5 Digital Marketing Trends You Need To Know In 2022

Here are the key digital marketing trends for 2022 and how to leverage them to improve yours or your client’s digital presence this year.
Which trends will you be watching for 2022?
Let us know in the comments 👇
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TIMESTAMPS
00:00 Intro
00:40 Bye-Bye Third Party Data Tracking
02:50 Social Listening
04:17 Conversational Marketing
05:26 Focusing On Fewer Channels
06:56 Video Content
08:03 Outro
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Here are the top 5 digital marketing trends that you need to watch for 2022.
1) Third-Party Data Tracking
The first digital marketing trend is us saying goodbye to third party data. As digital content and ads are heavily influenced by data, this poses an insight issue for marketers. You need to turn your focus back to lookalike audiences, to first-party data and start taking advantage of unaffected platforms.
2) Social Listening
Social listening is a process of using automated tools to monitor your brand’s online social media presence. Not only can you monitor your own brand’s presence with social listening tools but they can help you improve and evolve your marketing communications. The insight from this digital marketing trend will be invaluable this year.
3) Conversational Marketing
Our next digital marketing trend for 2022 is conversational marketing. Marketers will be looking for ways to incorporate humour into their content and social posts in a way that aims to soften the tone of voice.
4) Focusing on Fewer Channels
We've already seen a few brands targeting their resources on the channels that best reflect their brand values. It’s probably not the last we’ll see of companies taking a more minimalist approach to their digital marketing so it’ll be interesting to see this trend unfold throughout the year.
5) Video Content
Next on our list is one we’ve taken from our recent 2022 SEO trends video because we think it’s impossible to ignore: video content. Our love affair with video is certainly not over. From TikTok to UA-cam Shorts to Instagram Reels, the importance of creating short form video content for your brand cannot be overlooked in 2022.
Which digital marketing trend will you be watching in 2022?
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