I learned , the sale cycle: 1. pre order (ex: the apple customer waiting for the new iPhone to drop) 2. the me too customer ( the trend follower) 3. standard retail (having the simple/daily accessible merchandise in your inventory) 4. Antique buyers (demand for limited edition items no longer accessible) Having a "hook"/ using video: 1. why should people watch the video 2.focus on analytic duration (how long are people watching your videos) 3. if its not adding value to the video remove it increasing demand with a waitlist( digital orders), and finally that marketing is about sharing your story to generate leads. thanks for sharing, you guys are awesome ❤
Biggest piece of info I learned that hit me the hardest: “People overestimate what they can do in 6 months and underestimate what they can do in 3 years” What I take away from that is I must play the long game. Trust the process and see everything through regardless of anything, just keep the vision activated. #ControlYours
Idk if it was just me but the audio went out around 26mins and came back. But great info and I like how he referred selling, branding,and marketing to 3 steps of dating. 👌🏾
Hey all, C.J. @ Planar Press here. The distinction between marketing to create a market & then sales = selling to that curated market was a huge revelation. Can't wait to implement that. Also the 5 types of customers listed is an interesting way to target specific strategies instead of firing into the dark. Great stuff!
What I learned in this video is there's 5 different ways to market 5 different customers. Pre-orders haven't worked for me when I've done them a couple of times but James inspired me to do an early access/pre-order method for these new acid wash shorts I am dropping later this month. This will lead to the second type of customers to want it more and then inspire the third type of consumers to buy when we officially drop.
Marketing, sales, branding. Big shout out to James and Nick. That’s the biggest gem that I received from this video. Approaching content totaling different now udig.
Yes another high level conversation!!! I've written three pages of notes from this video and countless from your other videos. Thank you so much for sharing!
Firstly, I learned more in this 30min video about the "types of consumers" than I learned in four years in business school! I knew the importance of the pre-sale method, however, after attempting a few times (using the tips yall provided in previous videos), it's easy to become defeated and abandon the entire process. However, learning that this method/customer types accounts for 40% of your sales, it's no mystery why those who have mastered this also have high engagement on social media AND consistent sales. I'm not giving up though! Thanks for this jewel! #FreeYourLenz
The biggest thing I learned was definitely about the 5 different marketing consumers. Like I understood the fact there is multiple but you broke it down perfectly
I am starting my own clothing brand called "TRADE or fade" and I was originally already looking to speed through the process of pre-orders as quick as possible but after hearing the game you guys brought to my attention i realized how crucial it is to implement pre-orders to get that initial demand
Well one of the most effective ways to engage and boost your sales is to create a website or maybe an app to brand your buisness which I can provide for you as am expert in website design and development
I learnt about the different types of customers. I started my brand after my dad passing and my story is all about trying to find the positive in a tough situation. I want to spread positivity as much as I can and let people know that everything will be ok and that everyone has it in themselves to keep pushing and keep working towards their dreams. I’ve had my online store for almost two years and I noticed that it wasn’t doing as well as it did when I just started. I then found you guys and you have helped me a lot. And in this video directing my product to these different types of customers is really going to help. Also having the limited stock when its gone its gone. Creating that sense of exclusivity will help get people to buy. Its definitely something im going to use in my next drop. Thanks so much for everything you guys have done. You are really helping so many people and it’s mind blowing
My mom recently passed, as well. I too am starting a brand that's focused on her positivity, and I want to spread that positivity around to other people. I'm hoping once I launch my brand, it'll spread like wildfire.
I learned that you should always know the type of audience that you want to sell to.Remember that your business is a reflection of you. Make prices reasonable & think about the consumer.If you wouldn't spend that amount, then don't expect the majority to spend that amount. Test products with pre-orders to see if it actually sells. Stealing market share will it will attract & retain customers from a competitor. It will also attract & retain more customers than it loses to competitors. Small businesses have an advantage because we're able to sell ourselves to the customer, which creates a personal experience with the customer, unlike the bigger brands. Ex. Thank you cards Sale cycles/Types of consumers: pre-order,me too consumers,standard retail,referral customer,antique buyers These are also categories to create content with.
