I Found A BETTER WAY To Do Facebook TARGETING
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- Опубліковано 4 чер 2024
- In this video I show you a better way to do Facebook targeting.
For years Facebook targeting strategy has focused around being as specific as possible.
But is the the best way to do Facebook ads targeting?
Here I offer a different Facebook ads targeting approach that can work really well.
It's a very simple Facebook targeting technique but it's effective.
#facebooktargeting #facebookads
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Been using broad targeting over the last 6 months now even for niche businesses.
It has outperformed every audience that we had before even the lookalikes.
There is one key thing that makes this work.
Your creative and ad copy should be really in point cause now the creative is the targeting.
Thanks for targeting :)
One quick question. Can you tell me that, after 6 months, have you added any interests or is it still open?
Whoever has taken over the youtube video editing has done an excellent job.
Been following Ben's channel for a while, and I see you. Good job.
Your editing and video quality has increased dramatically. Thank you for sharing your knowledge.
Thanks a lot :)
I manage political ads for a conservative group. Broad targeting is the cheapest targeting we've found since "controversial" targets were removed.
Thanks Ben. Following some frustration with other sales targeting options, I've been running open targeting for a couple of months now and have enjoyed ROAS of 3 to 4 for my jewellery business. Its definitely worth trying!
Awesome - thanks for sharing :)
Thanks Ben. I remember your video in the past about audience size. Same logics. You're one of the very few who actually understand the fundamental of how things works, and explain them clearly. Much respect.
Thanks a lot :)
Hey. Do you also run facebook ads?
great video... i created a special ads' look-alike audience and i left all the targeting options open on my ad campaign.. haven't looked back since. Highly recommend this strategy.
You are the best. Thanks for sharing your wisdom with us.
Facebook has been moving this direction for a loooooong time now. They had to make their broad targeting better.... because they've removed so many of the targeting options from advertisers.
Its good to see that it finally works, but also makes me a little nervous because of how much control they take from the advertiser. All ad platforms seem to be doing this.
That is definitely a trend on all platforms. I think it also puts some of the privacy issues behind the curtain
It is dropping the huge barriers for many small businesses that can't afford an agency.
hi ben, would you recommend to separate a campaign for the broad targeting or to put it with the interest targeting ad set with in the same campaign?
most likely facebook is going to spend more to the broad targeting, would you recommend to set a spend limit to control the cost from your experience?
thanks!
Great takeaways.Thanks for the video Ben.
Thanks for watching :)
Hi Ben! Absolutely love your videos! Would you recommend putting open targeting with my other interest targeting in my CBO campaign, or should it be put in its own campaign? Thanks again!!
Thanks a lot :)
I'd usually put it the same campaign.
Hi, Ben. Thank you very much for your share. Are you using the Sales-catalog campaign by retargeting (like upcell, crossel ..) after Odax menu. If You are using, How is that now used in retargeting campaign? Could you please do a video about that?
Broad has been working amazingly for my clients. But only Top of the Funnel.
If you do leadgen in USA don’t use broad targeting. A lot of people take time out of their day to fill out the form with bs information.
It does work in Belgium. I get quality leads for 1.5€
Hi Ben, I'm going to try this for a Fathers Day product... Would it be silly to also run a retargeting/LAL audience campaign at the same time? Or just let the broad targeting campaign capture those audiences also?
Thanks for creating this video. Would open targeting work well for real estate?
Thank you so much.
I got more clarity about the Broad targeting thank you sir.
I have a question though….
My audience are really small, and I seem to have issues targeting them.
Let me explain.
I am running an Ad currently, my target are online Bag sellers, ladies who sell bags online……
I have tried looking for keywords under this to get them, but it’s not all that enough to give Facebook enough information to get these prospects……
My question is, “How do I find keywords to target a particular group of people on Facebook?”
Hi Ben ! Thank you for this great stuff. A simple advice please what to change in retargeting?
Thanks a lot :)
This video only applies to cold audiences
This works really well for most of our clients!
