@@socjocinus yes, but also twitch embedding the ads in the stream meaning it dodges adblockers usually. which is why alternative twitch player is the only way to use that heinous site. lmao'ing @ the cattle who willingly subject to adslop.
Premium viewers were worth around 1.25x more than a non-premium viewer on UA-cam too if I recall correctly. It benefitted everyone, especially the content creators you watch. Originally (not sure if it's still this way now), the revenue was split up in a ranking system between the channels you watched.
"as long as you pause during ads like i do" more streamers need to pay attention to this line. i know its not always possible, but when you get shafted by ads while trying to just keep up with whats going on, you tend to move on
The ones I hate the most are the ones who blame Twitch for it. And I have seen a LOT. Where an ad comes in right at a BIG event in the game, screwing over anyone who isn't subbed or Turbo or anything, and then just has the attitude of, "Blame Twitch. It's not my fault." Like, no. It is 100% you're fault because you are choosing to run ads and are choosing to not care how it effects the viewing experience. People who pause what they are doing for ads are at least acknowledging how it effects viewers.
@@peteian thats why i said "not always possible" its very annoying for me though, when someone is playing a single player or something that allows chill time, yet they still just dont care are you miss stuff
It isn't advertisers fault that I'm difficult to advertise to, however the last time I watched an advertisement for a product I wanted and didn't already own was when I was very young. The fact that they want me to give them money so they don't waste their money advertising to me is a hilarious concept to me.
Everyone talks about the content the ads are rolled on, but nobody's talking about the target audience for the ad which is really weird to me. There are such out-of-place ads on YT, Twitch, etc. because they aren't doing any targeting. There isn't a whole lot of vetting going on either, which means inappropriate ads leak through all the time. This is all wasted money from a marketing perspective and it boggles my mind how it is still considered a positive thing in the industry.
@@chernobyl169 For targeting ads they have to follow you around the internet to see what you look at most. You know like Apple, Google, Microsoft, Amazon etc.
They dont just want you to buy the product, they want you to KEEP using that product, and not go to competitors. Competitors make them need to lower prices.
Thor, honestly, the way you set the "ads" in your stream are a breath of fresh air. I'm so greatful. I despise ads with every cell of my body and soul. if there is a way to avoid them, I do it, because honestly, there was never a moment in my life when I watched the ad and said "you know what, I want this product". And don't get me started on malicious ads that have been popping around quite a lot in recent years. I've been gifted my first ever membership to this channel. Because of how awesome you and your content is, I will actually consider renewing it. Keep doing great work (especially with Blockgame, because I liked it even though I failed miserably there).
Ad's weren't a problem until companies made the choice to go from "lets sell ad space" to "lets learn about the person watching so we can sell that data to companies that buy ad space". When I used to watch tv I could give a shit about ads because it was just apart of things, but not when an ad pops up its catered to me. What i buy online, what I wear, all kinds of shit. They took it took far, which Is why I only watch YT on Brave, haven't seen a YT ad in years.....
@@coreytrevor3910my problem is how annoying 99% of them are or when they can't get straight to the point about what theyre selling. The "influencer" style of ads is the absolute worst by far though
@@thebigcheese8715 Yeah, but ads are always evolving, now, YTers just build in ads. Usually in the begining or in the middle. 30 seconds to a minute isn't a big deal. but sometimes I've seen 2 minute ad in a 12 minute video.....I get the needing to make money idea but this AG1 and Factor shit is trash.....No one would buy it at retail so they hawk it to YTers who will sell anything for 4k a video......
Correction (aka my experience) if your country doesn’t have ads you still get “ads” at the moment. Either an advertisement for turbo or an animated background with the text “commercial break in progress” (then an advertisement banner for turbo under it). It’s weird because it happens on some channels and not others, so many it has to do with the parameters streamers set for ads by the streamer(if they have set any)
Though I haven’t watched a channel that I have not been subbed/ gifted a sub in a while so I’ll have to test that out again. Last time I I can confirm was the 22nd of August.
Hey, I don't know how many of you are aware of this, but Twitch (probably) doesn't choose the ad for the streamer. Most ads on the internet are being auctioned in real time. Twitch sends the information about the type of viewer to some auction server. Then different companies respond with a cpm they are willing to pay, based on individual algorithms. Highest cpm wins. The whole thing takes less than 400ms. When you see an ad for some product you have visited before, Twitch (or whatever website is selling ad space) has no clue. The advertiser does. They know you, so they bid very high cpm and win the auction.
This does explain the lack of targeting. If ad service is by algorithm there is no capacity for consideration of target audience. Ironically, one of the most fundamental laws of marketing that I learned about 25 years ago is that the single greatest thing you can do to multiply the return on marketing expense is to market to your target audience. All this clamor for CPM and view rates and nobody is considering the impact of wasted marketing. For example, I live in a three story apartment complex. Last week, I received in my mailbox a flyer for a roofing company. So did all 100+ residents of this apartment complex, all renters. The amount of revenue that ad spend will generate is virtually guaranteed to be zero, yet they spent it because they didn't think about their target audience; they simply saw "100+ addresses" and pulled out the credit card. Wasted marketing.
The main point I think is because you pause during ads. Most people do not. They view it as a subscriber perk. If you want to watch me play the game without ads, you should subscribe which I can understand considering it is the streamer's job and you want to support them. But the fact that twitch turbo supports the streamer. I was not aware of that. It's kind of like UA-cam, Red or premium as it's called now. I just don't like the fact that they raised the price of turbo like a couple days before they announced the ad changes
when I've been accepted into the affiliate program. I ran 3min ads to drop pre-rolls, when I get a chance, I suggest my channel viewers and my stream team to push for turbo. each time I talk about ads to my peers, I always get scuffed at. its wild to me that hardly anyone is doing this.
@@wisnoskij It doesn’t quite work like that tho. The ads run every, idk, 30 minutes? And you can pause ads, but it’s a manual process, so if you’re focused you can miss it. Also pushing it back and pushing it back, you lose ad revenue in the end. And when he says he pauses for ads, he doesn’t just leave the people with no ads hanging, he pauses his main content and just chats while the ads are playing, which builds ties with the community who didn’t get ads, and more importantly the community members who have dropped money on his channel purchasing subs or turbo or connected via amazon prime. The $$ spenders who are more likely to gift subs. It’s like a tv show with a live audience, say the Daily Show, and those “behind the scenes” videos they put out where the host chats with the audience during breaks.
@@wisnoskij Sorry but I think this is just a non-point - really feels like your criticising just for the sake of it. I only say this because I don't see how your point makes any sense. Both viewers and streamers are very vocal about their hatred for ads - because it ruins the continuity of the stream. So, having an option that allows viewers to opt out of ads, while still being profitable to the streamer, AND making twitch more money, it's a win-win-win scenario. Your point, is that turbo doesn't benefit the streamer because they can run their ads at intentional times... which is confusing because if that was the case, then streamers wouldn't complain about having to run ads. It's almost like you can't time 3 minutes of ads per hour in a way that doesn't interrupt the stream. And while it's true that streamers do time their ads for when they are leaving the room for example, not only is this for a small fraction of total ads run, but anyone who intends to watch the stream further is probably not engaging with the ads directly, in the same way they also won't engage with the empty chair. When an ad is run, viewers aren't all of a sudden bound to their chair or the stream tab. In summary, I don't mean for this to come off in a confrontational way, but I just think there's not really a point to be had here. This is a win for every party involved, and if you made this argument not knowing too much about twitch in the first place (which I would assume is the case since you thought all ads were able to be timed in a non-invasive way), I would encourage you to make points that are actually based on your knowledge, not just assumptions.
I hate ads, but i despise pre-rolls. If i see a channel i want to watch and get bombarded with pre-rolls, they 99% of the time lose me as a viewer and a follower or potential sub. And if they dont have pre's but run ads freaking every 30 minutes, bye bye. How Thor do its brilliant. Ads each hour and pauses the stream while ads runs. No one misses anything.
I had no idea that running ads would eliminate pre-rolls. The difference pre-rolls makes is crazy! It can all be so confusing, I wish it was easier to navigate these sort of rules
@@vellathewench still, that is extremely doable and would be a great way to maintain an existing audience while making the stream much more approachable to new viewers and potential followers.
@@vellathewench It can make your prerolls less though even if you don't hit the 3m/h. I know a streamer who runs short 30s ads and only ever gets 15-30s prerolls compared to other channels where you get 3m prerolls.
