Brand Identity and Packaging Process

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  • Опубліковано 3 січ 2025

КОМЕНТАРІ • 363

  • @dylanbritz4248
    @dylanbritz4248 5 років тому +356

    This is 6 minutes of gold. Just got an entire branding process outlined in my head, which I could never find on google. Time to take notes!

  • @in-housedesign1910
    @in-housedesign1910 5 років тому +149

    Soft spoken because her ideas are so big. Get it Min.

  • @kajalbaliyan2010
    @kajalbaliyan2010 5 років тому +166

    Inspiring how she digged into the process so deep.
    Hail mighty Min 🙌

  • @McHoffro
    @McHoffro 5 років тому +59

    As a current graphic design student, I absolutely love these kinds of videos. Showing process work, thoughts and critiques and forward movement on projects. Keep them coming!

  • @syedreza72
    @syedreza72 5 років тому +157

    She is quiet but her designs are so Loud... Loved all the design actually. If i were the client i would have become confused which one to chose and which one not. 😅

  • @TheBeasteri
    @TheBeasteri 5 років тому +35

    Just wanted to say a big thank you to Chris and Min for sharing this, and everyone at the Futur. Stuff like this is HUGE for someone like me. I spent my four years getting an engineering degree only to discover i don't like it, and want to do graphic design, but i can't afford to take 4 more years of school to learn it. I'm trying to teach myself with your videos on my few free nights a week. By breaking it down to a process like this, you really help me focus my efforts when I'm designing.

  • @MyLivingLife
    @MyLivingLife 5 років тому +51

    "Her name is Min but she is MIGHTY" This video is proof of that! LOVED the process and thank you for sharing it in so much detail!

    • @qingyangliu1777
      @qingyangliu1777 3 роки тому

      The Word Min in Chinese is “敏”or“民”……Maybe she is a Chinese

  • @dinselamores3584
    @dinselamores3584 5 років тому +13

    To be honest, when i started graphic design, I have always looked up to the theme, composition and especially the typography that you guys (the futur) work with. After a couple of months with you guys, I came to know that the legend thats been influencing the way I design things is no other than Min the Mighty. I am so grateful that I found graphic design in the hands of the futur. To Min, thank you so much for the designs that you share in this platform and the inspiration you give to young graphic designers like me!
    Dinsel 🇵🇭

  • @yosoydavide
    @yosoydavide 4 роки тому +1

    She's so quiet and yet the amount of amazing work she put out. I'm blown away by how methodic and creative her work was. I'd love to learn from her. Thank you, Chris, and The Futur. I've improved my methodology and the value of my work. I am charging now 10x more than I charged six month ago. From landing clients to presenting projects, you've really changed my life. Thanks a lot!

  • @muhammadrazaalikhan6988
    @muhammadrazaalikhan6988 5 років тому +3

    OMG, Minhye is here !!!!!! I've been waiting for her episode since the Typography Critique you did with her a long time ago. Please make more videos like this with her. I absolutely love her work.

  • @anammorar
    @anammorar 4 роки тому +1

    I'm grateful designers exist. I studied this career on high school, but won't dedicate it for the rest on my life, only as a hobby to increase my creativity mixed with drawing & writing. As soon as I get money, I will definitely buy your courses. For now, as I've been doing since 2017, will keep watching your videos to put the info in practice

  • @Exnihilo37
    @Exnihilo37 5 років тому +7

    I love this. A class in my college had to do this package challenge. I had a different teacher and it wasn’t apart of the course. I love seeing where the futur connects the dots that college left out. All the small stuff I’ve learned from you has really improved my designs. Keep up the great work!

  • @xvanegas89
    @xvanegas89 5 років тому +1

    I don't think you guys realize how valuable this video is for designers, particularly new ones.

  • @dave3k
    @dave3k 4 роки тому

    I've been on a Futur Academy binge and seen a few clips of Min, she is amazing and so so creative. I'd love to see a video about her and her creative process. Basically more Min!!!!

