Greenwashing: When Companies Aren’t as Sustainable as They Claim | WSJ

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  • Опубліковано 6 чер 2024
  • Some companies like American Airlines and H&M have made promises to become more environmentally friendly to attract positive press and increase business. They’ve frequently used buzzwords like ‘sustainable’, ‘carbon neutral’ or ‘eco-conscious.’ But if they fall short of their goals, who holds them accountable?
    WSJ’s Shane Shifflett explains how greenwashing can mislead consumers into believing something is eco-friendly.
    0:00 More than 60% of consumers say they’d pay for a product with sustainable packaging
    1:21 What is greenwashing?
    2:00 What’s wrong with greenwashing?
    4:15 How the U.S. and E.U. governments are planning to regulate greenwashing
    WSJ Glossary
    Markets and economics are complex. It's easy to be overwhelmed by a sea of wonky indicators and lose track of why they matter. This series breaks down the basic terms and ideas that move the markets.
    #Greenwashing #Sustainability #WSJ

КОМЕНТАРІ • 45

  • @KuruGDI
    @KuruGDI 2 місяці тому +9

    When _being green and sustainable_ becomes a business model, who could have ever thought that this would encourage companies to fake their business by greenwashing?

  • @djp1234
    @djp1234 Рік тому +52

    Marketing department doing what they do best: lying.

  • @ropro9817
    @ropro9817 Рік тому +23

    The FTC _now_ wants to penalize companies for each time a product uses deceptive language? FTC: Where tf have you been for the past 50+ years? 🤔

  • @SquizzMe
    @SquizzMe Рік тому +42

    While these companies are by no means innocent, neither is the government. The FTC is NOTORIOUS for vague and unclear administrative rules. They often keep their compliance regulations ambiguous so that they always have the upper hand, making it easier to sue and collect penalties because they know firms can't be bothered going into litigation. Firms will always take the most liberal interpretation possible, which means that more legislative clarity from the FTC is necessary.

  • @ciararespect4296
    @ciararespect4296 Рік тому +24

    Good to highlight this practice. Its obvious and typical they would try this.
    Capitalism has no guilt
    Carbon offset goals leads to so called rebound theory. Same with consumers. They buy an electric car then go on three long haul holidays a year guilt free thinking they're offsetting their carbon footprint and deserve to use some extra

  • @PlanetCents
    @PlanetCents 10 місяців тому +8

    Sustainability has been the most used tag in the wrong way, we are highly in need of a good monitoring system before any company/firms are able to use them in their products and services.
    We would add your video to one of our playlists to inspire consumers & businesses to choose the right products and services. -Team PlanetCents

  • @markoneil5279
    @markoneil5279 5 місяців тому +2

    Paying an NGO to “not clear cut” an existing forest does not reduce emissions.
    I call B.S.

  • @willk49
    @willk49 Рік тому +8

    This is such an important problem. Consumers may not think twice while companies hide behind a mask of good while they continue their evil deeds. It shows the dishonesty in environmental consumerism and that there is no easy solution without financial sacrafice to fix climate change on the cooperate level.

  • @lastChang
    @lastChang Рік тому +11

    Chinese solar panels are from Xinjiang region, where they are produced by:
    - coal-fired plants, and
    - using Uyghur forced labor in their production.

  • @user-pu8ir2yi5x
    @user-pu8ir2yi5x 7 місяців тому +3

    I think we need to respond properly to the problems of greenwashing

    • @greengooflight
      @greengooflight Місяць тому

      -Like throwing back the garbage where it came from?

  • @pikminlord343
    @pikminlord343 4 місяці тому

    Good bideo

  • @SciHeartJourney
    @SciHeartJourney 7 місяців тому +2

    Leonardo Dicaprio is quickly running out of forests to not cut down. 😢

  • @BillO964
    @BillO964 Рік тому +8

    I have been saying for years carbon offsets are a scam.

  • @seattlekarim964
    @seattlekarim964 Рік тому +10

    Where is my Clean Coal?

