Fashion industry under COVID-19 | The Shift to Digital for Luxury Brands
Вставка
- Опубліковано 1 чер 2024
- COVID-19 has had an impact on the world and also on the fashion industry. Luxury brands are known for their low adaptability regarding online presence. However, the pandemic accelerates and forces luxury brands to make bold moves (i.e. experimenting with various digital approaches) to overcome the adversity. A plethora of creative actions can be observed in 2020, which also indicates the urge for the digital sprint in the industry.
00:00 Intro of the episode
00:42 Change of consumer behaviour & luxury brands
02:13 Emerging digital/ livestreaming fashion shows
02:43 Digital fashion show by Miuccia Prada & Raf Simone
03:33 Tiniest fashion show of SS 2021 Moschino
04:10 Strong storytelling videos launched by luxury brands
04:28 E-commerce & Omnichannel (Online sales statistics)
05:32 Alternative online selling approaches (live streaming/ social commerce)
06:39 Gucci live & Gucci app
07:53 Social retail store of Burberry in Shenzhen, China
09:34 Summary of the episode
#Innovativesolutions #Digitalstrategy #LuxuryMarketing
BoF x McKinsey - The State of fashion 2021
reurl.cc/0OLN16
Prada SS 2021 (Miuccia Prada x Raf Simon)
• Prada | Spring Summer ...
Moschino SS 2021
• Video
Why don't you have like thousands of subs? this is such GOOD quality content for people like me who do not have access to study luxury but have an interest in it. would love for you to make more luxury marketing vids please!
I‘m so glad that you like my content :) Thanks!!! For sure I will generate more content in the field of luxury! You’re also more than welcome to let me know what specific topics you’re interested in ;)
@@FashionBrief TRUE I AM FROM INDIA AND WORKING ON DIGITAL SHOPPING EXPERIENCE .
@@diveshtuli wow nice! I would love to hear the insights from you :)
You are amazing! I hope you get more viewers for the amount of time you dedicated to each of your videos.
amazing 👏👏
Great video, thank you !
i was just checking for luxury brand during pandemic and here you are thanks for the detail work loved your work
Glad to hear that!!! Thanks
jus came across your channel. Your insights are so informative. My mind blew away how burbery used their digital strategies in China.
Thanks a lot mate! Yeah the brands are actually doing plenty of creative activities in China
Gucci always surprises ppl...
Btw! How could you “cheers” without wine😂
For sure! The creative director brings a lot of sparkles to the brand😌 well I have Sekt in my glass though 🥂
I'm back again to tell you how amazing you are.
Aww thanks🥰