Feeling the Pulse: "The Head, Heart, and Hands of Your Destination Story " Webinar

In this dynamic webinar, we explore the power of sustainability storytelling and its vital role in destination marketing.
Our expert speakers focus on how Destination Management Organisations (DMOs) and Convention Bureaus (CVBs) can authentically and confidently communicate their sustainability efforts, building trust, credibility, and driving business growth through impactful campaigns.
We explore the fundamentals of powerful marketing and storytelling, guiding participants on how to align their destination’s sustainability story with its values, vision, and data while avoiding greenwashing.
Guy Bigwood, CEO of GDS-Movement, shares insights on how to ensure regulatory compliance and positioning to stay ahead of market trends.
Betsy Reed helps participants discover the heart of their destination’s story, using authentic, real-world examples that show how to connect deeply with audiences.
Jess Henson provides hands-on, practical advice, showing how to transform sustainability data into compelling campaigns that build trust and convert leads into results.
Key takeaways include:
Understanding how to tell an authentic sustainability story that builds trust and credibility.
Practical tools for transforming sustainability data into powerful marketing campaigns.
The role of the storyteller in enhancing a destination’s sustainability performance and impact.
Catch up on this engaging session to learn how to turn your destination’s sustainability journey into a compelling story that inspires action and drives results.
Host:
Bella Shahsuvaryan, Relationship Manager, Europe, Middle East, and Africa (EMEA) Region, GDS-Movement
Speakers:
Guy Bigwood, CEO, GDS-Movement
Betsy Reed, Lead Storyteller, GDS-Movement
Jess Henson, Marketing and Communications Manager, GDS-Movement
Chapters
07:20 GDS-Movement: our evolving story
30:35 Storytelling in a time of climate change: how to tell the truth and inspire
01:04:28 Communicating GDS-Index Participation
01:23:22 Learn Storytelling with GDS-Academy
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