I think Mitsubishi focus on trucks and SUV's has been around since the 80s. A big company like them sees changes early. PEOPLE don't buy car's anymore. Not enough to make it make sense.
@@dct124 it’s not whether people are buying cars from Mitsubishi or not. It’s more about how Mitsubishi was once at the forefront of automotive technology. They are a shell of themselves today. They are literally on life support in the U.S. market. Mitsubishi’s current line up of cars and trucks is laughable when compared to their competition. This wasn’t the case in the 90s
@@kenxiong6830 Mitsubishi was never a big seller in the US. Their biggest years, they were only selling 300k+ per year. The reason they sold well in the early 2000s was from the deals they were giving out not the cars themselves. Not to mention the recession from 89-99 was over. They fell off during the economic crisis of 2007-2009, where they were only selling around 150k per year, and never recovered since. Mitsubishi was always a middle of the road Japanese car manufacturer in the US. Toyota and Honda cornered the US market. There bread, and butter was appliances and as parts supplier. As for racing Mitsubishi ran Dakar and has the most victories of any manufacturer especially with the Pajero. What you're missing is that vehicles sales across the board plummeted after 99. There was a little peak, but we went from 8-9m million units to just about 2-5m in the last 10-12yrs. 2021 only 2.6m cars were sold.
@@kenxiong6830 also ppl don't buy car's because they're good car's. People buy based on the deal 🤝 Hyundai makes some of the worst reliable cars but they have by far the best deal of any manufacturer. They're the only one with a 10yr 100k power train warranty, 5yr 60k new vehicle warranty, 7yr unlimited mile perforation warranty. No one comes close to that. The next closest is 5yr 60k power train warranty. 5yrs + a extra 40k miles. Today most sales come from pick up trucks and crossovers. Mitsubishi is doing better than both Volvo, and Jaguar/Land Rover. They're all still making $700m to $1b a month with these high prices.
I agree as my first car when 17 was a colt mirage and I had twelve of them making older ones onto one good car and the reliability was head and shoulders above all my friends cars and always started in any weather and I drove them hard being young and it took so many punishments as I was young but they are just been rubbish for a long time
The success that Mitsubishi had in motorsports is unbelievable. And you know what's crazy? This documentary doesnt even touch on the insane success that the Mitsubishi Pajero had in the Dakar Rally! From 1985 to 2007 the Pajero was consistently on top - Mitsubishi has more wins at Dakar than any other manufacturer.
@@hardlinefoil7532 That's not true. The pull out of Chryslers stocks in Mitsubishi ended it. The fall of DSM was the major turning point. Mitsubishi isn't just an auto maker either. Mitsubishi's cars are only about 17% of their revenue. Mitsubishi makes most of their money from appliances and real estate. What we are talking about here is Mitsubishi Motors, and with such a small amount of their profit not turning around, they just didn't care what people thought and started making what they call "Global Vehicles" which are affordable, reliable, and economical. Mitushibi Motors will never return to it's glory, they have no reason to. The only hope in that would be if a larger (or new independent) auto maker bought Mitusbishi Motors from Mitsubishi themselves and revived the heritage (most likely as EVs, which is OKAY). I've been a Mitsubishi fan since I was 7 years old in 1985 and have never and will never leave their side.
Yes. This video was first issued in 1995, actually, but this is the 'updated' version of it that was issued in 1996. I'm not aware of any subsequent release of it with Evo V and VI action.
This video genuinely makes me sad. Now, with the intended revival of RalliArt, but with the clear intent by Mitsubishi leadership to fold MMC R&D and rely on Renault-Nissan designs for its future vehicles - I don't have much confidence that Mitsubishi can actually return to those glory days of old. Not like there's much of a market for economically-priced ultra-high-performance cars anymore anyway. The future truly looks bleak. Unless, of course, the goal is to sell trinkets labeled "RalliArt" for an upsell - much like VW, BMW, Toyota and other manufacturers tend to do these days. One can only hope that someday, Mitsubishi can once again break away from the yoke of mediocrity and stand on its own merits and engineering capabilities to be a true motorsports icon again. God knows, it's not because it can't --- it's been a clear problem of leadership's lack of vision in that it just won't.
