The George Lucas 3 Second Story Rule - Margaret Kerrison
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- Опубліковано 30 лис 2024
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Born in Indonesia and raised in Singapore, Margaret Kerrison received her Master of Fine Arts degree in Screenwriting from the University of Southern California School of Cinematic Arts. Her career spans television, film, digital media, games, brand storytelling, location-based entertainment, and immersive experiences. She has worked as a Story Lead, Story Consultant, and Writer for multiple projects around the world, including Star Wars: Galaxy’s Edge, Star Wars: Launch Bay, Star Wars: Galactic Starcruiser, Avengers Campus, Guardians of the Galaxy: Cosmic Rewind, National Geographic HQ, and the NASA Kennedy Space Center Visitor Complex’s Journey to Mars: Explorers Wanted. She was the writer for five projects that won Themed Entertainment Association (THEA) Awards. She has appeared in the Disney+ series Behind the Attraction, the Freeform television special Star Wars: Galaxy‘s Edge - Adventure Awaits, and the online educational program Imagineering in a Box. She was a Disney Imagineer from 2014-2021. She is currently a Sr. Experiential Creative Lead at Airbnb. Immersive Storytelling for Real and Imagined Worlds - A Writer’s Guide is her first book.
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#film #movies #story
2:32 - George Lucas 3 Second Story Rule
If only he'd followed his own advice when coming up with midi-chlorians.
Appreciate the time stamp!
Although, you have done such a great job by putting so much quality in your videos, that I just watch the whole thing regardless of timestamps.
@@ProuvaireJean Deep lore has to come from somewhere. Future writers and producers can benefit from such concepts being introduced because it expands the world that is being built. Midichlorians: The Breakfast Cereal! "Get a mouth full of The Force!"
@Thessalin Try mini-chlorians - they're a bit finer!
Cheers! This one has a lot of great info all the way to the end.
It's one of the ironies of literary writing: the more specific the story, the more universally it will be recognized and, thus, understood. Truth!
Carole King said the same thing about songwriting.
That sounds like some white shit.
@@StreetHierarchy Nope. It's writing shit.
@@kit888 All artists know this; the wannabes do not.
What is extraordinary are the films from other continents.
"Eat Drink Man Woman" for example is a Taiwanese film about the modernization of Taiwan through the life of a family. The family is such a universal theme that everyone can understand the film even if we do not have all the codes of Taiwanese culture.
Just to clarify, the rule is that the average audience member spends three seconds assessing the given information before they decide if they're in or out. While you can't appeal to everyone, the best strategy is to honestly present something uniquely interesting to you and odds are good that most viewers will find the universal truths in it and become invested in the story. Conversely, trying to appeal to everyone leaves the world feeling lifeless and dull. Is that right?
Yeah I kept translating what she was saying into what I hoped she meant... waiting for her to clarify. I can think of nearly endless stories that I loved that I didn't understand the world in 3 seconds or less.
Here's more on the George Lucas 3 Second Rule - ua-cam.com/video/AnJQlT-bKD4/v-deo.html
@@filmcourage
Ok, that makes sense. Thanks for the link!
Thank you.
I understand the need to be safe within the story or film. However, what about films like Jaws, Aliens, The Exorcist, etc. there is nothing safe or secure for the audience, but we’re still are intrigued by scary and unsafe worlds.
8:07 - I think her bit about properly being bored is a much more important takeaway than the 3 second story rule.
Very true
ah yes, the 3 second rule from George Lucas..... you know, the one that thought haunted horror castles was good for an archeology/explorer genre and that gave us Indiana Jones 4 and the curse of Erich von Daniken's Ancient Alien theorists (after Steven Spielberg grew too old and his balls schrank to say no to ridiculous Lucas ideas)...... but sure, the 3 second rule.....
I’m a marketeer, and I bought her book to help me create video ads that is immersive, including creating my own projects on storytelling :) Its really helpful to find that immersive side, and this interview gives me even more perspective :D thank you and wish me luck!!
Sending you good luck! ☘️
Do you get a sword when you become a Marketeer or do you have to buy your own?
