LEGO Forgot an ENTIRE Audience of People?!?
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- Опубліковано 7 жов 2023
- Many are curious what LEGO can do for TFOLs. It's a lot more simple than it seems, and LEGO is already part of the way there.
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Finally! Someone has brought a voice to the TFOLs!
Fr
Fr bro, fr indeed
I can't talk about Lego as a TFOL, Because all the other kids have a dopamine trip, I'm talking a dopamine vacation, if I were to mention Lego Star Wars. and I'm the type of person who gets picked on for not being a dopamine fuelled tiktok addicted "Jock", but instead being a more "Nerdy" kid who plays Nintendo, Lego and watches Star wars.
@@TheWingedHussar_ It’s their loss, they’re wasting their lives away on their ludicrous and immature habits
Yeah@@Weekly.Bricks
I’m 16 and grew up watching Clone Wars on Netflix, I think the midi scale sets like the Executor SSD and rumored invisible hand are perfect for my generation. They’re not too expensive compared to a lot of Star Wars sets, display very well, and don’t take up too much space. I think Speed Champions are also very good for teens for basically the same reasons.
Now THIS seems like the video for me!
It came to me amid a TFOLTalk listen, so perhaps it is
As a teenager as my self I collect LEGO star wars but thank you for bringing a voice to our age demographic we do want sets that look good and have some play features
I'm glad you're a TFOL who sees beyond the age ranges. The more the merrier!
This video spoke so much to me. I've been wanting Lego sets based on a bunch of animated Disney series (namely Kim Possible, Phineas and Ferb, Gravity Falls, Amphibia and The Owl House) or at least a Disney Channel CMF with the main protagonists from said shows, Avatar is in dire need of a comeback and I feel like Ben 10 has so much potential for a Lego theme beyond how badly it was squandered in 2010, but the problem is, according to what you said on Twitter, none of these themes besides Avatar are popular enough to justify them. I've also never been big on anime since my two biggest hurdles are they're too long and too vulgar (the latter of which seems to be the reason why Lego doesn't want to cover it) but I do feel genuine sympathy for those who are fans of it, since I know there are a lot of people who grew up with Dragon Ball and Sailor Moon.
Eh, except not all anime is long and/or vulgar, it's as diverse as any other form of media...
@@DutchThriceman But it is the case with a lot of the big ones. On Lego Ideas only 10 anime were allowed: Gundam, Naruto, Astro Boy, Fairy Tail, Mob Psycho 100, Saint Seiya, Madoka Magica, Speed Racer, Little Witch Academia and Yu-Gi-Oh. Everything else I tried got rejected (and that was assuming it got recognized at all).
If Lego doesn’t do anime or Japanese branded things, they’re just shooting themselves in the foot. The Pokémon mega block sets look painfully mediocre but kids and teens don’t care cause there’s an inherent collectibility factor to it. Teens love collecting stuff that represent their tastes and anime is literally designed for that
Isn’t Phineas and Ferb getting a season 5? And it’s super loved. How is that not relevant?
@@tallietorchersproductions2740 Why don't you ask Pen for that. He knows more about what would be worth Lego's time than I do. Also, the concern was more about popularity than relevance.
As a teenager myself I am a very special one and buy bot h adult and kids sets also I love Lego since a kid
See, you're one who sees beyond the age ranges on them. You like what you like and you go for it!
This is where I feel Bionicle should’ve stayed or at least a collectible figure concept. I gladly stayed on that brand into my teen years. Doing actual collectible figures at a reasonable price of people and characters across the board would sell like crazy (holy heck $30 for a marvel/DC action figure what are they thinking?) It’d be a great way to get teens into that space (and I just am here to see the downfall of pops)
Ive been saying this for years. As an original lego property lego really could have tuned bionicle into more of a teen thing.
I would say that Ninjago has been very sucessful at holding their audience's attention, as people like me have grown up watching Ninjago and retained their interest, although thats more down to the TV show than the Lego sets. During Covid, I know a lot of people went back and revisted the cartoons of their youth, including Ninjago, fostering a larger teen audience.
I know Bionicle did something similar, holding the engagement of the audience from childhood onwards.
I am still waiting for Lego Phineas and Ferb
The fact we came as close as we did is crazy!
It's still popular right now too, and with new seasons coming, they might as well dive into things.
