Could keyword planer help with excluding negative keyword? For example, enter Volkswagen with broad match and keyword planner will return all the possible keyword related to Volkswagen with search volume then we use that data and exclude the negative pr keyword.
How would this hold up in a category that has market leading brands that people rarely search for? In those instances NEW brands who are aggressively entering a market will have majority of search volumes as a result of their marketing efforts, but they will not have highest market share.
I’m not saying share of search always equals share of market. As you say, new brands will often have higher SoS than SoM, in which case our model predicts they will usually gain SoM. Which indeed they usually do.
so say for the automobile category do we simply check searched index on google trends for brand search term; say ford, Mercedes, BMW, etc. or do we also look at brand plus product category say ford sedan cars, mercedes sedan cars, etc.
@@lesbinet7977 so as per your analysis you picked you brand search terms like ford, mercedes, etc. and then the entire analysis and modelling around it. Right?
Love this, Google trends is perfect for tracking brands who can't afford sophisticated brand tracking studies (and arguably better)
Could keyword planer help with excluding negative keyword? For example, enter Volkswagen with broad match and keyword planner will return all the possible keyword related to Volkswagen with search volume then we use that data and exclude the negative pr keyword.
Possibly, yes.
How would this hold up in a category that has market leading brands that people rarely search for? In those instances NEW brands who are aggressively entering a market will have majority of search volumes as a result of their marketing efforts, but they will not have highest market share.
I’m not saying share of search always equals share of market. As you say, new brands will often have higher SoS than SoM, in which case our model predicts they will usually gain SoM. Which indeed they usually do.
so say for the automobile category do we simply check searched index on google trends for brand search term; say ford, Mercedes, BMW, etc. or do we also look at brand plus product category say ford sedan cars, mercedes sedan cars, etc.
My analysis was based on brands. But who’s to say I’m right?
@@lesbinet7977 so as per your analysis you picked you brand search terms like ford, mercedes, etc. and then the entire analysis and modelling around it. Right?
@@ImranAnsari-ue2vj yes
Thanks a lot for prompt reply. We are trying to learn and implement from your study. Hopefully, if serves us well too.