@@Theomite Last time I was given a nerf gun lol “don’t bring a sword to a gun fight”
This is why some movies have a so much deeper immersion than others. Some movies play it safe and can be quite okay, but can see how it was written and planned while you watch it, while others lets you forget that and just live in that world!
Game of thrones vs the force awakens
Best advice ever. Why? When you meet someone for the first time, do you hope they're like every other person in the world or do you hope they're unique? That works in stories, too.
Same with story telling. If you went through hell the listener won’t tell you how to tell your story (like Disney has opted to do in telling stories the way audiences want them to tell them). Hell, heartache, pain, drama, etc are interesting on their own. As long as it’s personal, as you’re not stuttering and you’re clear, it will carry over.
This sums it up perfectly.
Part of the reason Disney failed at carrying on the Star Wars legacy... it just didn't feel like Star Wars anymore. As much as I enjoyed "The Force Awakens" upon release... there were so many moments that took me out of the film/universe... Finn saying "boyfriend" for one.
25 years ago I wrote in my notepad "Boredom is the manifest urge to create - Inspiration is just an extended version of Boredom.". Looks like my teenage mind was onto some good shit.
PS: This was coupled with a pencil sketch of a planet being ravaged by nuclear mushrooms. Teenage angst is just manifest irony I guess.
This isn't about Star Wars but more about how to approach your art. As an artist I focus on my work and once it is done I let go of it. I cannot control how others perceive it.
Don't you try to anticipate how people will react whilst designing or creating it?
You can guide how others perceive it in the inception, creation and production phases - which is what this video is about!
She didn't say it was. She literally said "I first heard about it with Star Wars."
Lucas has an entire documentary about how he wrote Star Wars using ethnolinguist Joseph Campbell's "The Hero's Journey" template that is a 12 step applied storyform that was apparently a "universal myth" across disparate and disconnected ancient cultures
In reality of Christopher Vogler who himself had been insipious of Campbell.
What's the documentary called?
"I can't be with you"
"Why not?"
"Because I'm a SENATAOR"
Was that pivotal plot point from the template? Or a Sunday morning newspaper comic strip?
@@phattjohnson Ironically both are Shakespearean - but "Attack of the Clones" was the only Lucas Star Wars film that he contributed very little of the dialogue to, leaving it to British playwright Jonathan Hales.
Having covid for 2 weeks forced me to slow down and brought me back to my creative nature instead of suppressing and rejecting it. I whole-heartedly agree with what she said about boredom.
Ok, the 3-second rule got me. I remember SW concept designer Doug Chiang speaking on that. So, I had to click. I really like Margaret's musings. And, I like that the interviewer threw humanistic psychologist Abraham Maslow in there. His work has been a great help for me.
At 9:06, she started to sound like Ralph Waldo Emerson in his essay "Self- Reliance." Her observations immediately prompted me to think about a video or writing of author Robert Greene concerning the matter of "boredom" as well. Might I add, it was because of the downtime during COVID-19 in 2020, that my family and I decided to prep and record our 1st short movie in 1 month.
Returning to the 3-second rule in storytelling, I don't know how Denis Villenueve and his team did it, but twice I deliberately broke free from his story of "Dune" to monitor my eldest's reaction to the movie (I'm a bit protective when it comes to ratings). Yet, I always found myself entranced or hypnotized as if I was no longer an observing audience member, but one who was a part of that world. In other words, I emotionally and mentally left the theater and was transported to that story's reality without any mental or physical effort of my own. This was without IMAX. I have not had that experience since I was a child experiencing Lucas's and Henson's fantastic stories. It was like I was operating on theta waves or some sort of waking dream.
This was a great segment. Very tantalizing.
Someone once told me that people need structured and unstructured time. Margaret explained that beautifully.
"The imagination needs moodling--long, inefficient happy idling, dawdling and puttering."
- Brenda Ueland
I want to have this quote made into a large wooden sign...with a handle so I can beat managers with whenever they complain about me when I'm sitting down.