As a 16 year old Lego fan, besides early Ninjago and Nexo Knights (RIP) I missed all the old themes like Power Miners, I was forced into superheroes and Star Wars, which at the time I was to young to watch. Nowadays, at the Lego Store I feel split between the affordable kid aimed sets that I’m to embarrassed to share with a friend and the big $100+ 18+ sets I can’t afford
So basically affordable 18+ sets with gen z nostalgia
Sounds good
I completely agree with this video! I’m 23 now & I would kill for some Lego licenses that I was interested in as a kid like Ben 10, Phineas & Ferb, & Gravity Falls. It’s just SUCH a miss that Lego hasn’t done anything from the 2000’s to mid 2010’s that I grew up with in my childhood. At least things are improving now with Lego Fortnite sets on the Horizon as well as some other stuff others grew up with like Animal Crossing. I would LOVE to see some Lego Ben 10 sets though because that’s what I grew up with & LOVED as a kid from 2006 to 2014. The people who came up with the show made BILLIONS in toy sales back then, so I think it would be a great idea to come back to 15 years later.
As a recent AFOL who was born in 2005 i'd love to see Lego do more cartoon network stuff like Chowder, Teen Titans, Flapjack, give us actual Ben 10 minifigures/sets, regular show. There are so many great shows/movies that would make for excellent sets
As a 17 year old teen who already loves LEGO. I’d love a teen based line. One aspect you didn’t mention is teen rated video games: the Horizon Tallneck is one of my favorite sets in a while. Affordable, very displayable and based on a game I love. Same goes for BD-1 (Star Wars Jedi Fallen Order). They both stand proudly on display in my game room.
Imagine if we got sets around Uncharted, Zelda, Insomniac’s Spider-Man, Metroid, I can go on
Maybe even adult rated games like God of War, Dark Souls/Elden Ring and maybe even more realistic stuff like Ghost of Tsushima, Assassin’s creed and stuff like that.
I get it if LEGO doesn’t want to make stuff like GTA, since that would be a bit too much for the brand. But having more fantasy based adult licenses like God of War wouldn’t be that controversial.
The leaks about Fortnite and a possible Zelda set are already a great sign. But I’d love to see them go even further. I love Mario, Sonic and (loved) Overwatch. But I know they can do better with teen based licenses.
I think they should do more videogame sets. Jedi Fallen Order or Subnautica for example would be great, or if they're willing to be a bit risky I would love to see Cyberpunk 2077/Red Dead Redemption.
Yes! They need to make LEGO sets on shows like Futurama, Breaking Bad, Game of Thrones, Cowboy Bebop and One Piece. And movies like Speed, Matrix, Point Break, Die Hard, Rush Hour, Bill & Ted, Terminator 2 and Robocop. *Super easy, barely an inconvenience!*
As a teen, I personally love collecting LSW, but I’ve also noticed that the speed champions and botanical collection is very popular among a lot of my friends
LEGO should do a series for music bands like the Speed champions cars. If you can sell iconic car replicas that are fun to build, they could sell band’s iconic shows and or album art.
I'm a teenager, I like the LOTR sets and star wars sets a lot
The problem is the Sets get bigger and bigger and thus the prices get out of control. Some sets in icons have no need to be that huge. I’d love a lot more icon sets in the range of 80 to 200€ max. I loved the Horizon Long Neck Set for that. It’s a little scaled down but still good detail and was 60 to 80 € It was a great set for a affordable price. Why doesn’t LEGO do more of this size ? It’s Money: Lego became greedy
I am a teenager and love lego Star Wars but LEGO seem to be focusing on models whereas I would rather have play set models like the emporerers throne room, deathstar, I love players since I was kid now lean towards sets I can also put on a shelf after playing with, thank type for bringing this up
Teens like myself go badshit crazy for Clone Wars stuff.
Good! That's what I love to hear.
The problem with teens (as someone who was one just over a year ago) is that what we like seems to change more heavily than with other demographics, Fortnite and Overwatch were the most popular game for a year tops and than suddenly became that icky thing we weren’t supposed to enjoy. Even Minecraft had that fate once but it has thankfully been vindicated. Liking toys also isn’t as much of a “cool” thing in that range, I think this is the bigger reason, while collector’s ones are either still thought of as toys or just way too expensive to justify buying.
