I've tried Dynamic testing and not had much success. I recently tried a new structure and been having some success. Basically having 1 campaign thats not a CBO and each crative gets it's own broad adset. So I end up with 10 adsets and 10 creatives. It feels like this is a decent way to force spend to each creative and see whats working and what isnt a bit quicker. Would love your thoughts on this cheers.
Both can work. Each ad account behaves differently. However, on lower spends I would recommend having a structure that is as simple as possible. You also don't want to force spend on all creatives, that's the beautiful thing about a CBO it will spend on the best creatives automatically. If they don't get spend they are not able to perform at high(er) spend levels
Very helpful, thanks!
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I've tried Dynamic testing and not had much success. I recently tried a new structure and been having some success. Basically having 1 campaign thats not a CBO and each crative gets it's own broad adset. So I end up with 10 adsets and 10 creatives. It feels like this is a decent way to force spend to each creative and see whats working and what isnt a bit quicker. Would love your thoughts on this cheers.
Both can work. Each ad account behaves differently. However, on lower spends I would recommend having a structure that is as simple as possible. You also don't want to force spend on all creatives, that's the beautiful thing about a CBO it will spend on the best creatives automatically. If they don't get spend they are not able to perform at high(er) spend levels
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