Marketing secret of FIVE GUYS 🍔 (consumer psychology)

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  • Опубліковано 12 вер 2024
  • #shorts #business #psychology

КОМЕНТАРІ • 1,5 тис.

  • @3DMojave
    @3DMojave Рік тому +20699

    It’s because they've got five guys there to make sure you pay or else

  • @rsunnmiller7597
    @rsunnmiller7597 Рік тому +2460

    She bows politely, then follows up with “Yo this is good”. A Queen.

  • @adlerz5433
    @adlerz5433 Рік тому +16104

    You do the whole bow thing 😂

    • @bredisfun
      @bredisfun Рік тому +976

      and then she goes "Yoooo this is good"

    • @bfs9114
      @bfs9114 Рік тому +169

      THE WHOLE BOW THING

    • @truth4hn
      @truth4hn Рік тому +14

      😂😂😂

    • @socialfreak2
      @socialfreak2 Рік тому +53

      Tbh i do that too when i really grateful to someone i bow and say thank you its liek a instinct or soemthing i am not wven japanese its just soemthing i do aswell as with if someones smiles at me i tend tos miel back though its soemthing i have to keep in check just in case someone just looked at me randomly and weren't trying to smiel at me so i try and controll it its lretty hard but i don’t want then to think i am creep

    • @socialfreak2
      @socialfreak2 Рік тому +7

      P.s i bow not like how she did it, but a little bow, probably neck levek bow, and i do the pray hands thing, too

  • @Azazel-zo1gx
    @Azazel-zo1gx Рік тому +476

    She just bowed and after eating the American food went 😂,, yo ,this is so good"😂😂

  • @Firespirit233
    @Firespirit233 Рік тому +12661

    Asking Japanese if they do a bow thing 😂

    • @Nexor1
      @Nexor1 Рік тому +175

      @Ayla 🥹 who asked

    • @spacepotato3677
      @spacepotato3677 Рік тому +202

      Not all do them and he wasn't in Japan too

    • @aniketsrivastava1870
      @aniketsrivastava1870 Рік тому +33

      They are respectful of others unlike this content creator😂

    • @Loowee__
      @Loowee__ Рік тому +302

      @@aniketsrivastava1870 it’s just different cultures he’s not being rude or anything

    • @aviksarkarq4293
      @aviksarkarq4293 Рік тому +166

      ​@@aniketsrivastava1870 how is he being disrespectful excuse me?

  • @dislikedtaco6936
    @dislikedtaco6936 Рік тому +80

    She really went from Japanese to full blooded American with that burger
    The power of five guys fr

  • @itsthefrock
    @itsthefrock Рік тому +310

    Bro really tried to sneak in Helicopter Helicopter and thought we wouldn't notice 💀

    • @hugo57k91
      @hugo57k91 Рік тому +11

      helikopter helikopter*

    • @randomviralstuff
      @randomviralstuff Рік тому +6

      @@hugo57k91 bara kopter bara kopter

    • @hugo57k91
      @hugo57k91 Рік тому +6

      @@randomviralstuff helikopter helikopter para kofer para kofer 💀

    • @arminlaso
      @arminlaso Рік тому +3

      ​@@hugo57k91 Hugo sve ispravio

    • @metalvideos1961
      @metalvideos1961 5 місяців тому

      Who cares

  • @fisherrd3
    @fisherrd3 Рік тому +3085

    1. The burger from 5 guys is 3 times the size.
    2. McDonalds does not have decent buns just smashed cardboard.
    3. the quality of beef.
    4. its McDonalds selling point, cheap food.

    • @yurackjung9321
      @yurackjung9321 Рік тому +61

      idk where this mans from but even in places in the us where its not pricey at all to live in a burger from McDonalds over $5... I aint gonna pay that much for some bad burger id rather pay the $20 for a good big juicy burger with fries

    • @mathieugervais501
      @mathieugervais501 Рік тому +32

      5 guys are some of the best burger i ever had

    • @bug6637
      @bug6637 Рік тому +9

      Also McDonald's prices have risen a ton

    • @CertifiedClapaholic
      @CertifiedClapaholic Рік тому +2

      McDonald's has smashed buns? That's news to me...