While I agree personal experiences can be solid bedrock to build a good story-arc on, you have to have a very interesting personal experience to use, if this is going to be your main hook. This is why the great authors in history have experienced and seen significant tragedy, suffering and horror. If your life is a typical life in a 1st world country your personal experiences are not going to be of much interest to most people, unless you have suffered terrible abuse, or experienced drug addiction, or something along those lines.
When George Lucas created star wars he leveraged classic tales who contained the most raw and basic human experiences, which is what made the movie so great. It was not his personal experiences which made that movie great. A writer can certainly add some aspect of their own personal experiences into a character, but that is not the main pull of a great story-arc.
As for world building, the 3 second rule is good, but the more important point is you need to ensure you do not do anything to take people out of your world. The #1 reason why your audience may be taken out is a lack of credibility and continuity.
What I prefer an interesting and likable character, which have to overcome a challenge at great personal costs. I think that a classic and timeless character-arc. The story-arc can almost be anything if you get the character-arc right.
I totally agree with the comment on boredom. Great ideas come from bored people..
Lucas would disagree with you.
George Lucas is a Buddhist and he implemented his personal journey through Buddhism into the Skywalker saga. One of the main journeys of a Buddhist is to forego attachments to the material world. Everything that anakin endured was due to his attachments and anger, dealing with the possible loss of his wife and unborn children. Making a decision that cost the galaxy billions of lives.
Then his son (who “is angry and impatient, just like his father”) walks the same attachment journey with his nephew. Cost the galaxy billions of lives as well.
Lucas also said in an interview with James Cameron that “the sci fi elements of a story are the oil to get ideas through.” He’s talking specifically of the theme if attachments that he gained through Buddhism.
Overall I disagree with your statement. Everyone on earth has some personal struggle that can be analogized. No matter if your first world citizen or third, everyone has been affected on the lower levels of Maslow’s hierarchy of needs at some point. Everyone was a son or daughter, a sibling or a cousin, a worker in a corporate ladder, a classmate, was hungry, was in love, was in unrequited love, etc. doesn’t matter, we’re all human and have universal desires, dreams, emotions.
This was great. Thank you.
Cheers Jake!
I guess this is why establishing shots are so important in visual media. I also think this is why "subverting expectations" with regards to fantastical things like Elves and Dwarfs is very difficult, because they go from being something "easy to understand" to being something uncanny.
How do you feel about the establishing shots in Andor?
You cannot please everyone, and in trying to do so you may get a lot of people watching but you will make a lasting impact of your film on to people virtually impossible.
But if you write from experience you (usually) logically cant get that wide a range of audience acceptance, but if you did well there will be (admittedly less, but more dedicated) people that will remember your film and affect them for the rest of their lives.
Which is more worth it to you?
I think specificity becomes universal because the depth of it feels believable, and therefore we can align it with our particular experiences. The 'TPS report' scene in OFFICE SPACE is highly relatable whatever our occupation. But in movies/tv with weak writing the 'annoying boss' just comes across as a cliche.
Luke saying "You fought in the Clone Wars?"
"Bored and unproductive." I found a great UA-cam video about Boredom. Basically, mental down time allows the subconscious to shift into high gear and THIS is when Creativity is at peak performance.
Can you send a link?
@@sidenote2854 ua-cam.com/video/c73Q8oQmwzo/v-deo.html
To add to her insights, it’s important to realize that in downtime that she speaks of and repeats, we are alone. It’s this solitude that we need and from where we eventually want to break-out of that’s driven every inventor in our human history. Our imagination allows us to do this. Conversely, we need action and eventually want to break-away from this. The mind and body have time for doing and for recharging. Again, it’s the solitude that makes us want to connect for and care for others which is a trait of members of a social species like ours. Our biology has given us the gift as a quick way to connect with and to show caring toward others. Our imagination creates this gift, and occasionally manifests itself as a film among hundreds of other manifestations like a poem, a painting, lyrics to a song, a developed physical skill. All the geniuses and inventors were solo people whose solitude birthed their gifts to us and connected them to all of us which is the purpose of the imagination.
What do you like about this video?
It’s a great principle for marketing
She said make your story Authentic to yourself. Be genuine and real when you are writing. I love this.