Definitely the pre order because it sets up the next formula of the next designs for the upcoming collection, or what is coming in the current collection..
Yooooooo….Fam said “use everybody just don’t misuse them”. Dude the only people I EVER heard say that was ME and my bro’s. We were in our teens when we understood that. I’m in my 40’s and Fam was the only person I heard say that shit since then. Where did you get that??? And btw I am from Detroit 😎
Biggest piece of info!!!! The advantage I have over big brands is telling my story!!! I want my story to continue to evolve as I continue to do outreach community events! I need those tees to continue fundraising for toy drives this Christmas!
Energy is very important. I need to work on my consistency as far as posting! Nick said something that literally what my brand is about. When he mentioned mindset shift! That's why my brand is called Time to Shift Clothing!!
Free game!! I need to learn more about preorders that’s what I want to try to do. Also Detroit, let’s go!! That’s where I’m from and trying to start my brand.
Have to know what type of person you want to sell to. Want to sell yourself over a billion dollar company to interact with customers & build connections with them. 5 types of consumers never thought of it like that. Have to have a sales cycle. I like the preorder method because it builds the hype for the products. Free Game 💯 Be consistent with posting. Can’t get discouraged it’s all a process. Have to get surrounded by a good circle of people. Very insightful video 💯 Getting more knowledge between marketing, sales & branding was helpful.
I like the thought that you don’t have to have the best quality product 70% is good enough to test the waters and see what your market is looking like. Also, be personal when starting off because people buy from people. 👍🏽
This video has added some great value and visions I needed for my brand! Thank you Thank you for all that you guys do for the entrepreneurs community 🔥
🕊I love this, my brand is bigger than myself. It is apart of me but it's relatable to everyone. I suffer from being consistent and I second guess myself alot(others opinion). I have tondls of ideas. I just have to make them tangible and if i keep listening to the negativity it can make me doubtful. With that being said I hear you both! As I say From passion to progress
Wow....and wow, i had to watch this 2xs and listen the 3rd. Thank you for the education, giving back. i never looked at marketing from those aspects. i truly have learned you really have to sell to self. be honest with what you would do. see the vision and act on it🙏
The pre-order method for capital got me, and the antiques, that definitely gave me some info, and me and my friend will be doing a pre-order, definitely got to use both of those methods, thank you
Wow, it was amazing to hear all this information but I think was has helped us the most is . We learned about the different types of consumers. I like the analogy used about dating and how he made it plain about marketing, selling and branding. Trust yourself and the process.. I will definitely continue to follow.
Thank you for sharing excellent information. I am just starting my brand, and as you said, it is hard; it requires consistency and a lot of work. I feel excited and terrified at the same time, but your video provided clarity and motivated me to keep going
I learned that mindset and speaking positive and speaking good manifestation is key. Along with the company u keep and energy that u allow around you. Don't allow people to speak bad on you. That's bad energy.
I have really been trying to make this happen! I just started a pre-order for the new year. I haven’t seen to many results yet but I’m ready to make the push!
This is solid love it from start to finish the part that stood out is.....that i am the one that will make my brand stand out as a small business owner and also that consistency is important💯💯💢💢
The front end (social media) is for serving and providing value (your first impression). The back end (email and text list) is for sales & serving your community.
