2006 Chrysler Imperial Concept STORY - History, Specs, & Cancellation - (Poor Man's Rolls-Royce)
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- Опубліковано 6 жов 2024
- Taking a look at the story of the forgotten luxury sedan from Chrysler, the 2006 Imperial concept car. This was a large, noble car that commanded authority, with killer looks, a beautiful interior, and a 5.7L V8 Hemi. It reminds you of very upscale luxury sedans like those from Rolls-Royce or Bentley, but would have cost a fraction of that, between $55,000 - $75,000. Unfortunately, the timing and costs didn't work out, leaving many to wonder, 'What If'?
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#ChryslerImperial #Imperial #ImperialConcept
That imperial is a beautiful car they shouldn’t have canceled it
You ARE the official CHRYSLER historian !!
Indeed
300 Owners: My 300 looks like a Rolls Royce
2006 Imperial Concept: I would've ended this mans whole career.
😂😂
Why replicate the rolls royce cars on a 300c when you can make an imperial replica on the 300c which will be a lot cooler to see.
As a 300 owner - ☠️💀💀☠️
These videos make me realize how many great cars Chrysler should/could have made.
This car could have saved Chrysler the imperial it's a beautiful and stunning looking Chrysler sedan, drop the ball
Yes this car could have been there luxury version of the Chrysler 300 they dropped the ball
Chrysler sold so many Chrysler 300's and chargers, that they were the one of the highest selling vehicles in the world at the time. They didn't need this.
@@EpicGoldenWarrior The problem with that however is that there are so many 300s and there is a market for clients looking for something more unique. I believe it would have worked.
@@petermendoza1170 I think they just needed to step up their game with trims. John Varvatos edition was nice, for example. And as everyone says, at least a 392 version.
Saved Chrysler? Even if they sold 20,000 a year at a 50,000 dollar profit each they would still have been bankrupt.
People would just replace the Chrysler logos with Rolls logos just to make people think they were beyond rich.
CarbonFibre _ lmaooo fr
Just like putting Bentley logos on 300s
I never minded when owners would change the grill to a Bentley styled one but once I started seeing people change the actual manufacturers badge from Chrysler to Bentley it started to annoy me. Lol It's designed to look more like a Benz E-Class from the the early 90's not a Bentley Flying Spurr... but posers will be posers.. I saw a Mercedes-Benz SLK driving the other day and the guy had rebadged it to SL65 AMG, it took me a moment to figure out why the proportion looked all off till I got next to him and realised it was an SLK.
I saw my first Telluride. The owner put a Land Rover oval over the Kia oval.
You seen the chinese Geely cars? VERY CLOSE copy of the rolls royce. Actually an individual back seat with 1 or 2 small seats for bodyguards on the side of the main central seat. Quite strange. Expected to be chauffeur driven.
I would still pay to get this car today
Dodge has a habit of making cars that look so cool at the current time but so weird looking after that era has passed... Idk how they do it. I wonder how today's Dodge/Chryslers will fair.
never thought about it like that but you're right, all of their 2000s concepts were loved at the time but then 10 years later it's like "wtf is that" lol
But I love them.
The firepower and me412 both look like modern cars
@@MarspeedCars 😕🤔 is that coming from a guy who just bought a 2000 charger again? Little confused.
Yacht Life maybe I’m missing something but, 2000 charger?
The merger with Mercedes was the worst thing that happened to Chrysler!!!
Not as bad as Cerberus but both screwed us factory workers. Apparently us Chrysler workers didn't make parts, we were a parts plant, as good as the European companies I call bullcrap we had very tight tolerances and tight QC. But Cerberus was definitely worse.
This would have eaten some MB sales. Diamler wouldn't have allowed this.
Daimler had already left after nickeled and Daimlered Chrysler. At this point Chrysler was under control by a way worse company called Cerberus, they screwed us factory workers bad.
Zachary Solomon How so? Like I’m not doubting it just curious
@@1240Dax it's named after a three headed hellhound. It's not that hard to see how bad...
That’s what I was thinking 🤔 because I’m sure it would have been a hit unlike the stupid caliber
That awkward moment when it turns out the Super Diamond from GTA is actually based on Chrysler's Rolls Royce clone
Maybe the Super Diamond has some inspiration from this and the Rolls, love it either way tbh
The back kights definitely are. Makes more sense knowing this car exists. I'd say it's based on both.