What I take out of this stream is that Thor loves Secret of Mana and I have chills because that game sits in my heart so deep. Also thanks for breaking down these sort of shit for the layman.
Turbo being basically the cost of 2 subs is great. If you watch more than 2 streamers consistently on twitch and want to support them without paying extra or watching ads, turbo is the best option in my opinion. Especially because if you want to support a specific streamer more, you can gift subs or bits
As a small streamer. Someone who averages 5-10 viewers. I feel it would be best to just never join the affiliate program. Having to explain why I run 3mins of ads constantly ruins the mood. People just leave. The average viewer does not care. They won't sit through 3mins of ads even if I do pause. If I go down to the minimum 30secs per hour no new viewers come in because of the pre rolls. The best thing to do is leave the affiliate program until you are averaging 20-30+ viewers
I've been aware of all this stuff in the past since i try to manage my ads to not annoy my viewers but I think I'm due to change my settings again after listening to this. Thanks Thor, you really promoted turbo and the 3 min ads better than twitch could
Twitch should be pushing Turbo a lot more than messing with ad incentive and sub prices... For example, make turbo more worth while by allowing sub emotes on the channel you are watching, but not globally(to still incentivise subbing), a global discount on subs and gifts, one free channel sub (in addition to prime sub), allow Turbo members access to 4k streams, and Turbo members get more channel points passively. I'd pay 10-15$ a month for that easy.
Yeah, right now the value proposition for Turbo (at least for viewers) is basically paid adblocker for a single site. Which, yeah, I guess, but that's still pretty low for $12 a month. If you're streaming on Twitch, you should absolutely get Turbo.
@@JeanneDGames Yeah, the benefits Turbo gives you as a streamer are great. Just having longer VOD access is huge. As a viewer, if you watch more than two streamers regularly and would sub just to get rid of ads then a Turbo sub pays for itself.
You sound like a whale - and whales are rare. The most common Twitch users will never even sub to anyone. They just watch the ads. And you can never get those people to pay, which is why incentivizing Turbo more doesn't make sense, either. Basically, making Turbo better won't bring in more Turbo users.
yeah...every streamer need to have that "pause function" for the ads to rolls. I really hate it when i got that surprised unskippable ads that make me missed a few minutes of my fav streamer. Feel like getting a flashbang out of nowhere
There is also no incentive for streamers to pause. Obviously they benefit from you subbing to skip the ads more than they would get from you watching the ads, and especially small to mid-size streamers really need to optimize their income if they want to make money at all.
For sure, yeah I feel like having it just on part, or split screen or something would really go a long way I dont watch twitch a lot, and a distinct part of that is because Ill go to watch a streamer, and see 30 second of ads and just close it right there. Maybe Im just not the market, but if it wasnt there, Id likely at least watch their stream a bit
Sorry, Im new to a lot of this, but this doesnt seem to be relevant to me Im specifically talking about seeing new streamers that I havent seen before (which is the vast majority of them for me), and 95% of the time, theyre already in the middle of their stream. However they setup their stream earlier is long past done Again, maybe Im not a typical person, and most folks wait to see the start of a stream, then join in, and my difference is whats causing the issue.
“Twitch’s Pre-Roll runs 8 ads for someone when they start watching your stream.” In my own experience - as an American living in the US and watching streamers also streaming from the US and at all times of the day - I have never seen more than 3 Pre-Roll ads when joining a channel to which I’m not subscribed, and the collection of ads have never lasted more than 30secs In fact they’re usually 15-20secs total for up to 3 ads (10secs each), but usually only 1 or 2 ads at 10-15secs each No idea where you got the 8 ads figure from, I’ve never experienced that many IMO I’d rather 1) as a viewer wait for the ads to finish than just click away, and 2) as a streamer below 100CCV attract the viewers with enough patience and curiosity to wait and see what I have to offer before discarding me out of hand, because those viewers are more thoughtful and far more likely to come back next stream than the ones who’d rather click away The other reason I only use Pre-Rolls is logistical: the format of my content (long-format challenge runs over 3 hours in length) is largely incompatible with ad breaks even as far apart as 1 hour … the ad breaks are almost never at a convenient time during a run, even using the Snooze feature as many times as is allowed (3x up to 10 mins each), and even if I manually double-up an ad break with a warm engagement immediately after a scheduled one, and let’s face it, running 6mins of ads at one time is a really big ask of viewers, even after two hours of no ads For streamers at 100+CCV it makes sense to limit or eliminate Pre-Rolls by running Mid-Roll ads at 3mins/hour, because at that level you actually get a significant monetary return on your investment in the risk of losing viewers during ads. At sub-100CCV the minuscule return isn’t worth the risk in having viewers leave when your content is interrupted, even if you pause your content (which I very often can’t) after a warm engagement intro to the ad break. When I tested running scheduled Mid-Roll ads every hour or every 2 hours - with a warm engagement and pausing my content - for two straight months, my Followership *plateaued*… until I went back to just Pre-Rolls There’s no single ads strategy that works for every streamer and every viewer. You have to figure out what works the best for you, your content, and especially for your viewers / community.
For me, also as a US viewer that watches US streamers at all times of the day, if I switch on a channel, be it for a streamer I've watched hundreds of hours of or never seen for a second, and an ad pops up, I'm instantly switching off the channel. I don't care how many ads there are, how much I've watched that streamer before, or anything else. I refuse to watch ads before I've seen any actual content. And frankly, Turbo is a good idea. The main issue I have with Turbo is that I ALREADY get everything I need out of it for free. There are multiple browser extensions that block ads on twitch and trick the system into thinking you're watching the ad. By all known logic, streamers shouldn't be losing money because Twitch thinks you watched the ad, and viewers don't lose anything because they didn't have to watch the ad. For free. As long as that tech exists, Turbo will never be worth it except as a way to tangentially support your favorite creators.
I'm also an American living in America. The most ads I've got is 6, and had to wait 3 minutes. It's happened a few times. Usually I have to wait 1-2 minutes for pre rolls. I'll refresh the page until either A) I get an ad stretch that's less than a minute, or move on after an attempt or two. Unless it's a stream I've watched a couple times before, then I'll wait for the ads to finish
@@JeanneDGames I’m curious, do you also switch away when Mid-Roll ads play, or just Pre-Rolls? Because, if you have the means to sidestep ads, why not sidestep both types? It’s literally the same amount of effort😏 For the record, I also use browser extensions to sidestep all ads on channels … Ad plays, I click the Expand widget in the shrunken stream video and unmute inside that, then mute the main video feed - ad plays and streamer gets the view credit, and I get the stream too, albeit at lower video and audio quality for a minute or two. Win win!
@@Hyperdisk Wow! I’ve never seen that long of a Pre-Roll section… it’s only ever been 30secs max for me, no matter what CCV the stream I’m tuning in to, be it 10, 100, 1000, or more
Depending on what you're doing, pausing for ads can be hard. I want Twitch to offer the option for the streamer to only show banner ads instead of video ads. I know they won't make as much money but it's less disruptive.
@@shawdou3327 The problem is that the intrusive video ads push people away. They're fine on pre-recorded content or when the streamer is on a break or something. Pausing what you're doing for scheduled ads is all well and good but sometimes, you get too in to something and can't stop.
@@TheBorzoi No, problem is that time of the free internet stuff is gone. Most of the big sites used to make it work because they were living from investor moneys and just showing them big number of users was enough. Now there are no more new investors a existing one starting to want to get some profit back. That is why most sites are now fighting adblockers and pushing more intrusive ads. At this point it is objectively better for Twitch/UA-cam to push person who will fight ads away, rather than let them consume stream/videos for completely free. Because at that point they are just a pure money loss to them and they cant justify loss that much anymore. Yes it cold be nice if streamers would stop when ads are going, but i can see this working just in some cases. And it is also kind of contra productive. Because by doing that, they have to do more work and are technically punishing ppl who are supporting them most (subscribers and so) by pausing stream just to do something for ppl who are supporting them less (just watchers).
@@shawdou3327 Twitch is red in numbers for tax purposes. They could easily be turning a profit, but they intentionally keep it so that they don't so that they don't need to pay taxes while they're investing in what they see as the future of the company.
Honestly, twitch turbo does seem like a great idea, especially if you are the type of person that watches a lot of different streamers, and I can totally see the benefit of turbo, and now that I know the turbo does still benefit the streamer. It’s kind of a win-win situation.