I learned the people who say your generation is not GodLike lied. I learned we can put the money back in our pockets instead of somebody who cares less about our community. I learned we are smarter than we know. I learned not to treat marketing and branding as one. What am I going to do? Stay the Course! #NIce
I learned ,
the sale cycle:
1. pre order (ex: the apple customer waiting for the new iPhone to drop)
2. the me too customer ( the trend follower)
3. standard retail (having the simple/daily accessible merchandise in your inventory)
4. Antique buyers (demand for limited edition items no longer accessible)
Having a "hook"/ using video:
1. why should people watch the video
2.focus on analytic duration (how long are people watching your videos)
3. if its not adding value to the video remove it
increasing demand with a waitlist( digital orders),
and finally that marketing is about sharing your story to generate leads.
thanks for sharing, you guys are awesome ❤
Biggest piece of info I learned that hit me the hardest: “People overestimate what they can do in 6 months and underestimate what they can do in 3 years”
What I take away from that is I must play the long game. Trust the process and see everything through regardless of anything, just keep the vision activated. #ControlYours
There’s nothing like being a human being, the bigger the brand, the less human 💪🏾💎💎💎
😂
So fr
Idk if it was just me but the audio went out around 26mins and came back. But great info and I like how he referred selling, branding,and marketing to 3 steps of dating. 👌🏾
same
Appreciate y’all for having g me back on the podcast 🔥🔥
Thank you for sharing💎💎💎 invaluable information❣️
Free game
Hey all, C.J. @ Planar Press here. The distinction between marketing to create a market & then sales = selling to that curated market was a huge revelation. Can't wait to implement that. Also the 5 types of customers listed is an interesting way to target specific strategies instead of firing into the dark. Great stuff!
What I learned in this video is there's 5 different ways to market 5 different customers. Pre-orders haven't worked for me when I've done them a couple of times but James inspired me to do an early access/pre-order method for these new acid wash shorts I am dropping later this month. This will lead to the second type of customers to want it more and then inspire the third type of consumers to buy when we officially drop.
Marketing, sales, branding. Big shout out to James and Nick. That’s the biggest gem that I received from this video. Approaching content totaling different now udig.
Yes another high level conversation!!! I've written three pages of notes from this video and countless from your other videos. Thank you so much for sharing!
Firstly, I learned more in this 30min video about the "types of consumers" than I learned in four years in business school! I knew the importance of the pre-sale method, however, after attempting a few times (using the tips yall provided in previous videos), it's easy to become defeated and abandon the entire process. However, learning that this method/customer types accounts for 40% of your sales, it's no mystery why those who have mastered this also have high engagement on social media AND consistent sales. I'm not giving up though! Thanks for this jewel! #FreeYourLenz
The biggest thing I learned was definitely about the 5 different marketing consumers. Like I understood the fact there is multiple but you broke it down perfectly
I am starting my own clothing brand called "TRADE or fade" and I was originally already looking to speed through the process of pre-orders as quick as possible but after hearing the game you guys brought to my attention i realized how crucial it is to implement pre-orders to get that initial demand
Well one of the most effective ways to engage and boost your sales is to create a website or maybe an app to brand your buisness which I can provide for you as am expert in website design and development
This information was pure GOLD 💛
I learnt about the different types of customers. I started my brand after my dad passing and my story is all about trying to find the positive in a tough situation. I want to spread positivity as much as I can and let people know that everything will be ok and that everyone has it in themselves to keep pushing and keep working towards their dreams. I’ve had my online store for almost two years and I noticed that it wasn’t doing as well as it did when I just started. I then found you guys and you have helped me a lot. And in this video directing my product to these different types of customers is really going to help. Also having the limited stock when its gone its gone. Creating that sense of exclusivity will help get people to buy. Its definitely something im going to use in my next drop.
Thanks so much for everything you guys have done. You are really helping so many people and it’s mind blowing
My mom recently passed, as well. I too am starting a brand that's focused on her positivity, and I want to spread that positivity around to other people. I'm hoping once I launch my brand, it'll spread like wildfire.
I learned that you should always know the type of audience that you want to sell to.Remember that your business is a reflection of you.
Make prices reasonable & think about the consumer.If you wouldn't spend that amount, then don't expect the majority to spend that amount.
Test products with pre-orders to see if it actually sells.
Stealing market share will it will attract & retain customers from a competitor. It will also attract & retain more customers than it loses to competitors.
Small businesses have an advantage because we're able to sell ourselves to the customer, which creates a personal experience with the customer, unlike the bigger brands.
