Yes, the average order value vs acquisition cost is a critical consideration... but also consider the length of your sales cycle. The longer your sales cycle, the higher your "true" cost of acquisition may be.
Great Video John! Quick question: In running a campaign on my personal page like you suggested in the video. Currently I have a Professional head shot of myself. Should I change that if so to what?
It's not a question of time. It's a question of data. The answer varies depending on your spend. Generally speaking if an individual ad is at 750 impressions and has 0 clicks. Turn it off. To put enough data through something you need to set a baseline (0.4% CTR) and make sure you run through enough traffic that is 3x whats required to get that result. So Assuming you want to test for a single click. Each ad should be given 750 impressions to test properly. Situationally you may want to set this lower. We often use 300 impressions as a benchmark but that's usually on ads we know should be performing well as they're based on ads that have worked well in the past.
@@johnstewartmarketing That makes so much sense! This is the first time I've heard this rule of thumb. Thank you. I've been warned about turning ads off too quickly and making sure to keep running them for at least a week to see the "weekend effect." But your approach makes way more sense. Appreciate the value you add. If you ever need custom automation or chatbot agent help, you've got a free chip with me. Liked and subscribed!
@@mbusecurity No worries. LinkedIn tends to start off with poor performance and then it improves over time. So just be patient with it and get over that hump!
Thanks for the video John! Still making my way through it so that I can practice as you preach. I wanted to ask - random thought in my head - if our company were to boost our socials/articles we’ve written for visibility/engagement for the first month then move to ads, would LinkedIn be able to pull the engagement info from that audience? 😊 just thinking of a roll out strategy, since there is a cost to the ads. Also! Think it’s pretty cool, you’re reaching a South African student 🇿🇦
Hello, I'm debating on either using LinkedIn Sales Navigator or LinkedIn Ads, any help? More specifically, the sponsored messaging on Ads and paid inmails in Sales Navigator.
Hi John, thanks for the detailed video. However i have.a question. Can linked in lead gen can be used for Dental offices. Do you have any approach or guidelines. Thanks
Hey John, you mentioned that we can run campaigns on our personal profiles. I just got off a call with one of Linkedin's ad experts and they said that we can't. Can you do a walkthrough of how to select the personal profile during the ad running process?
You can't run on your personal profile, but you can use thought leadership ads to boost content from your personal profile. Which I think is what I was talking about! Basiucally setup a brand awareness campaign. Then when setting up ads you can choose content from an individual. We have a video on it, one sec will grab it
Amazing vid. From your experience, would the call funnel work best with a cold audience with the following requirements? Average order value: $6k Target audience: HR managers Niche offer
Great video John, thank you! Could you tell more about budgets? Is there some 'sweet spot' which brings the best ROI? What do you suggest for an IT recruitment agency or Oursourcing company in terms of daily budget? And another question - what about posting time. Is it better to turn ads at e.g. 9am and turn off at 5pm or leave them running non stop?
Budget sweet spot depends on audience size. A general rule to follow is $3k ad spend a month. You can get away with less, though. We leave most of our ads and our clients ads on 24/7. Surprisingly we get a lot of leads on Sunday and you wouldn't discover that if you only ran your ads during office hours. However we have found that with some clients they just don't get leads over the weekend for example. So we manually turn off those campaigns. But that decision was based on evidence and data for their specific case. So leave them on. If the data tells you performance drops on certain days try turning them off and back on.
How do I sponsor a LinkedIn post on my Company page? So it's not an ad, it's a thought leadership post with an image. Usually I boost it, but I think you can do this via campaign manager too? Is that better? How does it work?
You said it's better to run campign in personal account, how I can do campaign in my personal account? Can you give me the tutorial? It was not very clear in the video. Thank you.
This is specifically for content marketing. If you’re posting organic content it’s better to do it on a personal account as opposed to a company page. If you’re running ads it must be through a company page!
Thanks so much for the awesome video! Unfortunately, I'm too much of a newbie to understand what you mean by "target the same audience with the same offer in 3 different ways". Do you mind giving a quick explanation or a link to a video where you explain that?
