Yoyo! Can I ask what kinda numbers you get per conversion during the learning phase? Mine was at $2.21, which is nuts obviously. Feel like that would be a valuable piece of info for people so that they don't go turning off their campaigns during the learning phase because the starting cost is too high.
Fortunately, I am new to this Facebook Ads for Spotify journey so I noted each and every one of these mistakes! But hey, we all fall flat on our faces sometimes! That's the learning phase of real life haha!
Dad of two children?!? Congrats man you look great and so relaxed :D, I wish the same for me in the future lol. Great video tho, thank you Tom for sharing your experiences 🙌
Yeah, that's so true. There is a lot of misleading information about music marketing, that it's refreshing to hear someone talking about the FB ad strategy, since it really is the best promotional tool available right now.
Damn it’s hard to ignore rule #1 when you see that budget running up lol 🤦🏽♂️ Thanks for the insight man, this is gonna save me so much time and money
uahuahauhauh this is the best youtube video i saw in my whole life Thank you so much for sharing your knowledge, and for your fun. You made my day. You cant imagine how important is that for me.
Oh, did most of these, too. Our Facebook ad manager does not show "learning phase," so I had no idea this was even a thing. I was changing everything all at once: budget, creatives, audiences, countries. Yeah, very hard to be patient. Probably another mistake not mentioned is not ignoring day-to-day fluctuations. With our last campaign, Monday's were just terrible, for some reason. I tend to pause ad sets if they get up close to $1 and then turn them back on the next day. I'm not sure if that's good or bad, but I don't want to waste the rest of my daily budget on an ad set having a bad day when another one is doing well. It's seems like each day, they "start over" and one will do better than the others one day and a different will do better then next day. I've had ones that were doing $.18 one day go up to $.85 the next and then go back down to $.23 the next day. I haven't been seeing Facebook do any "magic" once an ad set reaches 50 conversions, so I still don't trust it to actually optimize. It will randomly send a bunch of traffic to a country that doesn't convert at all or send too much traffic to an age/gender combination that is the most expensive.
Dude this is weird. I’ve certainly experienced a fair amount of fluctuation from day to day but nothing that extreme. I don’t know why that would be doing that.
Tons of great advice. My first campaign worked great, my second I got way too into it and made lots of these mistakes, especially changing too much! Here's hoping number 3 will be the best so far avoiding these problems.
@@tomdupreeiii Yup, however I just can't go below 0.3$ for Cost per conversion (and 0.2$ outgoing click) for now, I'm playing with regions partition and removing costly regions but the problem is that when I remove costly regions the number of clicks is low...I'm a little fed up with fb ads lol. Thanks again for your time and helping videos, it's really a headache to make ads conversion (Spotify) below 0.3$ for me lol
It's sooo tempting to turn things off early on haha :') Thank you so much Tom! Really helpful as I did not know of some of these. Very clear video and explanation as always!
Hey bro, what was the title of the video where you design your ad creative? Wondering what tool you use and what audio audio bitrate you export your settings with
Hi Tom, wish u a Merry Christmas :-) Dont mind me asking but do u use the Distrokid land page or Toneden or hypeddit? Which do u prefer? Also, are u placing ads on Facebook or Instagram or both? I believe the video sizes are different? Meaning different Ad sets?
Hi Tom! Does it make sense to list such a keyword like "spotify" on facebook ad if we are promoting only our track on Spotify? I guess it will mislead audience to Spotify as a source and will not lead to particular content on it. Thanks for the video!
Thank you. I didn't know about the learning phase of the ad and because so I was more impatient than I should have been. How long does an ad need to be up before the deliver column changes to learning.
I'm so glad you found the video helpful! The delivery column should immediately show it as "learning" right when it starts, but it doesn't always do that. Sometimes it will go straight to "active". Mine does this almost every time. Whichever it says, you'll still need to wait until you have at least 50 conversion events on an ad set before you make any adjustments. Thanks for the question!
Luis Zapiola hey I’m so glad you’re enjoying the videos. Thank you for watching. I don’t have a lot of tips for approaching blogs like I do with running ads, but I will say, in my experience, being transparent and authentic always wins. More often than not, these outlets want to know if they’re ready to invest into you as an artist, not just hype your release for you. It’s a relationship.
@@tomdupreeiii Hey Tom! Dunno if you'll see this, but update, my conversion rates are at an all time low of 0.07$ per conversion! I knew the music was good! Thank you again :)
Love your videos, man! Gotta be honest, I laughed out loud when you said you changed your artist name 2 weeks after a release. Anyways, thanks for providing such great info! Quick question (not in regards to this video), but how do you manage the budget between the Tier 1, Tier 2, and Tier 3 target regions? Do you put thee same amount for each tier? If so, wouldn't the Tier 3 spend so quickly? Thx!
