Alexandra C. MacArthur do you have a product? Are you selling? Have you stopped learning and start selling some product? If yes, what is the URL of your product?
I just stumbled on this video as I was researching on how to launch a course as a solopreneur. Its my first time and I will use all these strategies in the next few days. Thank you for such an informative video.
Thanks that was really helpful. I am about to launch my first course for ‘never too laters ‘ called Daring to Realize Your Dream … I am 66 years old and two years ago I stepped on board my dream … a dirty foot sailboat and as a rookie sailor preparing to sail solo across the Pacific Ocean
One of the most valuable videos I have ever watched on UA-cam. A while ago I got my first customer to create an online-Course with. About 50 people signed up for our webinar, about half of those people watched it, but nobody bought (yet) - it is a super exciting journey and I am extremely grateful that Shane is putting out this amazing stuff - it feels deeply right to follow his advice. All the best to all of you guys that try to create outstanding courses and greets from Mannheim, Germany :-)
Shane, I’m watching this over and over as I prepare to launch my first course, Metal Riff Master! I’ve already got a great buzz going with my UA-cam audience! This is scary stuff but also exciting!!
Thank you so much for simplifying this process!l have been overthinking how to launch my course and am now ready to start!My favourite top was tip number 5, new customers don’t like to be left in the dark after making a purchase so sending out the 5 emails is brilliant to keep them engaged!
I just stumbled on your video. I enjoyed listening to it. Thanks for the steps for launching a course. This will be my first time. I'm in mental health and wellness. I've created a mini-course on managing anxiety.
My sister and I are a startup and working towards our first launch. This video (and loads of others) are so so helpful for us! Thanks a lot, much appreciated
Just want to compliment you on all of the content you provide. I'm a new Thrive Themes customer, but am not new to online content. I'm excited to apply the things you shared. Most surprising to me is that you would sell the course before you make it. But I love the idea that you use that opportunity to get the content correct.
thank you! i have been doing so much research lately on how to do this sort of thing - i have enough information now on how to launch and will be doing my first official one! tech stuff has been my biggest hang up - so now - time to go! thank you
You are the business!!! This simple yet hugely impression video has set me on the way to creating my first rapidly implemented course to be green lighted on the first week of Jan 2020. I am almost speechless, I kid you not, at how appropriate all your advice and strategies are for me right now! Which one is the best? Well, the combination of the parts means that the whole is much much better than any individual part could possibly be. Therefore, one alone is simply not enough, I wanted the whole cake and you have delivered - 5 stars no less. And it doesn't stop there. Given what I expect to be a successful launch, I want to continue on and present part two of a series in September and I will want to discuss with your company how I can do that with you. Many many thanks! Ps. the idea to actually produce a customer focused course by extracting the info of their needs before creating the course I have come across before, but the sequencing of blog post to comments to sales page fills the gaps of the actual practice, which is yet another star for you to pick up!
This is so good.I really appreciate this. I have gone through a course and the launch part is overwhelming. But this rapid launch seems doable. Are your video blogs hosted on a website or are just youtube videos?
Most useful and surprising is what you do before you even complete writing your course. This completion has been stymieing me because I’m really ready to go but I feel I need that push and inspiration. This will be my first online course and the other really helpful thing since it is now November, is for me to ride the wave of people’s New Year’s resolution and pick a first week of January launch day. Yes give them time to sober up after New Year’s eve and launch.
Love this strategy walkthrough. However, the key thing missing is stating that you need a warm audience / group / email list and Autoresponder to run this rapid launch process. So, I think it would have been beneficial to have outlined these as pre-requisites fo this strategy to work. However a great strategy for those with a warm audience of followers!
While it's a fact he had a warm audience, you can still get the same result with a simple Facebook Ads. Simply create a Facebook ads to test your idea and see the response you get, if you get enough people raiding hands you go forward... So Warm audience or Not, this is GOLDMINE!
I can;t wait for this. Learned a lot from the rapid product creation and the course pricing videos. Shane has a way of explaining things using facts better than most. He and Thrive Themes keep me motivated.
