Napa Valley having terrific grape harvests, but consumer tastes may be shifting demand
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- Опубліковано 24 вер 2024
- Wilson Walker reports on the California wine industry.
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Restaurants need to rethink pricing and move more product. $16 a glass when the bottle costs $20 is the middle finger to consumers.
Actually that is normal. When a restaurant opens a bottle of wine, for you, they don’t know if they’ll sell another glass. So normal industry standards are price of the bottle (wholesale) equal price of a glass
You're wiser to just buy the bottle.
@@yolandahebert2350 well, yes. Considering restaurants standards in USA, you may have 4 or 5 glasses out of a bottle. So wine by glass has a theoretical 4 to 5 times markup from the wholesale cost. By the bottle, industry standards are a markup of 3. So, yes, theoretically wine by the bottle is more economical than wine by the glass, if you plan to drink more than one glass per person. In addition, ordering wine by the glass may expose you to oxidized wine (open for more than 48 hours) and less choices than wine by the bottle.
They apply the same markup as bar brand liquor... even though no one has 5-8 ounces of vodka, which is what an average wine glass pour is.
Bring a great wine and pay the corkage fee.
I’m a Boomer who gave up on wine. Napa wasn’t my choice, British Columbia Okanagan and Ontario Niagara region vineyards produce some of the worlds most unique blends of 🍇 grapes including the best ice wines over shorter seasons. Not knocking Napa vineyards, just the soils are far more stressed from mass production. Glad you had a bumper crop, now lets see a value priced blend that can impress the critics and the younger generations to buy back into your products.
Local CA wine prices are so expensive that it's cheaper to buy great quality wine from Europe.
That's always been the case with Bordeaux and Chanti
It always has been, Napa wine prices have been exhorbitant since the 1970’s.
I heard it's because vineyards in France essentially owned for centuries by the same families vs California land where it's expensive square footage all around.
European wine has a monopoly on the global supply chain of wine. They got it in early cause it arises from them, they realized that competition would arise and chose who would become very rich off wine and who would fend to sell for themselves. It should be profitable to farm, not a get rich passion project for celebs to 'have their bottle'
With housing and food costs rising, buying a bottle of wine could feel too much like a luxury.
then don't buy wine. your comment is irrelevant
@@PB-jk8bl Yours is, he's basically telling that they make it affordable sherlock.
@@PB-jk8blRising cost of living, cause demand for wine to decrease. Learn economics, before making ignorant, irrelevant comments.
@@Gaming_Antics obviously you MISSED the point. The point is that the comment was unnecessary, just someone complaining about their ability to afford wine. Nobody gives a 💩
@@PB-jk8blstupid comment from you. The report in this video is talking about how everyone across the board is under such conditions
Been traveling to Napa for decades and buying wine there as well. Many of the wineries have ridiculously overpriced their product. Add to that East Coast multi-millionaires who started wineries just to get the tax breaks intended for farmers and ridiculously overpriced their bad wine as well, you get falling demand.
Wine prices are, like all else, through the roof.
Excellent! Finest wines in the world!
Millenials and Gen Z are struggling to just make a living …so its not completely a mystery 😒🙄
Stop complaining and get working.
This man has a great understanding of the new market very impressive
I’ve been wine tasting since my 20s and there are plenty of people my age at every winery event.
"May they drink wine while the rivers and lakes run dry"
any reason is a good reason to drink wine! Cheers!
I’ll drink to that! Or, Hey, a guy has to have priorities! Os, …
When prices have gone up but wages haven’t in 16 years it’s just wildly out of touch. This sounds like those articles asking why millennials aren’t buying diamonds lol
California wine tastes weird after drinking french wine exclusively, like flat, it’s just off.
The new generation doesn't have the money to spend on higher end wines, it's tough to drink fine wine when burdened with crippling debt....
They ignore the elephant in the room, those younger generations are simply smaller.
Hmm, less people,,
I wonder what the water quality and soil quality are like around Napa & Sonoma county. So many herbicides and pesticides being used I imagine.
Probably a helluva lot better than solano or yolo
..
And also think about all the cannabis and all the other crops through those valleys. Water quality and soil quality is crap in CA and have been for years and years. But why would they tell us that?
I'd rather smoke pot. 🤗
A Good Year
I was really sad to see the Lodi old vines pulled up for different crops. I don’t think the farmer realized how valuable his vineyard was. Lodi makes the absolute best wine grapes in the modern world.
Why didn’t you address what these younger people are shifting to? I guess is cocktails from experience watching my own boys.