Well said. That's why I cherish every moment with my 95 3000gt and enjoy what MMC used to represent. But I can say my wife's 17 Outlander Sport has been as trouble free as the Gt compared to any other cars we have owned.
@@citymedic406 With you on that brother. I don't have a 3000GT - but I still have some Eclipses and the Evos. But it's amazing to me how old really doesn't necessarily mean "bad". I currently have build orders on old components, which I intend for a custom road/track build on an FTO. Let me tell ya, not only is it a lightweight, solid chassis that, honestly if not for power, can keep up with modern cars on canyon roads due to its suspension design. It's also a great-looking 90s car that still competes in the looks department with even the most modern designs! I still remember getting lectured by dealers about how no one buys cars anymore. If that were the case, I wonder why every midlifer with some extra cash will either fork out for a Porsche Boxster, Cayman, or Miata, or 86. Or go back to an S2K or ... name a Nissan from the 90s. If not go all-out on a high-dollar 2-seater or M-car. I still quite enjoy the raw, fast and fun thrills you get in an older Mitsubishi. Too bad that's not what New Mitsubishi is all about. "Mitsubishi-ness" ... what on Earth is that??? (And on a Nissan C/D platform, to add insult to injury.) Ahh well... life goes on I guess... :)
Mitsubishi Indonesia has a new rally car, from basic mass mpv product. This built in ra rallyart new zealand which purposed to be AP4 rally. This call mitsubishi xpander ap4 car.
A time when Mitsubishi made cars you actually wanted to drive. So sad to see the downfall of such a great car company
I think Mitsubishi focus on trucks and SUV's has been around since the 80s. A big company like them sees changes early. PEOPLE don't buy car's anymore. Not enough to make it make sense.
@@dct124 it’s not whether people are buying cars from Mitsubishi or not. It’s more about how Mitsubishi was once at the forefront of automotive technology. They are a shell of themselves today. They are literally on life support in the U.S. market. Mitsubishi’s current line up of cars and trucks is laughable when compared to their competition. This wasn’t the case in the 90s
@@kenxiong6830 Mitsubishi was never a big seller in the US. Their biggest years, they were only selling 300k+ per year. The reason they sold well in the early 2000s was from the deals they were giving out not the cars themselves. Not to mention the recession from 89-99 was over.
They fell off during the economic crisis of 2007-2009, where they were only selling around 150k per year, and never recovered since. Mitsubishi was always a middle of the road Japanese car manufacturer in the US. Toyota and Honda cornered the US market.
There bread, and butter was appliances and as parts supplier.
As for racing Mitsubishi ran Dakar and has the most victories of any manufacturer especially with the Pajero. What you're missing is that vehicles sales across the board plummeted after 99. There was a little peak, but we went from 8-9m million units to just about 2-5m in the last 10-12yrs. 2021 only 2.6m cars were sold.
@@kenxiong6830 also ppl don't buy car's because they're good car's. People buy based on the deal 🤝 Hyundai makes some of the worst reliable cars but they have by far the best deal of any manufacturer. They're the only one with a 10yr 100k power train warranty, 5yr 60k new vehicle warranty, 7yr unlimited mile perforation warranty. No one comes close to that. The next closest is 5yr 60k power train warranty. 5yrs + a extra 40k miles.
Today most sales come from pick up trucks and crossovers. Mitsubishi is doing better than both Volvo, and Jaguar/Land Rover. They're all still making $700m to $1b a month with these high prices.
I agree as my first car when 17 was a colt mirage and I had twelve of them making older ones onto one good car and the reliability was head and shoulders above all my friends cars and always started in any weather and I drove them hard being young and it took so many punishments as I was young but they are just been rubbish for a long time
The success that Mitsubishi had in motorsports is unbelievable. And you know what's crazy? This documentary doesnt even touch on the insane success that the Mitsubishi Pajero had in the Dakar Rally! From 1985 to 2007 the Pajero was consistently on top - Mitsubishi has more wins at Dakar than any other manufacturer.