Your best video yet Shane. Super actionable and well-produced. Great. I was most surprised about taking sales before creating the content! I did the opposite but like this strategy for my next course. (Perhaps without the pressure of the quick deadline)
fantastic overview - thanks so much! My suggestion, if it's any help, would be to make that specific flowchart with slightly more detail or examples as a downloadable and get all of our email addresses for the next course in launching courses :-)
Thank you so much for being straight forward in this video. I have a vision of creating an online course. I am clear on what I want to offer, but now knowing how to structure it. You explained it very well. I am interested in learning more.
This content is amazing! I know commented before but this is a MAJOR game changer for me! I am very detail oriented and I love how you broke this down !!!
So all of these things can be done with thrive themes? I want to create first course and have been looking at Teachable and Thinkific. However, I have now discovered the possibilities from these teachings. I'll need to watch many of them so that I fully understand. This guy is inspiring. I want to get it tested then created. Thank you
This was very helpful and really good information. Thank you for creating this video. I’m totally scared of a pre-launch but I kinda feel I should go for it. I’ll let this thought settle in for a week and decide. This is my first online course and I’ll take a lot from this video! 🙏🙌🏻
@@Thrivethemes I shall patiently await the next video! I re-watched this video 2x more, took notes and took a screen shot of your full process flow at the end. The product I have is a '12 week lean muscle' workout program eBook (about 80 pages) and I have spent a LOT of time making sure it provides the best value. However, I will only sell it for either $9.95, $14.95, or $19.95 (haven't decided and need to research other product prices in this genre). My original flow was to offer a free condensed version of the product, pitch the product on the thank you page and email series to follow (I will segment so that those who purchase do not receive the promotion emails), and when the purchase is made they will receive a mix of content/value along with affiliate products I promote that compliment the workout. Once this series ends, I will move them to my main list to where I'll send only 1-2 emails per week. I know this is a lot, but if you can offer any additional advice (or even use this for one of your videos) that would be helpful! Thank you (also, I am a Thrive customer and LOVE to ease of use of your products)
Thank you so much for the valuable video Shane! I’m building my first free course and launching it soon with Thrive Themes! Love your videos and big fan!!
Question. how many people receive your firt email? o how large was your list? This because i want to measure and know what is the “limit” of people that are interest to define if the course have a good market.
I'd be super interested in a video about how to rapidly create a course. In other words, this same philosophy applied to creating the course itself, one that costs $70-200.
Am launching my first digital product online for the first time...am building the sales page and other pages but I completely have no list...in fact I have no prelaunch and have a low budget ,am doing everything my self....what should I do to have some success with this first launch.Thanks for sharing your expertise
how did you build your email audience list for the validation, was it a third party data or directory list or in-house data/primary data from previous offerings?
Thank you for your amazing videos - AND amazing products , I am a huge fan. Given I am currently building a new business from scratch and my E-Mail audience is currently containing zero people I just take this video as an inspiration to just start with a landing page - announcing a meditation online course. Let’s see where it goes 🙆🏻♀️☺️🙏🏻.
Great video Shane!...I wonder if the same strategies apply in times of Covid-19. I guess the principles are the same but the behaviour of people has changed...
Shane, one question on the sales page... If you’re using something like Woo Commerce for payment/delivery, would you make your product page your sales page, or would you create a separate sales page that links to the Woo Commerce product page? (Thank you)
Ideally, you'd want a separate sales page and link directly to the checkout process. Product pages tend not to convert well. And extra steps in the process tend to lower conversion rates as well. Most importantly: you can't be limited or restrained on your sales page. If you have to try and squeeze a good sales page into an existing container of a woocommerce product page, you're fighting an uphill battle from the start.
Congrats! Nice video! What if you don't have an email list yet or your list is too small? About the strategies you have used: I like the simplicity on all of them. Something that I really need to do in my next launch and the next and so on... I think that is the best way to gradually increase the size of my email list! Thank you!
I'm doing the same...building my lists, and I'm finding that running ads for that (even offering a free product to get them into your funnel) can be a bit tricky and pricy.