So, does that mean one could get it at a discount or they will hold on to it while it gets better with age?
Yes!
One forgets: A bottle of wine is a fifth of a gallon. That means that a $20 wine is $100 a gallon. A premium wine at $40 dollars? (and there are many) Do the math. Thats not an affordable beverage. Quality, complexity used be reasonably priced. Some wines since 2000 have not increased in quality since then, yet many have increased beyond the realm of most budgets. There are many reasons for this, one being a strong interest in wine in Asia that started between 1990-2000. Its not like beer or vodka... they can't make more, and they are tied to a specific location. So if demand goes down... so will the prices.
Prices for a tasting at a winery are outrageous. I don't see where their customers for that are in continuous supply.
Wonder what the wine would taste like without it growing in all that smog 😂😂😂
Wine is all I drank during the pandemic
You're a teacher!? 😉
All Myth 😂😂😂 alcohol never gives you reflex. It gives you depression, weakness, Dizziness, mental issues, memory issues and so on
Wasn't there a study showing how younger people just aren't as interested in alcohol? Also wine gives of a divorced single mom vibe at least in the US. In France its just a part of the culture.
wrong. wine gives a vibe of elegance and class, not divorcees.
@@emptymannull DID YOU COME HERE JUST TO GRANDSTAND YOUR NEGATIVE VIEWS ON ALCOHOL OR ARE YOU JUST VIRTURE SIGNALING?
@@PB-jk8bl
Alcohol creates plenty of it's own negative views on it's own.
gives off
@@PB-jk8bl that may have been the case decades ago but that has since changed. Even in the video they explain how baby boomers took a liking to wine. And therefore people after them also took to wine. That is what you are talking about. How ever as the years went on and the issues that came with young married couples and their high divorce rates you would start to see wines imagine getting more and more "tarnished". You see this a lot in TV shows were you have a divorced or just single women and stuff about drinking wine by themselves in their own home. That's the image that wine is also associated with. People still drink fancy wines and go to fancy restaurants and buy it there. But you are seeing fewer and fewer people buy it to drink it at their own homes. So you can still have a "vibe of elegance and class" but that's reserved for a date nite at a restaurant. The only people who would go for "elegance and class" at home would be rich people, but I would also imagine that some of them are either collectors or only buy a few of them at a time. Maybe the divorced person still thinks of those "elegance and class moments" and now just wants to drink their sorrows away.
needs better packaging. traditional sized bottle is too much for an average person in one sitting. sure, there are inert gas systems to help with that but they are unwieldy and expensive. i always like the smaller half sized bottles but can seldom find them anywhere.
Fruit wines are way better and can be paired with anything and are perfect for spring and summer. Grape wine is old news.
I am from South India today grapes price is 9 cents kilo in auction farmers feeding to cow's and goats
cows. No apostrophe.
I enjoy CA wine, but the price to value is pretty bad. I can get a $30 Bordeaux in CA that is comparable or even better than $80-$100 Napa/Sonoma wines.
Love this older gentleman, not whining about the situation, realizing that his business has to flex with a changing market and consumer, taking responsibility to figure out how to market to a new generation, and not asking the government to take care of every problem. We could learn a lot from his generation.
They are still jacking up prices so much…I can buy good quality Bordeaux compared to napa….Napa wines are overpriced in my opinion…
I live in CA wine country, know many people in the buz. CA wines are grossly overpriced and most are not that good. And these super premium wines selling for $500+ are not that great. I'll spend $80-$90 for a few of my favorites, but that's the limit. We buy mostly French wines now in the $20-$25 range and they are great. The wineries have gotten too greedy with tastings starting at $25-$40-are they kidding? The tourist suckers pony up and even fall for the "cheese pairings" for another $25. lolol
$40 is cheap for a tasting these days. I'm seeing plenty of places online wanting over $100 for a tasting, and there's no food with that. No thanks.
They left out that China is no longer buying up your wine. You really what you sow. China was a major international market that is now moving on.
Wine snobbery is a thing of the past, people are not fooling themselves anymore. If a 5 dollar bottle is good then it's good no matter what they try and convince you of.
The industry and Napa Valley should have incorporated cannabis cultivation and consumption. Instead the wine industry fought the cannabis industry and is losing horribly.
High energy costs due to stupid policies result in a lower standard of living for the masses and less discretionary income.
buying a bottle a day is same as paying rent for a room.