    • @electric7487
      @electric7487 Рік тому

      The ironic thing is that the technology needed to strip CO2 from coal plants' flue gases already exists. They just don't tell you about it.

  • @bryanpascual3543
    @bryanpascual3543 Рік тому +6

    The only responsible way to conserve resources is to drink from aluminum water bottles, aluminum cans (with appropriate disposal), and wearing the same clothes until holes show your private parts

  • @Mari_Selalu_Berbuat_Kebaikan
    @Mari_Selalu_Berbuat_Kebaikan 4 дні тому

    Let's always do alot of good ❤️

  • @ChiakiShirakawa
    @ChiakiShirakawa Рік тому +1

    インチキ鎖国と村八分テクが発達した地域だと細かい目にみえない環境因子があって、新興輸入経路で入手したものの本来の機能が発揮されないこともありそうだとおもたわ。
    この単純な構造でこの不具合?と予め想定しにくいことが起きる。
    新たに自給自足を始めようとしても、土壌が入手しにくい環境づくりのブロックチェーンが凄まじいと感じる。
    新規参入を防いで、楽して高額で、わざと質の落ちるものを売りつけ、さらに良いものを求めて渇望を煽るテクを磨いた方が効率いい層がいっぱい。
    もう生きてるだけでバカらしいインチキまみれ。

  • @spoton7683
    @spoton7683 5 місяців тому +1

    Also, by the same tortured and sickeningly self-serving) 'logic' as "Carbon Offsets and/or Credits'... IF the Police are seeking to deter speeding (for no end of transparently socially productive reasons), THEN should they simply fine those caught speeding... OR sell tradeable 'speeding credits'; thus creating a (VERY) lucrative secondary market in which the worst offenders are most motivated to bid up the price... So they may continue to endanger all other road users - this time with officially-sanctioned impunity / license? 🤔

  • @judelarkin2883
    @judelarkin2883 Рік тому

    I’m looking at you Patagonia.

  • @oftengone
    @oftengone Рік тому +4

    A revolt is necessary but America is too distracted and divided imo

  • @marym7104
    @marym7104 Рік тому

    Within 2,600 views!

  • @PlayingWithWilson
    @PlayingWithWilson 2 місяці тому

    Sustainable future is VHEMT

  • @ariannarp6866
    @ariannarp6866 Рік тому +10

    😂it’s ALL a scam!

  • @robinwolstenholme6377
    @robinwolstenholme6377 Місяць тому

    so no net zero then ???

  • @georgeb.3292
    @georgeb.3292 Рік тому +2

    How sustainable is Wall Street Journal, its editors and its journalists?

  • @stevefritz5182
    @stevefritz5182 3 місяці тому

    Companies are basically blackmailed into perceived cooperation with the Green movement as well as support of LGBT causes. Let them produce and create jobs and be free of all the political hassle. Otherwise, the only group benefiting from all this is the marketing team.

  • @marym7104
    @marym7104 Рік тому

    Within 2 hours!

  • @scott8193
    @scott8193 Рік тому +1

    yikes illuminaughty really be theiving

  • @auro1986
    @auro1986 Рік тому

    how?like wsj misleads you by advertising many products and services

  • @TheGreatMandalore
    @TheGreatMandalore Рік тому +1

    Lol you are like 10 years too late. Exxon was already greenwashing 30 years ago

  • @SciHeartJourney
    @SciHeartJourney 7 місяців тому +2

    I'll store your carbon, for a HEFTY price. 🤑
    Don't ask too many questions though. 🤐🤫

  • @momilli5096
    @momilli5096 8 місяців тому +1

    S u s t a i n a b l e = the new Code Word for G E N O C I D E !!!

  • @TheFacereality
    @TheFacereality 11 місяців тому

    Crooks

  • @user-jh4pf2wc5m
    @user-jh4pf2wc5m 7 місяців тому +2

    I think we need to respond properly to the problems of greenwashing