Dude, thanks for watching! Yeah, I completely shot myself in the foot on that one. Haha! For that style campaign setup, I cap the Tier 3 budget at 10% of the total daily budget for the campaign. So if you're running $10 / day, cap it at $1. Having said that, I'd recommend duplicating ad set targeting and optimizing for conversions over link clicks. Check out this video to see what I mean in more detail: ua-cam.com/video/PJMb3bM_leI/v-deo.html.
@@tomdupreeiii Okay, definitely! I think what I'm going to do for my next release on Dec 4th -- Is I'm going to be running a few campaigns - First, I'm going to run like hwo you do with Diff tiers with a conversion campaign and then I'm also going to be running a Toneden Spotify Playbook campain to take advantage of the free 7 day trial they give. Do you know if they optimize for Conversion or link clicks? Also, regarding my Tier 1 and Tier 2, where do you suggest I max them out respectively? Thanks man!
@@AloJou very cool. I’m not sure how ToneDen does things, but I imagine they probably optimize for conversions as well. Keep tiers 1 and 2 wide open. Let them do their thing!
Tom, do you have a video that shows how to create the creative visuals you speak of here? You’d create them with Adobe Premier Pro or similar program wouldn’t you?
Do you think that for a small artist. friday releases are necessary?? Because it only affects the radar correct? But. if i dont even have radar placements does that even matter ;p
Hey thanks dude! Everything's been going great. To answer your question, yeah, I think sticking with a Friday release is important no matter how big you are as an artist. Listeners are used to receiving new music on Friday's, and it's good to go ahead and build those good habits on the small stage before you start to scale up. Thanks for the question!
@@tomdupreeiii Got it! Thanks!! Will definitely try to continue with the friday releases then :D Would you ever consider doing a livestream soon? I feel like it would be super fun to chat with everyone about music and marketing!!
Syntax dude I was literally thanking about doing my first one on Instagram tomorrow! I’m glad to hear you’d be interested in that. I’ll post about it in just a bit.
Unfortunately I found through years of experience that FB ads cannot target. In EVERY ad I have done I will target country X or X,Y, Z for example. It NEVER stays withn those boundaries. On those boosts or ads, all hits came from 3rd world countries. When I investigated the individuals, there was no indication of interest in my genre of music. When I consulted w FB they said I I must also target the coountries I do not want ad to go to. Considering the amount of work involved w that I have given up. Can't trust FB. My problem is having too many hats. So now when I choose a hat, it must be effective and simple. Otherwise I just spin my wheels. I am supported by Pandora streams. I remain dubious w spotify and spotify promo, although the "vibe of P P is the best of all I have checked out. Your vibe is also good BTW, but there are just too many hats and some must be ignored. Exhausted :)
Sorry you've had such rotten luck with Facebook ads. I've never had that sort of targeting error you're describing. You may want to check to see if you have targeting expansion enabled at the ad set level. It sounds like that might be the issue.
@@tomdupreeiii Thanks for response. I wasn't aware of "target expansion". Never heard of it. When I spoke to FB ads they said I also needed to say what countries I DON'T want the boost or ads to go to. I am assuming target expansion is also n issue w "boosts" aswell as ads? Again thanks
@@PaulAdamssongs hmm... that interesting. If you’re working with boosted posts directly from your page and not building your campaign through ads manager, that might have something to do with it. The interface is a bit different.
Hey Tom thanks so much for this - love your stuff! I have made so many of these mistakes and made plenty of mistakes on the playlisting front as well but alas we keep moving forward! Very kind of you to share. I've been wondering however, when you have a large audience in an ad set ie. a huge genre like Indie Rock (80M) is that just a big mistake in general or will it just take longer in the learning phase?
Hey, thanks so much for watching! When I'm first targeting a cold audience, I like to have anywhere from 10 - 50 million people. Big is good. Once you start honing in, anywhere between 5 and 10 becomes really effective.
Thanks Tom! This answered a bunch of questions I didn’t even know I had. One more thing, have you ever split tested track volume? I have definitely skipped past ads for songs both because they were startlingly loud, and because they were so quiet they didn’t grab my attention. What are your thoughts on optimal loudness for an ad?
mictechshooter no, I’ve never done that. That’s a great question. I would expect that anything mastered within standard parameters would be ok but that may be looking into!
