Grant McCracken on Anthropology in Business with Matt Artz

Grant McCracken on Anthropology in Business with Matt Artz
In this episode of the Anthropology in Business podcast, Grant McCracken speaks
with Matt Artz about his career as a business anthropologist. The conversation
covers Grant's journey from museums to being a consultant and author. It also
touches on Grant's new book Return of the Artisan: How America Went from
Industrial to Handmade. About Grant McCracken Grant McCracken is an
anthropologist studying American culture for 25 years. He has worked for many
organizations, including Timberland, New York Historical Society, IKEA, Google,
Ford Foundation, Kanye West, Netflix, Sony, Coca-Cola, Sam Adams, Boston Book
Festival, Delta, Oprah, Reddit, PBS, State Farm, NBC, Diageo, IBM, Nike, and the
Obama White House. He is a long-time student of culture and commerce, publishing
two books on the topic: Culture and Consumption I, and Culture and Consumption
II. He argues that all corporations need to take culture more serious,
publishing a book called Chief Culture Officer (Basic Books). This was named one
of the best innovation books by BusinessWeek in 2009. His most recent book,
Return of the Artisan, delves into the evolution of the artisanal movement from
the fringes of the 1970s to the spike of domesticity-home-cooking, gardening,
and DIY crafting-caused by COVID-19 and what it means for the future of work and
American culture. He is the inventor of The Griff, an early warning system for
social and cultural change (see www.mapping-the-future.com
[www.mapping-the-future.com/]). He is credited with spotting the rise of
Donald Trump, the fall of Second Life, and the disruption of CPG by Alice Waters
and the artisanal movement. Recommend Links
* Grant McCracken on LinkedIn [ / grmccracken ]
* Grant McCracken on Twitter [ / grant27 ]
* Return of the Artisan: How America Went from Industrial to Handmade
[www.google.com/books/edition/...]
Tue Aug 16 2022
Anthropology in Business with Matt Artz
The Anthropology in Business podcast is for anthropologists and business leaders
interested in learning more about the many ways anthropology is applied in
business and why business anthropology is one of the most effective lenses for
making sense of organizations and consumers. It is hosted by Matt Artz, a
business anthropologist specializing in design anthropology and working at the
intersection of product management, user experience, and business strategy. To
learn more about the Anthropology in Business podcast, please visit
mattartz.me.
Matt Artz