Marketers Say Artificial Intelligence Has a Positive Impact on Performance

Marketing leaders reported a rising optimism about the U.S. economic outlook for next year, despite inflation’s ongoing, dampening effect on marketing spending. More companies also report integrating artificial intelligence into marketing, saying it has had a positive impact. Fewer marketers expect diversity, equity and inclusion efforts to be a priority in the next five years.
These are some of the latest results of The CMO Survey, a biannual effort of Deloitte LLP, Duke University’s Fuqua School of Business, and the American Marketing Association. The survey is directed by Fuqua marketing professor, Christine Moorman. The research sampled 316 marketing leaders at for-profit U.S. companies, 96% of whom hold positions at a vice president level or higher.
Founded in 2008, The CMO Survey is administered twice a year. For more results and a historical archive, check cmosurvey.org/