Hi tom, was wondering what you thought about moving a previously released single from one distributor to another. It's an option available to me, was wondering if it was annoying and lengthy and how the payment sorts out.. do you have any experience with this by any chance? :)
@UltraPuggers great question. I do have experience with this, and I can tell you it is not nearly as complicated as it may seem. You just need to upload your song through the new distributor using all of the same metadata (e.g. ISRC code, title, artist name, and artwork). Once it goes live through the new distributor, it will show up as a duplicate in stores. When that happens, you can delete it from the old distributor. When you delete the old one, your payments will start going to the new distributor. It's a pretty smooth process.
@@tomdupreeiii Ahh got it! So if I had it on distrokid before, they have a section for all the metadata? Also, will they get mad at me 😅😅Could they potentially delete my account?? Or is this something not in their control?
Thanks for the vid Tom! Super helpful as always. Was wondering if you've ever had any luck with dynamic creative? If I have 12 pieces of creative, could I split that up into 3 different ads with 4 creatives in each, or would that also overwhelm the platform? Also, how many ad sets would you recommend?
Great question! So you’re only allowed to use dynamic creative if you have Facebook feeds placements selected. Since I only use stories placements I can’t use dynamic creative. I have used it before though with good results. It’s a more efficient way to split test sometimes; however, you wont get direct access to the exact combination that’s working the most effectively, as Facebook doesn’t deliver that information to you in ads manager, which is a bummer.
Yeah, I've had that happen as well. Sometimes your ad creative can get fatigued and you need to switch it up. Other times it can be a targeting issue. Pick through the details and see if you can suss it out.
Hi Tom, I have a question areyou able to make a new ad set when your original ad set is in the learning phase like is that OK to do or you have to wait for the learning phase to be done in order to do a new ad set? I pray you are doing fine my brother & it is a blessing that God has given you the energy to tell us what to do with these ads ~ Sincerely ~ SA*NT
I'm glad you brought up your number one mistake! It's mine too, I lost €40 this week just because I was impatient and kept changing it! 😆 Thank you for the information. 🙏
Hi Tom ! I've been watching your videos actively those days. Really great content ! Thanks again. I got a question though. One of my campaign is near to exit the learning phase (even if its not displayed as so, seems like a bug, it just says active) and it is about 1€ cpc which is huge ! It hasn't decreased for 3 days now. Should I expect any fall of the cpc after the learning phase is over or should I simply ajust the settings ?
Hey thank you so much for watching the videos! Yes, you can expect things to come down in cost after the learning phase, however 1 euro per conversion is very high to start. I'd suggest modifying your settings to try to bring that down first.
Question for those who have done this - does the learning phase advice apply no matter the preliminary results? I don't mind eating some budget but I'm a bit nervous because I've also been told that starting out with expensive conversions (2-3$ per) means my copy is wrong.
If you're starting out that high you probably want to make some adjustments. Of course, it all depends on how wide your targeting is and what you're trying to accomplish. If you're sending traffic to Spotify, it should be much lower than that. I like to start around $0.35.
Thanks, it came down a fair bit by the end of the first day thankfully so I think I will let it finish learning (it's targeting according to who clicks through the landing page to spotify using a pixel) but I am going to keep experimenting - thanks so much for the tip, this is such valuable info that no one tells you!
If you’re doing a conversion campaign it’ll be 50 conversions for the campaign. “Optimization event” is just a fancy way of saying “whatever you set your campaign up to do”.
Hey again Tom. Binging on a lot of your videos today. I have a question about targeting different countries when comparing ad sets. For example, is an ad that costs 9cent per conversion in Brazil, better than one that costs 30 cent per conversion in the UK? Do you just always go for the cheapest listener no matter where the location? Or do you think I should always have the same regions targeted in each campaign and then pick the best performing ad sets for each region?
Dude, thanks for watching the videos! Right now, I'm going for the lowest cost per conversion I can get. I just want to create a little ad machine that works for me while I sleep. As things progress, I will ad in more and more specific targeting in regions where I really want to grow and will split things out accordingly.
@@tomdupreeiii Thanks for that. Looking forward to hearing more about it when you decide to take that step. Also curious to hear why/when you think it would be the right time to do that
Hey! One quick question. The way I am thinking about setting up my campaign (financially) is front loading it, with maybe a start of $15 a day. But since that is quite expensive for me at the moment, the plan was to back that off after say, the first three days. Would this violate the #1 tip? Or would that be okay? Thanks in advance :)
Logan's Lessons great question. You’ll probably be ok if you only back it off by $5 after 3 days, but I would recommend running it for 5-7 days at the initial price before you change anything.
The only way out of the fire is through, unfortunately. You just have to keep moving forward and create new data as you go. The more you do, the further away from the "bad data" you'll get.