Thank you for your comment! The fastest way to get an audience to do a launch like this is through networking: find someone you can partner up with. Someone with an audience, but no product (or no recent product). You can partner up with them, run the launch and split the profits. The other option is to do good old content marketing and build a list over the course of a few months (that's how I built a list for my very first launch).
@@Thrivethemes Dude, I need to get back to blogging and schedule time for this! A great blog that picks up engaging traffic is the best advertising for getting opt-ins and sales!
Hey Shane! Thanks a lot for your video and tips! You're amazing! I'm a newbie on Thrive and feeling absolutely enchanted with all I got until now!! One question here: in these 4 days between the final purchase deadline and the beginning of the course were you able to create all classes and put it into the platform? How has the next step? Or since the first purchase, you started recording the classes? In the scenario, people buy on the last day, what to do?
Question: what if the customers don’t tell you how to improve or message you back after landing on the lean page? Speaking from a consumers point of view if I land on a lean page that does not clarify the message or what they offer I would not email back I would simply leave the page! So how do you go about this?
By that time you have their email address you could just email them and ask them or provide some type of free training as a reward for giving their feedback. An example is my testimonial page. maybe you can copy this idea...I tell them that in exchange for answering a few questions or giving their feedback, they get access to a bonus training + a Workbook. They don't get access to the training until they answer the questions. I have a video on that page explaining the details of how to get the free training. The very next page goes straight to the training with a button to download the workbook See this example here: yoursuccesslifestyles.com/testimonial
I'm curious, obviously, you had an email list to ask and validate your idea, how large is that list? And would this work to post on social media instead of emailing a list? My favorite step is #6, the Non-Salesy Launch sequence which provides value, starts a conversation, and gets more info to build a better course and sales page.
Yes, the strategy involves a mailing list to start with. This could work via social media but it's far more difficult to reach and engage people on social channels. With a mailing list of a few thousand people, you can get a result like what I showed here. On social, you'd probably need 10x or 100x the reach, to get the same result.
@@Thrivethemes I'd love to know the strategies you used to build your email list. Did you run ads to get people to sign up (offering a free product)? Or was is solely done based on people signing up via your website from SEO content?
Shane, I love this content. There is one crucial piece missing, however. You had a very warm list to send this offer to. That is a world of difference from sending completely cold traffic to this offer. Would love to see you run cold traffic to this exact same funnel and let us know the results. Same deal - share the ad copy, the targeting, etc. Would skyrocket how helpful this video is.
That makes a difference, yes. My approach would be to build a warm audience first rather than do a launch to a cold audience. I find that way easier. However, I'm already planning a case study along the lines of what you suggest. Coming later this year. :)
@@Thrivethemes Thanks so much for the quick reply. Really looking forward to seeing this case study. Cause building a warm audience take a lot of time and (usually) money.
@@Glow0110 It doesn't have to cost anything. I think it's a myth that building an audience is this huge obstacle. You can build a large enough audience to do a successful launch in a few months of consistent effort, using only free methods.
@@Thrivethemes Can you expand upon this statement? Would be great insight for your audience to discuss how you can build a large enough audience in a few months using free methods :)
Shane, also, are you willing to share the tools you used for: - Platform for the course - Payment/delivery Also, can you share the ad/promotion techniques? I think this is the biggest hang-up. I’m confident in creating digital products but I have massively failed in running FB ads, even when drilling down to target the audience...I end up spending way more $ than what I make.
Hi Jason, I used SendOwl to process payments and run an affiliate program, Thrive Apprentice to create my course (in WordPress), ActiveCampaign for the email markteing. I didn't run any ads for this launch. We've got a few facebook ad related strategies on the blog: - thrivethemes.com/your-first-facebook-ad/ - thrivethemes.com/6-facebook-retargeting-tricks/ - thrivethemes.com/conversion-win-using-facebook/
@@Thrivethemes Awesome, I didn't realize I could use Apprentice for this! I will start learning this because I want to do a metal guitar lesson series (this is of course aside from my workout program venture I listed in my other response). For eBook sales, do you recommend just using Woo Commerce or is there a Thrive product I can use instead? I did watch the video you have on Gumroad so that's an option too. Trying not to get hung up on the details here but want to make sure I don't make any major mistakes that can't be fixed!
