Immersive natural wonders and detour destinations: South East Asia's next tourism frontiers

The ASEAN Tourism Forum is taking place in the southern Malaysian city of Johor Bahru where tourism ministers, industry leaders and travel gurus from all over South East Asia gather to explore the latest travel trends in the region for 2025 and beyond. The rise of AI, travel influencers, and a continued focus on sustainability are all on the agenda for this year’s forum, while pressing issues like overtourism and visitor safety impact the industry. CNN’s Kristie Lu Stout meets the key players in the region to learn about the biggest challenges and rewards for countries and companies navigating the next frontiers in ASEAN travel.