Awesome :)
Thank you! My Cost per website purchase went to 100 rs by using this technique, previously it was 900 rs. Thank you so much
Happy to help :)
Hi Ben, love all your content. Just something to watch out for. I've run open targeting for a while now (because it proved better when tested) and just recently ran some small budget tests. The test was single ad in each open target adset. After about 7 days I had warning from facebook about ad fatigue! Not a warning I had seen before and no way on a £20/day budget would I get through the UK in a week. I ignored and let it run (other ads picked up the same warning after slightly longer periods) and results have been OK. I think it must be to do with the way fb looks at the potential audience then takes a segment to advertise to for the next few days.
Thanks a lot.
I haven’t seen that before and it’s possible your account had a bit of glitch to make that happen.
It’s also possible your theory is right though
Not directly related to broad targeting but I’ve had a lot of creatives recently on £10 a day budgets with 500k audiences saying it’s fatigued after a week! Really weird
Hey would you recommend using open targeting for affiliate marketers? Possibly only editing the country we want to target and the age range of our target audience.
Nice edit ben..
Changed your editor or what!!
Thanks a lot - yes I’d had a new one for the past few months and the quality has been great
What software are you using for the background? Thanks for this incredible Video mate.
That's not a software, that's my office.
Thanks a lot :)
Ben your Vids are great. I mean I just watch them to see If I am right. 3+ years of Expierience here... so this guy is allways right. I can say this as former "Marketing Expert" 😉 I can also see this with my actual niche now Job Ads. broad is giving me sometimes really fasicnating results but it takes longer then interests which are still extremly valuable at least for me its pretty intresting to have to work with the limitations of the special Ads category.
Thanks a lot :)
Hello Ben, good content as always!! What would you say about the dental business? I think this is very open to everyone so it should perform better without specifying audience interest?
Thanks a lot :)
Sure, I’d certainly test it
Thank you, Ben!!
What about sending out a relevant video to your targeted audience and then creating a LLA around video views?
Always wondered about this
You have to ask yourself, are the people that watch that video going to be representative of the people that purchase? Maybe, maybe not. Worth testing but I wouldn't say it will definitely work.
Hi Ben, would this be suitable for non-profit advertising for donations and monthly subscriptions?
I think music is also one of those things that have broad appeal, any song can catch anyones eye at anytime, i might try this out
Sure - I've got a video coming out on this shortly.
Would you recommend open targeting for a computer accessories shop to gain less expensive page likes fast?
Hey. Will you make a video about the most common mistakes in targeting ads?
What should I do if I don’t have enough data to create a look-alike audience?
I am running a direct sale campaign for a $28 book with upsell‘s.
I have my warm audience adset set up along with three individual interest adsets.
I will use the interest adsets first And then I will turn on the look-alike audiences adsets as soon as I have enough data.
Is this correct?
Hi Ben, great vid. Question, I sell a lot of different products in completely different niches (completely unrelated). Does previous ad account data help in this case?
Thanks a lot. If they are completely unrelated then not really. I may even think about using different ad accounts for completely different niches. If there’s even a small bit of overlap then I wouldn’t.
Thanks for this video Ben! As mentioned, great video quality. Please can you share what software you're using to make your videos? Thank you!
Thanks a lot - my editor handles all that stuff for me.
Just one more query.
I'm running ads from last one year but suddenly after some violations and page restrictions my ad account is not performing well.
So shall I create new ad account with old pixel.
Will it work for open targeting also? Or open targeting works only on ads account with good spend history?
Thanks for your content. In which social network targeted advertising works best?
Thanks :) That will always depend on your business. Meta is the platform used by more than any others
Absolutely amazing! Quick one. I live in a country with 1 mil population. I am running ads the last month with detail targeting having a lot of people visiting the website but not purchasing. (I am selling plush toys, collectibles etc) I was thinking to change the ad sets and test lookalike audiences as well. But with the above information would you advise me to go with an open targeting? Really need your advice here. Looking forward for more content!!!
Thank you very much - yes I'd go with open targeting :)
@@BenHeath really appreciate you answered this. Thank you so much!!
