BMW I Vision Dee Case Film

Ready to experience a world first?
Beginning at CES 2023, BMW unveiled the future of mobility with the i Vision DEE. But it’s much more than just a car.🌟
The i Vision DEE acts as a companion, taking passengers on a journey through a mixed reality driving experience set to redefine our relationship with vehicles and the environment.
Working alongside BMW Group, Jung von Matt, NSYNK Gesellschaft für Kunst und Technik mbH, THE GAME, and Usaneers GmbH, we pushed the limits of technology to create a unique phygital simulation.
A world first, where a digital environment was fully integrated into the operating system of a car.
Picture this: a 3-minute journey through both real and surreal Las Vegas, played on a massive LED wall in front of the i Vision DEE. 🚗
Curious to learn more? Get the full story here: journee.live/e...