You cover a lot of different things on your channel which is awesome. I think you should look into covering the films of Shaun Rose. He's a no-budget filmmaker who directs, writes, acts, edits and I think he does the DP work too. He did one called Upstate Story and another called Toga. His stuff is pretty solid and he said in podcasts that he had a stroke while making one. very interesting story
Love how people will quote and claim to admire Lucas , but will gladly take part in his creation's downfall lol
I’ve always admired Lucas. On my 10th birthday, I got the 2004 Special Edition of the original trilogy and saw it in one go. Months afterwards, I went on to watch Phantom Menace and Attack of the Clones, which I did enjoy, even as a kid. And because it was 2005, I was SO EXCITED and ANXIOUS to watch Episode III Revenge of the Sith. In that theater, it was a BLAST to watch! Within less than a year, the Lucas Saga was quite the experience. It was fun, gripping, etc. Here and there I’d see the criticisms some people had (ie: the Plinkett reviews), but I also went on to watch video essays of where the prequels succeeded. Keep in mind any criticism I have of his work is out of love, never out of hate.
(Also as much as people tend to bash on the prequels, we tend to forget the original trilogy wasn’t perfect either. Regardless of either trilogy, you never watch it for the dialogue; we watch it for the space battles and lightsaber fights)
Rian *cough* Johnson
Also Kathleen *cough* Kennedy
Him and the studios are the only ones to blame for any downfall.. the majority of us are customers who've done what little we can to keep it profitable for him :P
Not me. I was a Star Wars fanatic from the age of 4 until 2017. I'll always sing the praises of George Lucas, but I'll not support it going forward after the utter destruction of everything it stood for.
So many great insights Margaret! Cheers Film Courage!!
Agreed! Cheers!
Isn't there another rule where if you haven't established the rules and limitations of a world/story in 15 minutes then its not gonna work?... something like that, I can't exactly recall the rule.
Andor follows the 3 second rule. Boba Fett did not.
I know this is all about film but could yall expand to books and comic book writing
This one is actually more about immersive storytelling. Here is our playlist on writing books - bit.ly/3EmJy6W and here's one one on comic book writing - ua-cam.com/video/LvJE4p9moLs/v-deo.html
I totally agree.. You have to really dive deep into the Character. I'm finding that out the hard way.
I'm not too sure about the 3 second rule. 16 year old kids, some educated, some not, watching the screen. Eagerly perhaps. Waiting for the 'grab'. Well, the trailers have already done that for you. The D Day landings, searching for Private Ryan.... 3 seconds??? And those 16 year old may or may not grasp complexities in 3 seconds. I surely cannot. Or are we talking about grabbing the reader? In 3 seconds? Believe it or not.
Well, that's why people didn't like Jar Jar, isn't it. He was out of place.
Same with the Ewoks. Those _really_ stretched peoples' suspension of disbelief, to the breaking point in many cases.
some go to films to criticize the whole of it. others go for an enjoyable escape via a story. its about expectations of the individual audience member, more than the actual elements that were presented.
if one wishes to be pleasantly entertained, and go into it with that mindset, they'll likely get what they want.
if one wishes to analyze and compare the event with previous lore, while holding high expectations of what they want without deviation, then they'll certainly be dissatisfied.
@@orokusaki1243 And I think that any franchise that doesn't keep consistency and continuity in mind is one which will alienate its fanbase.
And I think that's _part_ of being pleasantly entertained: knowing that the creators care as much about their own work as you do. I see no reason to be satisfied with merely fluff from every franchise.
@@BionicDance The thing is, they do claim to care about their own work.
When people expect "George Lucas" but get "Rian Johnson", of course they're going to be miffed and will mimic Han "thats not how the force works!!".
These new, different people made the thing in their own image, in a new direction, from another certain point of view.
There has never been a guarantee about consistency and continuity in star wars, one only needs to look at Legends/EU. Each individual EU author would be consistent with the lore/vision they were creating, while drawing upon what existed in G-Canon. It will only alienate the folks who care about such consistency and continuity, while others will accept what is presented.