Yall im a teen and i fucking love Lego of all sorts like Ninjago, starwars, Harry Potter, marvel, city, ideas, art, creator, and speed champions to name a few.
As a teenager myself I agree. I want sets that have play features but also look good. Like $150-$200 sets with play features, good figs and look good to (NOT like the 4+ Yavin 4)!
Hollyonfilm just did a video about the Taylor swift Lego set on ideas too lol
I think legos best chance at breaching that market is to make sets based off videogames or sports teams.
As a teen who my other teen friends who are more casual collectors seem to prefer the 18+, art, and LEGO ideas sets. (But I do think anyone would go crazy for an Adventure Time treehouse)
As an adult turning 30 soon, yeah, all the icons/ideas/modular type sets, many of which I would have been interested in. Are waaay too expensive for me and my regular blue collar or how you say it job, anything over 100.- is an absolute no go.
TFOL here thanks for bringing us to attention, I would like to say that we care about accuracy detailings as everyone else
Got a twofer here. A set representation of Headbangers ball from MTV when it was music. A show and music in one. Plus have add-on of guest bands maybe???
All I’m going to say is that I’m a teenager and I totally agree. I’d love to see sets based on video games like Bendy and The Ink Machine or Ark: Survival Evolved. But unfortunately LEGO doesn’t want to have too much violence in a LEGO set.
Great take. I can remember i left lego when i was 14 and switched to video games (it was 1999-2000). I cannot remember if i felt it was childish, i think that video games were more appealing. I played lego with my cousin and we just started playing Heroes of Might and Magic 3 :)
Now i am old and grumpy and i am not sure if we need more 3rd party ips. Back in a day, lego designers were creative enough to propose their own themes. Now its limited to City and Friends. I think all other multi-sets themes are based on franchises. At the same time, the most successful and appreciated Icons/Adults welcome sets are lego's own creations or remakes of their clasoc sets. But the video was about teenagers, probably they do deserve some sets based on their beloved ips.
I recommend checking out Ninjago and Monkie Kid.
You’ll find that a lot of the classic sets live on in the Creator 3-in-1 theme as well.
@@PenPlays that's right: Monkie Kid is one of the most interesting themes, I like it more than the recent Dreamzzz. Anyway, both are colorful crazy builds :)
I don't know if you'll see this comment but nice video Pen, I do wish to add two points to why I think this demographic gets left out.
1. Teens don't have money. Lego is like a Denny's restaurant, they'll serve adults but they mainly market to kids because the kids have parents who have money and may also participate.
2. I think Lego purposely avoids making products that appeal to teens because part of the psychological aspect of "AFOLs" is the idea that they had a "dark age" and now have jumped back in. If a kid collects Lego and continues to while they're a teen, they likely won't buy as much when they're an adult (when they have actual disposable income)
Never heard of the dark ages of Lego fans but now I am disappointed that I havent yet
I really understand your point, but let me bring some perspective here, I myself am a teenage fan of Lego, and I've personally never been brought away from buying a set just because it's advertised for kids, maybe it's because I'm mentally more of an adult, but still.
I feel as though if there's someone who's truly interested in Lego, and truly cares about it, no amount of appropriation toward a Lego product will bring them away from wanting it.
I still think a lot of your points are valid and apply to a good amount of people, I just thought I'd share my personal experience to bring in some perspective.
I'm no longer a teenager but I would also love sets based on Avatar: The Last Airbender, anime and some video games like The Elder Scrolls or the Final Fantasy series.
To be fair, Ninjago is my Teenage Lego set. But I do hope they can bring back the 2012 TMNT Lego series since that was my childhood show that I grew up with besides Ninjago. But I do get what you’re saying with the marketing. It’d be nice to have some teenagers building a Ninjago set.
They realy dropped the ball with 2012 Turtles, imo.
Something that would be smart would be incorporating all the different generations of the Turtles too.
Getting nothing from the OG series was crazy at the time, but LEGO wasn't big on the nostalgia stuff quite yet
I feel like Lego should try to cater towards video games from the GEN Z era as well. Mario and Sonic are neat but they suffer from the same issue as Star Wars or Indiana Jones where they're too old to really relate to teenagers in that era.