I was waiting on this comment!!! Lmao
This 2006 Imperial Concept looks like that 1 off Saints Row 3
This car should be on the road with me in it.....
Very nicely done! I was one of the many people that was ready, willing and able to buy one of these cars if they'd gone into production. Was extremely sad when they didn't.
The lighting in this car was wayyyy ahead of its time.
This was actually my dream car I was working so hard to save to purchase this car I hope Chrysler change their minds on building this car.
It’s funny how people called this a poor mans rolls royce, but then we got the 300 (which is a pretty good looking car in my eyes), and people still call it a poor mans Rolls Royce anyway lol
poor mans bentley
300 is still poor mans. It's garbage compared to British luxury.
@@hi-fidude6670 they actually run after 5 years LLL
@@therealdirtydan908 1970s Rolls Royces still run.
@@therealdirtydan908 Also, its not the engines that break, its the electronics. RR engines are made by BMW and thats the only thing they can make that doesnt fall apart. The Chryslers interior is nothing like a RR, trust me I have seen it in person.
They should have made this car. Maybe even made it its own brand like SRT or even have Imperial level trim on 300s too like Maybach/MB. It would have hurt the 300 sales a bit but it would have a different market. Family/Touring market vs The Imperial would have strictly been a luxury coach. The Imperial would have been everywhere from Concourse de Elegance to every Rap video and it would have taken over that market that may not get a 300 over a MB. If Chrysler couldn't keep it to the standard of the concept then I understand why they scrapped it. All Or nothing
This looks like a modern "Art Deco" design.... simply beautiful!! 😊
This looked like one beautiful car.
I really love Chrysler this company is great I am hoping to get a 300s with V6 rwd awesome mpg and great power my dad had the 5.7 V8 and it was very reliable and also a very comfortable car to drive
This really should have been made. Chrysler has a lot of nameplates that have good recognition that have vern dropped over the years.
I love those gauges. They look just like the gauges in my 1960 imperial New Hampton LeBaron model.
Chrysler has great ideas and was ahead of the time, but it looks like they always has self esteem issues
How exactly is this being ahead of its time?
And the concepts are bad...
Since it wouldnt have sold a lot.
Lexus, mercs, bmws, audis are better made, have more prestige than this and arent rolls royce and bentley knock offs.
I for one wanted to see another imperial released onto the market. As close to the concept as possible of course. But anything less than the length that was.projected with the concept wouldn't gave worked since all the imeperiald except for those of the 1980's were "land yachts". But it would have been great if only for a few years on market
I wish Chrysler brings back the Imperial and New Yorker cars, it does not feel like Chrysler without them, they had the idea and is should of been in production but it is ashame really, it would be a good rival or competition for the likes of Roll's, Bentley's, Merc's, BMW's, Lincoln's and such of the time especially could go against the new Lincoln Continental and it is a good luxury and expensive version of the 300 and I am sure the Imperial fans and ruch kids would buy it for their collection, just is if as long as they improve their interior quality and such before they do, so yeah
I can picture it now, a Chrysler Imperial SRT Hellcat New Yorker Redline trim Edition luxury sedan, would sell a fortune and probably everyone who has lots of money to spare to buy it tbh, so yeah
Yeah, a big New Yorker Coupe would be nice. 5 meters long, comfortable suspension and the 6.4 Hemi under the hood and it would be a nice competitor to the S-Classe coupe. But people wanna buy SUVs, so it never will happen.
@@uscruiser Yeah, those people who wants SUV's are the problem and why we do not have nice cars, they do not know anything about cars only wanting a bigger car to have and for other things and reasons of such
US Cruiser: A car like that might just bring people back to cars from SUVs.
@@mel1nda12ax7 Agreed but it would be hard to do that, car companies are not trying to risk it and cheaps out and just end up making SUV's and crossovers instead of being renovate or that the general audience just want SUVs and crossover because they want that height and big spaces, so yeah
The front end makes me think of the Freightliner Century truck's front end with the grille and especially headlight design, which might not be a coincidence since DaimlerChrsler also owns Freightliner.