    • @amatt-x4u
      @amatt-x4u Рік тому +2

      "Smashed cardboard" 😅

  • @vphilendra
    @vphilendra Рік тому +1109

    “Ooo you do the whole bow thing” ㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋ

    • @mucholoko90
      @mucholoko90 Рік тому +4

      What's the whole bow thing?

    • @Xotiw
      @Xotiw Рік тому +23

      @@mucholoko90 i a lot of Asian country it’s normal to bow to people to say thank you or when you meet them for the first time etc… He was surprised to see her do that since it’s not common in western countries

    • @lolpet2
      @lolpet2 Рік тому +5

      ​@@mucholoko90 its just a gesture to say that the other person has their respect

    • @kechan_
      @kechan_ 10 місяців тому

      ​@@Xotiwnah, only japan and korea

  • @JamesQuiffton
    @JamesQuiffton Рік тому +35

    I was actually involved in the design of Five Guys’ new signage and digital menu system and the main reason they don’t like showing photos is simply because they feel that no matter how good the photography is, it can’t capture just how good their food tastes.
    In their words “photos of the food doesn’t do the food justice”. It’s also a cost cutting measure in that they don’t have to reshoot anything if there’s a change.
    There’s also the issue that the idea is it’s completely customisable and loads of combinations. So a photo could either put some people off or be a misrepresentation of the product.
    The idea of photos on the menu cheapening the product is more related to the classic cheaper fast food chains or Asian food menus with washed out photography.

    • @34口2fds蛋トマgs
      @34口2fds蛋トマgs Рік тому

      "because they feel that no matter how good the photography is, it can’t capture just how good their food tastes."
      Fhugck offffff. You don't look at the picture to see how gauge how good it taste, you look at the picture to see whether you are interested.
      "There’s also the issue that the idea is it’s completely customisable and loads of combinations"
      Fhugck offffff. So why sub-way didn't see it as an issue? It is just a burger, if people who want to eat burger, look at your burger and don't want to eat a burger anymore. You have a problem.
      I have been to restaurants x3 more expensive than 5 dorks and they put pictures of their food on their menu. It looks beautiful so I ordered it. What does 5 sissyboys have to hide?
      To prevent people from looking at the burger and the price then have a realisation that they are paying this much money for a frigging burger from a fast food chain?

    • @vimalkarthik3461
      @vimalkarthik3461 8 місяців тому

      Ohhh thank you for the info :)

  • @apricot8301
    @apricot8301 Рік тому +1948

    Arent the ingredients and burger overall higher quality as well?

    • @scorpiogaming4747
      @scorpiogaming4747 Рік тому +285

      nah fr and they actually put some effort into making ts 😭

    • @hauz287
      @hauz287 Рік тому +66

      The cajun fries are my most favorite ever fast food fries and I don't think I'll ever regret paying extra for them however, five guys did give me real bad food poisoning.

    • @capnbug
      @capnbug Рік тому +8

      Its probably a combo of both😊

    • @racager
      @racager Рік тому +9

      Maybe but a high price always make people think this

    • @HH-le1vi
      @HH-le1vi Рік тому +26

      The meat and buns are better. The veggies are the same quality everywhere.

  • @SGPG5-The-sillier
    @SGPG5-The-sillier Рік тому +33

    HEY YOOOOO NAZRIN FROM TOUHOU IS IN CHEESE CLIP!!!
    (another touhou hijack success)

    • @EDD___
      @EDD___ 7 місяців тому +1

      Was gonna comment this
      Congrats Nazrin🎉

    • @mapegz
      @mapegz 2 місяці тому

      Touhou hijack lol

  • @zziellida6517
    @zziellida6517 Рік тому +134

    Holy shit Nazrin from touhou

  • @OliveVeyah
    @OliveVeyah Рік тому +53

    NAZRIN CHEESE GIF

  • @Drestanto
    @Drestanto Рік тому +3348

    Five guys simply charge more because their burger is better than that of mcD

    • @shutynibbawhat8329
      @shutynibbawhat8329 Рік тому +129

      True and way way bigger

    • @ohhimark3691
      @ohhimark3691 Рік тому +106

      Yeah but it’s not 4x better 😅

    • @LuckyBenjamin_
      @LuckyBenjamin_ Рік тому +79

      Not worth the price tho

    • @fernandorivas7145
      @fernandorivas7145 Рік тому +18

      Went once and was burnt. Feel like the habit has better ingredients with less than half the price

