How to Get Our Lapsed Donors Back

This presentation delivers actionable insights on re-engaging lapsed donors to drive nonprofit fundraising success. Key topics include: lapsed donors, donor retention, nonprofit fundraising strategies, donor engagement, personalized communication, 7 Touches stewardship plan, donor reactivation, nonprofit best practices.
Key Takeaways:
Why Donors Lapse:
Replaced by new causes or organizations.
Displeased with previous experiences.
Relocation, forgetfulness, or awaiting re-engagement.
Lack of consistent communication from nonprofits.
Strategies to Reconnect:
Donor Identification: Understand who lapsed donors are and their reasons for disengagement.
Build a Strategy: Develop targeted outreach plans including the "7 Touches" stewardship model.
Implement and Evaluate: Use structured timelines and goals to guide re-engagement efforts.
Learn from Feedback: Collect insights from unhappy donors to refine future approaches.
Best Practices:
Regular and personalized communication with former donors.
Transparency in goals and impact to rebuild trust.
Encourage dialogue with lapsed donors to address concerns directly.
Inspiration:
A quote from Bill Gates emphasizes the value of learning from the most unhappy customers to improve donor relationships.
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PRIDE Philanthropy helps nonprofits maximize and scale their revenue through fundraising education and ongoing direct support of nonprofit clients. We work with organizations all over the country and help organizations thrive by expanding their philanthropic revenue and impact.
We’ve helped raise more than $1.5B with our clients and helped nonprofits drive more revenue to their missions and today…
Our client portfolio does over $300M between 20-25 full service clients. Our largest campaigns have been over $100M, while our smallest are about $2M. Philanthropy can be complex, so we take the guesswork out and help drive fundraising revenue to your bottom line.
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