New video is out: ua-cam.com/video/uhXUldg7BT4/v-deo.html I don't recommend using WooCommerce. If you're a bit tech phobic, I think Gumroad is one of the best ways to sell an ebook quickly. SendOwl is also a great solution and the one I used for my course launch.
I love the idea of sending customers to a survey. I also really like the value-driven email sequence with the final sales email. Sometimes I feel like I'm yelling at people when I use more traditional sales sequences. Question: Is there a way to access each piece of this launch? The emails, sales page 1.0, sales page 2.0. etc.? Cheers!
Shane... It's been proven the most important part of the sales page is the headline correct? Let's get some text animation effects, please!!! Even just making the "Typefocus Animation" a one time only animation option so the headline looks to be typed out once on page load would go a long way.
All well and good, you mentioned low to almost no cost. I think it's important to note the cost of website hosting, CRM system, creating an email list, there are some costs involved, although low... I'd say you need a few hundred at least.
Great content as usual, I’ve been a thrive customer for more years than I can remember, awesome value! Just wondering what email marketing platform you are using?
Check out part 2 here - the perfect price for an online course: ua-cam.com/video/uhXUldg7BT4/v-deo.html
This is one of the best talking head/explainer videos I've ever watched.
Alexandra C. MacArthur do you have a product? Are you selling? Have you stopped learning and start selling some product? If yes, what is the URL of your product?
Incredible value! Many would charge hundreds and package this video up as a premium course. Thrive themes is a special company for sure. Thanks Shane!
Thank you, John!
I just stumbled on this video as I was researching on how to launch a course as a solopreneur. Its my first time and I will use all these strategies in the next few days. Thank you for such an informative video.
Thanks that was really helpful. I am about to launch my first course for ‘never too laters ‘ called Daring to Realize Your Dream … I am 66 years old and two years ago I stepped on board my dream … a dirty foot sailboat and as a rookie sailor preparing to sail solo across the Pacific Ocean
One of the most valuable videos I have ever watched on UA-cam.
A while ago I got my first customer to create an online-Course with. About 50 people signed up for our webinar, about half of those people watched it, but nobody bought (yet) - it is a super exciting journey and I am extremely grateful that Shane is putting out this amazing stuff - it feels deeply right to follow his advice. All the best to all of you guys that try to create outstanding courses and greets from Mannheim, Germany :-)
Shane, I’m watching this over and over as I prepare to launch my first course, Metal Riff Master! I’ve already got a great buzz going with my UA-cam audience! This is scary stuff but also exciting!!
Thank you so much for simplifying this process!l have been overthinking how to launch my course and am now ready to start!My favourite top was tip number 5, new customers don’t like to be left in the dark after making a purchase so sending out the 5 emails is brilliant to keep them engaged!
I'm thinking of launching my first course. This is so helpful thank you!!
I just stumbled on your video. I enjoyed listening to it. Thanks for the steps for launching a course. This will be my first time. I'm in mental health and wellness. I've created a mini-course on managing anxiety.
Most valuable youtube video I watched so far!✨Thanks for sharing this
My sister and I are a startup and working towards our first launch. This video (and loads of others) are so so helpful for us! Thanks a lot, much appreciated
Great energy! Not many educational videos keep me engaged for more than 20 mins!!
I can’t even remember the last time I made a comment. Incredible value in this video. I appreciate this.
Incredibly helpful! Working on my first product launch and I'm amped up! Thanks!!!
