He is brilliant and *completely* right on every point throughout the entire presentation. Sadly, you can tell by many of the questions asked that some people are too invested in their poor practices and understanding to be open to doing things in a far better way. Thank you so much for posting this.
Yeah, like the project manager that raised his handat the 1:00:00 mark and got burned by Marty. Someone should have gotten him some burn ointment for that one!
My favorite part about the talk might have been about reference customers. I did this for our startup, Specdrums, and it proved to be incredibly valuable.
Here is a list of books that Marty Cagan has mentioned in this video - Not sure why this video does not have a transcript! INSPIRED: How to Create Tech Products Customers Love by Marty Cagan The Hard Thing About Hard Things by Ben Horowitz User Story Mapping: Discover the Whole Story, Build the Right Product by Jeff Patton Sprint: How to Solve Big Problems and Test New Ideas in Just Five Days by Jake Knapp Lean Customer Development: Building Products Your Customers Will Buy by Cindy Alvarez
I dream of the day my company actually researches what the best idea is, instead of just immediately going with whatever the CEO's latest brain fart may be...
He is brilliant and *completely* right on every point throughout the entire presentation. Sadly, you can tell by many of the questions asked that some people are too invested in their poor practices and understanding to be open to doing things in a far better way. Thank you so much for posting this.
Yeah, like the project manager that raised his handat the 1:00:00 mark and got burned by Marty. Someone should have gotten him some burn ointment for that one!
My favorite part about the talk might have been about reference customers. I did this for our startup, Specdrums, and it proved to be incredibly valuable.
This guy never fails to impress
Here is a list of books that Marty Cagan has mentioned in this video - Not sure why this video does not have a transcript!
INSPIRED: How to Create Tech Products Customers Love by Marty Cagan
The Hard Thing About Hard Things by Ben Horowitz
User Story Mapping: Discover the Whole Story, Build the Right Product by Jeff Patton
Sprint: How to Solve Big Problems and Test New Ideas in Just Five Days by Jake Knapp
Lean Customer Development: Building Products Your Customers Will Buy by Cindy Alvarez
Nice
I dream of the day my company actually researches what the best idea is, instead of just immediately going with whatever the CEO's latest brain fart may be...