TEDxZurich-Bruno Giussani-On how ideas can travel further

Tell us more about the idea you'd like to talk about at TEDxZurich. Why is it important? What impact could it have?
I will try to use some of the things we do at TED to talk about a few mechanisms that can be used to help ideas travel far. I believe that ideas can have a real impact, but only if they are easily accessible, share-able, use-able. Author Matt Ridley says that progress happens when ideas meet and mate, when "ideas have sex". So how can we help ideas meet and circulate and "have more sex"?
About the speaker
Bruno Giussani is the European director of TED and the curator of the annual TEDGlobal conference and of TED University. As a member of TED's senior team, he participates in the definition of TED's strategy and in the management of its activities and initiatives. He is also a well-known author (his articles have appeared in many media in Europe and the US, including the New York Times, the NZZ and the European editions of Wired, and he has authored several books) and an entrepreneur who has co-founded three Internet companies. He is a member of the Board of the Knight Fellowships at Stanford University. He is also the producer and host of the annual Forum des 100, organized in Lausanne by the magazine L'Hebdo. Previously, he was the Head of online strategy at the World Economic Forum. He is based in Switzerland.
About TEDx, x = independently organized event
In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized. (Subject to certain rules and regulations.)