When you talk about split testing, would you say the more the better? Should I do up to 10 for example? Oh wait... you got to that in the next point. Sorry
what countries are you targeting? It sound to me that with that the cost per click that you are talking about at around 10 cents you are targeting really broad audience. That means that you are not really building a fan base in the city that you are living so you can monetize your investment with gigs. Please let me know your strategy I am really interested. Are you just looking for plays from around the world or you are interested for live performances?
You're absolutely right. I am targeting all territories where Spotify is available with the exception of India (it will eat all of the budget because traffic is so cheap). I'm not working toward building live performances at all right now, so location is not particularly important to me. What I am trying to do is simultaneously grow my profile on Spotify to generate enough streams to pay for my ad spend (creating a growth system that pays for itself) and learn about who my audience is through data. As I progress further down the timeline, I will then start to get more granular in my targeting and build my audience in specific areas as it relates to my needs as a business. Thank you for the insightful question!
Thanks for watching! Be sure to check out the next video in this series: ua-cam.com/video/Ovdo1ooCmhg/v-deo.html.
Going to be watching this whole Series Tonight!!
@@tylertwisted7171 that’s what I’m talking about! 🔥🔥🔥
Yoyo! Can I ask what kinda numbers you get per conversion during the learning phase? Mine was at $2.21, which is nuts obviously. Feel like that would be a valuable piece of info for people so that they don't go turning off their campaigns during the learning phase because the starting cost is too high.
Fortunately, I am new to this Facebook Ads for Spotify journey so I noted each and every one of these mistakes! But hey, we all fall flat on our faces sometimes! That's the learning phase of real life haha!
DJ Zenas man you know it! The failures are worth more than the successes most of the time!
Lol, watching this made me realized that I've made all of these mistakes + 10 more hahahaha! Thank you so much for this wisdom man!!
Richard Peña Music haha! Oh no, not you too! Thanks for the comment dude. Makes me feel better about all these mistakes!
Dad of two children?!? Congrats man you look great and so relaxed :D, I wish the same for me in the future lol. Great video tho, thank you Tom for sharing your experiences 🙌
ACROST Haha! Thanks dude! I appreciate you watching the video. Glad you found it helpful!
"Congratulations you're on the right side of youtube" Bruuuuhhh hahaha
Haha! I felt good about that one!
Yeah, that's so true. There is a lot of misleading information about music marketing, that it's refreshing to hear someone talking about the FB ad strategy, since it really is the best promotional tool available right now.
Mistake 1 - for all campaigns I ever did hahaha - awesome video! Keep it up bro - amazing!
Glad it’s not just me! Thanks for watching!
Damn it’s hard to ignore rule #1 when you see that budget running up lol 🤦🏽♂️
Thanks for the insight man, this is gonna save me so much time and money
Dude, you're so welcome. I've learned all of these the hard way many times. Haha!
u r a verrrrrrrrrry nice guy ! and funny ! and full of information , so much appreciated ! subscribed !
Thank you so much for the kind words. And the sub!
uahuahauhauh this is the best youtube video i saw in my whole life Thank you so much for sharing your knowledge, and for your fun. You made my day. You cant imagine how important is that for me.
I'm so glad it helped. Thanks for watching!
This was so helpful and included suggestions I haven't seen anywhere else!!
Glad it was helpful!
Good shit man. I literally have made all those mistakes😂
Glad it’s not just me!
Oh, did most of these, too. Our Facebook ad manager does not show "learning phase," so I had no idea this was even a thing. I was changing everything all at once: budget, creatives, audiences, countries. Yeah, very hard to be patient.
Probably another mistake not mentioned is not ignoring day-to-day fluctuations. With our last campaign, Monday's were just terrible, for some reason. I tend to pause ad sets if they get up close to $1 and then turn them back on the next day. I'm not sure if that's good or bad, but I don't want to waste the rest of my daily budget on an ad set having a bad day when another one is doing well. It's seems like each day, they "start over" and one will do better than the others one day and a different will do better then next day. I've had ones that were doing $.18 one day go up to $.85 the next and then go back down to $.23 the next day. I haven't been seeing Facebook do any "magic" once an ad set reaches 50 conversions, so I still don't trust it to actually optimize. It will randomly send a bunch of traffic to a country that doesn't convert at all or send too much traffic to an age/gender combination that is the most expensive.
Dude this is weird. I’ve certainly experienced a fair amount of fluctuation from day to day but nothing that extreme. I don’t know why that would be doing that.
Tons of great advice. My first campaign worked great, my second I got way too into it and made lots of these mistakes, especially changing too much! Here's hoping number 3 will be the best so far avoiding these problems.
Glad this video helped! Keep going and learn as you go. Every new campaign and song is an opportunity to get just a little bit better.