Nobody would lose if twitch just interposed banner ads into the actual stream instead of cutting off the stream to show ads. In fact, you could have both and I'd bet that people would be happy b/c they'd have less disruptive ads on average.
Except twitch (and with it also streamers) would get way less money form the advertisement companies if they know their ads are not showing as main content. So everyone expect viewer would loose.
@@I_Am_Empyrean If the ads will be non-disruptive, then by definition they would not disturb you from watching the main content => you will not watch them, totally defeating purpose of the ad. Advertisement companies pay way more when knowing ads will be main content when they are shown. Why do you think many online news sites are trying to switch to subscription models. Because the static ads on the sides of pages are no longer able to sustain them, they just don't pay enough anymore.
@@shawdou3327 Do billboards on the side of the road disturb your driving? No, they don't yet companies pay top dollar for billboards in places like times square.
@@shawdou3327 I'd be perfectly willing to get more banner ads and less or just no full screen ads and recieve less ad revenue. For a small streamer like me, the money doesn't really matter anyway. The ad revenue I get is just a few cents per stream. And it won't get paid out to me until I collected the minimum pay out of 50$. For me that's going to take the better part of a year. For small affiliate streamers (which is about 90-95% of all streamers) ads are more working against them than they are beneficial. Less intrusive ads means more viewers will stick around longer and that means a higher chance of gaining followers and subscribers. That's good for the streamer and good for twitch.
I've had turbo for close to a year now specifically because of Ferret stream after specifically looking up the information you presented. Wouldn't have gotten turbo if it didn't pay streamers still. Glad more people are learning this now through you
Totally agree with that last point. Preroll is one of the reasons I almost never watch Twitch streams--so many people do it and there's been nothing to get me invested to sit through that much.
I love that we are basically back to standard ad breaks from the days when a show would literally cut right in the middle with an actual intermission or music sting to signal it was time for the mid-roll
"favorite game between outer wilds and secret of mana" Agreed. Though i'd have control up there too, nudging out outer wilds just cause i like that type of weird.
And it took until after the price jump(and whatever other changes may have happened visible or not by the public) for them to finally advertise Turbo heavily. It has been around so long and so many people had no clue it existed.
100%. People can complain but you have to face reality. If you watch twitch a lot every day. Just pay turbo, its literally nothing compared to watching all the hours on twitch. Live television is a thing of the past, you choose what you watch now.
One thing I've been curious about myself as a small streamer, is what duration of ads is best. The ratio Twitch wants is 3m/hr, but you have an option to do that in any interval you want. I've been using a full block of 3 minutes each hour, but I know that bulk of ads can be a huge turn off despite pausing for ads.
I have both youtube premium and twitch turbo. I always knew youtube premium gave creators a better portion of the pie for my view and I dont get ads. I never knew how turbo worked for the streamer. very glad to hear I help more than watching a normal ad. thinking about it. I really only watch twitch for a few streamers so my $12 goes a long way since im not taking up healla bandwidth through out the month.
I can't afford to subscribe to a bunch of my favorite streamers, but I can afford Turbo and I'm more likely to watch more streamers when I'm not getting a bunch of ads so I'm really happy they're still getting paid for me watching them with turbo. Pre-rolls used to be so annoying when I'd want to check a few different streams during downtime on a stream I was subbed to and getting hit with the same 3 pre-rolls on multiple streams in a few minutes just killed it for me.
@@MenacingBanjo I think part of the beauty of that game is that you can potentially skip or never find things and still reach the end. You don't have to play it in it's "entirety" to appreciate it. Each person has their own journey and their own experience and it is unique. After playing it, you will never have that same experience again. I think Thor realizes this and doesn't need to find everything in the game to appreciate the game for what it is. The fact that he places it as one of his favorite games is proof of this. He has also said he'll be revisiting it to play the DLC.
I had turbo for about 2 years until Twitch suddenly increased the price by 40 %. It became so much more expensive than subbing that I cancelled it. One year later they also increased the price for subs by 40 %...
Why should Turbo only be the same price as a sub? Turbo takes ads away for ALL CHANNELS, subs only remove them for ONE CHANNEL. The fact that you feel like they should be anywhere near the same price only proves that you have no ability for thought.
Maybe an unpopular take, but I do believe that subscription model makes sense and is better for services. You pay monthly to use something that generates cost every time it's used - like twitch or youtube. It makes more sense that expecting ads to pay for the platform and content creators and somehow make profit on top of that
I really like that you can kill prerolls with ad breaks. I do wish you could do just slightly longer tho - i try to take a 5-minjte stretch break every 1.5-2 hours so that would be so perfect lmao. Every hour seems a little frequent for that, but ig you can always just switch off every other ad break
I don't know that it is still the case, but I originally signed up for UA-cam Red because Totalbiscuit it paid him better than people watching ads on his stuff. And this is, of course, way before ads took over all the space on both UA-cam and Twitch. It's almost a little disappointing to hear that Twitch only pays the same rate as watching the ads to the streamers. I feel like it should be more. If it's more revenue than Twitch would get for selling that ad space for that viewer then something extra should go to the content creators as well.
Having it only pay out the same as watching ads does incentivize streamers to convert users to subscribers still. If a single Nitro user's monthly revenue was even half of what a streamer got from a tier 1 they might not bother pushing for subs, and Twitch certainly wants users to double dip Nitro and Subscriptions, so they want streamers to want that too.
Pre-rolls - imagine if you had to watch an ad every time you zapped to a new channel on TV (back in the day) - you would be less likely to change the channel. Pre-rolls buffs well-known streamers and discourage zapping around and finding new ones. If you have to watch a 20 second ad on a channel where you're watching less than 20 seconds of the stream, you're turning 50% of your time into ads. And nobody wants that.
God, yes, about prerolls. Immediately switch streams if I get one. Especially the obnoxious 6-8 ads in a row. Didn't know you could turn them off, though, so thats good to know.
I think an easy solution for the "pre rolls" is to just give the viewer 5 minutes of watch time before they roll the "pre rolls". Then you at least get to make some impression if you like it or not.
I just wish streamers would have a specific ad break moment where they take a short pause in their stream so that we don't just lose out on content. Unfortunately, the viewing experience of us poor plebs are not worth it to them. That's why I liked Streams on UA-cam. There's an ad ? I can still watch back whatever just happened during the ad at 1.2x speed and catch up to live. If Twitch implemented proper live VODs, things would be so much better for viewers.
I came to this realization when I first noticed the option. I didn’t want to get it if it was worse for streamers but my turbo meaning I counted as “watching the ad” anyway, that sold me on it.
I had installed the Twitch app, watched a live and there was one 30s ad followed by 10s of content then another ad hit. I immediately uninstalled the app, left a 1 star review. Haven't installed it to this day. Now I realize those were the killer pre-roll ads he's talking about here. Crazy shit ideas companies come up with some times.
I don't like supporting companies that use ads as a source of revenue, so the reason I don't use youtube premium is because youtube shows ads, even though I could use premium to get rid of them for me. Same thing applies to twitch for me. That's why I still use adblockers in the way I do.
I've had turbo for a long time, I didn't realize people could see the revenue from turbo, I've always been slightly scared to be ridiculed for having the badge equipped, so I never really have. It's nice to see that streamers get so much from it tho. Since I watch so many streamers, it's cheaper to do turbo than subscribing to all of them, it's good to see I'm not the only one benefitting from it
And here I am telling people in chats that turbo is good for everybody. Nobody reads the docs. Finally someone relevant is explaining it to the masses. Pog
Can confirm the pre-roll suckage. I basically dropped all my twitch viewing years ago when my prime no longer blocked ads, particularly because of pre-rolls
I stopped paying for Turbo because Twitch was still giving me ads on one of the two streams I was still subed to and a handful of streams i was not subed to.. I looked into it, and it's a thing that happens to people, at random, and it doesn't really have a fix. They have known about it for years and have made zero attempt to fix it. So, i dropped turbo and subbed to two streamers i watch most and prime to a third. Ill go back when they announce they have a fix for it.
I prefer pre-roll ads, but only if the streamer exclusively does pre-roll and no mid-stream ads - which is pretty rare. Only one streamer I watch regularly intentionally does that combination (and I sub to them anyway)
i done the turbo trial for one month and i was hooked, i would rather pay 12 euros a month than taking ton of ads, now i don't have much time. when i tried to buy turbo the second time it ws 16 euros and i said no thank you, since adb experience is a rollecoast and mobile is offlimit 12 euros a month is a good compromise, probably if they make it like 7 a month i would buy a year plan
You're the first channel I've seen pause during ads, and I want to do the same, but the games I play on stream don't really allow me to do so (along with not having a second monitor to allow me to keep my twitch panel up so I can see when ads are rolling)
I've been saying this the whole 7 years I've been streaming on Twitch, Turbo is the best version of Twitch, it just sucks that Twitch hides it for some reason. It's burried in some menu at the top instead of being big bold letters at the top screaming at everyone. If you can afford the $12 a month, and/or you watch a lot of twitch content like 5-10 hours a week GET TURBO!