In the context of this video, the current creators may have "made it personal", drawing from their experiences and how they see the lore, story, and continuity.
@@BionicDance If you want to talk about consistency and continuity, each epsiode of the OT is a variation in tone, full of goofy creatures, some of them silly, physical humour and pratfalls, and new aliens and worlds that are different to the previous ones.
It's interesting that you make the connection between ewoks and gungans; both of which are underestimated by the antagonist, using their instincts to overcome a uniform, predictable army.
The goofy and clumsy ewoks and gungans are there to contrast with the darker, intense scenes beween Sith and Jedi. It's almost as if there was a great deal thought put into it, isn't it?
@@Ruylopez778 *_each epsiode of the OT is a variation in tone_*
Actually, they're not particularly varied in tone.
Compare the OT to "Rogue One"; _now_ you've got a variation in tone!
_* full of goofy creatures, some of them silly, physical humour and pratfalls*_
Most of those were added later, in the Special Edition versions. Most of the humor--until ROTJ--was fairly limited to Chewie roaring at a mouse droid and R2 swearing up a storm.
*_and new aliens and worlds that are different to the previous ones._*
_More_ material, _more_ worldbuilding, _more_ characters isn't the same thing as "breaking the rules/worldbuilding laid down in previous episodes". That's when it starts getting prblematic.
*_The goofy and clumsy ewoks and gungans are there to contrast with the darker, intense scenes beween Sith and Jedi._*
And it _really doesn't work_ for a very large number of people. The incongruity stretched their willing suspension of disbelief beyond breaking point.
That's the problem.
There is a gigantic _world_ of difference between a change in tone between scenes versus something you can take totally seriously...right up until the clown come hyucking his way on camera. **rolls eyes** That's the point...people want to be able to take Star Wars seriously, and pratfalls destroys that.
*_It's almost as if there was a great deal thought put into it, isn't it?_*
A lot of _bad_ thought.
And I'm getting the impression you like to argue just to argue, given how...hackneyed and ham-fisted your rebuttal seems to be.
“I gave my manuscript the 3 second test and it helped a lot” come. ON.
Nice lady. Good advice.
Thanks for watching!
Boredom is time to process information on a much deeper level. If your not experiencing boredom you are being distracted
Putting aside the framing of the 3 second issue (danielwilliams' post clarifies it), I disagree with the egocentric view of storytelling / screenwriting she proposes, which as just one example is diametrically opposed to the approach that George Lucas brought to Star Wars. Lucas instead sought an identification of universal truths that would be understood and applicable to his entire audience (Rinzler's Making of Star Wars elucidates on this point). Indeed, the most compelling stories - the ones that are liked by everyone (as referenced in the first minute of this interview), which Ms. Kerrison apparently felt she could not capture, requires both talent and an understanding of this approach as opposed to the "listen to what is important to me" that is more prevalent today.
The opening crawl of Stars Wars does not last 3 seconds though.
does this only sound meaningless to me? (the 3 second rule). Like, it might take a little more than that to convey and create your world in a story
Margaret is sharing insights from immersive storytelling. Theme parks, museums, escape rooms being a few examples of immersive stories. Some of these insights can be applied to other forms of storytelling.
Maxcolm Gladwell did an episode of Revisionist History contrasting Country vs Pop music. Country is very deep & very specific. Pop is shallow & generic. Country music affects the emotions more than pop rock music ever can.
Country doesn't have much melodic diversity. The lyrics might be all nuanced variations on heartbreak or a new tractor's faulty push-start ignition, but get far enough back that you can't hear the lyrics clearly and most country songs just sound like someone twanging on an acoustic guitar without much passion.
Give me some oldschool Korn any day :P
@@phattjohnson
Korn? Is that some kind of korny joke to punchline this ignornant commentary?
The other major difference between rock & country is the red/blue divide.
Rock HQ is LA, liberal mecca and espousing the "sex, drugs, & rock n roll" atheist lifestyle.
Country HQ is Nashville in deep red TN which stands by the Christian creed, "Faith, family, country".
It's hard to listen to either style of song when rejecting their core credo.
Beautiful words..
Born in Indonesia and raised in Singapore? She sounds American to me.