  • @breadboyshaun
    @breadboyshaun 5 років тому +1

    So good, gleaning them gold! I've been a graphic designer for a few years now, with not prior official training nor went to any design class / schools. Learning everything from scratch without pointers has been such a struggle but this, THIS channel has been amazing! Appreciate all these precious content! BIG FAT BOLD THANK YOU FROM ME!

  • @siddharthdutta2511
    @siddharthdutta2511 4 роки тому

    I'm so glad I discovered this channel. I can't stop binge watching everything. They have helped clear up my thought process alot. You're a gem for the design community. Chris, you're an amazing teacher and you make us feel we're physically there with you. Thank you guys! :)

  • @Jameszhangdude
    @Jameszhangdude 3 роки тому +1

    Min’s designs are incredible! What a creative and thoughtful designer! I’d like to hear more from her thought process around the designs

  • @zimamoon
    @zimamoon 5 років тому +2

    Min did a wonderful job. Most of the mockups are so nice, but her inside process is so impressive at the same time!!!

  • @wasiuraji5550
    @wasiuraji5550 5 років тому +2

    Only if energizer are watching, will rather paid for those design as no battery package come close to it, outstanding. This is exclusive design process to the core. Thank Master Chris Do✨

  • @Eatonfam1
    @Eatonfam1 5 років тому +2

    Oh, Chris! She so talented and what an adorable personality. I think we all could use more of her. You were also very encouraging. Good to see also.

  • @habz9222
    @habz9222 5 років тому +1

    This is so properly comprehensive. The process is golden.

  • @byshiri1751
    @byshiri1751 5 років тому +2

    You need to get @Min on more of these videos. She doesn't say much but her work does all the talking 🙌🏾

  • @joelsonsoaresjoelsonLeal
    @joelsonsoaresjoelsonLeal 4 роки тому +1

    Great work. This is so cool. And the fact that she said sometimes she doesn't know what she is doing is awesome.

  • @saddkat9495
    @saddkat9495 5 років тому +5

    the level that she is in is just mind blowing!! what a great case study

  • @thejahcoop
    @thejahcoop 5 років тому +1

    Thank You, I am loving the length of these videos. I am usually crushing these on break at work or in between gigs at home. Keep it up!

  • @hollowsoul666
    @hollowsoul666 5 років тому +2

    That is an amazingly exhaustive exploration!! What a design beast ! Well done Min

  • @oliverdelarosa4790
    @oliverdelarosa4790 5 років тому +1

    one one one of the greatesttttt of The Futur Academy youtube video, its just unmissable unmissable unmissable unmissable unmissable.

  • @AlexPresa
    @AlexPresa 5 років тому +1

    the typographic nerd in me is GEEEEEEEKING OUTTT RIGHT NOW!! Min that is some beautiful exploration, worthy of a great result as you have proved to show!!
    Keep up the great work.

  • @daosign7945
    @daosign7945 5 років тому

    Love meeting more of the great people that make up The Futur!

  • @napostrophen
    @napostrophen 5 років тому

    Love the process she went through and how cool the final result was.

  • @maimohamed3590
    @maimohamed3590 5 років тому +9

    WOW, I'm glad I saw this in an ad so I clicked so quickly to watch the whole thing of this high value stuff, thank you so much 😎✨✨✨👌👌👌
    More of these plz🙌

  • @ashiebbyyx
    @ashiebbyyx 5 років тому +2

    Awesome.
    This was so helpful. I wasn’t sure how you would accomplish enough info in 6 minutes, but you did an amazing job guys! Go Min!