0:17 i hope Thor talks about the advertising per country per demographic per ad subject pricing. For example Alcahol and gambling companies pay to push in places they can without taxing, and most arent tracked by twitch, because they can apparently get away with bribing platforms to push their ads free of being noticed and in the wrongly tagged category without consequence Apparently you can make your company account for ads, then you tag the ads with the appropriate categories, the "company" fore the ads is likely not the company for the ads brand, or even the company who made the actually advertisement. They end up being subsidy/commissioned groups who just enter any old sock puppet company account and tag the ads with ANY tag or all of them that arent restricted like "for kids" tags on gambling ads. They will even incorrectly tag their "gambling"/"get drunk" ad to try and trick the system. One example is the gambling ads that are disguised as something random completely unrelated to gambling, as in people getting food from a barbecue and the cook slapping one of their hands for picking the wrong burger.. then they advertise their APP for "better odds at betting on things" bla bla bla and the tags are "food" "cooking" "outdoor dining" everything except "gambling" Gambling companies will even go as far as saying "gambling = Gaming" and then tag it with the different gaming tags available. Thats just one type of advertising company example, and its different per country, if its even the same ads or tags. You then get different "run times" for ads per user per country. They're cheeky, they'll try to squeese out every second, a good example is ads on mobile games, being all different, and doing shitty stuff like "tiny close buttons" "backgrounds that match the colour of the button and removing the button contrast outline that prevents that buttons blending in." Then they have the "button doesnt show up for a few seconds" or even the "lets play an interactive ad" right after the ad. To really poke your butthole, they got with combinations of all of those. TWITCH and youtube dont do interactive ads because its too difficult to implement for multiple browsers. But they do like to screw with time. Twitch and UA-cam like to screw with the actual ad timer, or do the "extra seconds" on the start and end of their ads for "loading" which is time they dont log, since each ad is tagged with the written down time for that ad, so say a user has watched an ad for orange juice, its tagged as a 1m ad, but is actually plysically played at 1m15s and they "round it down" to both rip off the content uploader and get more ad revenue for themselves. There are some that are even tagged as 1m30s but are a whole 30s longer. I got sick of being bored watching ads mid stream, so i started prefixing my chat typing with -ads- when ever i cant hear the streamer, incase they were interrupted mid story/conversation, and in doing so i also figured i should just time the ads too. so i have a stopwatch i can start stop automatically when it detects the ads. and their timer for the ads is never correct.
I would like to see an option where someone with turbo can get emotes from a channel after “X” hours of view time if the streamer decides to allow that. That way the viewer feels the need to watch them longer and everyone wins even further
i think prerolls are "fine" for certain categories, i think ASMR is a good example of a category where pre rolls are a "good" idea. - just need to have them not activate when u come from a raid or something.
I love how you can tag your stream to only include specific ads related to your stream, and they STILL push random crap thats been paid to play with massive bribes. They just ignore the stream ad tags completely, it doesnt matter any way, when they do get caught they just post the ad to one of their other sockpuppet accounts.
Linus also has a fun video on the youtube side where he breaks down how much UA-cam Red or Premium or whatever they call it makes them. The no-ad version of a website is significantly more profitable. Tells you how little ads pay, in total. This is why journalism is so bad (that's a pretty vanilla, bi-partisan take). Instead of a subscription model, selling individual newspapers or needing website clicks and relying on the ads in the paper/website needs A LOT of clicks to generate real revenue. This is also why the Economist used to be well respected. They were a subscription model, so made money by reputation and the fact people wanted good articles, instead of being into a specific headline and brought in based on that.
I just hit affiliate recently on my channel and hearing this seems like it’ll be good to try to help grow a bit. I already have a audience elsewhere doing other stuff and I wanted to get into streaming for fun, one of my goals has always been a good community, a happy community, so if I can make this part of it better with this ad plan it would help me and hopefully draw more people to my streams!
The preroll ad thing is probably the most important information for new streamers there is. Most new streamers won't even think about it probably. If you don't want to watch a stream on twitch because of ads, you just close the stream and watch another one and don't remember it, because it is such a non-issue for you as a viewer.
ok ok I have been beaten into submission by your freaking brilliance. You're dominating my UA-cam feed now I have to go back to twitch that I have usually had no interest in just to watch you there too.
Thor promoted Turbo better than twitch ever can
Facts
How ppl can not have adblock already...
@@socjocinusor brave, which is faster and block all ads from all sites
@@socjocinus adblock doesnt work on twitch, thats how
@@socjocinus yes, but also twitch embedding the ads in the stream meaning it dodges adblockers usually. which is why alternative twitch player is the only way to use that heinous site. lmao'ing @ the cattle who willingly subject to adslop.
For anyone wondering. youtube has a similar thing. its youtube premium. you can skip ads but the creators get paid ad rev as if you watched the ads.
Premium viewers were worth around 1.25x more than a non-premium viewer on UA-cam too if I recall correctly.
It benefitted everyone, especially the content creators you watch.
Originally (not sure if it's still this way now), the revenue was split up in a ranking system between the channels you watched.
And they get paid more than ads. UA-cam has been doing this for 9 years. It's wild people don't know this
@@Dr.Spatula The program might get more attention if youtubers didn't show you ads no matter your subscription.
@@Xandros999 Are you referring to sponsors because I haven't seen an ad in 8 years. They literally can't give me one
@@Dr.Spatula Yes. Those are ads, just not ads put there by youtube.
"as long as you pause during ads like i do"
more streamers need to pay attention to this line. i know its not always possible, but when you get shafted by ads while trying to just keep up with whats going on, you tend to move on
Exactly, could you imagine watching your favorite show on TV, cuts to an ad break and then it comes back and you missed an entire plot point.
The ones I hate the most are the ones who blame Twitch for it. And I have seen a LOT. Where an ad comes in right at a BIG event in the game, screwing over anyone who isn't subbed or Turbo or anything, and then just has the attitude of, "Blame Twitch. It's not my fault." Like, no. It is 100% you're fault because you are choosing to run ads and are choosing to not care how it effects the viewing experience. People who pause what they are doing for ads are at least acknowledging how it effects viewers.
Or what I experience. Go to check out a new streamer and have to sit through 3 mins of ads before even seeing the streamer's content.
How would Thor do it if he's playing with multiple people? Does the whole lobby agree to pause?
@@peteian thats why i said "not always possible"
its very annoying for me though, when someone is playing a single player or something that allows chill time, yet they still just dont care are you miss stuff
It is nice that Twitch is willing to listen to ya, unlike UA-cam where you have to threaten them with legal action to get anything done.
If only things were easier
Weird comment to make on a video about something UA-cam did 9 years ago
now they just need to stop treating vtubers worse than everyone else and i might consider paying for it instead of using adblock
YT still getting threatened by legal action every other day now it's pretty cool
Even when threattening with legal action youtube will still not do shit about it, just take a look at Taiga
It isn't advertisers fault that I'm difficult to advertise to, however the last time I watched an advertisement for a product I wanted and didn't already own was when I was very young. The fact that they want me to give them money so they don't waste their money advertising to me is a hilarious concept to me.
They've been trying sell me a reverse mortgage since I was in high school. Jokes on them I still can't afford a house.
Everyone talks about the content the ads are rolled on, but nobody's talking about the target audience for the ad which is really weird to me. There are such out-of-place ads on YT, Twitch, etc. because they aren't doing any targeting. There isn't a whole lot of vetting going on either, which means inappropriate ads leak through all the time. This is all wasted money from a marketing perspective and it boggles my mind how it is still considered a positive thing in the industry.
@@chernobyl169 For targeting ads they have to follow you around the internet to see what you look at most. You know like Apple, Google, Microsoft, Amazon etc.
They dont just want you to buy the product, they want you to KEEP using that product, and not go to competitors. Competitors make them need to lower prices.
I guess when you lump everyone together as "they" that's how it works, but that's not really what's going on here.
nailed preroll thing i instantly click out lol
Thor, honestly, the way you set the "ads" in your stream are a breath of fresh air. I'm so greatful.
