Waves Not Cycles | Nike x Patta: The Wave Ch. 1 | Nike

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  • Опубліковано 3 жов 2021
  • Chapter 1: Waves Not Cycles - Nike x Patta present: The Wave | A film by Mahaneela. Creative direction by Steve McQueen. The collaboration is a thematic reference to the cultural shifts and enduring influence that Patta has had on its greater community and industry. In this four-part film we follow siblings Abdul and Carista as they ride the ever-changing seas of life. The opening chapter represents the future generation. A teenager, Abdul feels trapped and wants to break free from the cycle of his life. The boy is learning who he is, in life and work, independently of his parents expectations for the environment he is in.
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КОМЕНТАРІ • 72

  • @TheClearvoice
    @TheClearvoice 2 роки тому +32

    Love it. Mini-movie, intelligent, no posturing. Really striking

  • @wotsgoodworld4672
    @wotsgoodworld4672 2 роки тому +1

    Projects like this make me so proud of my culture and community. Shoutouts to Skepta, Lil Simz, and Oswald Boateng. All are pioneers in elevating Black British culture.

  • @KickGame
    @KickGame 2 роки тому +9

    Love this - looking forward to this release!

  • @TheCNSR
    @TheCNSR 2 роки тому +24

    👌🏾🌊🌊

  • @edesiafoods5469
    @edesiafoods5469 2 роки тому +8

    Really inspiring, and motivating. Congratulations to Mahaneela and Steve McQueen on this amazing project !

  • @juliuschristians149
    @juliuschristians149 2 роки тому +2

    Didnt wanted a sneaker that much before 😍🌊

  • @jiensmchen4269
    @jiensmchen4269 2 роки тому

    please!!! we can’t wait for coming out

  • @eventdamager
    @eventdamager 2 роки тому +3

    Would love to get my hands on one of these but that's going to be a tuff one.

  • @michaelyoung5707
    @michaelyoung5707 2 роки тому +1

    Patta will open the minds of people to a NEW WORLD by reverting back to OLD TRUE ideologies.

  • @2samarie2
    @2samarie2 2 роки тому +1

    Ayyy skep and simz !

  • @halenpaz2195
    @halenpaz2195 2 роки тому +1

    Nice video! Are you guys ever going to get the Nike Path Winter's back in stock? If so, when??

  • @yadayadayehayeha
    @yadayadayehayeha Рік тому

    speak to my heart, let the community be heard and come together as one, Each One Teach One

  • @josephbarranco3717
    @josephbarranco3717 2 роки тому +1

    This is amazing

  • @lucianobernardodiasbernard1609
    @lucianobernardodiasbernard1609 2 роки тому +4

    💖i a NIKE é Nota: 10 (dez)📃✍

  • @zakariyya12345
    @zakariyya12345 2 роки тому

    first ad i ever search for and watch twice

  • @StephenMcFadden
    @StephenMcFadden 2 роки тому +1

    So good.

  • @MyCanonT2i
    @MyCanonT2i 2 роки тому +3

    Got the W yerrrr

  • @michaelyoung5707
    @michaelyoung5707 2 роки тому

    I hope to COP a pair tomorrow!

  • @joshkindberg6629
    @joshkindberg6629 2 роки тому

    i love Nike and this video So much

  • @Barney-ii1no
    @Barney-ii1no 2 роки тому

    .........Sick.

  • @ryanoneal6118
    @ryanoneal6118 2 роки тому +4

    The poem speaks great volumes!

  • @yymvmnt
    @yymvmnt 2 роки тому

    🔥

  • @Shenal.Ekanayake
    @Shenal.Ekanayake 2 роки тому

    Yeh yeehh

  • @motherhugger3243
    @motherhugger3243 2 роки тому

    its coooooool

  • @steventoots9800
    @steventoots9800 2 роки тому +2

    Just got the W!

  • @VDVD.
    @VDVD. 2 роки тому

    Dope

  • @ALX-im7sl
    @ALX-im7sl 2 роки тому +1

    Such a dope sneaker. Iconic asf. Shame that resellers won’t allow me to get a pair :/

    • @yymvmnt
      @yymvmnt 2 роки тому +1

      It’s everyone

  • @diogolourenco301
    @diogolourenco301 2 роки тому +3

    Instantly iconic, gotta get emm

  • @judeyawson6654
    @judeyawson6654 2 роки тому

    I did the interview for this ^_^

  • @LightNWavy
    @LightNWavy 2 роки тому

    beautiful

  • @gabrielcunneen2863
    @gabrielcunneen2863 2 роки тому

    Dudeeeeee

  • @gearlesscriz
    @gearlesscriz 2 роки тому +3

    What camera did your team used for this ad? It looks great

    • @yoshivision3774
      @yoshivision3774 2 роки тому +1

      I was thinking the same! maybe 16mm film?

  • @IsaacHwa
    @IsaacHwa 2 роки тому

    what twenty one pilots song is this

  • @synthefire2134
    @synthefire2134 2 роки тому

    listen this was perfect

  •  2 роки тому

    This ad is harddd 🤔

  • @user-ytho
    @user-ytho 2 роки тому

    why am i crying?

  • @gshajratali
    @gshajratali 2 роки тому

    Nice

  • @Bramro12
    @Bramro12 2 роки тому +1

    My country’s flag 🇸🇷🇸🇷🇸🇷

  • @twilightaesthetic
    @twilightaesthetic 2 роки тому

    yoo no wayyy, Suriname!?!

  • @n8474
    @n8474 2 роки тому

    Who’s got the song name ?

  • @lucianobernardodiasbernard1609
    @lucianobernardodiasbernard1609 2 роки тому +1

    🔥💖⚽🇧🇷

  • @davidg8018
    @davidg8018 2 роки тому

    Got the W pretty easy cop

  • @macloca7103
    @macloca7103 2 роки тому +1

    Uxbridge road in Shepherd’s Bush

  • @lucianobernardodiasbernard1609
    @lucianobernardodiasbernard1609 2 роки тому +1

    🔥💖📸🇧🇷

  • @jameskan823
    @jameskan823 2 роки тому +4

    Waves work in cycles tho

  • @SH-rm3xq
    @SH-rm3xq 2 роки тому +1

    Hope bots won't gonna cook on patta website friday. Hope a huge protection against bot

  • @Leviajohnson
    @Leviajohnson 2 роки тому

    Well that was weird. I don’t get it. But the collab looks nice tho 👍🏻

  • @TheVietnameseDevil
    @TheVietnameseDevil 2 роки тому

    😎

  • @virenderrajput6619
    @virenderrajput6619 2 роки тому +1

    Hey

  • @Carmai7
    @Carmai7 2 роки тому

    Air MaxImun Exposure! (See what I did there?)ha!

  • @virenderrajput6619
    @virenderrajput6619 2 роки тому

    India

  • @lucianobernardodiasbernard1609
    @lucianobernardodiasbernard1609 2 роки тому +1

    🌎🗺🌏🌐

  • @benbauvin9118
    @benbauvin9118 2 роки тому

    patta got love for .... ?

  • @martamota3354
    @martamota3354 2 роки тому

    A Nike é uma vergonha nas entregas, encomenda com entrega prevista para 9 setembro e até agora, nada, nem previsão de entrega. Mas o dinheiro está há um mês do lado deles.... Serviço vergonhoso. |||||
    Nike is a disgrace in deliveries, orders scheduled for delivery on September 9 and so far, nothing, no delivery forecast. But the money has been on their side for a month... Disgraceful service.

  • @kepaibarrurengurengoitia6309
    @kepaibarrurengurengoitia6309 2 роки тому

    Ok, clothes for blacks...