Benefits of a Fractional CFO

Hi, I’m Bette Hochberger, CPA, CGMA, and on today's Finance Friday, we have Vishal Mahtani, a Digital Marketer and serial entrepreneur. Vishal has been in the digital marketing industry for over 20 years and has worked on all aspects within it. Mahtani has been a publisher, advertiser, and digital marketing network, and has played these roles more than once. He also has valuable expertise in maximizing ROI by aligning digital and business strategies within growing corporations and start-up environments. Vishal can plan and implement high-growth initiatives by leveraging new and emerging technologies to drive increased brand awareness, consumer engagement and customer satisfaction.
In this video, Vishal talks about his company's growth and how it all started. We discuss the value a Contract CFO has brought to his Affiliate Marketing Company. He goes into all the details of what had to be done to get his company from the bottom to the top. Over the past couple of years, both Vishal’s business, Kashkick, and mine have almost tripled in revenue. During these years of having his business, he has learned a lot from all the experiences. If you want to learn more about Vishal and his business, be sure to watch this video.

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