  • @sahir9720
    @sahir9720 5 років тому +3

    Min is amazing. Love her layouts

  • @YungPreist
    @YungPreist 5 років тому +2

    Absolutely love the process behind the thinking, it shows something that can be repeatable and teachable to others. So many times I just jump in and just start sketching and then get stuck because I have one "great" idea and then I dont want to move from that one but I need to start getting more exhaustive with my logo studies. Thanks so much for the video it was great AND GREAT JOB MIN!!! (Hope I spelled it right lol)

  • @krisssuarez9047
    @krisssuarez9047 5 років тому +1

    Really helpful!! She makes me feel good about my process and for me as a designer (hahaha) the way she says "some times I just dont know what i'm doing" is something that i think is very often in our process and sometimes I think of it as if it were a problem. Also, the time frame she went to get all the ideas (2 weeks), sketches and final product, really makes me feel better, because sometimes, i just get one week or a couple of days to come up with something presentable (not my ideal escenario) but, right now i'm working in a multiple discipline envirionment office, and theres a lot of different projects i have to work on. So. good stuff. keep it up.

  • @Milaaaaad
    @Milaaaaad 5 років тому +1

    You guys are the greatest!! I live in iran where education standars are pretty low, you cant imagine how usefull your content is for someone like me!!! Thank you🙏🏻

  • @jalisamarshall4706
    @jalisamarshall4706 5 років тому +1

    Such a thorough and full scale process. I definitely need to take notes of digging deeper into the ideation process. Thanks Chris and Min!

  • @ahmedabdullah5705
    @ahmedabdullah5705 3 роки тому

    Min rules! I simply love her design for the branding course.

  • @Joint145
    @Joint145 5 років тому +1

    Gosh the quantity of her ideas is just astounding.

  • @cherylbrown6746
    @cherylbrown6746 3 роки тому

    Short sweet and to the point. FULL of information. Thanks for sharing this journey.

  • @noelleneal
    @noelleneal 5 років тому +1

    more more more! absolutely love videos surrounding brand identity!

  • @KingTorres96
    @KingTorres96 5 років тому +2

    Just min-blowing.
    She's a really talented designer, I hope there are more videos with Min comin-.

  • @dreamfightersbn
    @dreamfightersbn 5 років тому +6

    2 weeks to create all this...
    dang, you have my respect Min. to come up with all this ideas within a respectable among of time.

  • @YuriRadavchuk
    @YuriRadavchuk 5 років тому +24

    Totally love the case study vids. So much experience shared.
    The thing I'm hesitant about branding-wise is the consistency with the existing recognizable color scheme and a rabbit mascot. It immediately clicks when you look at the rabbit that it's energizer.

    • @runnicdesign5272
      @runnicdesign5272 5 років тому +2

      Energizer and Duracell have quite similar rabbit mascots. I think Energizer should stick to their 'battery man' mascot because I find it more recognizable.

    • @annafilou
      @annafilou 4 роки тому

      Runnic Design Really? I never noticed that Energizer has a rabbit. In my mind Rabbit = Duracell.

    • @YuriRadavchuk
      @YuriRadavchuk 4 роки тому +1

      @@annafilou yeah, they were first, and the trademark dispute is still not done though Energizer can't seem to make the case to win it.

    • @himanshujain590
      @himanshujain590 4 роки тому

      Thr kid are cute n intelligent

  • @noahmukono
    @noahmukono 5 років тому +1

    5:09 i love what she did there. Good use of negative space. So minimal and clean.

  • @Technicolorbrit
    @Technicolorbrit 5 років тому +1

    This is so helpful and super reassuring. Love seeing the start to finish, concentration of explorations at each phase and also the time check. Thanks friends!

  • @alexhartan
    @alexhartan 5 років тому +9

    Great process and amazing results. I'm really digging Min

  • @historyhub845
    @historyhub845 4 роки тому

    This 6 minutes is just Gold.wow man i loved it.

  • @visarathiel
    @visarathiel 4 роки тому

    I learned more in The Futur videos than in my two years in design school.

  • @farihaferoze3551
    @farihaferoze3551 5 років тому +1

    Thank you so much... I received a proposal to design packaging for a new product. And this video helped me a lot to understand what we should do.

