How to Present Logo Concepts (Brand Presentation Template)
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- Опубліковано 10 бер 2024
- My template: www.ebaqdesign.com/creative-s...
In this video, I share how I prepare professional logo presentations for my clients.
CONTENTS
00:28 The Systemized Process for Presentation Creation
00:37 Designing Logo Concepts in Illustrator
00:56 Using the Brand Presentation Template
01:33 Linking Illustrator Files to the Presentation
02:23 Embedding Mockups in the Presentation
02:51 Switching Between Concepts Using Layer Comps
04:36 Building the Whole Presentation
04:54 Updating the Presentation with Changes
05:22 Publishing and Sharing the Presentation
06:07 Conclusion and Final Thoughts
I begin by detailing the layout, starting with the logo, followed by mockups and concept explanations, and concluding with a comparison board for client feedback.
I highlight my systemized process, leveraging Adobe Illustrator and InDesign, to efficiently layout the presentation, emphasizing the use of a brand presentation template available on my website.
This template facilitates easy updates to logos, colors, and fonts throughout the presentation.
Furthermore, I demonstrate how to embed and dynamically update logo mockups across multiple slides using Photoshop's layer comps and smart objects.
I conclude by showcasing how I publish and share the seamless presentation online, making it simpler for clients to review and provide feedback without the need to exchange multiple PDF versions.
Learn how to present logos and brand identity concepts in the most streamlined and professional way possible, using my specialized InDesign presentation, designing mockups in Photoshop, and embedding Illustrator files directly into InDesign.
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#logodesign #branding #marketing
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Very helpful! Too often I feel like my presentation lacks real pop.