Building Brands & Culture: The Intersection of Marketing and Leadership with George Arabian | S6E2

From obsessing over endless website redesigns to chasing vanity metrics, misconceptions about digital marketing can often steer businesses in the wrong direction. Digital marketing isn’t just about eye-catching ads or viral content; it requires managing brand messaging, understanding key performance indicators, and fostering end-user relevance.
As the CEO of NVISION, one of Canada’s top digital marketing and web design agencies, George Arabian leads with a relentless focus on results. With over a decade of experience transforming businesses across North America, George has a passion for using cutting-edge digital strategies to change the trajectory of his clients’ success. His human-first approach, combined with a deep understanding of marketing nuance, has earned NVISION a reputation for turning weak strategies into robust, revenue-generating machines. George is also a podcaster, hosting “Brews and Buzzwords” to demystify digital marketing, and an active member of the Agency Mastery Group.
In this episode, George discusses why constantly redesigning websites may not be the best strategy, the death of vanity metrics and pitfalls of relying on superficial metrics, the shift toward hyper-personalization to enhance user engagement, and the importance of maintaining a strong people-first organizational culture rather than outsourcing it.
Chapters
00:53 - Intro
03:27 - Should I redesign my website?
06:11 - Managing your message
08:30 - The death of vanity metrics
12:36 - Key metrics worth looking at
14:45 - End user relevance
18:50 - Creating a people-first culture
25:58 - What’s next for George and Nvision
26:59 - Where to find George
Visit nvision - www.nvision.co
Connect with George -
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Hosted by Hilda Gan - ca.linkedin.com/in/hildagan
Visit us at - peoplebrightconsulting.com
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Hilda Gan is a sought-after expert on effective HR strategies, work culture enhancement, and employee engagement. Unique among HR consultants, Hilda combines over 25 years of HR expertise with business acumen and business owner experience.
People Bright Consulting is an award-winning HR Management Consulting firm that helps leaders of companies build the foundations for successful hiring, healthy and inclusive work culture, and engaged staff. It starts with listening to our clients and finding pragmatic customized business solutions to HR problems.
#DigitalMarketing #Strategy #Branding #Messaging #PeopleFirstCulture