to feet. Maybe a mermaid to human feature
if i were mermaze mermaidz or mermaid high creator i will definitely continue the plot of the episode. not cancelling. because i love mermaids for real though.
Im glad l brought just one. Shellnelle
Really sad to see the mermaid dolls go. I really loved them
Im just upset that we'll never see the story continue for yhe show 😢
Take me back to the broadcast at minute 2
As a huge mermaid fan, it breaks my heart that Mermaid High and Mermaze Mermaidz got cancelled too soon.
They really miss the whole point of mermaids, they want mermaid dolls to be like Barbie mermaids dolls and the little mermaid dolls, nothing but beautiful colourful mermaid tails that’s not over priced.
Don’t get me wrong, I love these mermaid dolls and it really wanted to get one. I just they weren’t so expensive
I would have bought a Mm but the price are expensive and I couldn’t find any Mh but I wasn’t doll collecting when they came out
I feel like collectors in general are not into mermaids. These dolls are gorgeous but I hate that they don’t have legs.
I feel like lagoona fulfills my mermaid quota or at least mer people quota
FTF was Fins to Feet
It just got put on Netflix and no one talked about that so It seems like y'all just wanna talk about it like if it's gone but they're trying to bring it still to places
And I really like them.
It's sucks that Mermaid high S1 haven't finish/Only had few episodes and the show became boring.
they were ambiguous either they were mermaidz or humans it wasn't a seperate line on it, What I mean by that is their finns, those things really were an issue and to be more specific the way they were design I didn't like how the tail was sculpted like a bottom part of an outfit the unrealistic fiins some looked like shoes and some looked like... just weird, The limitation of posabilty, the lack of fashion adn the main factor was the target audience a kids toy at that price and with a much more adult appelean concept but with gimmick and a cheap tail.
Now I won't get Sirenz
They were pretty dolls, I just wish they weren’t mermaids LMDOAOAOAOA or at least had better tails
I think what turned me off from Mermaze was their faces. The combination of the inset eyes and the very grumpy looking faces made them look a little intimidating. It’s the same look an annoyed Starbucks customer makes when their order takes way too long to make. I feel like that’s what most kids would think. Maybe if they had rounder, more Rainbow High-esque faces. That, and the fact that their tails were solid plastic. Maybe a softer tail with more posability would’ve sold better.
I didn't understand 🙂🍅
MGA IS NO LONGER MAKING THESE DOLL EVER IT GONE FOR GOOD I GOT ALL MERMAZE MERMAIDZ DOLLS I KNEW MGA GOT SHUT DOWN FOR GOOD EVER JUST DON'T CARE ANY MORE OF THAT PRICES THAT GONE UP TOO FAR ENOUGHT SORRY I LOVE MORE DOLLS FROM MGA IT MAY NOT COME BACK AT ALL I STILL COLLECTION ALL MGA DOLLS MY HEART BROKEN NOW I WISH MGA TELL US THE TRUTH AND WHY LOVE DAVID
The another war with mermaid high spinmanster vs mga mermaze mermaidz thing mga how could you do such thing again with sweet of a line of dolls and stay in your own lane with #rainbowhigh and #shadowhigh thing of other things than same idea again similar to you and Mattel designs...
It’s a shame, they had potential 😅💖
To me their eyes were creepy and souless, 😨
The perfect mermaid line is probably not cost-effective. people want articulation so it can sit like a mermaid, have legs, fashion, fabric tails, high quality materials, accessories. I get why both lines didn’t work, but what are y’all willing to pay for the perfect mermaid doll?
I think people seeking a real perfect mermaid doll would go for a BJD. Thanks to the way they're strung, they could have an articulated tail along with a swappable lower human body. I don't think a mainstream doll manufacturer is ready for that level of dedication though :(
This does not surprise me lmao
For me Mermaze floped because they didnt had legs ,Thats the only reason i didnt get any ,i was really tempted with the black girl from the winter line but no legs and fugly stiff Tails? No thsnk you
IMO Mermaid High dolls were cheap quality and cheap looking. Mermaze Mermaids were absolutely beautiful and had great articulation from the waste up. I personally would love to see the Mermaze mermaids come back but as regular dolls with legs and a completely different story line.......
They fail bcause they dont giv em legs!!!!🦠🐛
I felt that Mermaze Mermaidz were just too expensive. So i bought the ones i could get when they came on sale recently. I haven’t got them all but i would like to eventually before they all disappear. I will be keeping them in box on display.
🩵I preferred the winter line for sure 🫶❄️
Im literally going to go in my doll room now and check which ones i still need 🤣 get them in my basket 😂