    • @Drestanto
      @Drestanto Рік тому +6

      If the price is 5 as much. Of course it's not 5 times more delicious. F&B price grows exponentially. Double the taste, quadruple the price

  • @JonLopezOfficial
    @JonLopezOfficial Рік тому +1

    I highly respect this man. Not only for showing his kindness after interviewing strangers but for how he started and stayed persistent with uploads, trying new methods and making so much improvement. Very inspiring man. Love from Florida

  • @politefroggy
    @politefroggy Рік тому +404

    That’s so interesting, I thought it was just me who thought things looked fancier without pictures 😂

    • @pleaseshutup7053
      @pleaseshutup7053 Рік тому +6

      Poor mindset you got my respect fight the power 👊

    • @imwinningthisone7613
      @imwinningthisone7613 Рік тому +19

      I personally think it looks cheap and unprofessional when there aren't pictures, but hey to each their own

    • @jayfujiwara9740
      @jayfujiwara9740 Рік тому +2

      ​@@imwinningthisone7613 me too🤙

    • @djsteves554
      @djsteves554 Рік тому +1

      ​@@imwinningthisone7613 how is showing pictures of menu items that look absolutely nothing like the actual product more professional?

    • @imwinningthisone7613
      @imwinningthisone7613 Рік тому +2

      @@djsteves554 that's not at all what I said.

  • @theazevse4431
    @theazevse4431 Рік тому +3

    workin at five guys for past 2 months i can easily say it is the best quality fast food i have personally worked in and the way we make our food in detail is insane

  • @ACustodian
    @ACustodian Рік тому +128

    Very true. Just the other day I went to outback and chose not to get a certain meal cuz I didn't think it would be worth the money after I saw the photo of it on the menu. And then ordered a different item that was the same cost from the menu. But there was no photo of that item. Looking back on it I'd say they were worth the same amount

    • @nyrangersfan6325
      @nyrangersfan6325 Рік тому +3

      More times than not I’m ordering the picture item. I see what I’m getting. Makes more sense that way.

  • @__g_h_o_s_t_i_e__
    @__g_h_o_s_t_i_e__ Рік тому +16

    Did any one hear helikopter song 😂💀

  • @reeseypeicie
    @reeseypeicie Рік тому +611

    the five guys burger is also just plain better in every way

    • @ccm3411
      @ccm3411 Рік тому +11

      is it five times better?

    • @all_out_tripp7220
      @all_out_tripp7220 Рік тому +42

      @@ccm3411 nah it’s ^5 better

    • @nerv6326
      @nerv6326 Рік тому +11

      ​@@all_out_tripp7220 its ⁵ better

    • @yuricock
      @yuricock Рік тому +5

      they have clippings of their achievements all over the walls so it just proves its so much better

    • @elijahlong7791
      @elijahlong7791 Рік тому +5

      @@yuricock yeah, my McDonald’s has children’s snot and grime on the walls soo

  • @fullduck97
    @fullduck97 Рік тому +20

    Five guys marketing team: it all starts hundreds of years ago when rich people wanted to prove they can read

  • @wowzerskeetintrouser8042
    @wowzerskeetintrouser8042 Рік тому +6

    Pictures give us an idea of what's going to be in the burger and is used when there's a variety of burger choices. When there's only a few choices in simple text on the menu of a well-known restaurant, you end up choosing the main/original burger on the menu out of faith that it's going to be good because it's what kept them in business. And the customers do find it good. For returning customers, it simplies their cravings from "what type of burger do i want (cheeseburger, quarter pounder, hamburger, etc)" to "I want a Five Guys burger"

  • @levibenishin1223
    @levibenishin1223 2 місяці тому

    The “You do the little bow thing” it is craaazy man

  • @thezestfall1st107
    @thezestfall1st107 Рік тому +60

    Five Guys also makes good burgers. That certainly helps

  • @thereplayers
    @thereplayers 9 місяців тому

    "You do the whole bow thing" had me laughing lol

  • @Hamiltonrgy
    @Hamiltonrgy Рік тому +26

    True is it’s actually 9 times better than McDonald’s.