I despise ads with every cell of my body and soul. if there is a way to avoid them, I do it, because honestly, there was never a moment in my life when I watched the ad and said "you know what, I want this product". And don't get me started on malicious ads that have been popping around quite a lot in recent years.
I've been gifted my first ever membership to this channel. Because of how awesome you and your content is, I will actually consider renewing it. Keep doing great work (especially with Blockgame, because I liked it even though I failed miserably there).
X😊❤
Ad's weren't a problem until companies made the choice to go from "lets sell ad space" to "lets learn about the person watching so we can sell that data to companies that buy ad space". When I used to watch tv I could give a shit about ads because it was just apart of things, but not when an ad pops up its catered to me. What i buy online, what I wear, all kinds of shit. They took it took far, which Is why I only watch YT on Brave, haven't seen a YT ad in years.....
@@coreytrevor3910my problem is how annoying 99% of them are or when they can't get straight to the point about what theyre selling. The "influencer" style of ads is the absolute worst by far though
@@thebigcheese8715 Yeah, but ads are always evolving, now, YTers just build in ads. Usually in the begining or in the middle. 30 seconds to a minute isn't a big deal. but sometimes I've seen 2 minute ad in a 12 minute video.....I get the needing to make money idea but this AG1 and Factor shit is trash.....No one would buy it at retail so they hawk it to YTers who will sell anything for 4k a video......
I have. Blue Bunny soft ice cream. I didn’t know it existed until I saw a UA-cam ad. Stuff is delicious.
Correction (aka my experience) if your country doesn’t have ads you still get “ads” at the moment. Either an advertisement for turbo or an animated background with the text “commercial break in progress” (then an advertisement banner for turbo under it). It’s weird because it happens on some channels and not others, so many it has to do with the parameters streamers set for ads by the streamer(if they have set any)
Though I haven’t watched a channel that I have not been subbed/ gifted a sub in a while so I’ll have to test that out again. Last time I I can confirm was the 22nd of August.
its wild that you actually pause stuff while ads are rolling. i've not seen any of the other streamers i'm following do that. i wish they did
Hey, I don't know how many of you are aware of this, but Twitch (probably) doesn't choose the ad for the streamer. Most ads on the internet are being auctioned in real time. Twitch sends the information about the type of viewer to some auction server. Then different companies respond with a cpm they are willing to pay, based on individual algorithms. Highest cpm wins. The whole thing takes less than 400ms.
When you see an ad for some product you have visited before, Twitch (or whatever website is selling ad space) has no clue. The advertiser does. They know you, so they bid very high cpm and win the auction.
Cosmic wisdom up here
This does explain the lack of targeting. If ad service is by algorithm there is no capacity for consideration of target audience. Ironically, one of the most fundamental laws of marketing that I learned about 25 years ago is that the single greatest thing you can do to multiply the return on marketing expense is to market to your target audience. All this clamor for CPM and view rates and nobody is considering the impact of wasted marketing.
For example, I live in a three story apartment complex. Last week, I received in my mailbox a flyer for a roofing company. So did all 100+ residents of this apartment complex, all renters. The amount of revenue that ad spend will generate is virtually guaranteed to be zero, yet they spent it because they didn't think about their target audience; they simply saw "100+ addresses" and pulled out the credit card. Wasted marketing.
The main point I think is because you pause during ads. Most people do not. They view it as a subscriber perk. If you want to watch me play the game without ads, you should subscribe which I can understand considering it is the streamer's job and you want to support them. But the fact that twitch turbo supports the streamer. I was not aware of that. It's kind of like UA-cam, Red or premium as it's called now. I just don't like the fact that they raised the price of turbo like a couple days before they announced the ad changes
And then those same streamers will take a 5 minute bathroom break and _not_ run ads, making everyone wait including subscribers.
I just stopped watching those people and watched streamers who respect their audience lmao
when I've been accepted into the affiliate program. I ran 3min ads to drop pre-rolls, when I get a chance, I suggest my channel viewers and my stream team to push for turbo. each time I talk about ads to my peers, I always get scuffed at. its wild to me that hardly anyone is doing this.
@@wisnoskij I can't believe somebody really enjoys watching those endless ads
@@wisnoskij It doesn’t quite work like that tho. The ads run every, idk, 30 minutes? And you can pause ads, but it’s a manual process, so if you’re focused you can miss it. Also pushing it back and pushing it back, you lose ad revenue in the end. And when he says he pauses for ads, he doesn’t just leave the people with no ads hanging, he pauses his main content and just chats while the ads are playing, which builds ties with the community who didn’t get ads, and more importantly the community members who have dropped money on his channel purchasing subs or turbo or connected via amazon prime. The $$ spenders who are more likely to gift subs.
It’s like a tv show with a live audience, say the Daily Show, and those “behind the scenes” videos they put out where the host chats with the audience during breaks.
@@wisnoskij Subscribers also don't get to watch ads, so they also watch an empty chair. What is a benefit from that?
@@wisnoskij Sorry but I think this is just a non-point - really feels like your criticising just for the sake of it. I only say this because I don't see how your point makes any sense.
Both viewers and streamers are very vocal about their hatred for ads - because it ruins the continuity of the stream. So, having an option that allows viewers to opt out of ads, while still being profitable to the streamer, AND making twitch more money, it's a win-win-win scenario. Your point, is that turbo doesn't benefit the streamer because they can run their ads at intentional times... which is confusing because if that was the case, then streamers wouldn't complain about having to run ads. It's almost like you can't time 3 minutes of ads per hour in a way that doesn't interrupt the stream.
And while it's true that streamers do time their ads for when they are leaving the room for example, not only is this for a small fraction of total ads run, but anyone who intends to watch the stream further is probably not engaging with the ads directly, in the same way they also won't engage with the empty chair. When an ad is run, viewers aren't all of a sudden bound to their chair or the stream tab.
In summary, I don't mean for this to come off in a confrontational way, but I just think there's not really a point to be had here. This is a win for every party involved, and if you made this argument not knowing too much about twitch in the first place (which I would assume is the case since you thought all ads were able to be timed in a non-invasive way), I would encourage you to make points that are actually based on your knowledge, not just assumptions.
I hate ads, but i despise pre-rolls. If i see a channel i want to watch and get bombarded with pre-rolls, they 99% of the time lose me as a viewer and a follower or potential sub. And if they dont have pre's but run ads freaking every 30 minutes, bye bye.
How Thor do its brilliant. Ads each hour and pauses the stream while ads runs. No one misses anything.
The changes you are making and bringing awareness to is such a great use of your spotlight. HATS OFF TO YOU SIR
I had no idea that running ads would eliminate pre-rolls. The difference pre-rolls makes is crazy! It can all be so confusing, I wish it was easier to navigate these sort of rules
It's only if you run 3 minutes or more, though. Anything less and you still get prerolls.
@@vellathewench still, that is extremely doable and would be a great way to maintain an existing audience while making the stream much more approachable to new viewers and potential followers.
@@vellathewench It can make your prerolls less though even if you don't hit the 3m/h. I know a streamer who runs short 30s ads and only ever gets 15-30s prerolls compared to other channels where you get 3m prerolls.
@@shawnpitman876 I’ve literally never seen Pre-Roll blocks longer than 30secs, even on streams with scheduled Mid-Roll ads totally disabled 🤷♂️
This man is a perfect example of why mathematicians are terrifyingly powerful.
What I take out of this stream is that Thor loves Secret of Mana and I have chills because that game sits in my heart so deep.
Also thanks for breaking down these sort of shit for the layman.
Turbo being basically the cost of 2 subs is great. If you watch more than 2 streamers consistently on twitch and want to support them without paying extra or watching ads, turbo is the best option in my opinion. Especially because if you want to support a specific streamer more, you can gift subs or bits
As a small streamer. Someone who averages 5-10 viewers. I feel it would be best to just never join the affiliate program. Having to explain why I run 3mins of ads constantly ruins the mood. People just leave. The average viewer does not care. They won't sit through 3mins of ads even if I do pause. If I go down to the minimum 30secs per hour no new viewers come in because of the pre rolls. The best thing to do is leave the affiliate program until you are averaging 20-30+ viewers
I've been aware of all this stuff in the past since i try to manage my ads to not annoy my viewers but I think I'm due to change my settings again after listening to this. Thanks Thor, you really promoted turbo and the 3 min ads better than twitch could
Twitch should be pushing Turbo a lot more than messing with ad incentive and sub prices... For example, make turbo more worth while by allowing sub emotes on the channel you are watching, but not globally(to still incentivise subbing), a global discount on subs and gifts, one free channel sub (in addition to prime sub), allow Turbo members access to 4k streams, and Turbo members get more channel points passively. I'd pay 10-15$ a month for that easy.