We have a video coming out shortly explaining this. But briefly explained. Say we want to target HR managers. We would try targeting HR manager sin three different ways: e.g. Audience 1 - HR Manager Job Titles Audience 2 - Seniority of manager and job function of HR Audience 3 Job seniority of manager and skill of Human Resources
@@jcobussen you need high ticket to work on LinkedIn to counteract the high CPA. You could make 2.2k to 3k work depending on your audience and conversion rates.
Lead magnets still work, we just found that for most people they don't. The reason isn't that the lead magnet doesn't work (because they do), it's that the company doesn't know what to do with a lead magnet style lead. Most companies think if they get a lead, that person will buy without much effort. However, lead magnet leads need a lot of remarketing, and ideally sales reps reaching out to upsell them to the next step. And most companies aren't good at that. So we've found it's usually better to just promote an offer that's closer to the sale for most people as it ties in better with how most companies operate.
We usually run 5-6 ad variations. It helps. Test different creatives and hooks. One or two will usually outperform the rest (and it’s really hard to guess which one will ahead of time). After a while shut off the worst performing ads and create more variations around the ads that perform well.
@@johnstewartmarketing Perfect - thanks. Does running 5 or 6 variants change your minimum budget? Example: do you want $1000+ for each variant ($5K total) , etc?
Your charging way too low. But honestly if your budget is that low all you can really do is manual outreach. Maybe Facebook ads if you can get an insanely low acquisition cost but yeah make more money before looking at ads
I have a quick question. What kind of LinkedIn ads should we be using for re-marketing? Is it the Message / Conversational ads? It wasn't very clear from the video. Thanks so much for this extremely valuable content.
For remarketing you should run a mix of video, single image and conversation ads. You may find one of those formats outperforms the others for your offer and your target audience.
@@johnstewartmarketing just giving you a hard time. It’s quality stuff. I used to work for LinkedIn. It’s a great platform for the right advertisers. That 50,000 to 500,000 audience size is probably the biggest miss on optimizations we’d see. Also not running 3-5 creatives, the trick to getting the right eyes on your ads more often.
👨💼Apply here:
minmaxedmedia.com/optin?
Best video I have watched in a long time! This teacher is on your side, not just trying to sell you something or become seen.
Thank you for watching 🙏🏻
8:20 remarketing campaigns!!!
Nurture!!!
Most people mistakes
Visibility --> nurturing!!
Remarketing is king! It takes 7 hours to warm someone up to your offer and remarketing is the cheat code to achieve that on autopilot
This video is gold🥇 keep up the good work ❤
Extremely valuable information! Thank you.
Thank you for watching ☺️
Great content and super helpful thank you John
Thanks for watching Bonita 😊😊
Amazing advices and the whole video is up to the point! No borind parts, no filler or repetitive content. Nice work!
Thank you for watching 🙏🏻
Insane amount of value in here man
Thanks for watching 🙏🏻
Amazing! Thank You very much!!!
Thanks for watching ☺️
This is a great video not only for linkedin ads but for all platforms. Great insight!
Thank you for watching 🙏🏻
Subscribed. Commenting for the Algo. #FeedTheAlgo.
Thank you John! As a digital marketer looking for oppotunities in BtB marketing, this really helps me grow!
Thank you for watching!!!
Great Video! Thankyou for putting out such great content
Cheers for watching!
Excellent video, thanks a lot for all the valuable content. Liked and subscribed :-)
super helpful!! remarketing is really the way to leadgen
Amen! build that trust!
Thank you John for sharing such a wonderful video on LinkedIn
@@chinmoymohan123 thank you for watching 🙏🏻
Great video!
Very good video, but I never see anyone doing videos on how paid ads strategies differ when targeting the public sector. Can you do one?
It doesn’t differ massively, what did you have in mind?
Let's say you were targeting educational orgs or .orgs. What nuances would we keep in mind. How would keywords differ?@@johnstewartmarketing
Thanks for the video. Nice work.
Thank you for watching!
This is epic, super helpful. Thanks John, great video. I'm in a B2C space, this is even helpful to me.
Glad it helped! Thanks for watching
Yes, the average order value vs acquisition cost is a critical consideration... but also consider the length of your sales cycle. The longer your sales cycle, the higher your "true" cost of acquisition may be.
Pure Gold! Thanks John
Thanks for watching ☺️🔥
Amazing video! thank you so much! very helpful information!