Just want to compliment you on all of the content you provide. I'm a new Thrive Themes customer, but am not new to online content. I'm excited to apply the things you shared. Most surprising to me is that you would sell the course before you make it. But I love the idea that you use that opportunity to get the content correct.
thank you! i have been doing so much research lately on how to do this sort of thing - i have enough information now on how to launch and will be doing my first official one! tech stuff has been my biggest hang up - so now - time to go! thank you
Thank you so much for sharing this! Will try implementing it next :)
Pure gold! Added this training to our resource library...Cheers! 👍😎👍
You are the business!!! This simple yet hugely impression video has set me on the way to creating my first rapidly implemented course to be green lighted on the first week of Jan 2020. I am almost speechless, I kid you not, at how appropriate all your advice and strategies are for me right now!
Which one is the best? Well, the combination of the parts means that the whole is much much better than any individual part could possibly be. Therefore, one alone is simply not enough, I wanted the whole cake and you have delivered - 5 stars no less.
And it doesn't stop there. Given what I expect to be a successful launch, I want to continue on and present part two of a series in September and I will want to discuss with your company how I can do that with you.
Many many thanks!
Ps. the idea to actually produce a customer focused course by extracting the info of their needs before creating the course I have come across before, but the sequencing of blog post to comments to sales page fills the gaps of the actual practice, which is yet another star for you to pick up!
Clearly worth the time and watch. Thank you.
Outstanding! Interested in learning more about how you formulated your survey questions.
This is so good.I really appreciate this. I have gone through a course and the launch part is overwhelming. But this rapid launch seems doable. Are your video blogs hosted on a website or are just youtube videos?
Fantastic content! No fluff. Gives the perfect roadmap. I'm going to launch my first course!
Most useful and surprising is what you do before you even complete writing your course. This completion has been stymieing me because I’m really ready to go but I feel I need that push and inspiration. This will be my first online course and the other really helpful thing since it is now November, is for me to ride the wave of people’s New Year’s resolution and pick a first week of January launch day. Yes give them time to sober up after New Year’s eve and launch.
Love this strategy walkthrough. However, the key thing missing is stating that you need a warm audience / group / email list and Autoresponder to run this rapid launch process. So, I think it would have been beneficial to have outlined these as pre-requisites fo this strategy to work. However a great strategy for those with a warm audience of followers!
While it's a fact he had a warm audience, you can still get the same result with a simple Facebook Ads. Simply create a Facebook ads to test your idea and see the response you get, if you get enough people raiding hands you go forward... So Warm audience or Not, this is GOLDMINE!
Great video! I will use your strategy to launch my first course.
Man! You are awesome. I hope can pull this off for my online courses 😉
I can;t wait for this. Learned a lot from the rapid product creation and the course pricing videos. Shane has a way of explaining things using facts better than most. He and Thrive Themes keep me motivated.
Thank you!
Wow!! You just gave me my template for my course promotion. Thank You.
Michael Charles how did it go? How did you do?
@@Marinche1007 Very well thanks..
I am going to use this formula to launch physical products. This was extremely helpful! Thank you so much!
Your best video yet Shane. Super actionable and well-produced. Great. I was most surprised about taking sales before creating the content! I did the opposite but like this strategy for my next course. (Perhaps without the pressure of the quick deadline)
Thank you! :)
Always top content! Some of the best and most sincere out there! No koolaid
Thank you, Andrew!
fantastic overview - thanks so much! My suggestion, if it's any help, would be to make that specific flowchart with slightly more detail or examples as a downloadable and get all of our email addresses for the next course in launching courses :-)
Great video thank you! I loved the lean sales page and how to design your email sequences.
Really useful and informative - watched it twice and took notes. Thank you.
Thank you so much for being straight forward in this video. I have a vision of creating an online course. I am clear on what I want to offer, but now knowing how to structure it. You explained it very well. I am interested in learning more.
You are genius man !
What a video..keep up the good work !
This content is amazing! I know commented before but this is a MAJOR game changer for me! I am very detail oriented and I love how you broke this down !!!
So all of these things can be done with thrive themes? I want to create first course and have been looking at Teachable and Thinkific. However, I have now discovered the possibilities from these teachings.
I'll need to watch many of them so that I fully understand. This guy is inspiring. I want to get it tested then created. Thank you
This was very helpful and really good information. Thank you for creating this video. I’m totally scared of a pre-launch but I kinda feel I should go for it. I’ll let this thought settle in for a week and decide. This is my first online course and I’ll take a lot from this video! 🙏🙌🏻
Thank you so much for this Shane. I’m getting ready to launch a low ticket eBook and find myself getting hung up on some of the details.
