In-Depth Strategies Performance Max: Go Beyond Out-Of-The-Box Results | SavvyRevenue x ProfitMetrics

In this SavvySession, we will dive into:
- The limitations of a "one-campaign" approach in Performance Max and strategies to overcome them.
- Essential data for structuring Performance Max campaigns more effectively.
- Key principles for advancing beyond a single-campaign setup.
- Four sophisticated campaign structures to enhance Performance Max performance:
- POAS/ROAS levels
- Comparing POAS/ROAS with Impression Share
- Strategies for Bestsellers, Sleeping, New, and Unprofitable products
- The pitfalls of categorizing products by high vs low margins
- Managing and optimizing your Performance Max campaign structure.
- Timing for a campaign structure review and adjustments.
- Integrating standard Shopping Campaigns for a comprehensive strategy.
Why you should join this session:
- You’ve seen good success with Performance Max but want to go further
- You’re not sure how to optimize your Performance Max campaigns