Navigating the Future of Data-Driven Marketing

LinkedIn’s Andea Campbell, Global Director of the Measurement Analytics Team sits down with Amanda Grant, Global Head of Partnerships at choreograph to discuss how brands and marketers can adapt to the evolving privacy-centric world, finding the right balance between scale and accuracy, and the applications of a signal-agnostic approach.
In this B2Believe Studio session, you’ll learn more about:
* How to future-proof against cookie deprecation
* Balancing scale and accuracy from contextual data to 1PD (First Party Data)
* The importance of a a signal-agnostic approach