How Trend Forecasting is Taking on Sustainability with Shannon Reddy from Denim Dudes

In this episode we chat with Denim Designer and Trend Forecaster Shannon Reddy from Denim Dudes. She gives us insight into how future forecasting is actually done with a longer range of scope than what consumers see as a seasonal focus. And how overconsumption is being tackled by the bringing together of sustainability and trend forecasting.
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