Monetize Your Post-Sales: Strategies for Success and Growth

In this presentation at the 2024 CS100 Summit, Michael Boyd shares practical strategies for monetizing post-sales efforts to drive profitability and improve customer success outcomes.
With over 25 years of post-sales leadership experience, Michael offers insights into how SaaS companies can transform their customer success teams from cost centers into profit centers.
By understanding financials, aligning with customer needs, and building cross-functional collaboration, companies can successfully monetize the value they already provide.
Key takeaways include:
How to identify opportunities for monetization within your post-sales processes
Using a matrix to target the right services for each customer journey phase
Understanding the financial impact and pricing strategies for post-sales offerings
The importance of knowing your cost structure and aligning with finance teams
How adoption services, premium support, and customer data insights can be valuable monetization channels
If you're looking to increase retention, revenue, and profitability through customer success, this session offers actionable advice to get started.