Ex. Thank you cards
Sale cycles/Types of consumers: pre-order,me too consumers,standard retail,referral customer,antique buyers
These are also categories to create content with.
Definitely the pre order because it sets up the next formula of the next designs for the upcoming collection, or what is coming in the current collection..
Yooooooo….Fam said “use everybody just don’t misuse them”. Dude the only people I EVER heard say that was ME and my bro’s. We were in our teens when we understood that. I’m in my 40’s and Fam was the only person I heard say that shit since then. Where did you get that??? And btw I am from Detroit 😎
Energy is everything and thank you for reminding me of that so I can make sure it is a contributing factor with my brand
I learned that you have to market your brand so much information on marketing and branding and staying consistent big 💎💎💎💎💎❤
I loved the idea of the antique buyer. There was never a name out to it before but now that I know what it is.. I will continue to use it!
Biggest piece of info!!!! The advantage I have over big brands is telling my story!!! I want my story to continue to evolve as I continue to do outreach community events! I need those tees to continue fundraising for toy drives this Christmas!
Marketing is essential. They must hear about it before they seek out.
This video is simply amazing and inspiring. I have learned so much from the 5 types of consumers to the difference of marketing, sales, and branding.
Energy is very important. I need to work on my consistency as far as posting! Nick said something that literally what my brand is about. When he mentioned mindset shift! That's why my brand is called Time to Shift Clothing!!
He definitely just gave me a different perspective on pre-orders! Thank you so much for these gems 💎
The pre order is my favourite 💎💎
Anticipation works on customers.
The question you asked about the MINDSET.. I appreciate that ❤
I’m really excited I am actually watching this video. I really didn’t know the secret behind pre-order but now I got it thanks
Free game!! I need to learn more about preorders that’s what I want to try to do. Also Detroit, let’s go!! That’s where I’m from and trying to start my brand.
Love the 5 types of buyers
Have to know what type of person you want to sell to. Want to sell yourself over a billion dollar company to interact with customers & build connections with them. 5 types of consumers never thought of it like that. Have to have a sales cycle. I like the preorder method because it builds the hype for the products. Free Game 💯 Be consistent with posting. Can’t get discouraged it’s all a process. Have to get surrounded by a good circle of people. Very insightful video 💯 Getting more knowledge between marketing, sales & branding was helpful.
Buy into the process, amen
Free Game! Super hard my guy. I like the breakdown of the sales cycle. Nice!
This was very educational! Bless ya'll for this man for real.
😮 💎’s dropped within seconds …… Pertinent information…..
Gratitude to you Men creating a life changing Platform for beginning Entrepreneurs
I like the thought that you don’t have to have the best quality product 70% is good enough to test the waters and see what your market is looking like. Also, be personal when starting off because people buy from people. 👍🏽
Free Game! Much love 💯🙏🏾
OMG. Getting more excited with the content strategy
This video has added some great value and visions I needed for my brand! Thank you Thank you for all that you guys do for the entrepreneurs community 🔥
How have these tips helped you?
Dropping Gems!
🕊I love this, my brand is bigger than myself. It is apart of me but it's relatable to everyone.
I suffer from being consistent and I second guess myself alot(others opinion). I have tondls of ideas. I just have to make them tangible and if i keep listening to the negativity it can make me doubtful. With that being said I hear you both!
As I say
From passion to progress
Wow....and wow, i had to watch this 2xs and listen the 3rd. Thank you for the education, giving back. i never looked at marketing from those aspects. i truly have learned you really have to sell to self. be honest with what you would do. see the vision and act on it🙏
I liked the part where James said ppl overestimate what there can do in 6 months and underestimate what there can do in 3 years . Stay consistent
That’s dating ability breaking down the difference between marketing, selling, and branding was smooth 👏🏾🔥🔥
The pre-order method for capital got me, and the antiques, that definitely gave me some info, and me and my friend will be doing a pre-order, definitely got to use both of those methods, thank you
that dating analogy is an absolute gem
Free game. Excellent news and thanks.