  • @bzchii7474
    @bzchii7474 Рік тому +1

    “The bow thing” broooo 💀💀💀💀💀💀

  • @zahaaaan2011
    @zahaaaan2011 Рік тому +92

    Five Guys really messed up my stomach last night

  • @goten3965
    @goten3965 Рік тому

    I like how she bowed and then said YOO this is good in the most American voice ever

  • @rksb93
    @rksb93 Рік тому +23

    So nobody gon talk about how 5 guys actually tastes good

    • @thecaptainplus
      @thecaptainplus 9 місяців тому

      five guys tastes good but not 22$ a combo good.

  • @ezekielbrockmann114
    @ezekielbrockmann114 Рік тому

    That Helicopter Helicopter killed me.

  • @jeepeedurocher
    @jeepeedurocher Рік тому +29

    he said peanut because five guys uses peanut oil

    • @HH-le1vi
      @HH-le1vi Рік тому +5

      They also have bags of peanuts all over the store

  • @adammidderigh4150
    @adammidderigh4150 Рік тому +4

    Ngl its entirely justified imo. I'm not a fan boy of either; I've had five guys once in my life, mcdonalds I have maybe 2-3 times a year. The £11 five guys bacon cheese burger I had on my one visit was vastly better than anything I've ever had from mcdonalds, completely worth the higher price tag from what I ate.

  • @dbone3356
    @dbone3356 Рік тому +6

    They charge more because it's better. Weird question.

  • @hasandurakovic7440
    @hasandurakovic7440 11 місяців тому

    My guy put in Fazlija like we wouldn’t notice 😂 Helikopter helikoopteerr

  • @sukamayoutube2323
    @sukamayoutube2323 Рік тому +3

    Five guys is amazing quality food and after a McDonald's I usually need first aid. I'd happily pay more for better quality.

  • @KristalBlut
    @KristalBlut Рік тому +2

    With five guys you can customize your burger. So its allways worth it since you get exactly what you like and the topping dont cost extra so you can get 3 sauces and all the toppings.
    Also they give a shit ton of fries extra so your really full and satisfied. And free refills if you order a drinking cup which is absolutly not common in Germany, I really love that!

  • @nitingopala5521
    @nitingopala5521 Рік тому +6

    I was gonna say that five guys charges 5x more because there are 5 of em. but I guess this works too

  • @gp829
    @gp829 10 місяців тому +1

    Bro played the helicopter meme sound when speaking about the poor menus 😭😭😭

  • @davissebastian9129
    @davissebastian9129 Рік тому +5

    It's actually because Five Guys burger are of superior quality.

  • @biya
    @biya Рік тому +1

    The editing is spectacular 😂😂

  • @Ungabunga923
    @Ungabunga923 Рік тому +7

    That being said, a five guys burger is 10x better

  • @JamesKing-el3ry
    @JamesKing-el3ry Рік тому

    Gordon ramsay raised this in kitchen nightmares on several occasions

  • @dopemusic2517
    @dopemusic2517 Рік тому +6

    Ohh you did a whole " bow-job" thing 💀

  • @simonbenyi1089
    @simonbenyi1089 Рік тому

    "oh you did the whole bow thing" lmao

  • @devon3244
    @devon3244 Рік тому +6

    Its because five guys is actually good.