Chrysler always had a good tough drive train, plus the hemi engine is so hard to beat! I'm glad to see State Highway Patrols are using them, I love to see the law "running down" and keeping up with the law breaker's
Thanks for taking the time to research & share the details of one of my favorite Chrysler Concept Cars, very enjoyable my friend! I would gladly buy that modern Imperial Hemi powered luxury car if it went into production as I have a strong affinity to the Chrysler Imperial brand going back to the 60's. :^)
It is more emulating the Lincoln suicide door flagship of the 60's rather than the Rolls, both are very handsome rides with style, I have owned 5 Lincolns, 2 of which were 60's Continental's including a Black suicide door model, very stylish designs.
It looks like a descaled Rolls-Royce Phantom. Just like how the 300 looks like a Rolls-Royce Wraith
The wraith looks like a 300c
Until a real RR pulls up next to you
This looks like the Chrysler concept from the movie Logan
Finn Balor thought the same thing!
Marspeed cause im better then you and you know it
Thanks for the video. I forgot about this vehicle when it was first announced. Appreciate the reminder, it just demonstrates how creative Chrysler used to be. I think the Imperial would have made a fine car for Chrysler, as they needed a halo car for the brand. At the time consumers were focused on cars and not SUVs, like they are today. This car would have attracted buyers who were leaving American brands for Lexus. Fast forward to 2019, Chrysler doesn’t seem to have a future although they have a storied history. If only they took a risks, and Cerberus didn’t gut their R&D, things could be different. Thanks again.
It’s 2021 and I’ll still buy it as it looks…!!! I wish they made this car so badly!!!!
I really enjoy your videos, but I've been wondering: how did you come up with the name "Marspeed"?
Thanks man! A friend of mine actually thought about it when I just got my first Charger. It’s a combination of my last name “Marson” and then “Speed” and it flowed pretty good so it became my license plate first and then UA-cam channel after!
@@MarspeedCars Thanks for answering my question! I've been wondering for a while.
This vehicle would’ve been 🔥🔥🔥to see on the road. Awesome. That color 🔥.
I was hopping they would build so I could try and buy one lol , I only heard that the Great Recession of 2008 was what killed it
rene le page: That seems to have been what killed off the Dodge Magnum wagon, too. That, and gas prices going up to around $4.50 per gallon in the summer of 2008.
rene le page it is sad
Such a fantastic looking car and would have been so easy to keep advancing technologically
Beautiful car. As I have both a first gen and second gen Chrysler 300 hemi AWD, I'd certainly have bought one of these.
It's a shame that they never put it out there this is one beautiful car and it can hold it's own against any car out there from what I'm seeing.
I love these videos and the history of Chrysler. If only this vehicle and many other concepts from Chrysler made would of made them a game changer for their reputation.
Chrysler really did drop the ball in late 90s early 2000s. From luxury to hyper cars, they had everything covered but never released any of it
Its styling traces *directly* back to '50s concept cars that also inspired the first VW Karmann Ghia. True and 'trackable'.
I feel like if Chrysler brought back the Imperial name, people would actually buy it, and the company may have some sort of revival. How they’re still even in business is beyond me.
Awesome video about the Chrysler imperial. One Of the best cars ever made is the 1990 -1993 Chrysler Imperial
When I saw this concept I thought of video game designers making cars like in GTA and Burnout, trying to make something that looks familiar enough that you recognize what it is but still unique to the point that it doesnt share the same lines as the real thing
From the side its a caricature of a rolls royce.
The IMPERIAL was SEPARATED from the Chrysler Division, and registered as it's OWN division in 1955. After some 23 years as it's own make/brand...the decision was made to PHASE it back in to Chrysler. I think that was a BIG MISTAKE.
I say they should've made it...think about it....the ability to have it now in need 2020 would see have you looking expensive but affordable. I would've bought one. They had the right mindset, frame, price point, and design. They just had the wrong timing for the early 2000s crash they had
I saw that Car in person. It was beautiful! I would still buy one today.
