Here's how the New Yorker lost its way as Chrysler's once-premiere luxury car
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- Опубліковано 24 лют 2023
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In this episode I provide the history of the Chrysler New Yorker, the longest-running nameplate ever for Chrysler, starting in 1939 and ending in 1996. Over 14 generations, it evolved into the Chrysler brand's flagship after the luxury Imperial brand was spun off in 1955. But in the late 70's, Chrysler started losing sales as it tried to maintain the large luxury car size despite the gas crisis, which eventually led the New Yorker to become a K-car relative with a 4-cylinder engine, losing most of the prestige it once had. Having the car talk to warn the driver of problems would soon be loathed by owners and became a punchline after just a few years. The last New Yorkers were part of the LH cab-forward line in 1994, but poor sales led to the New Yorker being dropped with no fanfare in 1996.
It still amazes me what Chrysler was able to do with just the one _K_ platform...and for such a long time!
It was cuz they were way better than what GM was building at the time.
That was the Iacocca philosophy - stick with a single platform, shorten or stretch to suit the model, and you cut development costs! Unfortunately, the K platform was very basic, so making sophisticated luxury cars on top of the platform was like putting lipstick on a pig and naming it Beverly.
That’s the Iacocca magic man - it’s the same thing with falcon and mustang … did people think they could build a sporty secretary car from their economy car ?😂
@@Henry_Jones Exactly!
@@JPIndustrie Pure Facts
3:07 "Eighteen feet of comfort. Two tons of security..."
👌💜
Best line ever to sell a land yacht
Try finding a parking spot for an 18ft car in New York?
Unfortunately, you can say today's ladies are all close to two-ton "beauties." I sure wouldn't want one.
@@henryhorner3182 psycho
I had a brand new 1993 Chrysler New Yorker and to this day it was the most comfortable and cushy riding car ever. It was stately and elegant and I drove it until 2009 when I was rear ended by an elderly man with dementia and it was totaled. I still miss that car with its beautiful grill and crystal hood ornament, thickly cushioned seats, landau padded roof and wire wheel covers. I truly believe if it was reintroduced it would be a big seller again because there is nothing like it on the market today.
Did you later buy another Chrysler product or what?
@MrScottie68 were you a Pimp sir??
I have a soft spot for the last two generations of New Yorker. Cannot explain why. And it seems nearly impossible to find ones that haven’t been abused, neglected, or otherwise allowed to fall apart. But I loved them!
They are nice cars
Yeah, except they're as good looking as a serious bunghole infection....
There was a decent one at a shop near me, good runner with blue leather interior. It was going to the scrapyard because it wasn’t worth straightening the title issues out.
Those last Imperials, on the longer wheelbase, were impressive. Despite being only a little longer than a K-car, they had more leg room than a lot of big cars from the 1970s, including the slightly downsized, but still huge, 1974 Imperial.
How could you, they were so ugly. Those interiors were hideous.
“2 tons of comfort”
I like that 😅
We had a Polo green LHS and loved it. Absolutely HUGE inside and a pleasure to drive. Excellent episode!
Monteban was the best car spokesperson that any car manufacturer could ever find. Truly a gentleman.
Indeed! He had such a great voice!!
@@marka1422 "Rich Corinthian leather" rolled right off his tongue!
He also advertised Maxwell House , saying 'Good to the last drop'
This man is famous for three things: the TV show "Fantasy Island", the second Star Trek movie "The Wrath of Khan", and Chrysler commercials. He truly was and still is a legend!!!
In college around 2001 I had a couple of friends who drove early 90s Imperials, insanely comfortable cars!
GREAT CARS!
Rare luxury cars which I really liked.
The R-body New Yorker was also hit by a second oil shortage after the Iranian revolution.
This channel is pure gold!
The 1976 Chrysler New Yorker Brougham was basically an Imperial with the crested eagle missing.
I drove the 88 for 3 years and even lived in it for 6 months; most comfortable going even by todays standards the seats were heavenly
Cool episode. I have a 84 chrysler New Yorker turbo, and also an 84 Chrysler E class. "All monitored systems are functioning "
I love how you include the culture cuts and other work the actors were in … just add a see and say to the talking car segment 😂
I'd love to see the 90s/early 2000s Chevy Lumina/Monte Carlo. Good video!