  • @harryvpn1462
    @harryvpn1462 4 місяці тому +1

    This short is godlike dude

  • @coaijet7830
    @coaijet7830 Рік тому +4

    Five Guys isnt the "same meal" as McDonald's lol

  • @what_to_use2062
    @what_to_use2062 10 місяців тому

    I like the pictures, because I love judging food by how it looks too. It can sound fancy, but it doesn’t mean its fancy

  • @VicKemo
    @VicKemo Рік тому +8

    Nyn cheese gif

  • @rajkasera3920
    @rajkasera3920 Рік тому +2

    Her personality completely changed after having that burger. She became an American 😂

  • @Elmo14567
    @Elmo14567 Рік тому +19

    5 guys is the best burger restaurant you cant change my mind

    • @CarlosZ34NSM
      @CarlosZ34NSM Рік тому +1

      If you like over paying for a crappy burger sure. Only good thing there is the amount of fries you get. I much rather have a sonic burger.

    • @Elmo14567
      @Elmo14567 Рік тому

      @@CarlosZ34NSM Your late and still couldnt change my mind

    • @thebusiness70
      @thebusiness70 Рік тому +2

      In-N-Out is the best burger restaurant. Change MY mind.

    • @Elmo14567
      @Elmo14567 Рік тому

      @@thebusiness70 I knew someone was gonna say that. My mind is changed, ig i was biased cause my state doesnt really have In N Outs

    • @InSeRt_tExt_HeAr
      @InSeRt_tExt_HeAr Рік тому

      @@CarlosZ34NSMgive guys over sonic

  • @boomboxxeer
    @boomboxxeer Рік тому

    "oh you do the bow thing 😯" LMAOOO

  • @arianmuller7521
    @arianmuller7521 8 місяців тому

    His surprise at the bow thing 😂

  • @Jesus_is_the_saviour
    @Jesus_is_the_saviour 8 місяців тому

    That girl is Japanese to everyone, but a real one to all her friends.

  • @Wasted-Life
    @Wasted-Life Рік тому

    😂 deaddddd bruh, man really said
    "Oh, you do the whole bow thing"

  • @ZePazta
    @ZePazta 11 місяців тому

    Nyn Aneki is everywhere my day is saved

  • @thelegofan4010
    @thelegofan4010 Рік тому +1

    “the little bow thing”

  • @smcplayer4-gaming483
    @smcplayer4-gaming483 8 місяців тому

    "Why is a diamond more expensive than a rock? That's right! Marketing."

  • @bubbles13244
    @bubbles13244 11 місяців тому

    I always choose stuff with the pictures because some stuff is easy to miss but the picture highlights it so then I put my attention to it.

  • @ElleDiablo
    @ElleDiablo Рік тому

    why did he giggle like that when the guy said cheese💀💀💀

  • @luciusjoeterry7526
    @luciusjoeterry7526 Рік тому

    A man of culture with that touhou refrence

  • @Federicosuave
    @Federicosuave Рік тому +2

    She bowed but then the American came out YOOO. 😂

  • @MagicOfFootball811
    @MagicOfFootball811 Рік тому

    “You do the bow thing”😂😂😂😂😂😂

  • @javebrylle2762
    @javebrylle2762 6 місяців тому

    Bro was flabbergasted about the bow thing

  • @emeraldhazo8147
    @emeraldhazo8147 Рік тому

    "Oh you do the bow thing"
    *5 seconds later*
    "YOO this good"

  • @clebp2391
    @clebp2391 Рік тому

    Thank you so much!
    YOO THIS IS GOOD

  • @hwsnain
    @hwsnain Рік тому

    bro rlly said "you do the BOW thing" lmao

  • @Jakes_psyche
    @Jakes_psyche 9 місяців тому

    Bro just randomly starts talking to people about the most random things on the street 😂😂😂

  • @Samurai-zh1jf
    @Samurai-zh1jf Рік тому

    I like seeing the picture because then I know what to expect and see their quality

  • @farzamvahedi7369
    @farzamvahedi7369 Рік тому

    Bro that helicopter kebab pics killed me 😂😂

  • @jishad3639
    @jishad3639 9 місяців тому

    the cheese caught me off guard😂

  • @rubyrogers239
    @rubyrogers239 Рік тому

    I love when they have photos

  • @JR-ri4sv
    @JR-ri4sv Рік тому

    The juxtaposition of the girl bowing out of formality transitioning to “YO THIS IS GOOD” 💀💀💀