Thank you for watching 😊😊
Thank you John!
thanks john
Thanks for watching
Great Video John! Quick question: In running a campaign on my personal page like you suggested in the video. Currently I have a Professional head shot of myself. Should I change that if so to what?
Great video! But how long should we let a specific ad variation run before turning it off? Do we give it a day? a week?
It's not a question of time. It's a question of data. The answer varies depending on your spend. Generally speaking if an individual ad is at 750 impressions and has 0 clicks. Turn it off.
To put enough data through something you need to set a baseline (0.4% CTR) and make sure you run through enough traffic that is 3x whats required to get that result. So Assuming you want to test for a single click. Each ad should be given 750 impressions to test properly.
Situationally you may want to set this lower. We often use 300 impressions as a benchmark but that's usually on ads we know should be performing well as they're based on ads that have worked well in the past.
@@johnstewartmarketing That makes so much sense! This is the first time I've heard this rule of thumb. Thank you.
I've been warned about turning ads off too quickly and making sure to keep running them for at least a week to see the "weekend effect." But your approach makes way more sense.
Appreciate the value you add. If you ever need custom automation or chatbot agent help, you've got a free chip with me.
Liked and subscribed!
@@mbusecurity No worries. LinkedIn tends to start off with poor performance and then it improves over time. So just be patient with it and get over that hump!
Great video John.. in there, did you mention its best to run your ad from a person account, rather than corporate account? If so, how do you do that?
Can you link to the time you’re talking about?
Thanks for the video John! Still making my way through it so that I can practice as you preach. I wanted to ask - random thought in my head - if our company were to boost our socials/articles we’ve written for visibility/engagement for the first month then move to ads, would LinkedIn be able to pull the engagement info from that audience? 😊 just thinking of a roll out strategy, since there is a cost to the ads.
Also! Think it’s pretty cool, you’re reaching a South African student 🇿🇦
Yeah we cover that in another video:
ua-cam.com/video/Xqhsqvn6UXE/v-deo.html
Great video - link to your FB Group appears to be broken though
Thank you for watching! Will check that out now ☺️
Great content
Cheers for watching!
Hello, I'm debating on either using LinkedIn Sales Navigator or LinkedIn Ads, any help? More specifically, the sponsored messaging on Ads and paid inmails in Sales Navigator.
Just responded to your e-mail 😊😊
Hi John, thanks for the detailed video. However i have.a question. Can linked in lead gen can be used for Dental offices. Do you have any approach or guidelines. Thanks
Thanks for watching! Whats the context? What are you advertising and who to?
Hey John, you mentioned that we can run campaigns on our personal profiles. I just got off a call with one of Linkedin's ad experts and they said that we can't. Can you do a walkthrough of how to select the personal profile during the ad running process?
You can't run on your personal profile, but you can use thought leadership ads to boost content from your personal profile. Which I think is what I was talking about! Basiucally setup a brand awareness campaign. Then when setting up ads you can choose content from an individual. We have a video on it, one sec will grab it
ua-cam.com/video/KDaofBxKGbI/v-deo.html et voila
Amazing vid. From your experience, would the call funnel work best with a cold audience with the following requirements?
Average order value: $6k
Target audience: HR managers
Niche offer
Yup!
@@johnstewartmarketing Much appreciated
Have you seen case study downloads work? Or are static/video ads better?
Great video, very handy and well presented. But ... check your spelling!
Yeah I’ve got an editor. He is now aware that Grammarly exists!
@@johnstewartmarketing , but, it DID get more engagement! No?
Great video John, thank you! Could you tell more about budgets? Is there some 'sweet spot' which brings the best ROI? What do you suggest for an IT recruitment agency or Oursourcing company in terms of daily budget?
And another question - what about posting time. Is it better to turn ads at e.g. 9am and turn off at 5pm or leave them running non stop?
Budget sweet spot depends on audience size. A general rule to follow is $3k ad spend a month. You can get away with less, though.
We leave most of our ads and our clients ads on 24/7. Surprisingly we get a lot of leads on Sunday and you wouldn't discover that if you only ran your ads during office hours.
However we have found that with some clients they just don't get leads over the weekend for example. So we manually turn off those campaigns. But that decision was based on evidence and data for their specific case. So leave them on. If the data tells you performance drops on certain days try turning them off and back on.
