The Worst Breath in the World - Best of

The Worst Breath in the World - Best of #OgilvyCannes 2012
Title: The Worst Breath in the World
Brand: Tic Tac
Office: O&M Paris
2012 Cannes Awards:
Silver / Category: Outdoor
Bronze / Category: Branded Content
As the makers of a fun, small mint, Tic Tac wanted to demonstrate just how devastating bad breath can be.
So, they set up unsuspecting people walking through a Rouen plaza. Just as someone asks them for directions, they-and everyone else-faint.
The damage ripples outward, captured on a giant video screen, as people throughout the city lose consciousness. Finally, one of the stricken weakly offers up a Tic Tac, and the whole city is revived.
Click here to follow and join the conversation on Twitter using hashtag #OgilvyCannes - bit.ly/HashtagO...
(client)

[@jazzthewayyoulikeit]

Beta Squad brought me here!

[@georgina9389]

same 💀

[@ugayasf1733]

Same 😂

[@MenisXTO]

This is him? 😂😂

[@jazzthewayyoulikeit]

@@MenisXTO Lmao I don't think he actually holds a Guiness Record....I think his title is self proclaimed, but TRUE!

[@shaahyahangeneral1096]

Me too

[@Icecastles4000]

My mom has been very sick for the past 4 months these videos have been the only thing to bring her joy lately

[@atjgraphics]

So embarrassing whilst so hilarious! Well done!

[@RealMarty]

beta squad brought me here

[@nalinikher1]

A salute to your creative team O&M !!! Great job as always...!!

[@Masteroogwayd]

1:08 the mannequins 😭😭

[@hxsainunfiItered]

Breath that's so bad that the people faints

[@zz-rb4bc]

Who else came here from beta squad

[@Belive.Mel_]

Beta squad bought me here😂🤍🤍

[@BenDover-uw8qz]

thank you Beta squad

[@tausagafonoti9033]

Lol... This is funny!!!!

[@Daegunshi1234]

Bro turn into medusa that makes peoples collapse rq

[@omonla1000]

Omg me too beta squad brought me here😂😂

[@JuneHur]

WOW

[@FS.08]

Beta squad!!

[@Hanna-ff1dg]

Same

[@007flyguy1]

Hahaha nice

[@jedrusfernandes3555]

Beta squad😂😂

[@RafayGohar]

half of the people here are cuz of beta squad

[@ayaanibrahim8224]

u came from the new video ryt

[@RafayGohar]

@@ayaanibrahim8224 yes the prison one

[@Itz_StarDust]

Who is "Beta Squad"