The Lumina Eurosport.
I saw quite a few of these , and people who bought them seemed to like them. Most people forget that in the 1980s and early 90s were getting smaller car. One lady I knew traded in her later 70s lincoln Town Car on a loaded New Yorker, she was very happy with it and mentioned she could rearrange the wall between the garage and family room , as in the late 70s she had to take 2 feet from the house for the garage to fit that huge Lincoln in it
We had an all black '76 New Yorker. Awesome car for the luxury it provided. The front end was very unique as well!
Just saw one the other day! Couldn’t believe it . Was in pretty good shape too. Surprising. It was a late eighties one.
Just a small editorial note - the ‘79 - ‘81 ‘R Body’ was technically a refreshing of their mid-sized ‘B Body’ platform for downsizing. The ‘C Body’ was completely discontinued after 1978.
I'd love to see an episode about the Buick Electra or it's nickname the 225 deuce and a quarter.
I love the 79 rotating headlight cover models. Still looks good today.
Chrysler licensed the Texas Instruments voice synthesizer used in the Speak "N" Spell. Nissan used actual recorded voices on a tiny phonograph for their speach system in 1980's Maximas.
Great vid as usual!
"All the controls are on the left....Away from the children." Hilarious! Gotta love those early commercials.
They had to justify the quirky design ideas. Imagine being that ad agency.. "Let's promote this cars odd features, anyone, anyone, Bueller."
Better than modern adverts which say things like "you know you want one" or "you can be yourself in a Chevrolet".
@@golden.lights.twinkle2329 In the early 1970s the rhyme went, Chevrolet building a better way to see the USA.
I come from a Chrysler family so rode and drove many different ones. I actually like the 79 models. The baby New Yorker was even funnier when you saw the limo version on the road.
Was the 79 a baby it still looked large to me
The real year for the baby New Yorker was 1983.@@moparmadman1134
Make a video on the Pontiac Bonneville!! Maybe have one on some of their other models too, like the Grand Prix or Firebird or Grand Am!
There already are Grand Am and Grand Prix episodes. I would definitely like to see Bonneville and Firebird as well.
@@carexpertandy lmao oops, looks like I forgot about those 😂 you get what I'm saying though
The LHS was probably one of the best Chryslers based on looks.
Mike drove an 1988 5th Avenue in Breaking Bad. Gave it instant cred.
Ricardo Montalban's famous voice is right up there with James Earl Jones, Patrick Warburton(joe from family guy..ect), Morgan Freeman and Jack Nicholson imo. Straight up stud, RIP
I’ve only seen one Chrysler New Yorker. It was an 80’s turbo model. Cool car.
David Letterman to Ricardo Montalban: "What does Corinthian Leather mean?" Ricardo: "Absolutely nothing" The leather was made in New Jersey. 📺
In that intro commercial, I was waiting for William shatner to shout "Khan". 🤣
I've always liked the Diplomat based New Yorker. Looked like a smaller Town Car and in some ways had better proportions.
They did look nice, and had plush interiors, but 115 h.p. from a 318 V8 was just pathetic.
That was the "Fifth Avenue". I know people who have LOVED these rides for 300,000+ miles!
@@seed_drill7135 I agree with that. The engine should have been fuel injected instead of carbureted. The 318 from the 1992 Dodge Dakota (230hp) would have been preferable.
Unfortunately, we saw what happened when they tried fuel injection in the Imperial in the early 80's, and that wasn't anywhere near 200 h.p. BTW, I had a '94 Dakota and the Magnum 5.2 was rated at 210 h.p.@@johnnymason2460
Great video, as always. Good to see that you read comments 👍.
Great episode. Let's see one on the Mazda 929, please. :)
The Town and Country name is another long running name though FCA foolishly dropped it.
I wouldn't have any faith on anything the Ferengi Commerce Authority does.
@@haweater1555 the Ferengi lost the lobes for business completely with the rules of acquisition thrown out the window.
Is that supposed to be a joke. FCA stood for Fiat Chrysler Automobiles. The Ferengi had nothing to do with that.
