Selling to Healthcare: E5-Selling to Supply Chain and Department Leaders in Healthcare

Episode 5: Selling to Supply Chain and Department Leaders in Healthcare
On this episode host Lisa Miller discusses navigating centralized versus decentralized decision-making and addressing budget constraints and supply disruptions. She provides insights on strategic positioning in competitive situations and highlights the significance of respect, empathy, and authentic communication.
Lisa details essential tools for internal buy-in, including surveys, ROI calculators, and case studies, demonstrating their effectiveness in gaining stakeholder support.
The episode underscores the importance of aligning with supply chain priorities and demonstrating long-term value when selling to healthcare professionals, offering practical approaches for successful engagements.
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