Another aspect is the lack of throwback sets for the themes us gen z grew up with. Classic themes have gotten a lot of love the past few years, but fans who grew up with stuff like power miners and Atlantis may only get a single sticker in a several hundred dollar set. Lego need to learn that nostalgia is not only their oldest themes, but spans time just like their fans
Im a tfol and i really just buy anything, i have a full modular lineup, and a part of my shelf dedicated to the retail black panther sets. Id like to say i have range👍
I want to see LEGO Cyberpunk 2077 sets or dioramas.
I mean there are exceptions with the biggest one being Lego Minecraft and wasn't their a Fortnight bus? But yes both of those are marketed to kids not mid teens but that's easy to fix... However I do agree with you though like were are the RWBY sets for exemple?
There has only been cool creations of the Fortnite Battle Bus.
For RWBY, well… Rooster Teeth is gonna need to regularly make episode for it if we’ll ever see LEGO sets (as much as I’d love that)
Adventurer time for sure
My most wanted lego themes
Fnaf
Mortal kombat
Power rangers
Steven universe
Amphibia
The owl house
Dragon Ball not the biggest fan but it would still be cool
I'm hoping Lego will make how to train your dragon sets based on the 2010 movie for the live action remake in 2025
Mega having the Pokemon license instead of lego feels like we're on the wrong timeline
Its really annoying how mario and sonic easily fitted in the teen category but they've made em propper play toys instead of regular sets
Just make one off $100 and under sets like the phineas and ferb house,mystery shack,adventure time treehouse,regular show park and even a whole wave of simpsons,SpongeBob and avatar sets and those are just the child friendly ones I know its really gritty but breaking bad would sell out instantly I’m tired of all the tv show sets for adults just being the apartment from a sitcom
lego astroworld would go hard
I grew up mainly with the Clone Wars, so I have a lot of nostalgia for it and buy CW legos way too much.
I’m suprised video games weren’t mentioned much for appealing to a teen age crowd
We talk a LOT about videogames on this channel. I went over movies very briefly here as well, but that doesn't mean they're any less important.
i NEED the lover house
Funny enough at 7:06 in the vid I got a Lego add .
i want gravity falls lego sets so bad
It ain’t relevant enough (unfortunately. Would be cool tho)
But do we consider Bionicle and Hero Factory as Lego sets that are aimed for teens?
No because their target demographic is for kids. Everyone can play with them tho.
Well they cancelled G1 Bionicle, after that they had no original IP theme catered to teen demographic.
Well, no, that's not true at all.
@@PenPlays How so? Most of your mentions are of licensed themes, Im talking about Legos own attempts for the teen demographic that dont rely on brands not made by Lego itself. Last time was Bionicle with its Ignition trilogy years.
@@BionickpunkNinjago certainly holds appeal to teens, especially those who grew up on it. Though, it might be too much as now there’s liek 16 seasons
I do feel thst the icons is good for teens it's just the price which is very sad....
I am a teenager and i am honest: the best option for me is buying a 18+ set or building mocs.
Power rangers!!!!
nyehehehehe lois
Peetah
The hoase is heeya
I feel like it might be too late as most gen-zers from the 2000s are starting to become adults so the market will become different
True, but here’s the thing, as each generation goes by, the faster the want to be treated like an adult becomes. So if we’re truly at the cusp of this change, I can see the desire heightening, rather than lessening
Most teenagers don’t play Lego. Most people who went back to Lego as an adult had their dark ages during their teens and probably 20s bcoz there’s better things to do in those years such as sports and girls
You would be very surprised just how many teenagers build with LEGO these days. Things have drastically changed even over just the past 5 years to allow that to happen
In sad because i need to grow up and i cant buy lego because now im 13😢
Not quite how that works. LEGO sets age suggestions are only a suggestion. They also end in “+” meaning “anyone that age and older”
@@PenPlays yes but i need to grow up im 13 too and my family sayd to buy something else too i buyed so many things but i still like lego ninjago and i cant stop buying it
See that’s okay tho. Call them “investments” now. Most LEGO sets keep their value when opened. Especially Ninjago. This means if you decided one day to sell them, you’ll get all your money back. Maybe even more, but for now, you build them and enjoy them.
If your family needs more convincing, show them the prices of Ninjago sets from 2011, compare to how much they were when LEGO released them, on websites people sell things. That should convince them.