Programmatic Takes Center Stage with CTV - Viant x Ad Age Next '22

#CTV has overtaken linear TV in terms of total viewership, indicating that the channel could be the next big thing in #digitaladvertising. But CTV still faces one potential roadblock - accurate measurement.
In this session, learn from CTV expert and Viant SVP of Business Development Tom Wolfe about the evolving landscape of CTV advertising.
Discover more about advertising on CTV. bit.ly/3LalWFL
Speakers: Tom Wolfe, Viant & John Dioso, Ad Age.
#AdTech #Viant