  • @sejozwak
    @sejozwak Рік тому +1

    As a Bosnian I can confirm that none of us can read

  • @realjfk5350
    @realjfk5350 Рік тому

    as someone who worked at five guys, the food is is very high quality especially since i was the one prepping them with other people that i liked hanging around with

  • @zan6102
    @zan6102 Рік тому

    The real reason for no pictures is the fact that five guys started as a very cheap and minimalist company with as high of a focus on quality food as possible to get word about their establishment out through high reputation. They kept red and white checkered patterns and had a very limited menu to help achieve this cheaply. This is only the broadest overview, but hopefully it will help

  • @elina2598
    @elina2598 Рік тому

    from a five guys employee - they actually don't show the pictures because every store is modelled exactly the same as the very first five guys restaurant - and they didn't have pictures on that original menu

  • @monkeybars750
    @monkeybars750 Рік тому +1

    Oh you did the whole bow thing 😊😅😂

  • @Brrrrshkibididobdob
    @Brrrrshkibididobdob Рік тому

    Yes, I feel like whenever I see photos of food on the menus in a restaurant or fast food. I imagine it as being a cheaper restaurant or food place, than if there weren’t any photos

  • @Attsar
    @Attsar 4 місяці тому +2

    NAZRIN SPOTTED

  • @Ragatokk
    @Ragatokk Рік тому +1

    This is some next level buffoonery.

  • @lorcansnow2111
    @lorcansnow2111 Рік тому

    Quality, freshness, taste, customisation and major reason for difference in price is no option of meal deals.

  • @NoOne-jm2ge
    @NoOne-jm2ge Рік тому

    Dude said you did the bow thing !😂😂😂😂

  • @defgecd6588
    @defgecd6588 Рік тому

    Did anyone else hear “helicopter helicopter” when the menus with pictures showed up 💀💀💀

  • @orangeepants
    @orangeepants Рік тому

    I really think you should specifically site the research so the viewers can look into it further when you make a video like this!

  • @fabiocetrulo4462
    @fabiocetrulo4462 4 місяці тому

    Ok the ice cream machine response was good though

  • @ramonbustillo3249
    @ramonbustillo3249 Рік тому

    the fact that he says mcdonalds and 5guys are the same is very funny

  • @unachukwuodera7495
    @unachukwuodera7495 Рік тому

    "Yo, you did the whole bow thing" 😢 protect this man

  • @charbelmoussawer2107
    @charbelmoussawer2107 Рік тому

    Love the hoodie

  • @Toastoffire100
    @Toastoffire100 Рік тому

    I worked at a five guys a few years ago. They pay like $1.50 more than other fast food places, they have buns shipped in from first-party bakeries, and all the ingredients are higher quality and never frozen. Whether you think it's worth it is up to you, but they def have way higher costs than other burger joints.

  • @barbarosbozkurt758
    @barbarosbozkurt758 Рік тому +1

    Bro dropped a cheese and a balkan joke in the same video💀💀💀

  • @HoangTran-wu6se
    @HoangTran-wu6se 11 місяців тому

    The bowing in gratitude is such an Asian thing.😂

  • @anandgoray
    @anandgoray Рік тому

    From bed straight yo five guys

  • @icyclestick178
    @icyclestick178 Рік тому

    AYO SHE DID THE BOW THING LIKE IN THE ANIMANS 🙇‍♀️

  • @juliejoie
    @juliejoie 6 місяців тому +1

    True, did you ever got into a chinese restaurant with 40 dishes on 1 page 🤣?

  • @jjophoven
    @jjophoven 7 місяців тому +1

    personally i can order 10x as fast when there are pictures

  • @tylermartinez4293
    @tylermartinez4293 Рік тому

    What a guy he emptied his whole bank account to buy them burgers

  • @dhyan3421
    @dhyan3421 Рік тому

    Bros laugh when he said cheese😂