I hope our content helps! Next video will be interesting for you. Low ticket items can be way more difficult to sell than most people realize...
@@Thrivethemes I shall patiently await the next video! I re-watched this video 2x more, took notes and took a screen shot of your full process flow at the end.
The product I have is a '12 week lean muscle' workout program eBook (about 80 pages) and I have spent a LOT of time making sure it provides the best value. However, I will only sell it for either $9.95, $14.95, or $19.95 (haven't decided and need to research other product prices in this genre).
My original flow was to offer a free condensed version of the product, pitch the product on the thank you page and email series to follow (I will segment so that those who purchase do not receive the promotion emails), and when the purchase is made they will receive a mix of content/value along with affiliate products I promote that compliment the workout.
Once this series ends, I will move them to my main list to where I'll send only 1-2 emails per week.
I know this is a lot, but if you can offer any additional advice (or even use this for one of your videos) that would be helpful!
Thank you (also, I am a Thrive customer and LOVE to ease of use of your products)
What a valuable video. I'm heading towards a launch and this is huge help
This was so very helpful. Especially the product map! Thank you!
Glad it was helpful!
Wow! I'd be happy to pay for the info that I got from this video! Thanks much!
How big was the initial mailing list?
Your content is amazing! Launching my first signature digital course and I'm so inspired by your channel!
This will be my first product launch. I just love Thrive themes and ALL the training
This is invaluable!!! Thank you for this!
The video is very helpful. I love the way you lead.
10:56 is genius. I rarely follow up because I was not sure what to do! TX
Thank you, Sarah!
Awesome video
Fantastic video on productivity for digital marketers.
Thank you for this video! Very informative and straightforward.what you said about prelaunch is genius!
Very informative video. Q: should I have a deposit to hold spots for my students (online course)?
Thanks for laying everything out so clearly, Shane. Fantastic info, as always.
Thank you, Christine! Glad you found it useful.
Thank you so much for the valuable video Shane! I’m building my first free course and launching it soon with Thrive Themes! Love your videos and big fan!!
this content is totally amazing. Thank you¡
Thanks for the tips Shane! I'll use some of your "here is some great content for you (with an Ultimatum ribbon)" in my email sequence.
Question. how many people receive your firt email? o how large was your list? This because i want to measure and know what is the “limit” of people that are interest to define if the course have a good market.
I'd be super interested in a video about how to rapidly create a course. In other words, this same philosophy applied to creating the course itself, one that costs $70-200.
Thank you, Bryan. I'll be sharing some more on this topic in the next video. :)
Perfect, thank you. These are some of your best videos ever, IMO. Grateful.
My product launch will be my first one. I am looking forrwrd to implementing this.
#ThriveThemes #TheBest #ThankYou #Excellence #ThisisGreat #ProductLaunchStrategy #UsefulInformation
Awesome as usual Shane, Thanks!
Thank you, Randy!
Am launching my first digital product online for the first time...am building the sales page and other pages but I completely have no list...in fact I have no prelaunch and have a low budget ,am doing everything my self....what should I do to have some success with this first launch.Thanks for sharing your expertise
Great explanation and laying out what you did. Very helpful!
how did you build your email audience list for the validation, was it a third party data or directory list or in-house data/primary data from previous offerings?
This is our first Launch even though we've been in business for a long time. Thank you for the map. Now I'm going to listen to the Q&A
Thank you for your amazing videos - AND amazing products , I am a huge fan. Given I am currently building a new business from scratch and my E-Mail audience is currently containing zero people I just take this video as an inspiration to just start with a landing page - announcing a meditation online course. Let’s see where it goes 🙆🏻♀️☺️🙏🏻.
Come back to us if you have any questions!
@@Thrivethemes thank you - I will. I am in touch with your support team, they are doing a great job;)
Great video Shane!...I wonder if the same strategies apply in times of Covid-19. I guess the principles are the same but the behaviour of people has changed...
