SHISEIDO SKYTOPIA

Journee collaborated with the agency Chab for Shiseido to create an immersive metaverse experience that transcended geographical boundaries
In the pursuit of enhancing employee expertise and fostering a stronger connection within the beauty industry, Journee collaborated with the agency Chab for Shiseido to create an immersive metaverse experience that transcended geographical boundaries.The result was a captivating digital realm named "SHISEIDO SKYTOPIA," where innovation and imagination converged to redefine beauty education and engagement.
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This digital landscape, divided into dedicated spaces for each brand, seamlessly combined visual learning, gamification, and downloadable resources. The immersive environment allowed Beauty Consultants to attend live talks, view pre-recorded videos, interact with brand ambassadors, engage in competitive knowledge testing, and even experiment with product ingredient combinations. All of this was set against a backdrop of larger-than-life beauty products, rendered in exquisite high-definition detail.
Accessible via both browsers and mobile devices, "SHISEIDO SKYTOPIA" served as a dynamic platform for Shiseido's employees to deepen their understanding and connection to the company, breaking down traditional learning barriers through a visually captivating experience.
For more details, visit: journee.live/e...