Hi Ben, may I ask if any suggestions for targeting audience in real estate?
Great advice
Glad you think so :)
So question, does your ad account history play a factor in your ads? I have 2 separate ad accounts for the 2 regions our local businesses service. 1 has been around for over 8 years while the second one for our newest location has been around for only 2 years. Would the longer standing account be more valuable in terms of broad audience targeting than my newest ad account? If so, I may want to test running ass for my new business in my original account that had much more history and data. 🤔 Thoughts on this?
Yes that’s right and I’d start with the more established ad account :)
Hey Ben! I have started watching your videos lately and they are very helpful. But one thing I wanna ask here is that here in Pakistan we are faced with an audience who are not very tech-literate. They would randomly click on an ad & text them or fill out the form without needing that specific product or service. I have tried multiple ways and targeting to filter these guys out but somehow Facebook ends up showing ads to such people. How to tackle this? I mean I'm kinda stuck because of such people because of these guys the ad spent soars.
Hi Ben! Love your content. Should i block purchasers so i dont retarget?
Thanks a lot. I’m not a big fan of that unless there’s no chance of repeat purchase and very little chance of referrals
Hi Ben, do you have any updated vids on how to structure a campaign and the different options? Its been a year since i last run fb ads and back then i did cbo with 3-5 adsets and 1 targeting option pr adset. I guess a lot has changed since then. Any video you have on this ? thank you
I still do use that set up most of the time but I am planning to do a new structure video shortly.
Hello. I'm going to publish my very first ads to collect leads. It's going to be about a investment plan at low cost. So can I use broad targeting? And the age category is from 25 to 45?
Hey Ben, isn't open targeting expansion a default setup? If so, what would be the difference of using Open targeting vs a broad interest (50-70M)??? Cheers
That’s a good question but there’s actually quite a difference. Targeting expansion only turns on if Facebook is confident you will get better results from doing so. I believe it occurs in about 40% of cases. That’s quite different to starting with everyone included
Hi Ben, what are your thoughts on running a separate ad set in your broad campaign with an already proven audience? Would that in theory train the broad audience and get you results faster? Just curious if you’ve tried this. Thanks!
I don’t think the system is smart enough for the more specific audience to train the other ad set. But it could help you get better performance - particularly early on when broad targeting takes a while to get going.
I’m also a big fan of testing so often use this set up
@@BenHeath Awesome. Thanks!!
You mentioned open targeting won't work well for a new account, but what if I have an email list of 15K+, that I import to the new ad account? Would it then be worth a try? NOTE: The business has a broad audience.
Hi Mr Heath! Thank you for this video I'll look into it and try it out!
I have one question which may be stupid haha, the facebook learning phase... is it still existing? Because I started advertisiing on facebook one month ago and when I launch a new campaign there is only the statuses approved/active and the one where facebook checks your ads etc. I never saw learning phase or something like that, do you know why? Or is the learning phase gone now
You are very welcome. Yes the learning phase does still exist. It doesn’t always display though. That’s probably what you have seen
Thank you so much Ben for this better explanation of open targeting, I was wondering why I was not having much success with it. My account is fairly new without that many conversions. No one else on UA-cam who is preaching open targeting is mentioning the requirements.
Happy to help :)
Hahah I love the editing with the angry people smashing their pcs lol
Glad to hear it :)
Hi Ben,
Something I have found with this broad targeting, was the out of area leads that cam through.
The UK based organisation I work for sells and installs Solar PV in the midlands.
When I created this type of campaign, I got a lot of leads that we simply couldn't convert, as we didn't cover those areas.
People that were over 3 hours away, as an example.
Does this improve over time? Or was pulling the ad the right move?
Thanks and I love your videos. They're incredibly helpful!
In the location targeting section you need to change: 'People who live or visit this location' to 'People who live in this location'
Makes a big difference and should mostly resolve that problem.
You can't use open targeting option when your goal is specific.
I would LOVE a video on how to target audience that are homeowners 🙏
Interesting idea - thanks :)
What would be the start up daily ad budget if i want to target Canada?
Hello. Thanks for this video.