Wow, it was amazing to hear all this information but I think was has helped us the most is . We learned about the different types of consumers. I like the analogy used about dating and how he made it plain about marketing, selling and branding. Trust yourself and the process.. I will definitely continue to follow.
Thank you for sharing excellent information. I am just starting my brand, and as you said, it is hard; it requires consistency
and a lot of work. I feel excited and terrified at the same time, but your video provided clarity and motivated me to keep going
I learned that mindset and speaking positive and speaking good manifestation is key. Along with the company u keep and energy that u allow around you. Don't allow people to speak bad on you. That's bad energy.
Nothing but 💎in this video. Great video🙌🏽
Pre-orders 👏 GENIUS
I read the Celestine prophecy in high school. Still my favorite book till this day.
mannnnn the 5x Campaigs bro.... that was good, this was the GEM !!!!
I learned I can do a preorder for cheaper to gain more customers and then do a normal drop. This will allow me to reinvest
Free Game 💯💯
Major game 🔥🔥 I learned why running pre orders how more value than just the upfront money.
I’m feeling the pre-order method
I like the me too approach.
He dropped some much needed gems! Thank u!
I learned it’s different ways to promote your line and it’s a lot of free game
I have really been trying to make this happen! I just started a pre-order for the new year.
I haven’t seen to many results yet but I’m ready to make the push!
What’s ur brand bro
A lot of powerful information here. 💪
Awesome video guy’s, we’re gonna work through the three stages over the next month ❤
🔥🔥🔥🔥 - preorder and me too for sure
GREAT INFORMATION!!
I like the "me too/referral" marketing campaign. I will do content around that concept
I can help out with the content
Big Gems
Free game 🔥🔥
Feee game, bring this guy back and do a longer video please
What’s up Play Boy! The 5 different consumers types, I never saw it that way. Thanks!
I NEED THEM T-SHIRTS!
This is solid love it from start to finish the part that stood out is.....that i am the one that will make my brand stand out as a small business owner and also that consistency is important💯💯💢💢
The front end (social media) is for serving and providing value (your first impression). The back end (email and text list) is for sales & serving your community.
I NEVER WANTED TO DO PREORDERS. HE CHANGED MY MIND CAN'T LIE. PREORDERS HERE I COME THEN REINVEST THAT INTO MARKETING FOR THE REAL DROP.
Great video. Gratitude ✊🏾
He giving a lot of info man 😂😂😂 this free game fa real
Loved the portion on stealing market shares gonna use those ideas mentioned to promo my upcoming drops appreciate the advance
The waitlist/preorder method is what I’m missing from my site I can add this to the next drop as well
That 5 step method is crucial 🔥
Free game
well done on 100k subs
I gotta brand called trench harted and I watch all y’all videos keep it up y’all paving the road for people like me
Free Game 💪🏽💪🏽💪🏽🔑🔑🔑
🔥🔥🙌🏽 great 💎 💎
Celestine Prophecy is the best. First time I’ve heard someone else mention it besides myself
🔥🔥🔥🔥🔥real game
i learned to protect your energy at all times even if its your loved ones ,best friends etc 25:30
GEMS ON GEMS SHEEEEESH💎🔥
This was a good one!!!
Good info free game ❣
Free game 🎉
So true ❤
Actually loved all the way🤔
#NoBrandsFashion
free game🔥🔥🔥
The Me Tooo Customers are Definitely where its @
Amazing gems! We’re taking notes 📝
I'm just now seeing this video, i wanted to know do yall still offer the workshop deal?
I've read Celestine Prophecy. It changes the way look at the world.
wad up doe... I think I know you bro or met you...keep up the good work...Both
Aspire 🤞🏼💚
I learned the people who say your generation is not GodLike lied. I learned we can put the money back in our pockets instead of somebody who cares less about our community. I learned we are smarter than we know. I learned not to treat marketing and branding as one. What am I going to do? Stay the Course! #NIce
Free game💥
Thanks for the video. The audio drops out a little bit here 26:01