MITSUBISHI PAJERO wOn, 12 Times DAKAR RALLY CHAMPION.
Mitsubishi is also 10 Year's Ahead of it's rivals using EFi Electronic Fuel ⛽ injection.
The evo dominated time attack too
The best part of the story was just starting to unfold!
What a great video!
RIP Mitsubishi Motors.
their Heritage will live on forever!
They still exist, Renault and Nissan just fucked them over and forced them out of the markets mitsubishi beat them in
@@hardlinefoil7532 That's not true. The pull out of Chryslers stocks in Mitsubishi ended it. The fall of DSM was the major turning point. Mitsubishi isn't just an auto maker either. Mitsubishi's cars are only about 17% of their revenue. Mitsubishi makes most of their money from appliances and real estate. What we are talking about here is Mitsubishi Motors, and with such a small amount of their profit not turning around, they just didn't care what people thought and started making what they call "Global Vehicles" which are affordable, reliable, and economical. Mitushibi Motors will never return to it's glory, they have no reason to. The only hope in that would be if a larger (or new independent) auto maker bought Mitusbishi Motors from Mitsubishi themselves and revived the heritage (most likely as EVs, which is OKAY). I've been a Mitsubishi fan since I was 7 years old in 1985 and have never and will never leave their side.
@@nel9429 Total agree with you. I own a Evolution X and love the car with my heart, Mitsubishi Motors Sport will be always with us
What a game changer the Evolution was. It's amazing what they have achieved over the years. Awesome video.
The EVO is an amazing vehicle, but the Galant VR4 really was their ticket to ride into greatness. WIthout the VR4 the EVO would have never existed.
Thanks for uploading these gems!
三菱自動車のラリーは木全巌とアンドリュウ・コーワンとの出会いが全てですね！ 私はA73ランサーもA175Aランサー・ターボもCE9AランエボⅢも載っていました。
great video. im proud to own a evo after this video thank you for sharing it.
Finally someone uploaded the full video of this promo video (I watch from another channel where it shows half of it from 19:01 to 23:24). Sweet!
三菱が頂点を目指し､右肩上がりの頃｡
毎年、ニューモデルが出る度にワクワクしてたなぁ。
You should turn this “A Glorious Heritage” into a series I’d love to see more maybe Subaru, Toyota, Lancia, Peugeot, Renault,Opel
Every glorious heritage consists of persistence,Japan should be proud of their companies that what they created were of actual use🎉🎉🎉
Mitsubishi was something else🔥🔥
Awesome. Pity no Evolution 5 and 6 action, where Mitsubishi was also dominant. Must be a 1996 video.
Yes. This video was first issued in 1995, actually, but this is the 'updated' version of it that was issued in 1996. I'm not aware of any subsequent release of it with Evo V and VI action.
Very good, I love Mitsubishi so much,....
Great video👍 I wish Mitsubishi still made the lancer evo❤️
Mitsubishi is the first manufacturing car by japanese best car of Japan
Mitsubishi is the top best very good performance because Mitsubishi is the first japanese manufacturing car company and the japanese heavy industry
Mitsubishi is the best! 😊
10:41 ventilator in one hand, tab in the other. Classic.
Dude the soundtrack is epic!
4G63 ❤️😍
awesome video, thanks for sharing!
Fantastic....thank you ☺️
Kiitos.
Who’s here after Mitsubishi announced they’re returning to Motorsport with its Ralliart division?
Really?? I'm going to dig into this right now 👌
Thank you!!!
Joginder Singh, what a legend!
the flying sikh!
The Indiana jones music was unexpected.
And the music from speed as well.
Great stuff thanks for sharing!
Thanks for watching!
Evo4 was the best looking evo of all!!