  • @jaybread22
    @jaybread22 5 років тому +1

    AMINZING! Love seeing her process. Great video!

  • @AlanHoey86
    @AlanHoey86 5 років тому +2

    This are my favourite type of Futur content.

  • @madhusharoff4372
    @madhusharoff4372 5 років тому +2

    TFA your content is getting better and better and better and... What you are giving back I hope you receive x100 of that! THANK YOU for all this aMaZINGNeSS!

  • @bakerlanglyngdoh7158
    @bakerlanglyngdoh7158 5 років тому +2

    We want more of this type of challenge. 😁 It's short and very interesting. Helped me all of us a lot. It's just pure gold. ❤

  • @artemtoderian
    @artemtoderian 5 років тому +1

    How good is to see all the processes that have ben made. Mighty Min!

  • @SonTran-dh9db
    @SonTran-dh9db 4 роки тому

    Minh always KILLS!!! and I don't think it's a problem that she's reserved. Her output definitely is not reserved. Going to make an educated guess that behind the scenes, her and Do have a great collaborative relationship. Push and pull that delivers excellent results. Good stuff guys/girls.

  • @karmalil4284
    @karmalil4284 4 роки тому +1

    Can i have an entire playlist with videos like this. this is amazing.

  • @harshadaaupare
    @harshadaaupare 4 роки тому +1

    Super nice and a real touch video for the actual brain stormy process in Graphics Design and package design.

  • @corbinstack
    @corbinstack 5 років тому

    Beautiful work and thank you for showing it to the world.

  • @MrInsider33
    @MrInsider33 5 років тому

    She is so good holy moly. Will definetly try to get into artschool to become better so I can work with you guys. The only reason I'd leave europe (switzerland) for.

  • @swissives
    @swissives 5 років тому +1

    I love this explorations you do with established brands. Great to see what other designer can do and how fare it can be pushed. Awesome work! Looking forward to see more of this kind of videos.

  • @IndrajaSalunkhe
    @IndrajaSalunkhe 5 років тому +2

    Thank you Min and Chris for sharing the process. Beautiful work done by her. 😍😍 Love the episode. :)

  • @agitoart4961
    @agitoart4961 5 років тому

    this video was really well produced! thanks for the clean and clear content

  • @leftwriiist
    @leftwriiist 5 років тому +2

    Wow she did an amazing job.

  • @jonasauernhammer1886
    @jonasauernhammer1886 5 років тому +1

    super cool video! Mins work is super great :) No need to be shy about it

  • @rosslindsay4061
    @rosslindsay4061 5 років тому +1

    Beautiful work, thanks as always for your time and attention guys, means a lot.

  • @oyggraphics9596
    @oyggraphics9596 5 років тому +6

    I have been waiting to see this kind of case study from the futur..I love it. superb contents

  • @MDC.Design.Motion
    @MDC.Design.Motion 5 років тому +3

    Great Video! Love the insights and Mins thought process. She did an exceptional job!

  • @cory5495
    @cory5495 5 років тому

    Yo Min is a BOSS!! My favorites are the one @3:48 and 5:30. AWESOME DESIGNS!

  • @novirahmatika
    @novirahmatika 5 років тому +1

    what a gold! would love to see more process!

  • @mikebutkus
    @mikebutkus 5 років тому +2

    Thank you for asking Min to do this

  • @danielmichaelpearson
    @danielmichaelpearson 5 років тому +1

    WOW!!! Superb stuff Min 10/10

  • @nstarkd9951
    @nstarkd9951 5 років тому +1

    It was quite comprehensive. All process starting from sketch to finish. Plus it wasn't like 30 minutes long. I would like to see more videos like this one. Thanks.

  • @robschmitt3171
    @robschmitt3171 5 років тому +1

    Great video! Your process is spot on. Love the final design!