Awesome and instructive video thanks a lot. I just subscribed, super added-value and experience-sharing
Thanks so much for the sub! I'm glad you found the video helpful.
@@tomdupreeiii Yup, however I just can't go below 0.3$ for Cost per conversion (and 0.2$ outgoing click) for now, I'm playing with regions partition and removing costly regions but the problem is that when I remove costly regions the number of clicks is low...I'm a little fed up with fb ads lol. Thanks again for your time and helping videos, it's really a headache to make ads conversion (Spotify) below 0.3$ for me lol
It's sooo tempting to turn things off early on haha :') Thank you so much Tom! Really helpful as I did not know of some of these. Very clear video and explanation as always!
Dude I know! I can’t help myself sometimes. It’s so difficult. I’m glad you enjoyed the video man. Thank you for watching!
Congrats on the 2 kids, thank you so much for your generous information
No problem!
Thank you man, i m watching one by one ur video now, it s so helpful and you re a great guy, thank you for sharing and helping
Thank you so much for the kind words. It's my pleasure. I'm glad I could help.
this video is gold! ive literally done every one of these lol thank you tom just subscribed
Man thank you for the sub! Glad I’m not the only one. Haha!
This is the best video because I definitely do number 1, at least 100 times in the last 2 weeks.
Haha! Man, I'm just so glad to hear I'm not the only one. Thanks for watching and commenting!
Tom DuPree III definitely bro, keep the content coming. They are very informative.
Very interesting video. Thank you!
Glad you enjoyed it. Thanks for watching!
Hey bro, what was the title of the video where you design your ad creative? Wondering what tool you use and what audio audio bitrate you export your settings with
Great video! Thanks for sharing🙏🏼
This is a great video! Thank you so much, I’ve been frustrated with my ads lately
You're so welcome! Thank you for watching. I'm glad it brought some value!
Ugh so much money I've wasted! I've done mostly all of these! Lol, thanks for sharing this!
Yeah good tips here. These videos are helping artists like myself avoid pitfalls. Thanks for making these.
Definitely fell into a few of these myself! Great video!
Thanks for watching and commenting!
Thanks Tom, great advice!
Thanks Tom!
Amazing content thanks Tom!
Thanks for sharing these!
My pleasure! Thanks for watching!
Very informative! New subscriber and follower here! Just starting out in my FB/Spotify journey. Lots to learn!
Awesome! Thank you for watching. You're on the right path!
I love this vid, damn I expect to see results after a few hours. Wich is naive and beginner, thanks for the vid!!
No problem!
Hi Tom, wish u a Merry Christmas :-) Dont mind me asking but do u use the Distrokid land page or Toneden or hypeddit? Which do u prefer? Also, are u placing ads on Facebook or Instagram or both? I believe the video sizes are different? Meaning different Ad sets?
Hi Tom! Does it make sense to list such a keyword like "spotify" on facebook ad if we are promoting only our track on Spotify? I guess it will mislead audience to Spotify as a source and will not lead to particular content on it. Thanks for the video!
I generally use Spotify as a targeting option and it works well!
Amazing was just going to ask this, thanks for the advice and this great channel my dude!
@@tomdupreeiii
Thank you Tom!
You're so welcome. Thank you for watching!
Thank you. I didn't know about the learning phase of the ad and because so I was more impatient than I should have been. How long does an ad need to be up before the deliver column changes to learning.
I'm so glad you found the video helpful! The delivery column should immediately show it as "learning" right when it starts, but it doesn't always do that. Sometimes it will go straight to "active". Mine does this almost every time. Whichever it says, you'll still need to wait until you have at least 50 conversion events on an ad set before you make any adjustments. Thanks for the question!
thank you ❤️
You're welcome! Thanks for watching!
Thank you very much, loving your videos! any tips on approaching blogs?
Luis Zapiola hey I’m so glad you’re enjoying the videos. Thank you for watching. I don’t have a lot of tips for approaching blogs like I do with running ads, but I will say, in my experience, being transparent and authentic always wins. More often than not, these outlets want to know if they’re ready to invest into you as an artist, not just hype your release for you. It’s a relationship.
Your awesome. Sure love to use cutting haha
Thanks for watching!
I had no idea about the learning phase BUDGET changes, no surprise I can't get it below 40 cents.
Yeah man, just don't touch it!
@@tomdupreeiii Hey Tom! Dunno if you'll see this, but update, my conversion rates are at an all time low of 0.07$ per conversion! I knew the music was good! Thank you again :)
Love your videos, man! Gotta be honest, I laughed out loud when you said you changed your artist name 2 weeks after a release. Anyways, thanks for providing such great info!