Yeah, right now the value proposition for Turbo (at least for viewers) is basically paid adblocker for a single site. Which, yeah, I guess, but that's still pretty low for $12 a month.
If you're streaming on Twitch, you should absolutely get Turbo.
@@JeanneDGames Yeah, the benefits Turbo gives you as a streamer are great. Just having longer VOD access is huge. As a viewer, if you watch more than two streamers regularly and would sub just to get rid of ads then a Turbo sub pays for itself.
kinda sounds like discord nitro
@@stanky_s What it sounds like is cable, before Cable TV went to shit and got subverted by DVD rentals and streaming services.
You sound like a whale - and whales are rare. The most common Twitch users will never even sub to anyone. They just watch the ads. And you can never get those people to pay, which is why incentivizing Turbo more doesn't make sense, either. Basically, making Turbo better won't bring in more Turbo users.
yeah...every streamer need to have that "pause function" for the ads to rolls. I really hate it when i got that surprised unskippable ads that make me missed a few minutes of my fav streamer. Feel like getting a flashbang out of nowhere
It's not feasible for many kinds of games (long continuous multiplayer matches etc).
There is also no incentive for streamers to pause. Obviously they benefit from you subbing to skip the ads more than they would get from you watching the ads, and especially small to mid-size streamers really need to optimize their income if they want to make money at all.
For sure, yeah
I feel like having it just on part, or split screen or something would really go a long way
I dont watch twitch a lot, and a distinct part of that is because Ill go to watch a streamer, and see 30 second of ads and just close it right there. Maybe Im just not the market, but if it wasnt there, Id likely at least watch their stream a bit
@@marcsh_dev And now you know why streamers always run at least three minutes to allow unsubbed viewers to skip pre-roll ads :D
Sorry, Im new to a lot of this, but this doesnt seem to be relevant to me
Im specifically talking about seeing new streamers that I havent seen before (which is the vast majority of them for me), and 95% of the time, theyre already in the middle of their stream.
However they setup their stream earlier is long past done
Again, maybe Im not a typical person, and most folks wait to see the start of a stream, then join in, and my difference is whats causing the issue.
Namibia gets no ads. its a secret blessing. get to enjoy the whole stream.
I'm glad to know my Turbo is helping 🎉
Seems to me that the existence of pre-roll ads ultimately only serves to give a greater evil with which to compare mid-stream ads.
“Twitch’s Pre-Roll runs 8 ads for someone when they start watching your stream.”
In my own experience - as an American living in the US and watching streamers also streaming from the US and at all times of the day - I have never seen more than 3 Pre-Roll ads when joining a channel to which I’m not subscribed, and the collection of ads have never lasted more than 30secs
In fact they’re usually 15-20secs total for up to 3 ads (10secs each), but usually only 1 or 2 ads at 10-15secs each
No idea where you got the 8 ads figure from, I’ve never experienced that many
IMO I’d rather 1) as a viewer wait for the ads to finish than just click away, and 2) as a streamer below 100CCV attract the viewers with enough patience and curiosity to wait and see what I have to offer before discarding me out of hand, because those viewers are more thoughtful and far more likely to come back next stream than the ones who’d rather click away
The other reason I only use Pre-Rolls is logistical: the format of my content (long-format challenge runs over 3 hours in length) is largely incompatible with ad breaks even as far apart as 1 hour … the ad breaks are almost never at a convenient time during a run, even using the Snooze feature as many times as is allowed (3x up to 10 mins each), and even if I manually double-up an ad break with a warm engagement immediately after a scheduled one, and let’s face it, running 6mins of ads at one time is a really big ask of viewers, even after two hours of no ads
For streamers at 100+CCV it makes sense to limit or eliminate Pre-Rolls by running Mid-Roll ads at 3mins/hour, because at that level you actually get a significant monetary return on your investment in the risk of losing viewers during ads. At sub-100CCV the minuscule return isn’t worth the risk in having viewers leave when your content is interrupted, even if you pause your content (which I very often can’t) after a warm engagement intro to the ad break.
When I tested running scheduled Mid-Roll ads every hour or every 2 hours - with a warm engagement and pausing my content - for two straight months, my Followership *plateaued*… until I went back to just Pre-Rolls
There’s no single ads strategy that works for every streamer and every viewer. You have to figure out what works the best for you, your content, and especially for your viewers / community.
he's probably being super disingenuous like usual. i've seen like 4 at the most.
For me, also as a US viewer that watches US streamers at all times of the day, if I switch on a channel, be it for a streamer I've watched hundreds of hours of or never seen for a second, and an ad pops up, I'm instantly switching off the channel. I don't care how many ads there are, how much I've watched that streamer before, or anything else. I refuse to watch ads before I've seen any actual content.
And frankly, Turbo is a good idea. The main issue I have with Turbo is that I ALREADY get everything I need out of it for free. There are multiple browser extensions that block ads on twitch and trick the system into thinking you're watching the ad. By all known logic, streamers shouldn't be losing money because Twitch thinks you watched the ad, and viewers don't lose anything because they didn't have to watch the ad. For free. As long as that tech exists, Turbo will never be worth it except as a way to tangentially support your favorite creators.
I'm also an American living in America.
The most ads I've got is 6, and had to wait 3 minutes. It's happened a few times. Usually I have to wait 1-2 minutes for pre rolls.
I'll refresh the page until either A) I get an ad stretch that's less than a minute, or move on after an attempt or two. Unless it's a stream I've watched a couple times before, then I'll wait for the ads to finish
@@JeanneDGames I’m curious, do you also switch away when Mid-Roll ads play, or just Pre-Rolls? Because, if you have the means to sidestep ads, why not sidestep both types? It’s literally the same amount of effort😏
For the record, I also use browser extensions to sidestep all ads on channels … Ad plays, I click the Expand widget in the shrunken stream video and unmute inside that, then mute the main video feed - ad plays and streamer gets the view credit, and I get the stream too, albeit at lower video and audio quality for a minute or two. Win win!
@@Hyperdisk Wow! I’ve never seen that long of a Pre-Roll section… it’s only ever been 30secs max for me, no matter what CCV the stream I’m tuning in to, be it 10, 100, 1000, or more
Depending on what you're doing, pausing for ads can be hard. I want Twitch to offer the option for the streamer to only show banner ads instead of video ads. I know they won't make as much money but it's less disruptive.
Twitch is still in red numbers, so doing stuff that makes them less money is just not something they can do now.
@@shawdou3327 The problem is that the intrusive video ads push people away. They're fine on pre-recorded content or when the streamer is on a break or something.
Pausing what you're doing for scheduled ads is all well and good but sometimes, you get too in to something and can't stop.
@@TheBorzoi No, problem is that time of the free internet stuff is gone. Most of the big sites used to make it work because they were living from investor moneys and just showing them big number of users was enough.
Now there are no more new investors a existing one starting to want to get some profit back. That is why most sites are now fighting adblockers and pushing more intrusive ads.
At this point it is objectively better for Twitch/UA-cam to push person who will fight ads away, rather than let them consume stream/videos for completely free. Because at that point they are just a pure money loss to them and they cant justify loss that much anymore.
Yes it cold be nice if streamers would stop when ads are going, but i can see this working just in some cases. And it is also kind of contra productive. Because by doing that, they have to do more work and are technically punishing ppl who are supporting them most (subscribers and so) by pausing stream just to do something for ppl who are supporting them less (just watchers).
@@TheBorzoi Yea but having the viewer there with banner ads likely makes them lose more money then if the viewer wasn't there at all.
@@shawdou3327 Twitch is red in numbers for tax purposes. They could easily be turning a profit, but they intentionally keep it so that they don't so that they don't need to pay taxes while they're investing in what they see as the future of the company.
Honestly, twitch turbo does seem like a great idea, especially if you are the type of person that watches a lot of different streamers, and I can totally see the benefit of turbo, and now that I know the turbo does still benefit the streamer. It’s kind of a win-win situation.
wake up goblins, Thor's new pants just dropped
super inappropriate for thor to just drop his pants for us out of nowhere
Nobody would lose if twitch just interposed banner ads into the actual stream instead of cutting off the stream to show ads. In fact, you could have both and I'd bet that people would be happy b/c they'd have less disruptive ads on average.
