Master the rapidly changing media industry (Webinar)

This webinar focuses on the fast-paced evolution of the media industry. Professor Lucy Küng, from the Reuters Institute, Oxford University is joined by Associate Professor David Craig from the USC Annenberg School, Professor John Oliver from Bournemouth University, and Professor Christian Zabel from TH Köln to discuss the media landscape's dynamic changes and what they mean for students, lecturers and professionals who are navigating these waters. Leveraging the insights from the fully revised Third Edition of her book, Strategic Management in the Media, which has just published, Lucy will shed light on the industry's current challenges and opportunities.
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More about the book:
Drawing from a wider range of disciplines than is often the case in media management research, this fully revised Third Edition of 'Strategic Management in the Media' offers a compelling introduction to theories of strategy and management.
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uk.sagepub.com/en-gb/eur/comm