The doors and interior look amazing
Chrysler’s mad designers created a “Frankenstein” vehicle with this creation. I don’t dislike it but the rear looks weird to me. Like it’s coming toward you. Good job and thanks for sharing it. I had never heard of this concept. 👍🏻👍🏻🇺🇸🇨🇦
Such a nice interior; that looks production-ready today with a few tech updates
Not a Mopar fan but I love your videos. I never knew how ambitious mid 00s Chrysler was. They were always strapped for cash, post K-car.
Would have been really nice 😀 My Grandparents had a 1956 Chrysler Imperial Sedan
This would have made me a Chrysler fan. I love big rear wheel drive cars.
Chrysler has had some awesome concept vehicles throughout the years and I'd liked to see them replace the 300 Series with the Chrysler Imperial and make the Chrysler Firepower.
Honestly you should have at least 100,000 subs ur vids are top notch
I still remember seeing this concept at the international auto show back when I was in high school
The Imperial that I think is the most beautiful was The Original Green Hornet Imperial from the TV Show of the 1960's! That's a car 🚗 I wished I owned!
1/64 Scale Diecasts were produced at the time by JADA. True collectors items today. I think there were a green one and a brown one if I remember right ( And yes, I have them both in my vast Collection).
Chrysler will NEVER be what it once was, sad.
8:34 the pic you showed of the lexus es330 was a 2002-04 ES300/330. The 05 and 06 ES330 had different headlights, fog lights, bumper, grille, rims and taillights.
Tus vídeos son excelentes, un saludo desde México 🇲🇽
Can we mention the fact that this car had ambient lighting before it was even a thing?
Why poor men‘s??
The original crown imperials were up to rolls Royce.. and this could have been a chance to close up to world class.. 🇺🇸
I was waiting to buy it, then they canceled it. I was crushed
Chrysler has so many amazing concept cars, I just don't know why they never go through with them
I can't get over how the back of the car almost looks like THE FRONT with no grille. Just waiting for a Chrysler sedan EV with the front ACTUALLY LIKE the back of this (no radiator so no grille).
The SUV craze had been underway for many years. You mean the crossover craze was starting.
Chrysler could have made a huge difference in the car luxury game this would have been the poor man's version of the Rolls-Royce
Great car, great video. Please do one on the Storm Trooper Avenger
EXCELLENT VIDEO!!!! I’VE ONLY OWNED BMW’s since 1999 the ONLY American car I considered buying (other than the Corvette) was the BEAUTIFUL CONCEPT CHRYSLER IMPERIAL which was so disappointing to see this IMPERIAL ultimately never coming to production!!! GREAT VIDEO!! I HOPE CHRYSLER CHANGES ITS MIND; THAT WOULD BE LEGAL!!! 🙂
If only they made an imperial in 2022
Hey man please do a video on the Chrysler Atlantic Concept. That was a cool car. Also the Chrysler Crossfire Concept was badass. If they had made the concept it would have done much better. Great videos man.
THIS SHOULD HAVE BEEN LAUNCHED!!! iMAGINE What this would have been today!!!
What could have been and the moment lost because of not doing it is the best title for this video. Had Chrysler built this and made it through the recession, it would have been a halo car that could have rebuilt Chrysler in many ways. Alas, it was cut. Can you imagine what the second generation could have been with FCA at the helm? I bet it would have been on a Maserati chassis.
This is a good looking car even today .. but i dont think they would’ve made the production version close to the concept , the interior is simply to expensive to make and the over all use of materials would’ve brought the price really up high ..
I don't see what stillantis has planned for Chrysler. But,to bring this idea out of mothballs and replace the 300 with it would be an amazing move..
“Before the SUV craze??? Were you not around in the late 90’s early 00’s?”
This car would make more sense today especially with the Genisis, Lincoln Continental, Volvo S90, Audi A8, Mercedes S Class, Lexus LS600, BMW 7 series, and Infiniti Q70
Awesome video! I subscribed to your channel. Always great content man!
Thanks for the support bro!!
No problem bro!
The LWB 300 was actually a production version of the Imperial.
ATX-CVPI there’s a long wheel base version?
@@TheAceKannon yeah. Unless its China only
Seems it was an aftermarket thing:
www.allpar.com/cars/lx/rodeo-drive.php
@@TheAceKannon It's called the Executive. Very rare though.
turbo8454: Pontiac made a car called the "Executive". It was made from 1965 to 1970.