Quick question (not in regards to this video), but how do you manage the budget between the Tier 1, Tier 2, and Tier 3 target regions? Do you put thee same amount for each tier? If so, wouldn't the Tier 3 spend so quickly? Thx!
Dude, thanks for watching! Yeah, I completely shot myself in the foot on that one. Haha! For that style campaign setup, I cap the Tier 3 budget at 10% of the total daily budget for the campaign. So if you're running $10 / day, cap it at $1. Having said that, I'd recommend duplicating ad set targeting and optimizing for conversions over link clicks. Check out this video to see what I mean in more detail: ua-cam.com/video/PJMb3bM_leI/v-deo.html.
@@tomdupreeiii Okay, definitely! I think what I'm going to do for my next release on Dec 4th -- Is I'm going to be running a few campaigns - First, I'm going to run like hwo you do with Diff tiers with a conversion campaign and then I'm also going to be running a Toneden Spotify Playbook campain to take advantage of the free 7 day trial they give. Do you know if they optimize for Conversion or link clicks?
Also, regarding my Tier 1 and Tier 2, where do you suggest I max them out respectively? Thanks man!
@@AloJou very cool. I’m not sure how ToneDen does things, but I imagine they probably optimize for conversions as well. Keep tiers 1 and 2 wide open. Let them do their thing!
Awesome, I have no idea what split testing is... it seems pretty complex, I just dont really understand the use of it yet... 😅😅
It sounds like I should probably do a video on that then!
Tom, do you have a video that shows how to create the creative visuals you speak of here? You’d create them with Adobe Premier Pro or similar program wouldn’t you?
Awesome tips, thanks a lot for your golden content bro
Francisco Paez man you bet. Thank you for watching!
Yay, our boy Tom is back!!! Hows it bee going with your music man :D Hope all is well!!
Do you think that for a small artist. friday releases are necessary?? Because it only affects the radar correct? But. if i dont even have radar placements does that even matter ;p
Hey thanks dude! Everything's been going great. To answer your question, yeah, I think sticking with a Friday release is important no matter how big you are as an artist. Listeners are used to receiving new music on Friday's, and it's good to go ahead and build those good habits on the small stage before you start to scale up. Thanks for the question!
@@tomdupreeiii Got it! Thanks!! Will definitely try to continue with the friday releases then :D Would you ever consider doing a livestream soon? I feel like it would be super fun to chat with everyone about music and marketing!!
Syntax dude I was literally thanking about doing my first one on Instagram tomorrow! I’m glad to hear you’d be interested in that. I’ll post about it in just a bit.
@@tomdupreeiii Dudeeee im so hyped. I hope our timezones match :D You are definitely one of my favorite creators atm!! Keep it up :DD
Great info thanks Tom. When you mention split test song sections and visual stuff- how long should the visual stuff run for?
Cheers
Bob
Unfortunately I found through years of experience that FB ads cannot target. In EVERY ad I have done I will target country X or X,Y, Z for example. It NEVER stays withn those boundaries. On those boosts or ads, all hits came from 3rd world countries. When I investigated the individuals, there was no indication of interest in my genre of music. When I consulted w FB they said I I must also target the coountries I do not want ad to go to. Considering the amount of work involved w that I have given up. Can't trust FB. My problem is having too many hats. So now when I choose a hat, it must be effective and simple. Otherwise I just spin my wheels. I am supported by Pandora streams. I remain dubious w spotify and spotify promo, although the "vibe of P P is the best of all I have checked out. Your vibe is also good BTW, but there are just too many hats and some must be ignored. Exhausted :)
Sorry you've had such rotten luck with Facebook ads. I've never had that sort of targeting error you're describing. You may want to check to see if you have targeting expansion enabled at the ad set level. It sounds like that might be the issue.
@@tomdupreeiii Thanks for response. I wasn't aware of "target expansion". Never heard of it. When I spoke to FB ads they said I also needed to say what countries I DON'T want the boost or ads to go to. I am assuming target expansion is also n issue w "boosts" aswell as ads? Again thanks
@@PaulAdamssongs hmm... that interesting. If you’re working with boosted posts directly from your page and not building your campaign through ads manager, that might have something to do with it. The interface is a bit different.
@@tomdupreeiii Thank you for your response. I will look into that
Hey Tom thanks so much for this - love your stuff! I have made so many of these mistakes and made plenty of mistakes on the playlisting front as well but alas we keep moving forward! Very kind of you to share. I've been wondering however, when you have a large audience in an ad set ie. a huge genre like Indie Rock (80M) is that just a big mistake in general or will it just take longer in the learning phase?
Hey, thanks so much for watching! When I'm first targeting a cold audience, I like to have anywhere from 10 - 50 million people. Big is good. Once you start honing in, anywhere between 5 and 10 becomes really effective.