Thanks, Shane!
Very helpful.
It's my first launch ever.
Good luck with your launch!
Instant classic! One question: how did you determine the price point for the course prior to ever getting any feedback?
That's a great question! I'm working on a video that explains this in greater detail. :)
Good Questions!
Step 1 sending out emails… who did you send the emails to and how did you obtain all of these email addresses?
You rock and inspire people... Thank you.
Do you have a specific recommendation for a first (ever) course launch? What if there is no audience (at least not so big one)?
Shane, one question on the sales page...
If you’re using something like Woo Commerce for payment/delivery, would you make your product page your sales page, or would you create a separate sales page that links to the Woo Commerce product page? (Thank you)
Ideally, you'd want a separate sales page and link directly to the checkout process. Product pages tend not to convert well. And extra steps in the process tend to lower conversion rates as well.
Most importantly: you can't be limited or restrained on your sales page. If you have to try and squeeze a good sales page into an existing container of a woocommerce product page, you're fighting an uphill battle from the start.
Congrats! Nice video! What if you don't have an email list yet or your list is too small? About the strategies you have used: I like the simplicity on all of them. Something that I really need to do in my next launch and the next and so on... I think that is the best way to gradually increase the size of my email list! Thank you!
I'm doing the same...building my lists, and I'm finding that running ads for that (even offering a free product to get them into your funnel) can be a bit tricky and pricy.
Thank you for your comment! The fastest way to get an audience to do a launch like this is through networking: find someone you can partner up with. Someone with an audience, but no product (or no recent product). You can partner up with them, run the launch and split the profits. The other option is to do good old content marketing and build a list over the course of a few months (that's how I built a list for my very first launch).
@@Thrivethemes thank you for your answer. Nice tips!
@@Thrivethemes Dude, I need to get back to blogging and schedule time for this! A great blog that picks up engaging traffic is the best advertising for getting opt-ins and sales!
It is pretty damn good, yes. :)
Hey Shane! Thanks a lot for your video and tips! You're amazing! I'm a newbie on Thrive and feeling absolutely enchanted with all I got until now!! One question here: in these 4 days between the final purchase deadline and the beginning of the course were you able to create all classes and put it into the platform? How has the next step? Or since the first purchase, you started recording the classes? In the scenario, people buy on the last day, what to do?
Excellent. And. Inspiring.
This is so awesome！the stuff is so valuable as much as those costly $1997 product launch formula courses！
Question: what if the customers don’t tell you how to improve or message you back after landing on the lean page? Speaking from a consumers point of view if I land on a lean page that does not clarify the message or what they offer I would not email back I would simply leave the page! So how do you go about this?
By that time you have their email address you could just email them and ask them or provide some type of free training as a reward for giving their feedback. An example is my testimonial page. maybe you can copy this idea...I tell them that in exchange for answering a few questions or giving their feedback, they get access to a bonus training + a Workbook. They don't get access to the training until they answer the questions. I have a video on that page explaining the details of how to get the free training. The very next page goes straight to the training with a button to download the workbook
See this example here:
yoursuccesslifestyles.com/testimonial
Thank you so much for sharing, def valuable!
You're very welcome! I'm glad you liked it.
Can you share how many subscribers you have ? And what was your conversion ?
Really great video. How do you formulate the scripts/content for your emails and determine the sequencing?
I'm curious, obviously, you had an email list to ask and validate your idea, how large is that list? And would this work to post on social media instead of emailing a list? My favorite step is #6, the Non-Salesy Launch sequence which provides value, starts a conversation, and gets more info to build a better course and sales page.
Yes, the strategy involves a mailing list to start with. This could work via social media but it's far more difficult to reach and engage people on social channels. With a mailing list of a few thousand people, you can get a result like what I showed here. On social, you'd probably need 10x or 100x the reach, to get the same result.
@@Thrivethemes I'd love to know the strategies you used to build your email list. Did you run ads to get people to sign up (offering a free product)? Or was is solely done based on people signing up via your website from SEO content?