How do I sponsor a LinkedIn post on my Company page? So it's not an ad, it's a thought leadership post with an image. Usually I boost it, but I think you can do this via campaign manager too? Is that better? How does it work?
You said it's better to run campign in personal account, how I can do campaign in my personal account? Can you give me the tutorial? It was not very clear in the video. Thank you.
This is specifically for content marketing. If you’re posting organic content it’s better to do it on a personal account as opposed to a company page. If you’re running ads it must be through a company page!
Thanks so much for the awesome video! Unfortunately, I'm too much of a newbie to understand what you mean by "target the same audience with the same offer in 3 different ways".
Do you mind giving a quick explanation or a link to a video where you explain that?
We have a video coming out shortly explaining this. But briefly explained.
Say we want to target HR managers.
We would try targeting HR manager sin three different ways:
e.g.
Audience 1 - HR Manager Job Titles
Audience 2 - Seniority of manager and job function of HR
Audience 3 Job seniority of manager and skill of Human Resources
Why do you need to be at the minimum order 3k? It’s around 2,2k till 3k with me. But it’s B2C. It’s definitely something people want
@@jcobussen you need high ticket to work on LinkedIn to counteract the high CPA. You could make 2.2k to 3k work depending on your audience and conversion rates.
Hey John, I would like to know if it is a good idea to target by company?
As in listing specific companies in the audience builder?
@johnstewartmarketing can you do a video on Conversion Tracking? Not installing it but the importance and why it’s needed in various campaigns?
This video is going live on Monday
Can i get access or see the figjam file you made with the Linkedin Flow please? It would be of great help. Thanks for the grat video
great*
This is part of our Controller Growth Framework package. Book a call if you want access as it's gated behind our paid service
You didnt recommend Lead Magnets like white papers etc in this video. has anything changed to the older video?
Lead magnets still work, we just found that for most people they don't. The reason isn't that the lead magnet doesn't work (because they do), it's that the company doesn't know what to do with a lead magnet style lead.
Most companies think if they get a lead, that person will buy without much effort. However, lead magnet leads need a lot of remarketing, and ideally sales reps reaching out to upsell them to the next step. And most companies aren't good at that.
So we've found it's usually better to just promote an offer that's closer to the sale for most people as it ties in better with how most companies operate.
37:58 After how many impressions should you stop an ad that is getting less than 0.4% CTR?
There’s ALOT of variables so this answer might not be completely accurate but 1000 would give you enough data.
Thoughts on how many ads per campaign? LinkedIn suggests at least 5 different ads. Does that actually help? Does it hurt? Etc.
We usually run 5-6 ad variations. It helps. Test different creatives and hooks. One or two will usually outperform the rest (and it’s really hard to guess which one will ahead of time).
After a while shut off the worst performing ads and create more variations around the ads that perform well.
@@johnstewartmarketing Perfect - thanks.
Does running 5 or 6 variants change your minimum budget? Example: do you want $1000+ for each variant ($5K total) , etc?
@@Markjwecho1 doesn’t change budget. But the more budget you have the faster you’ll get data to find out which ones are winners
@@johnstewartmarketing Awesome. Thanks so much for your responses!
I have a small budget £250 per month and to write a procedure I charge £100. Linked in is clearly not for me but what is?
Your charging way too low. But honestly if your budget is that low all you can really do is manual outreach. Maybe Facebook ads if you can get an insanely low acquisition cost but yeah make more money before looking at ads
I have a quick question. What kind of LinkedIn ads should we be using for re-marketing? Is it the Message / Conversational ads? It wasn't very clear from the video. Thanks so much for this extremely valuable content.
For remarketing you should run a mix of video, single image and conversation ads. You may find one of those formats outperforms the others for your offer and your target audience.
13:03 when targeting ads to LinkedIn advertisers, you should probably spell “Function” correctly 🤷
My editor is now aware Grammarly exists 😬😅
@@johnstewartmarketing just giving you a hard time. It’s quality stuff. I used to work for LinkedIn. It’s a great platform for the right advertisers. That 50,000 to 500,000 audience size is probably the biggest miss on optimizations we’d see. Also not running 3-5 creatives, the trick to getting the right eyes on your ads more often.