Singapore Airlines - Interview with CEO Goh Choon Phong
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- Опубліковано 11 лип 2024
- Interview with Singapore Airlines’ CEO Goh Choon Phong on SIA's Strategy & Future:
00:03 - Introduction to Goh Choon Phong
00:24 - PART I: Three Pillars of SIA’s Brand Promise.
00:58 - Service excellence.
02:18 - People are fundamental to SIA’s success!
02:27 - Product leadership.
03:50 - Network connectivity.
04:10 - PART II: How Can SIA Maintain Its Competitive Edge?
04:35 - SIA’s three pillars continue to be important.
04:46 - SIA’s portfolio strategy of premium service and low-cost carrier (LCC) across its network.
06:55 - SIA’s approach to technology & intelligent automation.
10:20 - PART III: Cost-Effective Service Excellence at SIA.
10:55 - Customer-facing investments are prioritised to ensure service excellence.
12:02 - How to balance internal cost control vs external luxury?
12:57 - PART IV: What Is SIA's Commitment to Net Zero Carbon Emissions?
13:07 - What is Singapore Airlines doing to make aviation more sustainable?
13:25 - Singapore Airlines is committed to the 2050 net zero target.
13:45 - Sustainable aviation fuel (SAF) must be part of the solution!
14:26 - What are acceptable feedstock solutions?
14:39 - All relevant stakeholders must be part of the solution.
14:53 - The Association of Asia Pacific Airlines (AAPA) agreed on a target of 5% SAF by 2030.
15:21 - Aircraft manufacturers, fuel suppliers and service providers need to feel confident to invest in SAF.
15:57 - PART V: SIA’s Strategic Outlook
16:24 - Custom product design
16:58 - As SIA has no domestic network, connecting passengers through Singapore is critical.
17:25 - Partnerships help build network connectivity.
17:55 - SIA’s investment in Air India has huge potential.
19:36 - PART VI: Resilience, Agility and SIA's Learning from Crises
20:11 - COVID was a most devastating crisis for SIA.
21:15 - Shareholder support was critical.
22:57 - SIA’s People are the most important stakeholder!
24:45 - Preparing for recovery during the crisis - easy to say, but hard to do!
25:24 - “We must be first of the block when the recovery comes”.
25:50 - “We aim to come out of the crisis as an industry leader”.
26:57 - PART VII: What Can Other Firms Learn from SIA?
27:26 - Recommendations for hyper-competitive industries.
27:40 - Customers are front and centre!
28:10 - Service recovery
28:58 - Resilience, innovation & agility
29:08 - Financial stability & raising funds
30:06 - Agility, planning & speed of making decisions
31:14 - Choon Phong, thank you so much for this interview!
Always a delightful experience boarding into a singapore airlines. The best airlines for sure. Free wifi is the best decision ever. Fly while being connected is important nowadays. More affordable tix always pls 😂
Thank you for sharing the excellent interview.
Glad you enjoyed it!
Brilliant
If you are interested in more videos on SIA and Services Marketing & Management topics, subscribe to my channel - ua-cam.com/users/ProfessorJochenWirtz
We analyzed 30 years of innovation at SIA - for the full article see www.researchgate.net/publication/321361027_How_Do_Innovators_Stay_Innovative_A_Longitudinal_Case_Analysis
See SIA’s latest results - The Edge Singapore | SIA chalks up another record year, but further gains will be tougher
www.theedgesingapore.com/views/sector-focus/sia-chalks-another-record-year-further-gains-will-be-tougher
Will be shorting it hard as the financials doesn't make sense.
Good for you. Airline stocks historically have done poorly since inception of the industry. Short sellers are brave and keep the market efficient! Thank you.