Owned a triple white '73 Brougham coupe with moonroof. What a ride!
I had an '85 that was an absolute great car for me! Great mileage and fast as well as handled reasonably - and comfortable as any chair that you could buy! I hit a pothole and the voice system inexplicably changed over to French from English. Before I had a chance to remedy it a wayward Celica driver rear-ended me and put Crystal Carrington Chrysler (she was white with a dark blue interior) in the big U-Pick graveyard down the road.
I love those 80s New Yorkers! I understand all the hate they get, and all their shortcomings. Still love 'em.
Had 2 land yachts.....a 76 and a 77......loved them. It would cost about 110.00 bucks per car or more now for a fill-up with premium.
WORTH this! Compared to today's EXPENSIVE "technology", I prefer buying gasoline to SNEAKY, IMPOSSIBLE "repairs" TODAY!
Thanks for another great Saturday night show. Love watching these videos on Saturday nights.
God I could never stomach Jerry Lewis movies.
I love any 1968 Mopar. At the 1964 NY World's Fair they had a great pavilion.
Great video as usual. That was quite the gig Ricardo Montalban had-he did those ads for years.
I have an '88 that I absolutely adore, it's been a fantastic car.
Interesting information on the New Yorker. How about an episode on the Chevy Impala SS and the Buick Roadmaster.
1993 was the most epic comeback known to the American car industry.
Every generation was a classic 🥇
I would like to see an episode on the Chevy Nova.
Please Do a video on the Ford Explorer sport trac pickup
Every time I see a reference to Ricardo Montalbán saying, "rich Corinthian leather" in those commercials, all I can think of is that Archer episode where he responds, "Corinth is famous for it's leather!"
Great video! Excited to watch all day
You should do an episode on the Dodge ramcharger & Plymouth trail duster
How about the Subaru wagons 1982-1984 best cars they made!
Superb video! Such a beautiful and elegant car. I especially like the squareness of the 1980s models.
I remember the e-body cars had an overhead console with electronic compass/outside temperature display, map lights, and holders for sunglasses and garage door opener. We'd always hunt them down at the scrapyard and install them in whatever project vehicle we were working on.
Rich Corinthian leather!
Rare and Classic Cars' Adam did a great vid on the chrysler talking car with Bob Lutz.
I just watched that the other day
Interestingly and confusingly enough, Chrysler LHS was sold in Europe as New Yorker but as LHS in the United Kingdom by special order. The export version had the taillamps with horizontal amber turn signal indicators between the brake and reverse lamps.
Love those M body 5th avenue, in Worcester Ma they were used for taxis and I got to drive a couple of them. Also in 89 I rented a New Yorker landau , what a smooth riding car that was.great video
Wow! Great videos, I’m enjoying them 😎 80’s kid here.
Chrysler and Dodge have seemed to struggle over the last 40+ years.
Blame Stellantis for the past 20 years.
Or Mercedes ??
If you look at their current line up. They only have two models and that body style hasn’t been changed in almost 10 years. They seem to focus more on Ram and Jeep and just want to keep Dodge and Chrysler as a niche brand.
I think Cerberus actually caused most of their issues in the past 20 years.
@@vincedibona4687
Stellantis has only been around for the past few years. And the original FCA merger didn't happen until late 2014. Of course, Fiat had a relationship with Chrysler since 2009, but their stake was only 20% until increasing to 58.5% in 2012.
Mom had a 80s new Yorker I remember the seats being super comfy
I took out the front seats and made them into garage chairs
@@bizzzzzzle You mean the seats from a New Yorker
Great episode. 👍👍
Another great video!
Would love to see a dedicated video on the Chrysler LHS next!
The R-Body is beautiful to me
Always Good Videos
I was a teenager in the 80s and remember the K cars quite well. The Daytona and Laser were probably the coolest cars Chrysler had at the time. The K car New Yorker was quite a nice car for the time.
What was the move that dog driving clip was taken from?