Can this work for an author of children novels?
But, in broad targeting will we get the quality leads or sales as per goals? What is your thought Ben?
You can do - but it's also something to watch out for
Hi Ben ….. do you think it will be good this type of campaign, to promote a Song ?
too much good
Thanks Ben and a quick question
Can open targeting be used for health services ❓
Yes I’d say so :)
Hi Ben, great video. How does open targeting work though? What information does Facebook use to show your ads to with no interest targeting? Is it based on people who liked my Facebook page, or people who liked my ads, posts, etc? What is it based on? What if I have a new ad account with zero sales, what info does FB use?
Thanks :)
It's based on all the data Meta has on it's users and your business/ad account. Tons of stuff goes into it.
I got 10 sales few days ago, but just one today, everything seems to slow down straight away on my campaigns, it was really nice weather outside but maybe i will try broader audience and use auto placements instead of manual... i didnt get the ad fatigue message but do you think it might have have fatigued anyway due to manual placments? i didnt think the learning phase would vary this much each day... it is just a nice image ad but has over 2k likes, and 200 comments so not sure whats going on :( and i use 5-8 day shipping times so i dont bring us advertisers down!
Hi Ben, thanks for the great consulting call a few weeks ago!
Maybe you can help me with this: I'm running broad targeting (36 million) and it works great. However facebook keeps targeting a small subset of 300k people. Therefore the frequency goes up over time and the results get worse. What would you do?
New creative on the ad sets
Thanks Ben,
I agree but afraid to do it....
My product is ebook and seem open targetting not fit to me
Go for it - tests don't have much downside
Thanks for the video. To get the result, the main thing is to set the target well?
Not the main thing - but it is important.
hey ben quick question, how would you use Facebook ads to advertise courses on udemy? love the content btw!
It's worth testing for sure :)
Would this work for high high ticket offers?
Im curious. Do you only have 1 adset pr ad then? and that one adset is 18-65+ no interest targeting? or do you have other adset with different interest? or even other adsets with just 18-65+ no interest targeting again? what is the gameplan?
Hi Casper, I'd recommend checking out my video on campaign structure - I think you'll find that helpful.
Hello. Thank you for the video. Everyone has banner blindness. Does targeted advertising really work?
Yes it does - otherwise people wouldn’t do it
Open targeting works so well now for all the reasons you have said. I implemented this and it works great. What you call "broad appeal" product/ service, I usually regard as "low friction product" meaning most people don't have much problem understand and decide to buy them. for example, a 50 USD hoodie is easy to sell, but to sell a 99 USD hoodie is another story. Just my personal experience.
Thanks for sharing :)
we are in learning phase for first campaign - 4 audiences - do we add another ad or create a new campaign broad?
kept watching video got my answer - so we need to wait
great video.... how long of a time should we give to Meta to see if broad is working for us or not???
That does depend on budget, but in general I like to give things around 7 days.
@@BenHeath wow you actually answered ! Thanks!
It's really simple. Add some keywords in the caption of your ad post and Facebook will use those keywords to find the appropriate targets.
Ben what softwave are you using for your video tutorials where your face is in the corner?
That’s all done by my editor. There is a camera on me recording separately.
@@BenHeath Thank you. I thought it was a software program.
Is broad targeting applicable to scented candles and organic products businesses?
I think it's worth a test :)
If you have numerous ad sets in a campaign do you turn on CBO right away?
Usually yes but not always
How long does it take for Meta to fully optimize when broad targeting? Please let me know Ben if you are reading this!
The optimization process never truly ends. Campaigns will always continue to optimize as more conversions are generated. It is most intense at the beginning though.
Is this recommended for new ad account? Or better use detailed targeting?
I would favor this approach in more established ad account typically.
So what would you do for Job ads? There is not many interest There, better to go broad?
It isn’t the worst idea to test
This was really confusing like is more population is a good thing or bad? also, is this really beginner friendly?
Am wondering how much budget per day minimum would work for this broad an audience?
