This is why we need a strong vision to drive mobility transformation | Jörn Richert | TEDxESMTBerlin

A vision is not just a pretty picture of what the world could look like. Made right, it can become an effective tool for successful citywide transformation. Inspired by experiences from cities around the world, Berlin can create an impactful vision that brings about real change in urban mobility. Dr. Jörn Richert is CEO and Head of Consulting at Mobility Institute Berlin (mib) - the consultancy for mobility transformation. Before joining mib, he worked as a management consultant at the Boston Consulting Group (BCG) and as an Assistant Professor for Energy Governance at the University of St. Gallen, Switzerland. With mib, he advises cities, transport companies, and transport associations to make sustainable mobility the most attractive choice for people. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at www.ted.com/tedx