I love how affordable good wine has become. You can buy plenty of $7-10 bottles of lesser known wines at Grocery Outlet that are on par with or even better than $50+ bottles from popular producers. Having a nice evening with good wine has become significantly cheaper than an evening with good beer, and I love both. Consumers are starting to wake up to the fact that a price tag isn't an accurate indicator of quality, and I think this will make wine drinking more approachable for the younger generation to whom every penny counts nowadays.
Can you name a few ~$10 wines?
I don’t know anything about wine?
@@jimliu2560 Grab a different one every week at the grocery store and find out what you like, everybody has different taste.
@@jimliu2560He’s lying. No such thing as a good $10 wine (usd). People are cutting back $ spent on food and beverage outside the home and also craft beers are very popular with younger drinkers.
Put it in a box , sell by the gallon
The secret ingredient in those wine is insecticide.
I’d agree. We live with vineyards on three sides, of our property. They wear spacesuit like attire, with gas mask and spray (at night)….all the time.
you know what is sad: that the media all the media just puts out gloom and doom. all in an attempt to re elect a traitor. germany 1933.
Luxury item
I only do organic wine honestly, the pesticides are just terrible and defintely shifts market demands. I don't mind my liver working for alcohol but I'm not cool with messing my liver and hormones off useless pesticides and herbicides.
I do not understand how alcohol is legal federally. But marijuana isn't. Seriously, how many people each year die from alcohol issues???
Because legal drugs like alcohol and tobacco bribe the politicians with a lot of money.
Wine is gross. Is monoculture all over the beautiful hills and valleys and the sprays are noxious especially on a hot day. Its not the family-owned small businesses anymore.
Not to mention the water.
ok, you don't like wine. fine. keep your neg opinion to yourself
@@batcactus6046ill mention it. Grapes actually use very little water they evolved in mediteranian climate.
And anyone who thinks a vineyard is a monoculture hasnt ever been in a vineyard.
@@batcactus6046it is illegal to irrigate vineyards. You can irrigate grape orchards that produces fruit for immediate consumption, not vineyard
I see a lot of the comments are about how poor millennials and gen xyz are, so they don’t buy wine. Could it be they prefer beer? There are a ton of artisanal breweries everywhere I go. I won’t even go in to the $12k mountain bikes…
California wine grapes are processed with too many chemicals, the wines are too high in alcohol. Natural wines, low alcohol, are best. California wines are overpriced. Also, breweries and wineries are big water users, yet California is supposedly short on water.
Wine has become boring. All the wineries are owned by Constellation and taste the same. That cheesy Organic labeling isnt gonna cut it. What’s more, every state in the nation makes wine now, some of the best sparkling wines are coming out of New Mexico. It’s Napa with the problem…..and California.
So is drinking wine healthy?
Why not just let us eat the damn grapes
wine grapes do not make very good table grapes. But O concur with you.
🤫 sshhh, your ignorance is showing
Absolutely 💯
Im sure if you wanna buy some you can eat em. 50k$ / ton 😅
@@thewinesmith and spend your time spitting out skins and seeds 😂
Speak to the youth, you're right! Drink more alcohol 🤦♂ Oh wait, all the youth these days are smoking pot. You might want to start infusing wine with pot.
youths, not youth.
@@alastairgreen2077 You didn't watch the video.
I thought that “man made climate change” was supposed to devastate these crops.
They are. Why you think the price in wine has spiked up?
The baby boomers are dying and the newer generations are smaller and prefer to get high on Canabis from farms just a few miles north of Napa
Meh- their prices are tooo high!! Priced themselves out of the market
Wine is overpriced and overrated.
much of Napa's labels, yes but not ALL wine
Microplastics and toxic ash
i would never touch wine. it's too expensive!! I prefer the grapes myself. it's so good and more affordable!!
Wow some commentators here need to get real jobs if they think wine is to expensive. Bet you losers have great internet and new phones though.
too expensive
Refusing to buy an overpriced good hardly makes one a "loser", quite the contrary.😂
@@curiouspenguin6887 bet you’re a party to hang with.
People now want nonalcoholic drinks, "mocktails."
Just eat the grapes. Wasting too much energy making wine.
Lmao buy the grapes then you can buy the grapes and eat them. One of the reasons wine is made is its a way of preservation.....a grape will rot in short time wine will age.
@@thewinesmith lmao and you can go buy a bottle of wine. California has tons of acres of grapes. Grape will rott lol. What are raisins? Oh yea aged and drink because you rather not drink water. Wasting energy, time and resources.
Wine grapes aren't the same as table grapes, they don't taste good
@@OdaVOtaku yes you can make raisons also
@@allynduensing6803they taste a lot better. Much more concentrated flavor. Table grapes are bland and watered down comparatively