Since you are a great Chrysler knowledge person is there a Ford & Chevy version of you? Lol
Lol not that I know of, I always debate whether I should get into more stuff like that
Marspeed tbh that would be great if you did. I’m a Ford guy but I watch damn near every video you upload since you’re really informative & never become boring at all lol
Marspeed yea like American cars would be great or maybe a separate channel ?
@@MarspeedCars why limit yourself. You have a passion for cars. Could expand your subscribers. Pay them Bills and some lol
They should've built this car in limited numbers. I would've loved to own one
It looks like a new Rolls-Royce Phantom, only better in many spots. The details on this car are amazing, why did they let all these beautiful designs go to waste?
Thanks for remembering this great automobile.
1st time viewer, instant subscriber! Great content, I look forward to seeing more of your work! Thanks for sharing. 👍😎👌
I remember going to the car show in 2004 and seeing this at a miami beach car show. It definitely wasn't 2006
Where Chrysler failed big & inexpensively, was failing to make a "Heisenberg Edition" 300-SRT8 model. They could've added exterior logos, stitched images on headrests, etc & offered it in BLACK, like the "Breaking Bad" car. They could've even added the 6.4 Hemi to beef things up! 😃 That show was iconic. How did they miss this 🤔 opportunity?
With the SUV craze, I would like to see an Imperial SUV that would compete with the Lincoln's.
You'd get a restyled Dodge Durango renamed the Chrysler Aspen Imperial or some such, with all the quality issues that Chrysler is known for...
I think that Chrysler had the coolest concepts. Gotta love the early 2000's.
I never understood why Chrysler didn't feel it was important to keep a luxury marqee line to compete with Lincoln and Cadillac or at least simply create an Imperial edition 300C with special Imperial badging and an Imperial edition only interior/performance packages?
I sure would like to own a brand new Imperial someday. But I doubt we will ever see its like again. Back in the day (as Jay Leno says ad nauseum) Imperials outclassed every other car (my opinion) but still it didn’t get sales numbers anywhere near Cadillac or Lincoln. There is a prestige factor that Chrysler was never able to build. So maybe I just have to find a clean ‘65-‘66 or ‘74-‘75 (my favorites for roadability).
If Daimler held onto Chrysler a little while longer I am sure this would have been put into production, I blame Daimler for its demise. Daimler may have let the ME12 go into production, but as a luxury brand, Daimler focus has always been autobahn cruisers not all out super cars.
It would've been even cooler if chrysler was continuing producing this gorgeous car. It's a shame that FCA didn't allow the car to be continued. 😥
As the owner of a late 80s Rolls Silver Spur, I would have considered this car as an addition for an everyday car and semi retire the Rolls. Yes it looks like q Phantom and what is wrong with that? Many Chrysler features however to keep it dignified and fewer people calling it a Rolls knockoff. I am today considering the Airus which fully equipped goes for around $200k
There was a place in time were these cars stood. Imperial was always the top of the line on Chrysler models and that started in 1926 with the Chrysler Imperial E80 Touring model and stayed as Mass production has never really turned out a top 10 luxury car, even Rolls-Royce had to try and fail at it. I grew up in the Imperials of the 50s, 60s, and mid-70s. My dad liked the sedans and hardtops, my mom the convertibles. These cars were marked by Chrysler Corp as the car for the man on top. In 1967 they closed the exclusive Imperial plant in Detroit that had made Imperial cars since the 40s, in 1967 they dropped the exclusive Imperial D-body for the corporate C-body and in late 1968 they dropped the convertible models, in late 1973 they dropped the two-door models and in 1975 Chrysler dropped the Imperial brand until ti was rehashed for a rather crappy 1980-1983 model complete with a plastic crystal fake gold keyset.
The one from the 20s and this concept one 😍clean like listerine...
The 300 is still looking good. (200 too!, although that is long gone)
Sadly when I spoke to manager at my local Chrysler dealership. They were not too thrilled about this car because the previous or the last imperial was horrendous. Chrysler is not known for quality unfortunately.
Depends how far back you go. Mid to late 60s imperials were well-built cars
Imperial is a name that Chrysler should bring back, even today.