Amazing content Ben. When we can meet your ad spend requirements we will engage LeadGuru. Quick question: Do you think it is OK to narrow age down to say 34-59 as we know this is our target audience and keep the rest open? Will algorithm still do its magic do you think?
Thanks a lot. Yes you can. I would test both options :)
I have different categories of products. will this provide the best results for all categories?
Not necessarily- it’s important to test
In one of Sam Oven's courses, he said that his pixel is so robust that he can launch a campaign in a new county with no targeting, and it will find the right people.
My target audience is pregnant women. Do you think that's too niche for this approach to work?
Yes that is true provided you have a decent amount of conversion data in your ad account already.
If the budget is small is open targetting recommended?
You can still use open targeting with a small budget
How do you scale this type of ad? Would you just increase the budget in the ad itself or duplicate the ad with a higher budget?
I prefer increasing the budget in the existing :£
@@BenHeath is this your preferred method for all ads? I always hear how bad this is because it resets the ad learning process 😵
1 Question: What's the max amount of ads (or whatever limiter) for your scaling campaign?
I'm not a fan of more than 4 ads live in any one ad set.
@@BenHeath Can I ask why you prefer 4 ads in one ad set?
Hey Ben,
I have tried this broader audience/open audience last week. I was getting lot of traffic but 90% from single country (India) since I live there. How can I avoid that as I want traffic from all over the world ?
Change the location setting underneath the age
Yep that will do it :)
Is this method ok for small budgets?
Yes can be
Hi Ben, do yo think broad targeting would work well for higher education in a small country (i.e: 15M people), and a two-year-old ad account? The careers we offer are somewhat specific. Thanks for your insights.
Give it a go :)
It could well do.
Hello. It turns out that there is a database for every person on the Internet - and is it used for targeting?
Meta will have data on every user and that is used for targeting.
@@BenHeath I see
🌴Most recommended UA-cam channel for the best Quality content.☺️🧤
Thank you for sharing such a fruitful Information🎀
Thank you :)
I had mix results using Broad Audience for my niche business. one day it gave me a roas of 5. some other day only 1.2 roas. thoughts?
Those sorts of daily fluctuations are to be expected. I would assess results over a longer time period.
@@BenHeath thanks!!
Hi Ben! Not even exclusions?
Not usually :)
they always work, where they dont work is people dont setup server side tracking properly. if you do not have server side tracking dont bother. if you do and know how to use it. set ALL your key actions on site as one particular built in goal such as contact or what ever. then set your broad campaigns to use that as an indicator of a "conversion" driver. That way any key action taken will help facebook sniff out more users and end up building a blueprint you cannot see but facebook can of high engagement users.
dont forget to then go through and create additional goals properly such as lead, purchase, sale, add to cart etc. Some will now be double ups. The 1 that they all share is to drive the campaign as an indicator and the others will be for reporting.
I am selling pet related products mainly for cats aand dogs. Is open broad targeting a good idea?
I would say that is broad enough to qualify. Give it a go :)
How to choose the right advertising platforms for my product?
Take a look at what your competitors are doing and test :)
@@BenHeath hm, good idea, thanks!
Hello. Is it possible to learn targeting on your own and for free?
Sure, I’ve got a bunch of targeting videos here in YT, you can start there and then get experimenting :)
how about real estate? will it works?
Give it a go :)
Facebook ads are amazing, i spend over $20000 a month
Well done :)
Did not work for me. I have tried this Multiple times. While CPMs, CPCs are lower, it just eats up my budget and does not send me converting customers.
2 Reasons I can think of for this are :
1) I Run Low Budget Campaigns. 20-30usd per campaign with 3-4 Adsets.
2) It does not work well in India or for my Niche.
Some one below suggested to try it in smaller Areas like 1 City. So I think I will try that soon. 🙂
Thanks Ben
Thanks for sharing. As I say in this video, it doesn't work for every business.
अरे! क्या मैं आपसे पूछ सकता हूँ? मैं ऐसे दर्शकों के साथ कैसे काम कर सकता हूं जो मेरी साइट पर गए, लेकिन कोई रूपांतरण कार्रवाई नहीं की?