Interested as well..
What do you use for the sales page?
Shane, I love this content. There is one crucial piece missing, however. You had a very warm list to send this offer to. That is a world of difference from sending completely cold traffic to this offer. Would love to see you run cold traffic to this exact same funnel and let us know the results. Same deal - share the ad copy, the targeting, etc. Would skyrocket how helpful this video is.
That makes a difference, yes. My approach would be to build a warm audience first rather than do a launch to a cold audience. I find that way easier.
However, I'm already planning a case study along the lines of what you suggest. Coming later this year. :)
@@Thrivethemes Thanks so much for the quick reply. Really looking forward to seeing this case study. Cause building a warm audience take a lot of time and (usually) money.
@@Glow0110 It doesn't have to cost anything. I think it's a myth that building an audience is this huge obstacle. You can build a large enough audience to do a successful launch in a few months of consistent effort, using only free methods.
@@Thrivethemes Can you expand upon this statement? Would be great insight for your audience to discuss how you can build a large enough audience in a few months using free methods :)
Shane, also, are you willing to share the tools you used for:
- Platform for the course
- Payment/delivery
Also, can you share the ad/promotion techniques? I think this is the biggest hang-up. I’m confident in creating digital products but I have massively failed in running FB ads, even when drilling down to target the audience...I end up spending way more $ than what I make.
Hi Jason,
I used SendOwl to process payments and run an affiliate program, Thrive Apprentice to create my course (in WordPress), ActiveCampaign for the email markteing.
I didn't run any ads for this launch. We've got a few facebook ad related strategies on the blog:
- thrivethemes.com/your-first-facebook-ad/
- thrivethemes.com/6-facebook-retargeting-tricks/
- thrivethemes.com/conversion-win-using-facebook/
@@Thrivethemes Awesome, I didn't realize I could use Apprentice for this! I will start learning this because I want to do a metal guitar lesson series (this is of course aside from my workout program venture I listed in my other response).
For eBook sales, do you recommend just using Woo Commerce or is there a Thrive product I can use instead? I did watch the video you have on Gumroad so that's an option too.
Trying not to get hung up on the details here but want to make sure I don't make any major mistakes that can't be fixed!
New video is out: ua-cam.com/video/uhXUldg7BT4/v-deo.html
I don't recommend using WooCommerce. If you're a bit tech phobic, I think Gumroad is one of the best ways to sell an ebook quickly. SendOwl is also a great solution and the one I used for my course launch.
investing in a good camera is needed for UA-cam. Although some phones can do it. Most successful UA-camrs use a good camera.
What if you don't have an email list yet? How can I rapidly validate my idea?
Very helpful !
I love the idea of sending customers to a survey. I also really like the value-driven email sequence with the final sales email. Sometimes I feel like I'm yelling at people when I use more traditional sales sequences. Question: Is there a way to access each piece of this launch? The emails, sales page 1.0, sales page 2.0. etc.? Cheers!
Thanks for your comment! You can download a PDF with the email copy here: thrivethemes.com/online-course-1/
you are amazing mate #amitabhdayal #actor #filmmaker #creator
Shane... It's been proven the most important part of the sales page is the headline correct?
Let's get some text animation effects, please!!! Even just making the "Typefocus Animation" a one time only animation option so the headline looks to be typed out once on page load would go a long way.
Thanks for the suggestion!
Loved this video...Thanks
What if there is no email list to send your course idea out to? Then what? 😕
All well and good, you mentioned low to almost no cost. I think it's important to note the cost of website hosting, CRM system, creating an email list, there are some costs involved, although low... I'd say you need a few hundred at least.
Great stuff - exactly what i was searching for. Is there sth like a PDF or a Blogpost version with all the screenshots and Emails?
You can download a PDF with those here: thrivethemes.com/online-course-1/
Great content as usual, I’ve been a thrive customer for more years than I can remember, awesome value! Just wondering what email marketing platform you are using?
Great stuff, thanks!
Thanks for watching!
What email program were you using to tag buyers and send a "PS" to non-buyers?