Except twitch (and with it also streamers) would get way less money form the advertisement companies if they know their ads are not showing as main content. So everyone expect viewer would loose.
@@shawdou3327 If the ads are non-disruptive then you can have a greater cadence. 👍
@@I_Am_Empyrean If the ads will be non-disruptive, then by definition they would not disturb you from watching the main content => you will not watch them, totally defeating purpose of the ad. Advertisement companies pay way more when knowing ads will be main content when they are shown.
Why do you think many online news sites are trying to switch to subscription models. Because the static ads on the sides of pages are no longer able to sustain them, they just don't pay enough anymore.
@@shawdou3327 Do billboards on the side of the road disturb your driving? No, they don't yet companies pay top dollar for billboards in places like times square.
@@shawdou3327 I'd be perfectly willing to get more banner ads and less or just no full screen ads and recieve less ad revenue. For a small streamer like me, the money doesn't really matter anyway. The ad revenue I get is just a few cents per stream. And it won't get paid out to me until I collected the minimum pay out of 50$. For me that's going to take the better part of a year. For small affiliate streamers (which is about 90-95% of all streamers) ads are more working against them than they are beneficial. Less intrusive ads means more viewers will stick around longer and that means a higher chance of gaining followers and subscribers. That's good for the streamer and good for twitch.
I've had turbo for close to a year now specifically because of Ferret stream after specifically looking up the information you presented. Wouldn't have gotten turbo if it didn't pay streamers still. Glad more people are learning this now through you
Dude. It’s insane how well your speaking and voice is. I feel like I could learn hieroglyphics if you were my professor lol. Such an amazing gift.
Totally agree with that last point. Preroll is one of the reasons I almost never watch Twitch streams--so many people do it and there's been nothing to get me invested to sit through that much.
I love that we are basically back to standard ad breaks from the days when a show would literally cut right in the middle with an actual intermission or music sting to signal it was time for the mid-roll
"favorite game between outer wilds and secret of mana"
Agreed. Though i'd have control up there too, nudging out outer wilds just cause i like that type of weird.
And it took until after the price jump(and whatever other changes may have happened visible or not by the public) for them to finally advertise Turbo heavily. It has been around so long and so many people had no clue it existed.
Very informative and transparent as always Thor. Great video. Keep up the great content!
Twitch turbo has made me enjoy twitch again i can watch whatever stream i want with no ads n i love it
I just pay for AdGuard and I don't see any ads anywhere online.
100%. People can complain but you have to face reality. If you watch twitch a lot every day. Just pay turbo, its literally nothing compared to watching all the hours on twitch. Live television is a thing of the past, you choose what you watch now.
@@nandatou Agree, for most ppl UA-cam Red / Twitch Turbo is likely really great deal when you compare price to the amount of time they watch it.
Been a turbo boy for like 10 years, never been disappointed with it.
One thing I've been curious about myself as a small streamer, is what duration of ads is best. The ratio Twitch wants is 3m/hr, but you have an option to do that in any interval you want. I've been using a full block of 3 minutes each hour, but I know that bulk of ads can be a huge turn off despite pausing for ads.
I tell everyone, including my friends who watch me stream to get turbo. being able to watch any channel you want without seeing an ad is amazing
hes really going out and fixxing things for the good of everyone. not just yapping, or crying about it or doom posting. we need more people like this.
turbo neutralizating prerolls is the dealmaker for me, ive had it for like 2 or 3 years and its just so good
I have both youtube premium and twitch turbo. I always knew youtube premium gave creators a better portion of the pie for my view and I dont get ads. I never knew how turbo worked for the streamer. very glad to hear I help more than watching a normal ad. thinking about it. I really only watch twitch for a few streamers so my $12 goes a long way since im not taking up healla bandwidth through out the month.
I can't afford to subscribe to a bunch of my favorite streamers, but I can afford Turbo and I'm more likely to watch more streamers when I'm not getting a bunch of ads so I'm really happy they're still getting paid for me watching them with turbo.
Pre-rolls used to be so annoying when I'd want to check a few different streams during downtime on a stream I was subbed to and getting hit with the same 3 pre-rolls on multiple streams in a few minutes just killed it for me.
Thank you for clarifying. Super helpful!
That's why I watch the streams on youtube. I win, you win, twitch doesn't.
2:52 Imagine if he had actually played Outer Wilds in its entirety.
Did he not? There's an 11-hour longplay video on this channel.
"you had fun wrong!"
@@t0zu hey, he didn't play wrong. He simply skipped a lot of content. Imagine if he hadn't.
@@LordoftheDice he did not.
@@MenacingBanjo I think part of the beauty of that game is that you can potentially skip or never find things and still reach the end. You don't have to play it in it's "entirety" to appreciate it. Each person has their own journey and their own experience and it is unique. After playing it, you will never have that same experience again. I think Thor realizes this and doesn't need to find everything in the game to appreciate the game for what it is. The fact that he places it as one of his favorite games is proof of this.
He has also said he'll be revisiting it to play the DLC.
I had turbo for about 2 years until Twitch suddenly increased the price by 40 %. It became so much more expensive than subbing that I cancelled it. One year later they also increased the price for subs by 40 %...
Why should Turbo only be the same price as a sub? Turbo takes ads away for ALL CHANNELS, subs only remove them for ONE CHANNEL. The fact that you feel like they should be anywhere near the same price only proves that you have no ability for thought.
bro, thank you for explaining shit in an understanding way... i may be a dumbass, but im a little less so today!! lol
Secret of Mana mentioned! I love that game so much.
I'd be nice if they had a clear turbo button under the stream. Until I saw this video I didn't even know turbo was a thing.
God, I love the thumbnails
you just have to use an extension that plays the livestream externally and you get no ads
Maybe an unpopular take, but I do believe that subscription model makes sense and is better for services. You pay monthly to use something that generates cost every time it's used - like twitch or youtube. It makes more sense that expecting ads to pay for the platform and content creators and somehow make profit on top of that
I agree, but many people aren't willing or can't afford to pay, so we need a balance of both.
I really like that you can kill prerolls with ad breaks. I do wish you could do just slightly longer tho - i try to take a 5-minjte stretch break every 1.5-2 hours so that would be so perfect lmao. Every hour seems a little frequent for that, but ig you can always just switch off every other ad break
I’d love to see a Twitch Category tier list
I don't know that it is still the case, but I originally signed up for UA-cam Red because Totalbiscuit it paid him better than people watching ads on his stuff. And this is, of course, way before ads took over all the space on both UA-cam and Twitch. It's almost a little disappointing to hear that Twitch only pays the same rate as watching the ads to the streamers. I feel like it should be more. If it's more revenue than Twitch would get for selling that ad space for that viewer then something extra should go to the content creators as well.
Having it only pay out the same as watching ads does incentivize streamers to convert users to subscribers still. If a single Nitro user's monthly revenue was even half of what a streamer got from a tier 1 they might not bother pushing for subs, and Twitch certainly wants users to double dip Nitro and Subscriptions, so they want streamers to want that too.
Pre-rolls - imagine if you had to watch an ad every time you zapped to a new channel on TV (back in the day) - you would be less likely to change the channel. Pre-rolls buffs well-known streamers and discourage zapping around and finding new ones. If you have to watch a 20 second ad on a channel where you're watching less than 20 seconds of the stream, you're turning 50% of your time into ads. And nobody wants that.
God, yes, about prerolls. Immediately switch streams if I get one. Especially the obnoxious 6-8 ads in a row. Didn't know you could turn them off, though, so thats good to know.
I think an easy solution for the "pre rolls" is to just give the viewer 5 minutes of watch time before they roll the "pre rolls". Then you at least get to make some impression if you like it or not.
It used to work like that. I'm not sure why Twitch changed it. Maybe to get streamers to change their habits? Or viewers to buy more subs/Turbo.
In Czech Republic and Slovakia was some time playing French ads for some reason. No one speaks French there.
Then ads stoped on some time.
I was a Turbo boi before the Amazon buy out, this is super interesting to me
I just wish streamers would have a specific ad break moment where they take a short pause in their stream so that we don't just lose out on content. Unfortunately, the viewing experience of us poor plebs are not worth it to them. That's why I liked Streams on UA-cam. There's an ad ? I can still watch back whatever just happened during the ad at 1.2x speed and catch up to live. If Twitch implemented proper live VODs, things would be so much better for viewers.