Hollywood Or Bust
The DeNiro movie was 'Midnight Run' for those who missed it. It had one of the greatest closing lines of all time: "Looks like I'm walking." 😆
Actually the 76-78 New Yorker did well for a Chrysler product and was a very good value for money. The 74-78 generation is underrated, and IMOP better than the preceding fuselage models (which were initially striking, but got retrograde styling in 72 - coupe roofline - and especially 73 - block front end, ugh). The R body was a budget engineered stopgap and after that, the original concept was basically dead. M body which followed was an elongated, tarted Volare, and the K car? Sheesh.
I remember seeing a new '76 at the New England Auto Show in Boston yellow with tan interior. Window sticker was $11,000. Couldn't believe that a car could cost that much..beautiful car though.
Slight typo: you said the R Body was derived from the C Body, but it was from the B Body.
Ford F 250 F 350. Interesting line up you have! Great work! Got me hooked!
i'd love to see one on the Buick Lesabre
I've always like the sister car, the Bonneville. I still have a 2003 Bonneville SSEi that I park in the winter. I had the extra performance lesabre never got.... and I played with it a little. PCM tune, colder plugs, power log and pulley swap. The SSEi had the supercharged L67 3800
@@andrewdonohue1853 which rode better, the Bonneville or the LeSabre?
@@andrewdonohue1853 SSEi 👍
@6:22 One of the greatest comedies of all time and severely underrated.
Long time Chrysler New Yorker and Imperial! All time favorite was 61 OTT Imperial LEBARON. Had 83 and 85 Fifth Avenues and loved them. Those were a great transition. Kcar based Fifth Avenues and Imperials were a sad end for fabled Chrysler brands 😢.
I owned a 1995 Intrepid, which up here in Canada was called a Chrysler Intrepid....it was very roomy, loved it.
The Toyota Corolla made it to 50 years in 2017 and the Honda Civic made it to 50 years in 2022
Awesome as always. Please do Mazda 626 next.
What movie is featured at 9:06?
OK, now I recognize this as a scene from the TV show _Home Improvement_.
Great video!
That "Danger, Will Robinson, Danger!" insert was freakin' hilarious.
Will you make one on the Lebaron GTS?
Great video. Thanks! Ford Falcon had a 66 year run in Australia. It is a very similar story to the New Yorker.
56 years from 1960 to 2016.
@@ssadelaidian3811 Is that how long the Falcon was produced?
Would love to see an episode on the Mitsubishi Diamante/Sigma
Nice. You should do an episode on the Mazda 929.
Great research!
I’ve got an 82 New Yorker and just sold an 89 fifth ave. Definitely one of Chryslers best looking cars and I find they haven’t made a worthy successor yet in over 30 years since the last 5th ave
I have a .1977 New Yorker Brougham coupe. Its a head turner wherever I go. Always loved the land yacths
The end is hilarious !!!!!!
The Fifth Avenue was one of the most prestigious automobiles ever to be crafted by the hands of man.
Would love to find a 1974-1978 New Yorker in good shape.
Chrysler milked the k-car platform for everything they could. The k-car saved the company. If you want a nice laugh check out Lee Iacocca at his best. YT Video: 'Lee Iacocca takes on the Press' @0:42. How times have changed and before CEOs became totally scripted in their P.R. He was a legend. Thank you for sharing this piece of history.
We had a 2 aries 1 new yorker and plymouth acclaim good childhood
Yes i do remember these cars here i still love with other options.🤔
Did I mention I love this channel 😊
Many family memories of road trips in our 88 white New Yorker with a full blue cloth landau top that made people think it was a full convertible.
In the 89's, the New Yorker was upstaged by the V8 powered Fifth Avenue to compete with Cadillac & Lincoln.
The New Yorker then was aimed at competing against Oldsmobile and Buick.
From advanced marketing comes a new kind of luxury car. It is an economy car that we have called a luxury car.
I also bought a 92 new yorker with 225 kms on it for $200 Canadian. Drove it 50000 kms 2 years only expense a used ps pump. Sold it to the junkyard. They gave me $300.00 Great car!!
The New Yorker failed when the Company first made it Front-Wheel-Drive.
same with gm when they turned all of their huge rwd v8 powered cars into fwd v6 piles of crap
I grew up riding in a late 80s turbo new Yorker