@@tomdupreeiii righteous thanks! Are you talking 10-50M per ad set or total campaign?
@Will Buck per ad set. Thanks for clarifying!
Great video
Thanks!
Thanks Tom! This answered a bunch of questions I didn’t even know I had. One more thing, have you ever split tested track volume? I have definitely skipped past ads for songs both because they were startlingly loud, and because they were so quiet they didn’t grab my attention. What are your thoughts on optimal loudness for an ad?
mictechshooter no, I’ve never done that. That’s a great question. I would expect that anything mastered within standard parameters would be ok but that may be looking into!
Super helpful tips man! Thanks!
Internal Rhyme dude, you’re welcome. Thanks for watching!
Hi tom, was wondering what you thought about moving a previously released single from one distributor to another. It's an option available to me, was wondering if it was annoying and lengthy and how the payment sorts out.. do you have any experience with this by any chance? :)
@UltraPuggers great question. I do have experience with this, and I can tell you it is not nearly as complicated as it may seem. You just need to upload your song through the new distributor using all of the same metadata (e.g. ISRC code, title, artist name, and artwork). Once it goes live through the new distributor, it will show up as a duplicate in stores. When that happens, you can delete it from the old distributor. When you delete the old one, your payments will start going to the new distributor. It's a pretty smooth process.
@@tomdupreeiii Ahh got it! So if I had it on distrokid before, they have a section for all the metadata? Also, will they get mad at me 😅😅Could they potentially delete my account?? Or is this something not in their control?
UltraPuggers no they won’t get mad at you or delete your account. People move their catalogs around all the time!
Thank you for your advice bro !
Dude you bet! Thank you for watching!
Thanks for the vid Tom! Super helpful as always. Was wondering if you've ever had any luck with dynamic creative? If I have 12 pieces of creative, could I split that up into 3 different ads with 4 creatives in each, or would that also overwhelm the platform? Also, how many ad sets would you recommend?
Great question! So you’re only allowed to use dynamic creative if you have Facebook feeds placements selected. Since I only use stories placements I can’t use dynamic creative. I have used it before though with good results. It’s a more efficient way to split test sometimes; however, you wont get direct access to the exact combination that’s working the most effectively, as Facebook doesn’t deliver that information to you in ads manager, which is a bummer.
This is awesome man. So $10 a day do you recommend maybe 3 ad sets?
Hey thank you! I appreciate you watching. Yes, $10 a day, 3 ad sets, each with 2-3 ad creatives to split test is an ideal place to start in my book.
@@tomdupreeiii awesome thanks man 👍
Great insight! 🤘
Thanks dude!
Have you had any ads just stop working? Was doing wonderful, was down and now it's to a holt and just increasing my cost per conversion
Yeah, I've had that happen as well. Sometimes your ad creative can get fatigued and you need to switch it up. Other times it can be a targeting issue. Pick through the details and see if you can suss it out.
Won't switching it up go back to the learning phase?
Hi Tom, I have a question areyou able to make a new ad set when your original ad set is in the learning phase like is that OK to do or you have to wait for the learning phase to be done in order to do a new ad set? I pray you are doing fine my brother & it is a blessing that God has given you the energy to tell us what to do with these ads ~ Sincerely ~ SA*NT
I'm glad you brought up your number one mistake! It's mine too, I lost €40 this week just because I was impatient and kept changing it! 😆 Thank you for the information. 🙏
I’m glad I’m not the only one! It’s so tough to sit back and let it run its course sometimes. Thanks for watching!
@@tomdupreeiii Yeah man, I subscribed to your channel! 😉 Found it through Andrew Southworths channel btw.
Keep up the good work!
@@bunsongwriter dude thanks for the sub!
Hi Tom ! I've been watching your videos actively those days. Really great content ! Thanks again. I got a question though.
One of my campaign is near to exit the learning phase (even if its not displayed as so, seems like a bug, it just says active) and it is about 1€ cpc which is huge ! It hasn't decreased for 3 days now. Should I expect any fall of the cpc after the learning phase is over or should I simply ajust the settings ?
Hey thank you so much for watching the videos! Yes, you can expect things to come down in cost after the learning phase, however 1 euro per conversion is very high to start. I'd suggest modifying your settings to try to bring that down first.
Question for those who have done this - does the learning phase advice apply no matter the preliminary results? I don't mind eating some budget but I'm a bit nervous because I've also been told that starting out with expensive conversions (2-3$ per) means my copy is wrong.
If you're starting out that high you probably want to make some adjustments. Of course, it all depends on how wide your targeting is and what you're trying to accomplish. If you're sending traffic to Spotify, it should be much lower than that. I like to start around $0.35.