Woah I almost forgot Malaysia was in the rally map back then.
Back when rally scene in Malaysia has attracted big names before F1 came to Malaysia...
This video genuinely makes me sad. Now, with the intended revival of RalliArt, but with the clear intent by Mitsubishi leadership to fold MMC R&D and rely on Renault-Nissan designs for its future vehicles - I don't have much confidence that Mitsubishi can actually return to those glory days of old. Not like there's much of a market for economically-priced ultra-high-performance cars anymore anyway. The future truly looks bleak. Unless, of course, the goal is to sell trinkets labeled "RalliArt" for an upsell - much like VW, BMW, Toyota and other manufacturers tend to do these days.
One can only hope that someday, Mitsubishi can once again break away from the yoke of mediocrity and stand on its own merits and engineering capabilities to be a true motorsports icon again. God knows, it's not because it can't --- it's been a clear problem of leadership's lack of vision in that it just won't.
Well said. That's why I cherish every moment with my 95 3000gt and enjoy what MMC used to represent. But I can say my wife's 17 Outlander Sport has been as trouble free as the Gt compared to any other cars we have owned.
@@citymedic406 With you on that brother. I don't have a 3000GT - but I still have some Eclipses and the Evos. But it's amazing to me how old really doesn't necessarily mean "bad".
I currently have build orders on old components, which I intend for a custom road/track build on an FTO. Let me tell ya, not only is it a lightweight, solid chassis that, honestly if not for power, can keep up with modern cars on canyon roads due to its suspension design. It's also a great-looking 90s car that still competes in the looks department with even the most modern designs!
I still remember getting lectured by dealers about how no one buys cars anymore. If that were the case, I wonder why every midlifer with some extra cash will either fork out for a Porsche Boxster, Cayman, or Miata, or 86. Or go back to an S2K or ... name a Nissan from the 90s. If not go all-out on a high-dollar 2-seater or M-car.
I still quite enjoy the raw, fast and fun thrills you get in an older Mitsubishi. Too bad that's not what New Mitsubishi is all about.
"Mitsubishi-ness" ... what on Earth is that??? (And on a Nissan C/D platform, to add insult to injury.)
Ahh well... life goes on I guess... :)
the renault-nissan-dacia tumor continues to spread , let's see who will make the sporty eco-priced EV , my bet is Kia
Also improving cornering performance Tommi Mäkinen was added..
23:08 is that Jackie Chan?!
Yep, that’s him. Not surprising at all, he’s a huge Mitsubishi fan after all. Hell, there was a Jackie Chan edition Evo 9 once…
Oh Mitsubishi how far you have fallen
Number One king tittle Mitsubishi very very very very very very very good car
Great video. if they put in the story of starion, it would be better
Including in the cannonball run with Jackie Chan. 👍
Legend 🔰
Super Hystory! Thank you
Is there any place that I can watch the full races?? I will pay any legitimate service!
Amazing!
Mitsubishi Indonesia has a new rally car, from basic mass mpv product. This built in ra
rallyart new zealand which purposed to be AP4 rally. This call mitsubishi xpander ap4 car.
Mitsubishi g4 2019 its awesome 🎉
We miss Mitsubishi Rally cars...
At least Hyundai are making attempts now
@ 25:10 Every Saturday of my Life 2005-2008
Look at Mitsubishi's now...
Evos was amazing rally cars
5:04 The first Evo.
the 4 at the end had 4 lug wheels🤔🤔🤔early prototype????
The group A cars were all 4 stud.
Yah also the 5-6 had this.. it was gallant wheel hubs.. dont know why .. group a cars.
Pentti Airikkala ratcing hero
👍
3:00
Tommi!
Mau ingat..a6m..punya dna..masuk enjin 4g
I wish Evo to comeback and forget idiotic consumer's taste.
Mitsubishi so awsome. But not now
So stupid to stop lancer evo
Now they just made a boring cars
If evo were not existed i would wish that i would never born
If evo never existed you wouldn't know about it so your statement is dumb.