I came to this realization when I first noticed the option. I didn’t want to get it if it was worse for streamers but my turbo meaning I counted as “watching the ad” anyway, that sold me on it.
also te timed adds for streamers can be used for the times you go to toilet, so viewers or the streamer don't loose important content
Twitch should pay you for this video. Like literally this should be THE promo for turbo.
If you are watching multiple twitch streamers turbo is the best thing to have
Oh Turbo is lovely I've had it since it was actually advertised
Fantastic choices for favourites.
I'm playing outer worlds on and off currently. I replayed secret of Mana not long ago in the remaster through steam.
I had installed the Twitch app, watched a live and there was one 30s ad followed by 10s of content then another ad hit. I immediately uninstalled the app, left a 1 star review. Haven't installed it to this day. Now I realize those were the killer pre-roll ads he's talking about here. Crazy shit ideas companies come up with some times.
I don't like supporting companies that use ads as a source of revenue, so the reason I don't use youtube premium is because youtube shows ads, even though I could use premium to get rid of them for me. Same thing applies to twitch for me. That's why I still use adblockers in the way I do.
The GodFather
Of UA-cam and Twitch members.
I've had turbo for a long time, I didn't realize people could see the revenue from turbo, I've always been slightly scared to be ridiculed for having the badge equipped, so I never really have. It's nice to see that streamers get so much from it tho. Since I watch so many streamers, it's cheaper to do turbo than subscribing to all of them, it's good to see I'm not the only one benefitting from it
And here I am telling people in chats that turbo is good for everybody. Nobody reads the docs. Finally someone relevant is explaining it to the masses. Pog
Can confirm the pre-roll suckage. I basically dropped all my twitch viewing years ago when my prime no longer blocked ads, particularly because of pre-rolls
I stopped paying for Turbo because Twitch was still giving me ads on one of the two streams I was still subed to and a handful of streams i was not subed to.. I looked into it, and it's a thing that happens to people, at random, and it doesn't really have a fix. They have known about it for years and have made zero attempt to fix it. So, i dropped turbo and subbed to two streamers i watch most and prime to a third. Ill go back when they announce they have a fix for it.
Secret of Mana is excellent. Love playing that with friends!
Do small streamers have the 3min/hour option? Or is that just for affiliates/partners?
Also you can take a break during ads, a 5 minute break every hour is just healthy...
I stretch, go drink a glass of water, overall good.
I can't agree more about the prerolls. I see that shit and unless I know and follow the streamer, I dip
I prefer pre-roll ads, but only if the streamer exclusively does pre-roll and no mid-stream ads - which is pretty rare. Only one streamer I watch regularly intentionally does that combination (and I sub to them anyway)
i done the turbo trial for one month and i was hooked, i would rather pay 12 euros a month than taking ton of ads, now i don't have much time. when i tried to buy turbo the second time it ws 16 euros and i said no thank you, since adb experience is a rollecoast and mobile is offlimit 12 euros a month is a good compromise, probably if they make it like 7 a month i would buy a year plan
You're the first channel I've seen pause during ads, and I want to do the same, but the games I play on stream don't really allow me to do so (along with not having a second monitor to allow me to keep my twitch panel up so I can see when ads are rolling)
I've been saying this the whole 7 years I've been streaming on Twitch, Turbo is the best version of Twitch, it just sucks that Twitch hides it for some reason. It's burried in some menu at the top instead of being big bold letters at the top screaming at everyone. If you can afford the $12 a month, and/or you watch a lot of twitch content like 5-10 hours a week GET TURBO!
Thank you
0:17 i hope Thor talks about the advertising per country per demographic per ad subject pricing. For example Alcahol and gambling companies pay to push in places they can without taxing, and most arent tracked by twitch, because they can apparently get away with bribing platforms to push their ads free of being noticed and in the wrongly tagged category without consequence
Apparently you can make your company account for ads, then you tag the ads with the appropriate categories, the "company" fore the ads is likely not the company for the ads brand, or even the company who made the actually advertisement. They end up being subsidy/commissioned groups who just enter any old sock puppet company account and tag the ads with ANY tag or all of them that arent restricted like "for kids" tags on gambling ads.
They will even incorrectly tag their "gambling"/"get drunk" ad to try and trick the system.
One example is the gambling ads that are disguised as something random completely unrelated to gambling, as in people getting food from a barbecue and the cook slapping one of their hands for picking the wrong burger.. then they advertise their APP for "better odds at betting on things" bla bla bla and the tags are "food" "cooking" "outdoor dining" everything except "gambling"
Gambling companies will even go as far as saying "gambling = Gaming" and then tag it with the different gaming tags available.
Thats just one type of advertising company example, and its different per country, if its even the same ads or tags.
You then get different "run times" for ads per user per country. They're cheeky, they'll try to squeese out every second, a good example is ads on mobile games, being all different, and doing shitty stuff like "tiny close buttons" "backgrounds that match the colour of the button and removing the button contrast outline that prevents that buttons blending in." Then they have the "button doesnt show up for a few seconds" or even the "lets play an interactive ad" right after the ad.
To really poke your butthole, they got with combinations of all of those.
TWITCH and youtube dont do interactive ads because its too difficult to implement for multiple browsers. But they do like to screw with time.
Twitch and UA-cam like to screw with the actual ad timer, or do the "extra seconds" on the start and end of their ads for "loading" which is time they dont log, since each ad is tagged with the written down time for that ad, so say a user has watched an ad for orange juice, its tagged as a 1m ad, but is actually plysically played at 1m15s and they "round it down" to both rip off the content uploader and get more ad revenue for themselves. There are some that are even tagged as 1m30s but are a whole 30s longer.
I got sick of being bored watching ads mid stream, so i started prefixing my chat typing with -ads- when ever i cant hear the streamer, incase they were interrupted mid story/conversation, and in doing so i also figured i should just time the ads too. so i have a stopwatch i can start stop automatically when it detects the ads. and their timer for the ads is never correct.
The Openess and Honesty of Thor; Prayge 🙏
The amount of times of I have clicked out of pre rolls. 💀
I would like to see an option where someone with turbo can get emotes from a channel after “X” hours of view time if the streamer decides to allow that. That way the viewer feels the need to watch them longer and everyone wins even further
i think prerolls are "fine" for certain categories, i think ASMR is a good example of a category where pre rolls are a "good" idea. - just need to have them not activate when u come from a raid or something.
I love how you can tag your stream to only include specific ads related to your stream, and they STILL push random crap thats been paid to play with massive bribes. They just ignore the stream ad tags completely, it doesnt matter any way, when they do get caught they just post the ad to one of their other sockpuppet accounts.
Linus also has a fun video on the youtube side where he breaks down how much UA-cam Red or Premium or whatever they call it makes them. The no-ad version of a website is significantly more profitable. Tells you how little ads pay, in total.
This is why journalism is so bad (that's a pretty vanilla, bi-partisan take). Instead of a subscription model, selling individual newspapers or needing website clicks and relying on the ads in the paper/website needs A LOT of clicks to generate real revenue. This is also why the Economist used to be well respected. They were a subscription model, so made money by reputation and the fact people wanted good articles, instead of being into a specific headline and brought in based on that.
Funny that outer wilds is his favorite game, given that (at least on stream/video) he hasn't seen half of it :D
You make me want to stream more and more, i just am not talkative unless im talking to someone lol
The fact I forgot to use my ad blocker and had to watch 6 seconds of an ad to watch this I feel like I already lost lol
Your adblocker works on Twitch? I have a Ublock Origin and it doesn't block on Twitch.
Edit: oh wait you were talking about this YT video nevermind
I didn't even know twitch had a "turbo"
I just hit affiliate recently on my channel and hearing this seems like it’ll be good to try to help grow a bit. I already have a audience elsewhere doing other stuff and I wanted to get into streaming for fun, one of my goals has always been a good community, a happy community, so if I can make this part of it better with this ad plan it would help me and hopefully draw more people to my streams!
The preroll ad thing is probably the most important information for new streamers there is. Most new streamers won't even think about it probably. If you don't want to watch a stream on twitch because of ads, you just close the stream and watch another one and don't remember it, because it is such a non-issue for you as a viewer.
ok ok I have been beaten into submission by your freaking brilliance. You're dominating my UA-cam feed now I have to go back to twitch that I have usually had no interest in just to watch you there too.
The Goblin Lord has shared his wisdom. We goblins are therefore more educated! Time to balance that with some cursed knowledge