Thanks, it came down a fair bit by the end of the first day thankfully so I think I will let it finish learning (it's targeting according to who clicks through the landing page to spotify using a pixel) but I am going to keep experimenting - thanks so much for the tip, this is such valuable info that no one tells you!
Thanks Tom. One newbie question: how do you observe when a campaign has reached 50 optimisation events?
If you’re doing a conversion campaign it’ll be 50 conversions for the campaign. “Optimization event” is just a fancy way of saying “whatever you set your campaign up to do”.
Great video mate! Really helpful advice
Early Hrs thanks for watching. I’m glad it was helpful!
Tom DuPree III I just wanted to also ask, is there any countries you would suggest not using? Because of bot traffic??
Early Hrs I would stay away from India, unfortunately. Traffic there is so cheap, it will eat up your budget and you won’t get traction anywhere else.
@@tomdupreeiii okay great thanks for getting back to me Tom i really appreciate your help.
Early Hrs of course! I’m always glad to lend a hand.
THANKS LOL WISH I HAD FOUD THIS 3 DAYS AGO LOL
Hey, better late than never!
Tldr; don't mess with the learning phase
Haha! Exactly!
nice mate thanks heaps
Any time! Thanks for watching!
Aww man, I just tuned into your IG to see you ended the live.... 😭😭
Syntax oh no!! Don’t worry. We’re gonna do it again next week. Same time!
Hey again Tom. Binging on a lot of your videos today. I have a question about targeting different countries when comparing ad sets. For example, is an ad that costs 9cent per conversion in Brazil, better than one that costs 30 cent per conversion in the UK? Do you just always go for the cheapest listener no matter where the location? Or do you think I should always have the same regions targeted in each campaign and then pick the best performing ad sets for each region?
Dude, thanks for watching the videos! Right now, I'm going for the lowest cost per conversion I can get. I just want to create a little ad machine that works for me while I sleep. As things progress, I will ad in more and more specific targeting in regions where I really want to grow and will split things out accordingly.
@@tomdupreeiii Thanks for that. Looking forward to hearing more about it when you decide to take that step. Also curious to hear why/when you think it would be the right time to do that
such a great youtube channel. just look at the dislikes 👌
Hey! One quick question. The way I am thinking about setting up my campaign (financially) is front loading it, with maybe a start of $15 a day. But since that is quite expensive for me at the moment, the plan was to back that off after say, the first three days. Would this violate the #1 tip? Or would that be okay? Thanks in advance :)
Logan's Lessons great question. You’ll probably be ok if you only back it off by $5 after 3 days, but I would recommend running it for 5-7 days at the initial price before you change anything.
Tom DuPree III ok. Thank you soooo much man. I appreciate you!
Logan's Lessons dude of course!
what about warming up an account?
Love your last point :D. I think I got it :D
Cool! Thanks for watching.
See I didn't know there was a learning phase and also optimization events.
I didn't for the longest time either. It's an ongoing education, that's for sure!
Yeah man
🤙🏻
Oooh I am super guilty of touching the ad and asset right out the gate after a few hours.
You and me both! Glad I'm not the only one!
So once I realized u made all.these mistakes .. how can we start over and unscrew the algorithm?
The only way out of the fire is through, unfortunately. You just have to keep moving forward and create new data as you go. The more you do, the further away from the "bad data" you'll get.
have u heard of sprizzy?.. and thank u
When you talk about split testing, would you say the more the better? Should I do up to 10 for example? Oh wait... you got to that in the next point. Sorry
Haha! No worries. Yeah, definitely keep it lower than 10.
I think I've just made most of these mistakes
Not gonna lie, that makes me feel a lot better to hear that!
@@tomdupreeiii haha aasome glad to help out
what countries are you targeting? It sound to me that with that the cost per click that you are talking about at around 10 cents you are targeting really broad audience. That means that you are not really building a fan base in the city that you are living so you can monetize your investment with gigs. Please let me know your strategy I am really interested. Are you just looking for plays from around the world or you are interested for live performances?
You're absolutely right. I am targeting all territories where Spotify is available with the exception of India (it will eat all of the budget because traffic is so cheap). I'm not working toward building live performances at all right now, so location is not particularly important to me. What I am trying to do is simultaneously grow my profile on Spotify to generate enough streams to pay for my ad spend (creating a growth system that pays for itself) and learn about who my audience is through data. As I progress further down the timeline, I will then start to get more granular in my targeting and build my audience in specific areas as it relates to my needs as a business. Thank you for the insightful question!
Made all of them.... haha
Haha! Glad I’m not alone!