In storyboarding, it's called the "squint test."
There are two kinds of people.
NT, neurotypical is the most common
ND, neurodiverse or perhaps neurodivergent. That's us, autistic, ADHD, OCD, dyslexic, and more. We're different, from each other, but especially different from you. Some of us have more than one of these conditions, we are 2e, twice exceptional.
I am autistic. A lot of autistic people stim. I see it as pressure relief. I myself don't stim, but when I see people stimming I see them as under a lot of stress, in conditions you wouldn't notice.
A lot of people mask their autism, they try to behave like NT people. It costs them a lot of energy and they do get very tired. I don't do that either, and I think that's a consequence of my second exceptionality, I am gifted. A lot of gifted people, perhaps unconsciously, see ungifted people as inferior, you can't keep up with our reasoning, or plain don't understand it. At work, decades ago, we had one hour lunch breaks and we ate lunch over a card game, solo whist. My boss's boss's boss's boss (how intimidating is that!), didn't understand they way I played, so he asked. So I explained. "Seems logical," he concluded.
If I wrote a story about m world, there is no chance you would understand it, or maybe even believe it. None. Another autistic person likely would.
Fabulous!
Ewoks, JarJar, goofy slapstick robots, Midichlorians, Han Solo's cantina re-edit, Jesus Anakin, and so much more. The 3 second rule is a thing, and it's pretty clear that Star Wars has really never followed it. Old or new...
03:18; "GoT" coffee cup.
Another classic Lucas rule; get your concept & costume departments to create a great looking character, use them sparingly in the movie, then kill them in a off-hand & anti-climactic manner (ref; Darth Maul, Jango Fett, General Grievous, Boba Fett).
Boba Fett was a secondary character of very little importance. Killing him off in the first act of ROTJ, and Luke rescuing Han ties up events from ESB and allows the movie to proceed to the events with Vader and Sidious which are much more important. Maul, Jango and Grievous were not killed off in an 'anti-climactic manner'. Maul, Dooku, Grievous were the three manifestations of Vader, and were intentionally disposable - because Sith are self serving and without compassion. The focus is on Palpatine as the puppet master and how he manipulates the Jedi and Anakin. Of course, anyone can make a half-assed assessment of something based on their subjective opinion, but that doesn't mean it has any merit.
Nothing wrong with putting huge attention to quality and detail to even a side-character (Boba Fett)! Boba Fett has more heart and soul put into his costume design than anything Disney have excreted since they purchased the property (Kylo Ren excluded perhaps, though he's just a rip-off of "Darth Revan" from an old Star Wars video game).
I totally agree with the three second rule. I can smell a b movie in the first few seconds everytime without fail, once I've started feelin that way my internet drops off a cliff😂
It’s like you need to spend time with yourself.
Those writers sure like to talk a lot about pretty much nothing.
3-second rule, 15-minute video
Cheers Jesus!
Love it
15 minutes for a 3 second rule.
Love Film Courage. Great advice again.
Thanks for watching Clint!
Did someone tell Disney this?......yeaaahhhhhh......didn't think so....
"3 Second Story Rule". Takes 15 minutes to describe it.
Also covers a lot more than the 3 second rule but if you only want the "rule" it begins at 2:32
Tiktok might be more your jam if this is too long for you :P
3 seconds rule.
Tiktok took it as a bible to live by.
🤯
Wait, this isn't common sense?
I really don't this one
💯♥️
I'm not going to follow a "story rule" from anyone who had anything to do with the "prequels"
Just sayin'
Your loss
Prequels are light years ahead of the Disney trilogy
@@JS-lq9ur That's like saying horse shit doesn't smell as bad as dog shit. True. But not saying much.
And we all look forward to your 6 part independent movie saga that is still being talked about 20 years after it was made...
Goofing off is part of the process. 🤔
Meh meh meh meh meh meh 👌
is because of stupid rules and BS quotes and tips like that I don't spend one single cent in books from other screwritters about writing.
Not gonna lie.
Thought this was gonna be about him eating food off the ground.
Ha! We thought that was 5 seconds!