  • @mancamoes
    @mancamoes 5 років тому +1

    Huge and so good lesson. Simple and impressive. Energized to another level of design. Thank you

  • @ProfNomis
    @ProfNomis 5 років тому +1

    This is such a useful video. Lots of info in a short edit. I'm pretty busy with work and life in general, so I don't have a huge amount of time to consume long videos. More like this please 👍🏻

  • @jim_carry
    @jim_carry 5 років тому +1

    More processes like this please, that was great.

  • @liamandrewcura7518
    @liamandrewcura7518 5 років тому +1

    Love this video! Thanks, Futur team!

  • @abdemed7086
    @abdemed7086 5 років тому +1

    Thanks for sharing it Min & Chris .
    Very helpful. Please more videos
    about design, identity & business processes.

  • @landon_castro
    @landon_castro 5 років тому +1

    Absolutely love this! Breaking down the process just enough is so incredibly helpful for those just starting out, so they can fill in the gaps of the process that are very self explanatory.
    Hopefully more of these type of breakdowns are in the works? 😁

  • @user-tg6xn5xt8v
    @user-tg6xn5xt8v 5 років тому +1

    Loving this type of content! More PLEASE !

  • @zenkreative9629
    @zenkreative9629 5 років тому +1

    This is a great video for those of us always trying to learn more. I will use this exact process for my next design job.

  • @amineelba186
    @amineelba186 5 років тому +1

    i liked her process !

  • @Fabitalism
    @Fabitalism 5 років тому +1

    Need more of these videos!

  • @ThereWereHeroes
    @ThereWereHeroes 5 років тому +1

    THIS IS SO INSANELY HELPFUL! please make more!
    Already in the typography 01 class and I'm so excited to lean from you!

  • @barfbangboom
    @barfbangboom 5 років тому +1

    That logo at 5:08 was so clever!

  • @RJMAN625
    @RJMAN625 5 років тому

    Love the design process and the final output!
    Min is a very talented designer and I have a question for Min.
    "Do you think that you could've achieved this far without a college education?"

  • @spazgrafficz6113
    @spazgrafficz6113 5 років тому +1

    Min just schooled the Energizer brand. I love the work...

  • @abnerphilipe
    @abnerphilipe 5 років тому +1

    That’s an amazing video and it shares a precious content+value. Thx The Futur team

  • @kelsybaloch670
    @kelsybaloch670 5 років тому +1

    I enjoyed your process work, Min! And great final design! Also, I like how the e's visually convey movement and energy with the typography. :)

  • @JoshuaDMugayi
    @JoshuaDMugayi 5 років тому +1

    Love this mark here 1:30 battery bars, E with motion. Great stuff

  • @pewdoodles
    @pewdoodles 5 років тому +1

    thanks for putting this up, really amazed by the flow and process of this work!

  • @matsumoto_9562
    @matsumoto_9562 5 років тому

    I had lost this video in my favorites. Am inlove

  • @juliaanne12
    @juliaanne12 5 років тому +8

    Min's amazing! Any tips on how to churn out a huge volume of studies that don't look and feel the same but are still all good? I usually can't get past 3-5.

    • @TheFuturAcademy
      @TheFuturAcademy  5 років тому +3

      Do an idea and let that spawn another idea. Learn to work at the speed of thought.

  • @mero0149
    @mero0149 5 років тому +5

    More of these please!, that is "THE PROCESS"

  • @BrianNgocNguyen
    @BrianNgocNguyen 5 років тому +3

    I love this segment! Do more

  • @FelipeTodesco
    @FelipeTodesco 5 років тому +1

    Great exploration, loved the final battery design. Only thing I missed was a comp of the package with the battery placed inside, as it would be seen in real life.

  • @KremsonKhan
    @KremsonKhan 5 років тому +1

    priceless! both the video and the end experission XD great vid

  • @ramalellison9205
    @ramalellison9205 2 роки тому

    this is simplifies things so much. Thank you

  • @Eatonfam1
    @Eatonfam1 5 років тому +3

    This was great content. As usual a great production as well. Let’s go Aaron!